2016 QUICK LITTLE UPDATE
More adults use AM and FM radio than any other media type, and this excludes satellite and most streaming radio. Percent of Population Using Each Week Radio TV Smartphone PC 49% 63% 76% 80% 81% 90% 93% 95% 18-34 35-49 0 10 20 30 40 50 60 70 80 90 100 Sources: Nielsen (Cable television charts and use of media types); comscore (watching TV online and entertainment on smartphones); Deloitte Digital Democracy Survey via Horizon Media (watching television with no TV)
#1 BRAND IN SPORTS Provides compelling 24/7 talk and live sport content via multiple platforms that resonates with listeners, and provides unparalleled access to personalities.
PLATFORM RADIO 500+ affiliates Clearance in the top 25 markets More than 8,500 hours of talk and event content annually
PLATFORM TV 90 MM HHs 70 MM HHs 69 MM HHs 70MM HHs
PLATFORM DIGITAL 9 billion live listening minutes over the last year (annually)* Over 300 million podcast downloads** Largest sports app in the world TV Simulcasts available via Watch ESPN: 40MM+ Downloads*** Sources: *Triton Media, Webcast Metrics June 2014 June 2015; **Rawvoice; ***App Anni
PLATFORM PARTNERS Full ESPN Audio portfolio of live broadcast radio Exclusive Audio Partners
ESPN AUDIO DELIVERS TV-LIKE SCALE Average Weekly Reach, People 12+ 77M 28M 24M 22M 20M 13M 9M 7M 3M Source: Nielsen, Weekly Reach P12+ Spring 2015 ESPN Audio s weekly reach delivers 20 Million People 12+ users a week, ranking ahead of or on par with all cable sports TV networks (other than ESPN) Sport specific channel s audience will fluctuate throughout the year, depending on season, while ESPN Audio delivers fans year round
HHI $100K+ % THE ESPN RADIO LISTENER: IS DESIREABLE College Grad+ % Source: Doublebase 2015 GFK MRI, Index to Adults 18+ ESPN Audio provides an audience (male (78%), educated and affluent) that can be a much more valuable consumer than the typical sports television viewer.
EXCLUSIVE DAILY REACH ESPN Daily Reach Build (Millions) 9.0 4.1 0.6 +52% 26.5 13.8 6.5 3.0 0.5 +73% Added Reach-Dig+Radio Added Reach-Radio Added Reach-Digital TV Persons 18+ 40.1 million Men 18+ 23.9 million
LIVE SPORTS STRENGTH OF SCHEDULE ESPN Audio brings you the biggest games and the brightest stars all season long including: Best regular season match ups ACC & PAC 12 College Football Championship Games College Football Playoff Talent includes: Bill Rosinski, David Norrie, Joe Schad
LIVE SPORTS STRENGTH OF SCHEDULE Regular Season Games Big 12 & ACC College Basketball Tournaments Talent includes: Marc Kestecher, Bill Rosinski, Bob Valvano, Malcolm Huckaby NFL Sunday Games of the Week Talent includes: Marc Kestecher, Bill Rosinski, Ryan Ruocco, Herm Edwards, Shaun O Hara and Bill Polian Regular Season games NBA Opening Night, Christmas Doubleheader, All Star Game NBA Post Season including all Conference Final and Final Games Talent includes: Jon Barry, Mark Stein, Mike Tirico Regular Season games Sunday Night Baseball MLB All Star Game and Homerun Derby Entire MLB Post Season & World Series Talent includes: Jon Sciambi, Chris Singleton, Dan Shulman, Aaron Boone June-July 2016 July 2016 September-October 2016
LIVE SPORTS TUNE IN Live Sports Broadcasts are cross promoted across ESPN Branded Media that reaches over 102 million people every week Source: ESPN All Day Every Day, Fall 2014
+37% +72% +18% 17% LIVE SPORTS TUNE IN October 2015: 887MM+ total listening minutes over last year of all streaming minutes this month were from the MLB Post Season MLB Post Season Averaged 18,812 AQH Playoff and Championship games show a dramatic increase in audience and the opportunity of live sports in the stream over last year Mobile listening increase over last year Enhanced audio experience in the ESPN App contributed to this lift Source: Triton Digital
POWER OF PERSONALITIES On-air talent advertisements drive both stronger positive opinions of radio clips and radio hosts compared to generic voiceover advertising Radio hosts are more influential than generic voiceovers in getting listeners to take action Source: 2015 Lieberman Research Worldwide
WEEKDAY LINEUP All times EST 6AM 7AM 8AM 9AM 10 AM 11 AM 12PM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM 12 AM 1AM 2AM 3AM 4AM 5AM 6AM
AMPLIFY YOUR SPONSORSHIP Sponsors can highlight audio features and live reads with screenshots, video, logo graphics and on set integration Opportunity to run movie trailers for upcoming feature films, custom content and branded commercial segments
LIVE EVENTS The nation s leading 24/7 sports network broadcasts live around the biggest sports events of the year where sponsors can connect with fans during interactive tailgate parties with top shows College Football Playoff Super Week NBA All-Star Game NBA Finals MLB All-Star Game College GameDay Tour Fall Football Tour World Series
67% 80% 90% 78% AUDIO PODCASTING ESPN Audio is the top sports podcasting provider in the world with 300+ million yearly podcast downloads. Our podcasting audience consists of sports most dedicated and engaged fans creating a deeply personal environment for your message. of podcast listeners don t mind advertising prefer to buy products from podcast advertisers have taken action as a result of podcast advertising of listeners cite increased awareness of a brand advertised in ESPN podcasts Source: Nielsen, P12+, Live + Same Day, Adobe Analytics, Edison Media Research, ESPN Fanography Study Trusted Personalities and Experts Fans tune into our podcasts to hear from the experts they trust the most.
CUSTOM CONTENT Amplify your brand with multi-platform content ESPN Audio creates custom content story telling opportunities around big events and moments