Where Is Interactive Marketing Heading?
|
|
- Jonas Lester
- 8 years ago
- Views:
Transcription
1 Trend Report Changhee Han _ chang.han@cheil.com Chakyung Bae _ chakyung.bae@cheil.com 2013 ad:tech London Where Is Interactive Marketing Heading? ad:tech is an international seminar on interactive marketing and advertising technologies. It is the world s largest global interactive marketing event which tours major countries every year and serves as a venue for networking and idea sharing. A variety of seminars and conferences have sprung up worldwide with the rising profile of digital in the advertising industry. However, ad:tech is the only conference which has been hosted in major countries across the world for more than ten years since the inception of interactive advertising. I visited London, a hub of the European market, to attend ad:tech in September. Key Programs of ad:tech London Ad:tech London was held for two days on September It consisted of eight sessions. But, as those sessions were held in parallel in different places, one should review the subject of each session in advance to decide which session to attend. Along with Multichannel Marketing Summit, Data & Analytics Summit, Video Summit, Contents & Social Summit, Real Time Summit, Mobile Summit, Search Conferences at ad:tech London Summit and Future Media & Technology Summit, ad:tech offered a session for keynote speeches by advertising gurus. A wide array of digital related issues were discussed at ad:tech. Two keywords drawn from ad:tech are the development of ad tech which refers to advertising technologies and changes in media trends which are two keywords Development of Ad Tech Automation, Programmatic, RTB (Real Time Bidding) and Big Data were the most frequently mentioned words during ad:tech. These terms rely on ad tech and are the growing sectors in the world. Teradata's Data- Driven Marketing Survey 2013 indicates that 71% of global marketers plan to use Big Data solutions in 2014 and that 51% of marketers will utilize data analytics in real time decision making for upcoming two years 5
2 Decision making based on Big Data has drawn great attention in line with the development of ad tech. With the development of technologies, the amount of data including the 1st party data which are owned clients, the 2nd party data which refer to data on customer behaviors or demographic data that are owned by media and the are now capable of utilizing such data to make decisions for marketing (e.g., media buying, measurement and optimization) in a linear and real time manner. The aforementioned terms are characterized by two sides of the same coin. They are all related and become effective when they interact with one another. I will show an example which will enable you to understand better. It is Optimising Your RTB Infrastructure presented by Sammy Austin from www. moneysupermarket.com at ad:tech. The project was aimed at finding ways to improve performance (e.g., subscription, re-subscription, service usage, re-usage and etc.), reduce reliance on search ads, avoid the exchangeable were presented as a result. The following Image 1 is the summary of RTB solutions. <Image 1> shows that the solution (Admetry) which is a tool to analyze a campaign was used to analyze the effect of cross channels and perform the optimization of a media mix in an integrated manner to achieve a client s targets. To this end, a variety of consumer analysis data (data on behavior analyses, Image 1 _ Example of Exchangeable RTB Technology demographic information, CRM, search results and etc.) were used, and RTB interworked with DSP (Demand Side Platform) to execute adverts with advertising network media. The case implies that diverse specialized agencies and solutions are needed to appropriately utilize RTB data on actual campaigns and media optimization. Specialized advertising technologies are applied by service in the whole process, and collaboration encompassing all areas is highly required. One must pay attention to exchangeable data. No matter how good data one has - for instance, a client s CRM related customer information data, if there is no connection with actual campaigns, those data are useless. Thus, the presenter of the case insisted in the end that it is necessary to foster related talent and perform endless tests and optimization processes in order to operate the RTB infrastructure. In particular, the fact that specialized human resources, related technologies and data are all important implies a lot to us. <Image 2> explains RTB related issues in a simple manner. <Image 2> helps us understand the structure better. On the side of media buying, agencies and professionals buy media upon the request of clients by using the ad server and the bidder service (RTB requires the bidding system as it is real time buying) whereas the CHEIL ISSUE NO.11 6
3 Image 2 _ Open RTB Ecosystem Image 3 _ Real Time Bidding Takes Over Media media selling side connects the most optimal mixes by using the auction system. As seen from the title of <Image 2>, the open RTB ecosystem, a collaboration entity where all are interconnected and exchangeable, is an ideal model for the RTB structure. The reason why advertising technologies which are characterized by systemization, collaboration and real time buying and selling automization are at the center of attention in marketing ecosystem. Several years ago, RTB was just a concept. But, it has dramatically expanded, and the demand for related talent and technologies is on the rise as well. <Image 3> shows the growth trend of the RTB market. It is expected to take up 30% of the U.S. display might argue that it is too early to adopt RTB in Korea since Naver and other major portal sites are still dominant in the domestic market. Just a couple of years ago, the smartphone did not exist, but it is now widely used by all people. Global media such as YouTube and Facebook were not prominent in the past, but their profile is completely different now. As everything which was not predicted in the past is taken for granted over time, it is certain that the transition of the advertising market toward ad tech which is not yet highly recognized in Korea Ideas Plus Technology = Great Digital Marketing With the development of digital technologies, a wide array of specialized agencies and complicated solutions have emerged. Such a situation is similar to the development of the securities market. In the past, trading was complicated, specialized talent and technologies are highly required. In addition, selling and buying are now automated through program trading to achieve optimal profits, and diverse investment models have been 7
4 Image 4 _ Marketing Artist vs Marketing Scientist in the digital era. As there are diverse jobs such as a fund manager and an analyst in the securities market, it is now essential to diversify roles and responsibilities of professionals for the advertising market. I want to introduce an interesting story in this respect. Andy Mihalop of Mediacom asserted that it is now crucial to have marketing scientists who analyze and utilize data when he explained the terms, marketing artists and marketing scientists, in the session of Examining the Role of Customer Centric Data in Programmatic Media (refer to Image 4). situation as Digital Opportunity. WPP plans to raise the share of digital up to 30% of total revenue by To this end, it will invest in data and analytics and place more emphasis on ad tech. We get agitated as we are inundated with strange technologies and as new technologies and specialized companies spring up overnight. We now have no choice but to live in a complicated world where we cannot play games with just simple ideas. Change of Media Trends The second keyword of ad:tech is the change of media trends. Ad:tech was rife with presentations and contents which not only discussed the technological aspects of digital advertising solutions but also digital media s today and tomorrow. Many presenters and participants competitively mentioned those two keywords that I will share in the following at the conference in which British accents echoed everywhere. Anyone who has a little interest in digital advertising may already recall the two keywords. Those are video and mobile which will be discussed from now on. *As ad:tech was held in London, it was quite tantalizing to see that most of presentations and other contents were confined to the U.K. or Europe. However, the report is still worthwhile to read as the U.K. is the digital powerhouse, ranking first for the number of viewed videos and monthly average view hours per online video viewer. It is also second to Spain among European countries for smartphone subscription. 1. Dawn of the Video Era Firstly, I want to discuss the 2013 UK Video Advertising Report: Dawn of the Video Era which was unveiled by BrightRoll, one of the largest sponsors of the conference and world s largest digital video advertising networks. The report analyzed the current situation of the U.K. digital video advertising market and predicted its future. The report illustrates that video advertising is one of the rapidly growing sectors in the U.K. digital advertising market and that an increasing amount of budget is allocated in video advertising as it allows clients to make sophisticated targeting (Image 5). As such, video advertising not only offer emotional brand experiences such as place, sound and video to viewers like TV commercials but is also capable of performing targeting based on advanced data analyses like digital advertising. The report mentioned that more than 35% of U.K. advertising agencies are interested in context and behavior targeting based on keywords or matters of interest searched by users. The tally is up from the previous year (Image 6). If context and behavior targeting is mixed advertising, extensive target reach is achievable and core consumers can be better understood. As video advertising takes up a growing portion of digital advertising budget, clients increasingly ask for extensive and meaningful data on the preferences and goals of consumers who will see their adverts rather CHEIL ISSUE NO.11 8
5 Image 5 _ Which aspect of video advertising do your clients view as most valuable? Image 6 _ What form of targeting do you find most valuable for digital video advertising? than the measurement of adverting reach among target consumers. More than 27% of U.K clients replied that the most important evaluation criteria for digital video campaigns are brand lift and conversion (the probability of meaningful behaviors such as consumers purchasing certain products by clicking adverts after watching them). The figure is up from the previous year. In the mean time, the importance of the number of views as a means for evaluation declined by 31% against the previous year (Image 7). It implies that U.K. clients rely on digital video advertising for branding as well as sales increase. As digital video advertising is effective for branding and allows diverse and sophisticated targeting, it is likely to be more prevalent. 2. Mobile Everything The second issue to be shared is the trend and new opportunities of the mobile advertising market which was discussed at ad:tech. As I listened to several presentations of the mobile session, I recalled a slogan that I saw from a poster on the street in my early childhood. That was Beware of Fire! Can t Be Stressed Too Much. The slogan now seems to be more suitable to the mobile advertising market. Mobile! Can t Be Stressed Too Much. are appropriately mixed and operated in line with business, budget, campaigns goals and other marketing situations. Image 7 _ What is the most important success metric for your video campaign? Image 8 _ Digital Marketing Channels 9
6 40% 19% RETAIL 6% 5% ENTERTAINMENT & MEDIA SOCIAL & DATING BUSINESS & FINANCE 1% AUTOMOTIVE 22% TECHNOLOGY & TELECOM 7% TRAVEL 6% 3% 1% NEWS & EDUCATION LIFESTYLE & HEALTH STYLE & FASHION Image 10 _ Mobile Ad Spending By Category Image 9 _ Native Winning Over Display Then, where does mobile stand which cannot be stressed too much? As seen from <Image 8>, mobile is no longer viewed as a separate sector but has penetrated into the overall digital marketing realm. Then, what is the most frequently executed advertising formats in the mobile advertising market? According to emarketer, a U.S. digital marketing research firm, the share of display advertising (including banner and video) in mobile advertising revenue for major digital companies such as Facebook and Twitter is likely to decline or not as it is incorporated with a media company s concepts and designs) such as social advertising will replace the falling share of display advertising (Image 9). We can also discover an interesting fact by looking at the share of mobile advertising spending by business. Clients from the entertainment, media, technology and telecommunication sectors which attempt to draw immediate response from advertising rather than brand lift show relatively larger mobile advertising spending (Image 10). Mobile has rapidly grown with a huge expansion of smartphones and tablet PC in recent years. It seems to have contributed to an increase in Internet usage hours. According to Comscore, a U.S. market usage hours, the share of PC and smartphones was 86% (388 billion minutes) and 14% (63 billion minutes), respectively. But, as of February 2013, the total Internet usage hours doubled from three years ago to 890 billion minutes. One should note that Internet usage via smartphones rose by 389% to 308 billion minutes and that tablet PC was newly added as a medium for Internet usage by marking 115 billion minutes. But, PC recorded 467 billion minutes which are not so different from three years ago. To put it differently, overall Internet consumption hours via PC did not fall, but people now use Internet more as they spend more time on smartphones and tablet PC. Likewise, mobile has not only been added to all existing digital marketing realms but also seems to have taken root as a basic concept for all services. However, it further requires continuous investment and development efforts as it is still underestimated despite its diverse potentials. I will briefly summarize two keywords. In order to survive in the digital ecosystem which has become increasingly complicated due to the development of advertising technologies, it is essential to make investment in advance. At the same time, we should make endeavors to identify and respond to changes in the trends of video and mobile advertising. Cheil Worldwide also strives to be fully prepared to encounter the new wave of video and mobile advertising by launching and operating its own DSP service in a partnership with MediaMath and improving its competency on analyzing and translating data. I will now end my article with the following two sentences. Ideas Plus Technology = Great Digital Marketing, Digital or DIE - Mark Read, WPP Digital CEO - CHEIL ISSUE NO.11 10
DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING
DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING BrightRoll US Video Advertising Report: April 2013 www.brightroll.com 415.677.9222 343 Sansome Street, Suite 600, San Francisco, CA 94104
More informationStop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game.
Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Orange Advertising Network global insights international network reach
More information> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant?
FAQ - TV SYNCED ADS > How it works The reason for syncing ads from TV to digital is simple. More and more people turn their attention away from the TV screen during the ad break. They login to check their
More informationQ2 2012 Global Digital Advertising Update
Q2 2012 Global Digital Advertising Update Adobe Digital Index Q2 2012 Global Digital Advertising Update Table of contents 1: Executive summary 2: Overall search trends 4: Search by device type 6: Facebook
More informationonline marketing redefined
online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising
More informationThe Perfect Digital Marketing Recipe For Your Business Success
The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques
More informationOnline Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A
Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million
More informationOnline Video: Brands and Agencies Catch the Wave
Online Video: Brands and Agencies Catch the Wave A survey of decision-makers from brands and agencies about their current use and future plans for online video. About TurnHere TurnHere, Inc. is a leading
More informationPPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER
PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the
More informationWhy Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search
Welcome to Google Masterclass 16 March, 2016 Why Google? Scale 144,000,000 searches in the UK per hour Dominant Over 90% of UK Search market Customers Most shopping journey starts with search Agenda Creative
More informationBY EXECUTIVES, FOR EXECUTIVES A VIEW FROM THE TOP FEATURING LON OTREMBA, PRESIDENT & CEO
BY EXECUTIVES, FOR EXECUTIVES A VIEW FROM THE TOP FEATURING LON OTREMBA, PRESIDENT & CEO INSIGHT INTO B2B MARKETING TRENDS, KEY INSIGHTS FOR MARKETERS AND PREDICTIONS FOR 2014 Would you mind sharing a
More informationDigital Media Strategies in Broadcast. Improving Audience Engagement Through Social Media
Digital Media Strategies in Broadcast Improving Audience Engagement Through Social Media Broadcasters are responding to changing viewing habits with content specifically designed for digital distribution
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
More informationThe evolution of the Internet & the importance of measurement
The evolution of the Internet & the importance of measurement The speed of change Internet usage and penetration across EMEA 2 The speed of change Broadband quality for almost everyone Source: ISPA, private
More informationIAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends
IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends Anna Bager Agenda A word about the IAB-US Mobile Center Consumers
More informationecommerce Industry Outlook 2015.
ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets
More informationDigital Advertising Trends-Excerpt. Prepared for:
Digital Advertising Trends-Excerpt Prepared for: March 6, 2013 Altman Vilandrie & Company AV&Co. is the leading strategy firm focused on the Telecom, Media, and Tech sectors Background Founded in 2002
More informationThe Emergence of Internet Marketing. white paper
The Emergence of Internet Marketing white paper Traditional marketing relies on decisions in four basic controllable categories labeled the four P s : Product, Price, Place and Promotion. In this marketing
More informationProof that online ad engagement drives better brand results
Proof that online ad engagement drives better brand results Dwell on Branding: proof that online ad engagement drives better brand results Microsoft Advertising has proven the importance of online advertising
More informationFacebook Advertising Playbook
Facebook Advertising Playbook TABLE OF CONTENTS I. INTRODUCTION 6 II. ABOUT THIS REPORT 6 III. ABOUT IMPARTURE 7 1. INTRODUCTION TO FACEBOOK ADVERTISING 8 1.1 UNDERSTANDING TERMINOLOGY 8 2. THE CASE FOR
More informationPOSITIONING STATEMENT
www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult
More informationDigital Media and Analytics
Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market
More informationBrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments
BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices
More informationOnline Marketing Channels
Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes
More informationSalesforce Advertising Index
Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction
More informationAgencies, Advertisers and Consumers: The Digital Challenge
Agencies, Advertisers and Consumers: The Digital Challenge Presented By: Adolfo Ramirez Media Practice Lead, AKA Enterprise Solutions (212) 502 3910 Aramirez@akaes.com www.adsalessolutions.com Agencies
More informationHow big is the mobile app market?
How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report
More informationIntroduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display
Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationCORRALLING THE WILD, WILD WEST OF SOCIAL MEDIA INTELLIGENCE
CORRALLING THE WILD, WILD WEST OF SOCIAL MEDIA INTELLIGENCE Michael Diederich, Microsoft CMG Research & Insights Introduction The rise of social media platforms like Facebook and Twitter has created new
More informationSOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
More information6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
More informationLocal Commerce Monitor UK Wave 2 Executive Summary. October 2013
Local Commerce Monitor UK Wave 2 Executive Summary October 2013 Introduction This document defines Local Commerce Monitor UK (LCM: UK) and presents the findings from Wave 2 The LCM: UK survey is an extension
More informationBIG DATA: IT MAY BE BIG BUT IS IT SMART?
BIG DATA: IT MAY BE BIG BUT IS IT SMART? Turning Big Data into winning strategies A GfK Point-of-view 1 Big Data is complex Typical Big Data characteristics?#! %& Variety (data in many forms) Data in different
More informationOnline Video in the Insurance Industry
Whitepaper Online Video in the Insurance Industry The Importance of Video as a Marketing Tool RG Stephens & Associates Email: Rick@RGStephens.com Phone: 972-578-7895 Web: www.rgstephens.com The impact
More informationQ1 2016 SOCIAL TRENDS REPORT
SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q1 TOPLINE SUMMARY Generally speaking, the advertising industry takes a breath in Q1. The pace slows a bit from the previous holiday-driven quarter, and we get
More informationA Comparison of Media Sources for Mobile App User Acquisition
Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised
More informationRedefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified
Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that
More informationVIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.
MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site
More informationSocialCode is a marketing partner for Facebook, Twitter, LinkedIn, Pinterest, Instagram and Pinterest.
1 Thank you all so much for having me, today Paid Social media is a topic that I m passionate about, and that I m immersed in every day in my role at SocialCode. SocialCode is a marketing partner for Facebook,
More informationOPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified
More informationFive Tips. For Assembling Integrated Marketing Campaigns
Five Tips For Assembling Integrated Marketing Campaigns A Guide to Building Campaigns that Deliver for Your Small-Business Customers Today s consumers interact in a multiscreen world. They make purchasing
More informationThe Business of Children s Content 9/12/2014. Tim Westcott, Principal Analyst Anna Stuart, Analyst
The Business of Children s Content Tim Westcott, Principal Analyst Anna Stuart, Analyst IHS Technology TV Programming Intelligence technology.ihs.com Cannes, France http://www.miptv.com http://mipcom.com
More informationInvestec India Digital Media & E-Commerce Building momentum in a rapidly evolving market
Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market Why India? Demographic Headwinds all point towards colossal growth By 2030, India will be the 3 rd largest economy
More informationData Management in a Marketing Environment. 2013 Chris Sukornyk
Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences
More informationMedia Strategy Discussion. March 19, 2015
Media Strategy Discussion March 19, 2015 Shifts in Media Budgeting and Planning Approach Major Media Considerations for 2016 Broadcast Budgets: Need to strategically plan for market exposure growth in
More informationHow To Understand The Digital Media Usage Of 2014
NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers
More informationFOR MORE INFORMATION, CONTACT ANDREW IANNI, EVENT CHAIRMAN DREW@APPNATIONCONFERENCE.COM
The APPNATION stage has been home to some of the world's leading app visionaries and emerging players who are defining the business of apps in today's rapidly growing market. The APPNATION NYC + TV 3.0
More informationIslamic Relief Worldwide
Islamic Relief Worldwide Islamic Relief UK (IRUK) Digital Marketing Specialist BASE LOCATION: London, UK REPORTING TO: Marketing SALARY: LINE MANAGEMENT RESPONSIBILITIES: ISLAMIC RELIEF: N/A Islamic Relief
More informationBalancing your content distribution strategy across paid, earned and owned channels. Insight. a guide for the B2B technology marketer
Insight Balancing your content distribution strategy across paid, earned and owned channels a guide for the B2B technology marketer 1 Tel: +44 (0) 2074 286017 www.pulsecomms.com C ontent marketing has
More informationCAPITAL MARKETS DAY 2015
Opera Software CAPITAL MARKETS DAY 2015 OSLO! NYC! /////////////// /// Mahi de Silva CEO, Opera Mediaworks MOBILE USAGE IS EXPLODING In 2014, mobile overtook desktop internet traffic with more people accessing
More informationMobile Games in the App World. Mobile Apps in the Game World
Mobile Games in the App World 1 What is an App: The term "app" has become popular over the years and in 2010 and was listed as "Word of the Year" by the American Dialect Society. App, in the sense that
More informationExclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results
Exclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results unveil the internal goals and external pressures driving
More information7 Social Media Ad Trends for 2014
N O V E M B E R 2 1, 2 0 1 3 7 Social Media Ad Trends for 2014 Sponsored by: Debra Aho Williamson Principal Analyst Agenda 2014: A Year of Social Acceptance Trend #1: The Video Opportunity Trend #2: Social
More informationPaid Search: What Marketers Should Focus on in 2014
[Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in
More informationSocial Marketing & Reputation Management
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
More informationMeasure Social Media like a Pro: Social Media Analytics Uncovered SOCIAL MEDIA LIKE SHARE. Powered by
1 Measure Social Media like a Pro: Social Media Analytics Uncovered # SOCIAL MEDIA LIKE # SHARE Powered by 2 Social media analytics were a big deal in 2013, but this year they are set to be even more crucial.
More information2,5 * 10 17 2,500,000,000,000,000,000
What is Big Data? 2 What is Big Data? 3 2,5 * 10 17 2,500,000,000,000,000,000 = BYTES OF DATA PER DAY THAT LOOKS LIKE THIS 2,5 QUINTILLIONS Big Data is anything too big to deal with in an Excel spreadsheet.
More informationINSERT COMPANY LOGO HERE
2013 2014 INSERT COMPANY LOGO HERE 20142013 Global North Marketing American Automation SSL Certificate Software Entrepreneurial Product Company Leadership of Award the Year Award Entrepreneurial Company
More informationADVERTISING TRAVEL PRODUCTS TO MULTI-SCREEN CONSUMERS. A UK Travel white paper November 2012
ADVERTISING TRAVEL PRODUCTS TO MULTI-SCREEN CONSUMERS A UK Travel white paper November 2012 THE UNITED KINGDOM - A NATION OF MULTI-SCREENERS With the spread and evolution of mobile devices, be prepared
More informationTABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35
TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total
More informationMobile video advertising
Mobile video advertising A major revenue opportunity for operators Scan for mobile reading Operators are looking at ways to monetize the huge growth in mobile video consumption by subscribers. This document
More informationLeveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel
Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect
More informationOVERVIEW IBT MEDIA. Who we are. What we provide. Why choose IBT MEDIA?
2013 Media Kit IBT MEDIA OVERVIEW Who we are Founded in 2006, IBT Media is a fast-growing, digital news organization that delivers global news to an audience of over 30+ million monthly readers worldwide
More informationWe are a Performance and Innovation Digital Company.
WHO We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares
More informationProgrammatic Transparency is a Two-Way Street
AAM s 2016 Guide to Media Transparency: How Increasing Trust Helps Clear the Industry s Hurdles Part 2 Programmatic Transparency is a Two-Way Street For AAM s 2016 Guide to Media Transparency, we talked
More informationInfluencer Marketing: Introduction & Market Landscape
Influencer Marketing: Introduction & Market Landscape Influencer Marketing Overview This presentation provides an overview on the rise and increasing relevance of social influencers, and how they are impacting
More informationProgrammatic Display The Essential Guide
0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.
More informationOutlook insights Hot Topics
Outlook insights Hot Topics Four forces reshaping the digital advertising landscape: mobile, video, native and programmatic www.pwc.com/outlook Four forces reshaping the digital advertising landscape:
More informationMonetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe
Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising
More informationSocial Media, Meet ROI: The Secrets to the Strategic Thinking
Social Media, Meet ROI: The Secrets to the Strategic Thinking Global Trends and Local Tactics Aaron Kahlow CEO & Founder www.onlinemarketinginstitute.org Aaron Kahlow Digital Marketer Been There and Done
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationDigital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of
Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.
More informationTHE EVOLUTION OF TV. The Promise of Programmatic TV
3 THE EVOLUTION OF TV The Promise of Programmatic TV Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming
More information1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile
Mobile Advertising Benchmarks Report September 2015 #1Rmobile Table of Contents About This Report / Methodology...3 Highlights & Key Findings... 4 Mobile Program Overview...5 6 Interactive In-Stream Video
More informationThe influence of online advertising on search
The influence of online advertising on search Consumers are using search engines as a response channel to online advertising User research conducted across the Adviva network by Nielsen/Netratings, February
More informationDIGITAL MARKETING AN INTEGRATED APPROACH
DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase
More informationINSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives
INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people
More informationSocial Media Marketing - From Bowling to Pinball
Social Media Marketing - From Bowling to Pinball By Svend Hollensen, Associate Professor, University of Southern Denmark and Anthony Raman, MCInst.M., RPM In the physical marketplace different communication
More informationPostgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension
Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of
More informationGfK Crossmedia Link, Unlocking new insights
GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link
More informationState of Marketing Measurement Survey Report
2014 State of Marketing Measurement Survey Report 1 Foreword Welcome to the Ifbyphone 2014 State of Marketing Measurement Survey report. Since we last published our trends on the fast-evolving marketing
More informationThe place that consumers turn to first and engage with most when searching and researching property
STRATEGIC REPORT - Chief Executive s review 15 SUCCESSIVE YEARS OF GROWTH Rightmove celebrated its 15 th birthday in 2015 delivering both another record year of results and our 15 th successive year of
More informationProposed services for SPIR in Czech Republic Unified Digital Measurement
Proposed services for SPIR in Czech Republic Unified Digital Measurement Paul Goode, Head of Industry Relations Renata Tagg, Director of Operations Chiara Galli, Head of EU Client Service Agenda comscore
More informationImpact of Social Media Marketing on SME Business Author:
Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and
More informationContents. Ad Tech Big Data Creative Information Security. Marketing Media, Planning & Buying. Project Management & Client Services
Salary Survey 2015 Contents Ad Tech 03 Big Data 05 Creative 06 Information Security 08 IT 09 Marketing 11 Media, Planning & Buying 13 Mobile 14 Project Management & Client Services 16 Tech 18 Foreword
More informationMaking every customer conversation count. A practical guide to social CRM for small and medium sized companies
Making every customer conversation count A practical guide to social CRM for small and medium sized companies Successful companies spend time developing relationships with their customers. They listen
More informationnative advertising native advertising native advertising native advertising native advertising native advertising native advertising native
NOT Who Cares? the native ad trend is just getting started. Native has gone from being a question mark among publishers to now, where it s just a matter of time, and timing. Nativo CEO Justin Choi What
More informationOutlook 2014: Data Driven Marketing in an. Senior Managing Director Chicago, IL October 15, 2013
Outlook 2014: Data Driven Marketing in an Omnichannel ih World Bruce Biegel DMA Annual Conference Senior Managing Director Chicago, IL October 15, 2013 About Winterberry Group Corporate Strategy Marketing
More informationwww.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
More informationHispanic Americans Foreshadow the Future of Media
Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans
More informationCA Community College Public Relations Organization The Evolution of Digital Marketing
CA Community College Public Relations Organization The Evolution of Digital Marketing Brian Kroll / VP West & Strategic Accounts / bkroll@adtaxinetworks.com Agenda The Changing Digital Landscape The Importance
More informationExample Only. A strategic approach for your internet platform. Click Here To Take Your Assessment
Page 1 Internet Performance Assessment for Your Store Example Only A strategic approach for your internet platform Click Here To Take Your Assessment Compliments of: Page 2 WHEN YOU INQUIRE ABOUT YOUR
More informationDIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS
DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS A WHITE PAPER BY THE HENLEY GROUP WHAT DOES SOCIAL MEDIA MEAN TO YOU? Perhaps you associate social media with celebrities tweeting what they had for
More informationMedia Trends: Q4 Report
Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights
More informationThe rise of the digital multi-tasker. Executive Summary. KPMG s Digital Debate. January 2013. kpmg.com/digitaldebate
The rise of the digital multi-tasker Executive Summary KPMG s Digital Debate January 2013 kpmg.com/digitaldebate Contents 02 introduction The digital debate 03 Key findings An insatiable appetite for media
More informationWILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013
WILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013 1 THE JOURNEY OF A BET Introduction Andrew Lee Managing Director, Online Product and pricing Matthew Warner Director of Sportsbook
More informationCareer Paths... Digital Job Areas Digital
Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationThe Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com
The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.
More information