Thailand s IT readiness for AEC 2015 Dr.Thanachart Numnonda Executive Director IMC Institute 13 February 2013
ICT Usages In Thailand
Thailand ICT Overview Internet Users : 20,100,000 Penetration 30% Mobile Subscribers : 78,667,910 Mobile Penetration 117% Broadband Subscribers 3.39 Million homes Facebook Users 18,271,480
Thailand Smartphone/Tablet Shipment 2013 In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million Tablets expected to be shipped [IDC] Smartphone shipment in 2013 is estimated at 7.3 million units [IDC]
Mobile Usage in Thailand AIS 35.3 Million Subscribers, DTAC 23.8 Million and True Move 20.3 Million [Q3, 2012] Smartphone usage in 2010 is 18% and expect to grow to 60-65% in 2015 [Frost & Sullivan] 78% of smartphone users have iphone. Thais are ready to spend three times their average monthly salary for a phone
Top websites in Thailand Facebook Google Thailand Google YouTube Yahoo Windows Live Blogspot.com Pantip.com Sanook.com Wikipedia Source :Alexa
Thailand ICT Market Thai ICT market value is expected to reach $18.8 billion in 2012 communication industry captured 76% of the market share while hardware and software took up 17.6% and 5.5% market share. Digital content market in Thailand will reach $522 million by end of 2012 7
ICT Market Survey Value in Million Baht Source: NECTEC; April 2012
Communications Equipment 2011 Source: NSTDA; April 2012
Communication Services 2011 Source: NSTDA; April 2012
Software Market Survey Value in Million Baht Source: TDRI, SIPA; April 2012
e-commerce in Thailand e-commerce usage in Thailand in 2011-2012 is estimated to be at 67% and M-Commerce is at 37%: One of the top growing country in Asia [Survey be MasterCard]
Internet/Mobile Banking in Thailand Internet Banking - 4.85 million accounts - Number of transactions 28.8 million - Amount of transactions 3,200 billion baht Mobile Banking - 725,000 accounts - Number of transactions 7.46 million - Amount of transactions 82 billion baht Source : Bank of Thailand; June 2012
Thailand Top 10 Shopping Websites 463,751 Visitors 231,992 Visitors 162,575 Visitors 150,634 Visitors 89,824 Visitors 72,494 Visitors 46,276 Visitors 41,686 Visitors 39,739 Visitors 37,695 Visitors Source : http://shopping.truehits.net/
Comparing Thailand With Others
ASEAN
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World LTE Development Source: 2012 White Paper Information and Communications in Japan 19
Source :We are social 20
Source :We are social 21
Mobile Payment Readiness Index Source :Mastercard 22
Source :We are social 23
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IT Industry Competitiveness 2011 Source: EIU2011 25
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Top 100 Outsourcing Destinations 2012 Source: Tholons 2012 27
ICT in Other Countries
Malaysia MDEC : Multimedia Super Corridor (MSC) now MSC Malaysia Phase 3: Target Export to other countries: Primary: Indonesia, Vietnam, Thailand Secondary: China Middle East IT spending in 2010 is US$4.8bn and is expected to grow to U$5.2bn in 2011. 29
Singapore Positioning as a ICT hub for this region Not much change after AEC 2015 IT spending in 2010 is $29.7bn for Hardware, $8.8bn for software, $7.2bn for IT Services ICT manpower 141,300 (2010) Infocomm-savvy workforce and globally competitive infocomm manpower to drive economic competitiveness Boost the number of infocomm jobs by 55,000 to 30 about 170,000 by 2015
Vietnam Positioning as an outsourcing hub IT spending in 2011 is US$8.7bn; software $1.2bn. Strong support from the government Labors of IT Industry 250,290 (2010) New enrollment of IT students in university reached 50,000 in 2011. 31
Indonesia One of the fastest growing economy Need more ICT professionals a compound annual growth rate (CAGR) of 17% over the 2011-2015 period Attracted by many other countries; in and outside ASEAN ICT services in Indonesia is expected to reach US$3 billion by 2015 32
Philippines The number one BPO location in the world. The IT/Business Process Outsourcing (BPO) industry, is already a very important factor in economy with over half a million full-time employees, between 4% and 5% contribution to GDP ICT/BPO sector generated annual revenues of US$11 billion in 2011 33
Philippines Exceed 900,000 FTE in IT/BPO industry by 2016, from 525,000 in 2010; Over 50% of IT/BPO business is non-voice related by 2016, from 20% in 2010; Increased number of IT graduates to 60,000 by 2016, up from 38,809 in 2009 34
Strategies
Example of ICT Strategy in the World Source: 2012 White Paper Information and Communications in Japan 36
ASEAN ICT MasterPlan 2015 Source: Ministry of Information Communication & Technology 37
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ICT Opportunities In Thailand
Opportunity in Thailand Thailand is a gateway to CLMV, emerging market and more investment on ICT infrastructure. ICT spending increases in several industries, especially Telco Opportunity for venture capital to invest on many innovated start-up companies in Thailand. ASOCIO Summit in September
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3G Licenses have been granted to telecom operators. Tablets/Smartphone explosion Internet banking and mobile banking will be on high demand. Government Cloud service & Smart Thailand project.
2013 will be the year of e-commerce. Expect to reach almost Bt15 billion (Paypal) Online consumerization Social media marketing Personal cloud Retail will go more online. More investment on ICT.
Start-up Software Companies
Asia Software Summit Organized by SIPA, ATCI, etc. 26-28 September 2013 ASOCIO Summit Asia Software Exhibition Business Matching
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Thank you thanachart@imcinstitute.com www.facebook.com/imcinstitute www.imcinstitute.com 47