THE CHALLENGE OF AVAILABILITY & PERFORMANCE OF YOUR SITES

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Priscilla Ford
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1 THE CHALLENGE OF AVAILABILITY & PERFORMANCE OF YOUR SITES November 18th 2013 MagentoCom Asia Shanghai 1

Arthur HAMON GAUJAL Asia Pacific Director www.ip-label.

2 Arthur HAMON GAUJAL Asia Pacific Director Mobile : ahamon@ip-label.com Office 806, 8/F, China Enterprise Tower 2 Hua Shan Road, Jing An District Shanghai, P.R.China Tel : +86 (0) Fax: +86 (0) OFFICES & PARTNERS in 15 countries 2 TRUSTED THIRD-PARTY

3 MONITORING THE QUALITY USERS TERMINALS NETWORKS SYSTEMS SERVICES PERFORMANCE & AVAILABILITY FOCUS ON MEASUREMENT OF THE QUALITY OF YOUR USERS EXPERIENCE 3

4 user EVOLUTION OF INTERNET ACCESS SINCE 25 YEARS 100 millions of PC 1 billion of connected devices 10 billions of fixed and mobile connected devices 1 device browser PC Laptop PDA 50% Note book Smart phone 90% 70% 10% Console Net book 50% 35% 5% Tablet Multimedia Player 35% 25% 30% Connected TV Car & GPS bandwidth 20 kbps 200 kbps 2 Mbps 20 Mbps 200 Mbps 2 usages Internet Access through a mobile device Traffic from mobile or wifi networks 46% 20% 54% 50% 4 3 expectations Threshold of acceptability for internet users 8 seconds Fixed access 2 seconds Fixed access 5 2 seconds Fixed & mobile access Sources : 1 Morgan Stanley Research 2 Nielsen observation low (+50% /year) 3 Forrester Reseach World Mobile Adoption Cisco Visual Networking Index 4 5 Akamai Threshold of Acceptability for ecommerce Web Page

22 seconds Measured on a representative panel of millions of users with RUM Methodology by ip-label Source : 1

5 THE REALITY IN 2013 Users expectations : to load a page in less than 2 seconds (1) More than 50% of web traffic come from mobile devices in China (2) Robots = 4 seconds PC = 8 seconds Real Users Tablet = 17 seconds Mobile = 22 seconds Measured on a representative panel of millions of users with RUM Methodology by ip-label Source : 1 Akamai Threshold of Acceptability for ecommerce Web Page 2 Forrester Reseach World Mobile Adoption

Firewall No Facebook, no Twitter, no Youtube Filtering is slowing out of PRC sites Browsers : Internet

6 INTERNET IN CHINA 4 SPECIFICITIES Telcos : North Vs South! China Unicom = North, 30% of China China Telecom = South, 50% of China Content control : The Great Firewall No Facebook, no Twitter, no Youtube Filtering is slowing out of PRC sites Browsers : Internet Explorer 6 : 12% in China US, Europe : less than 1% CDNs : International leaders do not have licence Limited technology/service Bad user experience! 6

7 VISITORS / PERFORMANCE BY CITY 4 Sec. 8 Sec. Performance by city (Top 30) Including the city of tier1, tier 2, tier 3, etc. 7

MONITORING THE QUALITY OF EXPERIENCE APDEX score (0-1) & Page load time distribution http://apdex.

8 MONITORING THE QUALITY OF EXPERIENCE APDEX score (0-1) & Page load time distribution T = 3sec (recommended) F = 4x3 = 12sec Synthetic Tests Desktops Tablets Smartphones S Tolerating Frustrated 8

9 TECHNO & METHODOLOGY 01 ACTIVE MONITORING REAL-USER 02 MONITORING Push 04 REPORTS & ALERTS LOAD 03 TESTING 9

10 TECHNO & METHODOLOGY websites Synthetic Tests (automatic scripts) Real-User Monitoring (javascript in pages) 10

11 ACTIVE MONITORING SHARED ROBOTS Robots on public networks A metrology networks of robots in 400 equipments worldwide Connected to backbone of major ISPs Shared or dedicated capacity of measurements POP and ip-label offices POP Openings on study 11

12 REAL-USER MONITORING Methodology Your WEB site Visitors Application access RUM Javascript is loaded Page load time is recorded locally and is sent through an HTTP request to a cloud platform Data are automatically inserted and consolidated Analysis, Reporting & Supervision Device Browser OS ISP Location Country,city,land Functionnal universes Home page Products Search Customer account User profil (custom dim) Office Entity Agency User ID User Name Other metrics Device power Bandidth RTT 12

13 EXAMPLES: HOSTING, DESIGN, CDN Hosting 1 Web design optimized + CDN implemented Hosting 2 P1 Hosting 2 P

14 EXAMPLES Day/night pattern 14

15 EXAMPLES CDN issues 15

16 EXAMPLES: DESIGN & VIDEO LVMH Watch - A nice video for the Basleworld fair: Count to 100, and the video will start maybe but only for users with the latest browsers! 16 16

17 EXAMPLES: MAIL & MOBILE An attractive ing Click and nothing on your iphone: 17 17

18 EXAMPLES: ABSOLUT SITE/CN Site unavailable last month: a black alert is sent by ip-label to the agencies so it can be corrected asap. Count to 100, and the video will start only for users with the latest version of! 18 18

19 YOUR CONTACTS For monitoring & load testing of your sites, contact our APAC team: ip-label Technology (Shanghai) Company Limited Tel. : +86 (0) Mail: supportcn@ip-label.com Shanghai and Beijing 19

The Opportunity for White-labeled IPTV & OTT TV for MNOs, MSOs and ISPs. Date: 19 January 2014

The Opportunity for White-labeled IPTV & OTT TV for MNOs, MSOs and ISPs Date: 19 January 2014 0 Leader in Technology and Competition 7M population, multi-lingual, mainly Chinese speaking 3.8 million Telephone