Cloud Marketing On A Sunny Day: How To Evolve Into A Modern Day Marketer Presented by: Kara Holder
OVERWHELMED WITH ALL THE NEW METHODS TO MARKET YOUR BUSINESS ONLINE? 2
What is Revenew and who is Kara Holder? 3
Who are some of our CLIENTS? 4
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Your marketing CHALLENGES 6
Time consuming Keeping up with technology changes Multiple p portals, systems and processes Long reimbursement cycles 7
Can we HELP? 8
Manage your database Target the right markets Create co-branded campaigns Generate qualified leads Capture customer info Track leads Stay in touch 9
GROWING your business 10
Build your brand Generate leads Stay in touch Drive traffic Grow sales 11
Marketing in the PAST vs. marketing TODAY 12
In the past you had newspapers, radio and print ads. But, how did you know who was interested and was it targeted? Today you have social media, email, web, video and mobile. All of these can be targeted and can capture info. 13
Start with a PLAN 14
Know who you re selling to Know what they need Know the difference about your product/service Know what tactics make your product/service different Know how often you should market Know where your company will be in a year from now. 15
Marketing your WEBSITE 16
DRIVE TRAFFIC and attract potential customers to your site. WEB ANALYTICS helps you identify unique visitors, what they visit and time spent on your site. SEO is important so people can find you when searching the search engines. 17
WEB ANALYTICS How much traffic Where is it coming from Important for targeted campaigns 18
SEO Search Engine Optimization allows you to get found on search engines Keywords, inbound links, local search 19
Keywords Specific words to describe something on your site that will be searched for. 20
Inbound Links Can be from a blog site, Facebook, Twitter or any other source. 21
Local Search Search engine listings or yellow pages online. When your service is searched, ensure you come up. 22
Know your target AUDIENCE 23
Identify the car Enthusiast by Gender 70 % 77 % of women have customized their vehicles of men have customized their vehicles 24
Identify the car Enthusiast by Age Despite that today s youth is influenced by movies and TV shows that showcase vehicle customization, age groups are pretty even. 78 % 74 % 68 % of 18-34 year olds of 35-54 54 year olds of 55+ year olds that customized that customized that customized their vehicles their vehicles their vehicles 25
Identify the car Enthusiast by Spendings $ 81 $ 711 $ 118 Billion dollars spent average amount based on 6-year by 18-35 year olds spent per car ownership, amount per person spent annually 26
Now buy Data to match your target Data Resource: Demographic Mart Description Demographic information on 203 million consumers and 107 million households nationwide Pii Pricing 1 4,999: $0.18 5,000 9,999: 10,000 14,999: 15,000+: $0.15 $0.12 $0.09 Features Robust search and suppression capabilities, including ability to target on any individual or mix of the attributes listed below Ability to suppress data to only provide to individual dealers for a period of time in order to avoid overlap Ability to exclude renters, rural routes, apartments, and PO Boxes Attributes Zip, City, County, State Age Range, DOB, Gender, Marital Status, Education Level Income & Occupation # of Children; Presence of children 0 10, 11 12, 13 17 Dwelling type Ability to suppress so that only one record is pulled per household Market Value of Home Phone # (available for $0.02 per record additional) Indicators on presence of premium credit card and whether upscale merchandise buyer (available for $0.02 per record additional) Risk Insight (e.g., Prime, Near Prime) (available for $0.03 per record additional) Length of Residence 27
Time for your CAMPAIGN 28
Create an integrated campaign Identify the tools Have a call to action Will you co-brand? Test and refine 29
Identify the Tools Online Banner Ads Social Media Mobile emailm Direct Mail Print Pi 30
Online Banner Ads 97% of consumers go online to research products and services in their local areas Place ads in your local searches 31
Facebook 1 in 3 consumers say they are likely to purchase from a company they follow on FB. 53% of FB users say they would recommend a brand or product to a friend on FB. 32
Facebook Tabs Great way to capture info Create traffic Increase your following on FB 33
email marketing Still a great way to advertise. Alive and kicking Shortly after we launched a recent Sony campaign, customers began visiting our stores asking for and purchasing the Sony TV that was promoted in the email. Vance Pflanz, CEO Pflanz Electronics 34
5 email tips 1. Only send emails to those who have asked for them (Opt In) 2. Only include relevant content that has been requested 3. Be consistent with your frequency whether it s weekly, bi-weekly or monthly 4. In most cases, send emails from Tuesday through Thursday 5. Ask to be added to their contacts 35
Direct Mail Prospecting When? Why? How? 36
Results Within 30 days we got a sale from the first mailer, Lutron shades plus a small audio system. Ed Buday Jr., Owner Buday's Home Electronics Simplified 37
Call to ACTION 38
Have a call to action Offers, drawings, promos or events 39
Results 10,487 emails sent Cost to sent 2x = $629.00 753 click throughs 471 actual leads $1.33/lead We ve received lots of leads from the Integra Drawing Campaign, and sales are up 15%! 40
Lead Capture No matter what tool is used, make sure you can capture lead information 2x email T Targeted t do Online li Ads Ad Facebook Tab Dealer Website Button Master Campaign Microsite 41
Track your LEADS 42
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Stay in TOUCH 44
enewsletters Establish regular contact Position yourself as advisor, not just a salesman 45
Events email Facebook Tabs Direct Mail 46
Now WHAT? 47
Typical marketing can be difficult, time consuming and expensive. 48
Putting it all together Do it yourself or let the ROL system do it for you 49
Revenew Online Cloud-base marketing platform to CONNECT your with your favorite brands and build online marketing community. Tools to COLLABORATE and market with one voice Reporting capability to monitor activities and watch your business GROW 50
CONNECT. Build your network. 51
COLLABORATE. Build your brand. Align targeting strategies by using shared targeted databases Share ready-to-go campaigns which h can include online ads, social media, mobile web, email, microsites/landing pages, direct mail and print Manage funds with flexible tools that can easily integrate into your existing systems Drive performance with tools and reports that help you monitor activities and results 52
GROW. Build your business. Professional Content 53
Get access to Ready-to-Go Consumer Date Campaigns Online Ads Facebook Tabs Emails 54
Usage-based Model Supports All No account fees for dealers or sponsoring companies Pay-as-you-go P model Leverage the channel for your special promos or campaigns 55
How it works Step 1 Select your Campaign 56
How it works Step 2 Create your Campaign 57
How it works Step 3 Decide who to send to 58
How it works Step 4 Customize the offer 59
How it works Step 5 Launch the campaign 60
Lead Notification 61
Core Programs/Services Dedicated Marketing Support Specialist Valued Vl d Customer Programs enewsletters Birthday Club Program Seasonal Campaign Program 62
Revenew 847-359-9250 www.revenew.com 63