C O L L E C T I O N
Table of Contents 01 02 03 04 05 06 07 08 09 10 Introduction Color Palette Typography Photography Logo SD Stand Alone Logo: Corner Placement Logo: Over Photography Things To Avoid Credits
01 The Collection Brand Book Introduction The Collection is a womans fashion line that aspires to bring back the classic elegance of glamour, and sexy sophistication; while staying modern, yet edgy, and making the most of who you are. The Collection consists of quality women s apparel such as ceremony and evening gowns, along with cocktail and day dresses, with distinctive glamour that enhances a woman s silhouette to inspire confidence. Our branding is essential to The Collection experience. The focus of our identity is elegance and sexy sophistication. We created this document to help communicate our branding guidelines to partners seeking to feature The collection. We need to ensure that our brand maintains a consistent look and feel no matter where in the world it s seen. This requires strict dedication to standards. This guide is provided to keep the brand focused and unique.
02 The Collection Brand Book Color Palette PURE WHITE CMYK 0, 0, 0, 0 RGB 255, 255, 255 HEX # ffffff ELEGANT BLACK CMYK 70, 67, 65, 74 RGB 34, 31, 31 HEX # 221f1f Our colors are what gives us our personality. We re Sleek, Modern and Sophisticated. UPPER: LOGO COLORS These are our logo colors. LOWER: SUPPORTING COLOR PALETTE These make up our core color palette. GOLD SOPHISTICATION CMYK 44, 45, 75, 17 RGB 135, 117, 78 HEX #86754d GLAMOUR SILVER CMYK 17, 13, 14, 0 RGB 208, 208, 208 HEX #cfcfcf CLASSIC WHITE CMYK 2, 1, 1, 0 RGB 247, 247, 247 HEX # f7f7f7
03 The Collection Brand Book Typography Playfair Display Source San Pro Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Typography is a key element to communicate a unified personality for The Collection. We have selected Playfair and Source San Pro as our fonts. Playfair is strong, yet it is not overbearing. When writing headlines use Playfair. When using Source San Pro for body copy use sentence case (regular).
04 The Collection Brand Book Photography Photography is another key element similar to typography that communicates a unified personality for The Sally Daneshjou Collection. No matter what stage in life, when a woman is wearing The Collection, she will inspire bold confidence in herself and other women to stand tall and take on the world!
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05 The Collection Brand Book Logo X X X C O L L E C T I O N C O L L E C T I O N C O L L E C T I O N Our logo is the touchstone of our brand and one of our most valuable assets. We must ensure proper usage. The preferred way to use the logo is over a white/light background or on elegant black. Every attempt must be made to do this. X Please observe the clear space around the logo to maximize visual effectivenes. Nothing should intrude into this specified clear space. X Sally Daneshjou Sally Daneshjou
06 The Collection Brand Book SD Stand Alone Even as a variation to the original logo the stand alone SD must be viewed as an extention of the brand and used according to the same standards as the original logo. The preferred way to use the SD is over a white background or over elegant black.
07 The Collection Brand Book Logo: Corner Sally Daneshjou Placement C O L L E C T I O N C O L L E C T I O N When any variation of the logo is placed at the corner of the image it should maintain the space shown on page 8. The preferred way to use the space given is to measure the height of the text and place logo the correct amount of pixels or inches away from any corner Sally Daneshjou C O L L E C T I O N
08 The Collection Brand Book Logo: Over Photography C O L L E C T I O N C O L L E C T I O N When any variation of the logo is placed over the center of an image it should have a transparent secondary color overlaid. The preferred way to use the place the logo over an image is with a 50% opacity overlay with the the company colors. The brightness or darkeness of the image will dictate the logo s color to best show contrast.
09 The Collection Brand Book Logo Usage 1 2 3 4 Things to Avoid C O L L E C T I O N DON T: 1. Change logo s orientation. 2. Add extraneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows. 3. Place the logo on busy photography. 5 6 7 8 4. Change the logo colors. 5. Attempt to recreate the logo. 6. Scale the logo unproportionately. C O L L E C T I O N C O L L E C T I O N 7. Make alterations, additions or substitutions to the words and or colors contained in the logo. 8. Use the logo as a repeated pattern, wallpaper, or other decorative device.
10 The Collection Brand Book Credits Dress Design: www.sallydaneshjoucollection.com Photography: Nico Nordstrom www.niconordstrom.com Gregg Cestaro www.greggcestaro.net Logo Design & Layout: Chris Flores www.rcflores.com 19