HOW MAM IMPROVES POST PRODUCTION MEDIA SHARING. EVOLVED.
HELLO! Welcome to How MAM Improves Post Production by Simian, the industry leader in creative workflow and evolutionary media management solutions. The world s top creative companies rely on Simian to collaborate, share, present, manage, and track media assets smarter than ever before. PREV NEXT / PAGE 2
TABLE OF CONTENTS 4 / Introduction: What is MAM? 5 / DAM vs. MAM 6 / Collaborate More Effectively with MAM 7 / Drive New Business with MAM 8 / Present Like Never Before with MAM 9 / Stay Organized with MAM 10 / Industries That Benefit from MAM PREV NEXT / PAGE 3
INTRODUCTION: WHAT IS MAM? Traditionally, MAM (short for Media Asset Management) systems were designed to meet the needs of broadcast media with roots in the television and film industries. Primary needs included storage, archival and distribution of long form (> 20 minutes) video and audio assets. Since introduction, the need for MAM systems has expanded beyond the original scope of the target markets into production, post-production, brands, music, and media companies. Each of which require robust storage, archival and media repurposing tools designed to leverage all types media assets more effectively. Today, since video has become the rule rather than the exception for online content, companies rely on MAM systems to effectively manage video assets. PREV NEXT / PAGE 4
DAM VS. MAM Digital Asset Management (DAM) is image and document centric, making it the best option for the publishing, catalog and advertising industries for the storage, cataloging and retrieval of non-video assets. More recently, video has been added to the mix for DAM, but the core functionality remains focused on the uploading, management and manipulation of images and documents into a variety of different formats. DAM is available in a variety of in-house systems, which can be expensive to implement and require specialized training however, cloud-based DAM is becoming more readily available. MAM is primarily focused on video, audio and other types of digital media and corporate assets. At its core, MAM functionality is the uploading, management, collaboration and sharing of digital assets for sales presentations, works in progress, team collaboration and internal communications. Modern MAM is typically cloud-based and requires very little time or monetary investment to set up and use. PREV NEXT / PAGE 5
COLLABORATE MORE EFFECTIVELY WITH MAM From inception to final cut and delivery, MAM simplifies production workflow and the tracking of project progress from treatments to dailies, and throughout post production. Meeting deadlines and achieving goals has never been easier. BRING TEAMS TOGETHER With MAM, teams and clients from across the globe can come together to collectively review content and share files seamlessly. With just a click of a button, send work-in-progress for review, deliver finished work and so much more. REVIEW & APPROVE MAM speeds the post production process both in-house and with clients via simplified review and approval tools. Top MAM systems allow real-time commenting and feedback with time stamped comments available for both audio and video files. USER ACCESS LEVELS MAM allows for the assignment of granular user-based permission levels. Team members and clients can be granted as little or as much access to projects as necessary. Custom permission levels are also available for each user, ensuring that sensitive files remain secure. PREV NEXT / PAGE 6
DRIVE NEW BUSINESS WITH MAM MAM lets finished video and media assets do all of the work when it comes to pitching creative talent and winning new business. The top MAM comes equipped with a presentation layer that allows users to quickly customize and create branded showreel presentations. CLIENT ENGAGEMENT The best MAM tracks client engagement, so you know where you stand instantly when pitching creative talent. Receive an immediate view notification when presentations are opened, complete with viewing activity that tells you which files are being viewed, by whom and whether they are being watched in full or partial views. Smart heat mapping technology can tell which scenes have been watched, re-watched and even skipped over. ANALYTICS All-inclusive MAM offers real-time, robust reporting and per asset analytics that track which media assets are successful and which are not. Easily measure the most used media and most viewed spots, and see at a glance which are generating the best leads. By leveraging analytics, MAM users can quickly identify valuable assets in their library and market creative talent more effectively. SALES FORCE PERFORMANCE Measure performance and productivity, and see in real-time who the top performers and sales reps are; you may find yourself impressed! Smart MAM generates reports on both individual users and the entire team. PREV NEXT / PAGE 7
PRESENT LIKE NEVER BEFORE WITH MAM What if you could turn your editors, directors and creative talents media into multi-use presentations? A truly innovative MAM can do this and so much more! BRANDED PRESENTATIONS Savvy MAM has implemented rich presentation layers on top of basic media sharing features that produce a full-blown presentation system. Customize, brand and target media sharing to meet specific goals like showreel presentations, treatments, digital pre-pro books, pitch decks, media kits, social sharing, etc. CRM INTEGRATION CRM is a powerful tool for managing customer information, retention, sales and marketing. MAM integrates CRM into every presentation and message sent to facilitate the management of leads through the sales pipeline more effectively. SAMPLE PRESENTATION USES / Work-In-Progress Presentations / Showreel Presentations / Pitch Deck Presentations / Project / Stand Alone Websites / Microsite Presentations / Global Asset Repositories PREV NEXT / PAGE 8
STAY ORGANIZED WITH MAM Responsiveness is key, and MAM stores media assets in one central location, making them available wherever you are, be it in the office or on the road. ASSET MANAGEMENT Gone are the days of extensive hard drive searches for essential media. When assets are stored in the cloud, they become accessible to the entire team, globally. When you upload files to MAM, they can be viewed in an instant and downloaded by anyone with user access, without the need to send an email. METADATA With your entire roster of creative talent to consider, searching through endless folders or simply remembering a particular video s title can be overwhelming. MAM makes finding that coveted spot easy via media categorization and tagging. Highly intelligent MAM can also automatically extract metadata from media headers and quick retrieval competencies eliminate time- consuming searches. MOBILITY The most capable MAM keeps you connected globally via mobile devices, so finding a specific file or sending a sales presentation is seamless and effortless from wherever you are. Stay timely and responsive by accessing and sharing media from any location and device in seconds. PREV NEXT / PAGE 9
INDUSTRIES THAT BENEFIT FROM MAM / Post Production / Production / Advertising Agencies / Music Production / Sound Design / Media Companies / Film & Television / Brands / Casting / Talent Agencies PREV NEXT / PAGE 10
MAM MAKES YOUR BUSINESS MORE PRODUCTIVE! Store media assets safely in the cloud, access them from any device and present creativity like never before with the smartest, most comprehensive Media Asset Management system available. Revolutionize the way you collaborate and present with Simian, the industry leader in creative workflow and evolutionary media management solutions. Are you ready to evolve the way you do business? Call us today! LEARN MORE FREE TRIAL 844.560.7666 MEDIA SHARING. EVOLVED.