11 Effective Ways to Use LinkedIn for Business Development
|
|
- Rosaline Neal
- 8 years ago
- Views:
Transcription
1 11 Effective Ways to Use LinkedIn for Business Development LinkedIn & Social Selling for Business Development by Brynne Tillman contributions by (YOUR NAME HERE) by Social Sales Link
2 LinkedIn for Business Development Business Development is a broad term. It is certainly sales oriented, but also falls under prospecting, lead generation, launching new products, penetrating new verticals, even implementing specific marketing endeavors and beyond. But, all these efforts are for one goal: developing and implementing growth opportunities with multiple organizations. Throughout this e-book, you will learn 11 key strategies that will help you listen to your prospect better, educate them through thought leadership, while positioning through leveraging your existing network and position yourself as the subject matter expert and the one to engage! - Brynne Tillman CEO of Social Sales Link
3 Table of Contents 1. Crafting an Engaging Profile pg Leverage LinkedIn Groups pg Listen to What They are Saying pg Share Content that Impresses pg Curate Great Content to Share pg Organize Your Contacts pg Get More Client Referrals pg Make Networking More Effective pg Checkout Who has Checked You Out pg Advanced & Saved Searches pg Create a Plan and Commit to It pg. 11
4 1. Crafting an Engaging Profile Your LinkedIn Profile represents your professional brand. In fact, your profile may recieve more first time visitors than your website. Therefore, you need to be sure that you are communicating your value proposition, not your resume. This is an opportunity to share with your prospects and network what you bring to the table and why your customers value you. 1. Your picture needs to represent you as a professional. If you would put it on your website, you can put it on your LinkedIn profile. 2. Your Headline is the first impression your viewers have of who you are; make the most of this real estate! This is an opportunity to share your message in 120 characters so don t waste it on your title and company. Instead, talk about how you help your clients. 3. Customize your LinkedIn URL, it just looks better, you can be found easier and you can publish it on your signature and business cards. 4. Please complete your contact information box with , phone, website links and connect your Twitter account. 5. Unless you are looking for a job, don t make your summary a resume paragraph, make it educational and impactful. Share tips or strategies that position you as a thought leader from the start. 6. Complete your Experience at least 10 years back and connect your jobs to company pages. The logo is appealing and is helpful when your viewers are learning about you. Be sure to add your contact information here too; this makes this much easier for people not connected to you to contact you. 7. Take advantage of the Projects and Publications sections. The Publications section allows you to hyperlink to pages on your website or anywhere you wish to direct them. If you have a lead capture page, this could be a great way to drive traffic. The Projects section is an opportunity to cross market yourself on profiles of partners and clients that you work closely with on jobs. 8. Complete your education and add other sections that are relevant to you and your experience. The more complete your profile, the better it will work for you. 1
5 2. Leverage LinkedIn Groups Most LinkedIn users are members of groups, but they don t exactly know why! Groups are a powerful opportunity to identify who you are looking to meet and engage them. 1. Join the right groups. There are two great ways to find groups where your prospects are hanging out. First, look at groups your clients are in, there is a good chance more people like them are there too. Second, take advantage of the search features on LinkedIn. From the top drop-down bar, choose groups and type in the title of your prospect. LinkedIn will give you a list of Groups where those folks are hanging out. 2. Posting is a great way to begin a following. Be sure that you are posting content that your prospects care about and would enjoy building a conversation around. Stay away from promoting yourself or your business. If you have a blog, this is a good way to drive traffic to your site, but be sure to give enough valuable information in the actual post. 3. Comment and like other people s posts. Be sure to mean it though! This is a terrific opportunity to get on the good side of a prospect. Heck, they posted to be seen, and when they notice that you spent the time and acknowledged their hard work, the first impression of you is stellar! 4. Click on the number of members on the top bar and a search box opens up. This makes Groups invaluable! You can search by title, location and key words to drill down the members of the group to your target market. Once you have this list, you can send direct messages to each one individually. Be sure that you are offering value and a call to action. Not just connect with me, but I wanted to share with you this great article on it doesn t even have to be your article, just a powerful publication that will matter to them. 5. With everyone that responds, send a connection request and be ready with an engaging welcome to my network note. Here is mine: Thank you for connecting with me on LinkedIn. As a networker, I always like to start off a new relationship in giving mode. I want to share with you one of our videos - Leveraging LinkedIn for Business Development so You Never Have to Cold Call Again! - let me know if you find this helpful. Brynne I will also add you to my LinkedIn tips - so please look for those! 6. Click here to join Linked User Group 2
6 3. Listen to What They are Saying How can we engage our prospects if we don t know what it is they care about? You might think it s your serivces and your prices. But what I am talking about is uncovering what they care about online and what will draw them in? 1. Look at their activity feed on all social channels. 2. What do they comment on and like? 3. What are the topics they are sharing? 4. Who are they newly connected to? 5. What groups are they in? Join them and look at what they are talking about in the groups. 6. What do they say about themselves in their profiles, what skills do they list, where did they work prior, where did they go to school? 7. Do you have shared connections? If yes, make a phone call or two, because the phone does still work! 8. What has their company posted on their LinkedIn company page and other social sites? 9. On their company page, look at people that viewed this page also viewed gives you a list of their competitors (save this for prospecting later). 10. Look up their competition and read what are they are talking about. 3
7 4. Share Content that Impresses The goal is to build a reputation as a thought leader and subject matter expert. Make sure you are the one they go to because they know how you help, the one that they refer others to because you have proved your value. 1. If you are sharing your own content, be sure to establish the foundation. a. Choose a platform for blogs and landing pages on your website, WordPress, Blogger. b. Sign up for a video platform like Wistia, Looplogic, Slideshare, etc. 2. Add links to your content in your contact info box on your profile a. When in edit mode, click on edit contact info b. Click the pencil next to Websites c. Choose other from drop-down d. Name your blog, video or article e. Save 3. Add media attachments to your Summary and/or Experience sections a. When in edit mode, click on media box with + b. Chose from add link or upload c. Save 4. Use the publications section a. If you don t have this section in your profile, when in edit mode click the + next to Publications on the recommended for you section on the top right b. Name the publication c. Add the link d. Fill in details and share 5. Post to your Homepage updates 6. Post to Groups a. Post in discussions (be sure it is aligned with group rules) b. Send direct messages to group members with a link to your content 7. Click here to read Social Sales Link content 4
8 5. Curating Great Content Why reinvent the wheel? Social Media is about sharing other people s content if we didn t do this, nothing would ever go viral. There are great ways to get content with targeted topics to use every day. It makes it simple to find and share content that will engage your prospects and position you as a subject matter expert. Check out these resources: 1. Scoop.it - Scoop.it is my 1st choice in social content aggregators for a few reasons. First, it is so simple to use. Scoop.it has a continuous stream of content and connects directly with my social media platforms. You can also scoop your own content and share it on the platform. 2. Feedly.com - Feedly has been around for a while but became very popular after Google Reader was discontinued. Feedly will provide a newsfeed of content around categories and allows you to add content by URL, title, and topics as well. 3. Google Alerts - Google Alerts sends you daily s of content, blogs and articles based on criteria you provide. In addition to using this as a content aggregator, it is also great for monitoring the web for information about your company, you, your prospects and your competition. 4. Tagboard - Tagboards are live collections of social media posted with hashtags and arranged in a dynamic, visual mosaic. You can do more than just view social posts on a tagboard; you can engage with them. 5. HootSuite - Although HootSuite is a scheduler, it is a great aggregator as well. Create news streams based on topics, hashtags or specific influencers and curate and share content to all your platforms from here. 5
9 6. Organize Your Contacts Although LinkedIn is not a CRM, there are some great features that can help you stay organized in your business development efforts. Begin by clicking the Relationship button on the profile you are looking to follow-up. Sync and calendar - When you sync your address books or calendar from other sources, you import contact information, meetings, and s for easy access in one place. LinkedIn Contacts keeps your contacts and their information up to date by regularly checking for any changes. Typically, your contact data is synced once each day. 1. Hover over Network at the top of your homepage and select Contacts 2. Click the Settings icon on the top right 3. On the Contacts Settings page you will see your choices; click Sync next to any source you d like connect to and follow the directions Tip: If you ever change your password for one of these sources, go back to this page and click Change to update it on LinkedIn. Notes LinkedIn time stamps your notes and allows you to see a stream of your interactions. Tagging This feature is great for organizing. You can create tags that can work as distribution groups for messaging, or simply keep your connections in easy to search categories. Tagging is a very powerful marketing tool. You can tag or untag anyone who s saved in your LinkedIn Contacts. They can be added from your contacts profile or in Contacts under Network. Be sure to tag no more than 50 contacts in a group as that is the maximum you can at one time. Reminders You can set a up a reminder notification for a contact for one day, week, month or reoccurring. LinkedIn will send you a message and it will appear at the top of your Contacts page as an item pending completion. 6
10 7. Get More Client Referrals Typically, a good business development person will tell you that much of their business comes from client referrals. They ask for referrals all the time, and it may sound something like this: Salesperson: Ms. Client, are you happy with the products and services we have been able to help you with over the last few months? Client: Oh yes, Mr. Salesperson, we have been very happy with you and your company. Salesperson: Terrific, Ms. Client. The way we grow our business has always been through introductions and recommendations from our happy clients! By any chance, do you know of anyone else that could use our products and services? Client: Hmm, let me see, I can t think of anyone off hand right now, but if I do think of someone I will certainly be happy to introduce you. Bummer Not exactly how we had hoped it would go, but now we have LinkedIn as a powerful tool and this conversation will be much more productive. Before visiting your client, do the following: 1. Connect with your client on LinkedIn 2. Check out their contacts 3. Make a list of 5 prospects that they know and bring the list with you Here is how the conversation may go now with the help of LinkedIn: Client: Hmm, let me see, I can t think of anyone off hand right now, but if I think of someone I will certainly be happy to introduce you to them. Salesperson: Ms. Client, when we connected on LinkedIn I noticed that you were linked to a few folks who would be great introductions for me; would it be alright if I ran them by you? Client: Of course, I would be happy to help! Salesperson: Thank you so much for offering to make these introductions. You can just copy us both in an and I can take it from there. To make it easier for you, would you like me to send you a short introduction paragraph that you can use? Client: That would be great, thanks. If we did just this for each of our clients, our pipeline could easily double or more and the business will follow! 7
11 8. Make Networking More Effective The next best referral is from a strategic alliance or networking relationship. Often we meet for coffee, it s an hour of time, and we learn all about each other s respective businesses and then ask You - So, who do you know that could use my products and services? Then comes the blank stare. Them - I can t think of anyone right now, but if someone should ask, I will certainly refer you! Bummer Not exactly how we had hoped it would go, but now we have LinkedIn as a powerful tool and this conversation will be much more productive. Before you go on your networking meetings, do the following: 1. Connect with your networking partner on LinkedIn 2. Send them a note that says, I am looking forward to our meeting next week. Please feel free to look at my connections and write down 10 or so people that you think would be good for you to meet, we will talk through them and I can make some introductions for you. 3. Now look at their connections 4. Make a list of 10 prospects that they know and bring the list with you 5. Review the list in your meeting 6. Exchange Introduction Paragraphs: Ex. I would like to introduce you to Brynne Tillman, CEO of Social Sales Link. I thought it might make sense for the two of you to connect and investigate how you might work together. Brynne will be contacting you in the next couple of days, please take her call; I believe it will be well worth your time. If you would like to reach out to Brynne, her contact information is: Brynne.Tillman@SocialSalesLink.com Copy your networking partner and your connection in an or LinkedIn message with their paragraph. Your meeting just became the most productive hour of your week! 8
12 9. Check who has Checked You Out I love Caller ID, don t you? That is how I see the who s viewed your profile section of your LinkedIn account. This is a fantastic opportunity to reach out to people who have called but have not left a message: 1. From the right-hand side your of your LinkedIn Homepage, click Who s Viewed Your Profile 2. The free account allows you to see the last 5 visitors to your profile. If they have their settings as anonymous, you won t be able to see their name, and if you are anonymous you won t be able to see any of your viewers. The paid account allows you to see the last 90 days of viewers and will allow you to see the visitors even if you are anonymous. However, you still can t see the viewers that are anonymous. 3. Identify viewers that you would like to connect with, check out their profile and send a request to connect with a note: Thanks for visiting my profile, I looked at yours and believe that there may be some synergies between us. Let s connect and explore ways we may be able to work together. 4. If you are already connected but haven t cultivated a relationship yet, and they are a good prospect, click the icon and write: Hello NAME, it has been some time since we connected, and I thought it might make sense for us to schedule a time to explore ways we may be able to work together. I have Monday morning available for a call, does that work for you? 9
13 10. Advanced & Saved Searches There are many ways to leverage advanced searches, and we urge you to spend some time exploring them. This is quintessentially working smarter not harder. Advanced Search quickly lets you know who in your warm market knows whom you want to meet. The prospecting power when leveraging this tool is endless. 1. Click on the Advanced Search hyperlink next to the magnify glass on the top right of the drop-down. 2. Choose keywords and/or titles that represent your target market. 3. From the drop-down you can choose current, past or both in addition, you can use Boolean searches here. 4. Fill out geographic preferences and industry choices. 5. Choose relationships (1st, 2nd, 3rd, Group) 6. Search and you will get a list of exactly whom you are looking for. The magic lives in the 2nd, so be sure to click 2nd in Relationship. This will give us a list of who knows the people we want to know and we can ask for introductions! The Save Once you have your perfect search, you can save it for later. Just click Save Search on the top right hand side of the search, name it and save it for later. You can save three searches with the free LinkedIn account. New folks entering your network who fall under the search criteria will be added to the list every week. Every Monday morning, I log into LinkedIn, click on my saved searches, and see that I have 10 new professionals in my network that meet that criteria. I then click the hyperlink view and the full list comes up in the window. I can then click on shared connection and ask for my warm introduction. POWERFUL stuff, right? 10
14 11. Create a Plan and Commit to it Remember the old adage, If you fail to plan, you plan to fail? Well, all these activities are great, but only if you do them. Put together a plan in SMART goal format to ensure that you will do the activities that will help you reach your goals: S pecific M easurable A ligned with your goals R ealistic Timed 1. Define your results goals, what you want to get out of LinkedIn. 2. Commit to a time frame. 3. Identify the activities you need to reach your goal. 4. Schedule them. 5. Do them; and if you don t, reschedule them. 11
15 If you are looking to learn more about LinkedIn for social selling, check out SSL s book on Amazon: LinkedInBook.info - LinkedIn & Social Selling for Business Development Brynne Tillman, CEO of Social Sales Link teaches LinkedIn workshops and classes, is a Keynote for Sales and Marketing Teams and works with sales trainers to teach this curriculum. 12
Xplore.net Seminar Notes: LinkedIn
The current business landscape: 98% of businesses rely on referrals for new business. LinkedIn is an online referral management system. - making it an important business resource. LinkedIn Facts: Over
More informationUsing Twitter for Business
Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:
More informationa guide to social networking for massage therapists
a guide to social networking for massage therapists table of contents 2 3 5 6 7 8 9 10 11 12 13 get the facts first the importance of social media, different types of social media and what twitter can
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationDIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
More informationAn Introduction to using. Twitter for Business By Business Training Made Simple
An Introduction to using Twitter for Business By Twitter for Business 2 Welcome Using Twitter personally and professionally are two very different things. In this highly practical guide, we ll take a look
More informationWeb-Based & Social Media Marketing
Public Relations and Marketing Workshop for Centers for Independent Living Web-Based & Social Media Marketing September 18, 2013 2:45 P.M. 4:15 P.M. Presenter: Michele Martin Slide 1 Overview The 411 on
More information5 - Low Cost Ways to Increase Your
- 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital
More informationTwitter For Tourism. Topic Social Media Tutorial 44
Topic Social Media Tutorial 44 Twitter For Tourism Twitter is a great tool for businesses looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character
More informationSocial Selling with LinkedIn Sales Navigator
Social Selling with LinkedIn Sales Navigator A Step-by-Step Guide to Social Selling Best Practices with LinkedIn Sales Navigator Sales Solutions Contents Overview of LinkedIn Sales Navigator... 5 LinkedIn
More information6 Strategies Lawyers Can Use to Streamline Digital Marketing Work
6 Strategies Lawyers Can Use to Streamline Digital Marketing Work By James Druman Online marketing opens up some fantastic opportunities for attorneys to increase exposure, generate new leads, and grow
More informationHow to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
More informationA short guide to Twitter
A short guide to Twitter What is Twitter? Twitter is a micro-blogging communication platform that enables users to send short messages (up to 140 characters) that can be read by anybody else on Twitter.
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationPinterest Beginner s Guide for Attorneys
Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how
More informationSocial Media Get Beyond the Hype and Find Out the True Business Value
Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers
More informationHow To Be Successful With Social Media And Email Marketing
Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By
More informationIn This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
More informationSocial Media Playbook
Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced
More informationcss href title software blog domain HTML div style address img h2 tag maintainingwebpages browser technology login network multimedia font-family
technology software href browser communication public login address img links social network HTML div style font-family url media h2 tag handbook: id domain TextEdit blog title PORT JERVIS CENTRAL SCHOOL
More informationMANAGEMENT AND AUTOMATION TOOLS
MANAGEMENT AND AUTOMATION TOOLS A guide to help with the automation and management of your social media presence 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3
More informationLEAD GENERATION STRATEGY
LEAD GENERATION STRATEGY Steps: 1. Create your free guide 2. Upload it to your website and grab the URL 2. Create a separate page on your website 3. Create a webform in your list manager and upload to
More informationPinterest has to be one of my favourite Social Media platforms and I m not alone!
Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of
More informationSocial Media Monitoring in Fifteen Minutes
Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring
More informationDepending on your role, this might mean adding and editing, for example, events, blog entries or news stories.
website guide guide for adding and editing web content Introduction The MS Society website uses a content management system (CMS) called Drupal. As a contributor to the site, you ll receive training in
More information30- Day List Building Plan for a Software as a Service Business
30- Day List Building Plan for a Software as a Service Business Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you
More informationQuick Guide to Getting Started: Twitter for Small Businesses and Nonprofits
Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More information30- Day List Building Plan for a blogger/affiliate marketer
30- Day List Building Plan for a blogger/affiliate marketer Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you already
More informationSocial Marketing & Reputation Management
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
More informationEmail Mentoring Field Guide. Last Updated On: 1/30/2013 Created by the Learning & Organizational Development and Support Teams education@score.
Email Mentoring Field Guide Last Updated On: 1/30/2013 Created by the Learning & Organizational Development and Support Teams education@score.org Contents Quick Start Guide... 3 Overview of the Email Mentoring
More informationNavigating the Web: Are You Missing The Boat?
Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary
More informationSocial Media for Small Business
Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework
More informationA guide to SUCCESSFUL SMALL BUSINESS. blogging. By Jo Lynn Deal, APR Powered by mymarketingcafe.com The meeting place for entrepreneurs
A guide to SUCCESSFUL SMALL BUSINESS blogging By Jo Lynn Deal, APR Powered by mymarketingcafe.com The meeting place for entrepreneurs INTRODUCTION Integrated small business marketing by mymarketing Cafe
More informationIf you are interested in only one mode of sharing, click on your desired logo below for precise instructions for your specified choice:
SHARE YOUR AACE DIGITAL BADGES WITH AACE IMAGE(s) Note: this lengthy document contains complete instructions for all sharing options via E-mail, Facebook, Twitter and LinkedIn If you are interested in
More informationA quick guide to setting up your new website
A quick guide to setting up your new website Hi there. Welcome to MrSite we re really happy you chose to build your brand new website with us and look forward to seeing what you create! We re sure you
More informationBuild Your Online Social Network & Your Business. 87% of homebuyers used the Internet to research their options
Are You Building Your Social Network Online? Your Clients and Competitors Are! Consider This: 87% of homebuyers used the Internet to research their options 90% of Internet homebuyers found their REALTOR
More information6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE
6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE Sponsored by: Follow us on: JACK KOSAKOWSKI Jack Kosakowski covers Buffer, Crowdfire App and Hootsuite. Here is his LinkedIn profile
More informationCREATING YOUR ONLINE PRESENCE
CREATING YOUR ONLINE PRESENCE Congratulations on signing up for your webhosting package, you ve just completed the first and most important step in establishing your online presence. There are just a few
More information2015-2016 TAX PRACTICE MARKETING GUIDE
Checkpoint Marketing for Firms 2015-2016 TAX PRACTICE MARKETING GUIDE Contents Introduction... 1 How to get the most from your Tax Planning Guide... 2 Online tax guide... 2 Email tax guide... 4 Print tax
More informationHow to Use. for Business
How to Use for Business http:// Become a Fan of HubSpot on Facebook: http://facebook.hubspot.com Join the Pro Marketers Group on Facebook: http://facebook.promarketers.com Grade Your Facebook Profile or
More informationInsights for Microsoft Dynamics CRM Online User s Guide December 2014
Insights for Microsoft Dynamics CRM Online User s Guide December 2014 Copyright This document is provided "as-is". Information and views expressed in this document, including URL and other Internet Web
More informationMaximize Your Use of Linked In! The Reality
1 Maximize Your Use of Linked In! ~~~~~~~~~~~~~~~~~~~ The Reality Linked In is currently the most powerful professional online networking tool available (and this is unlikely to change in the foreseeable
More informationSocial Media: Managing Your Online Presence
Social Media: Managing Your Online Presence What does Google say about you? Many employers now run online searches before offering an interview, so your online reputation will precede you. This workshop
More informationLinkedIn Power Formula Training for Job Seekers
LinkedIn Power Formula Training for Job Seekers Lakeshore Technical College November 29, 2012 Presented by Wayne Breitbarth I. What is LinkedIn and How Does it Work? A. Finding others (searching) B. Being
More informationVIRTUAL COLLEGE A Guide to Marketing your new Reseller Site
VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers
More informationLocal Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood
Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past
More informationLearning LinkedIn. Master LinkedIn with these insider tips. FROM THE EXPERTS. Learning LinkedIn From the Experts 1
Learning LinkedIn FROM THE EXPERTS Master LinkedIn with these insider tips. Learning LinkedIn From the Experts 1 Introduction LinkedIn is the largest professional social network online today with an astounding
More informationThe Right Marketing Mix
a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing
More informationLINKEDIN CONTENT MARKETING TACTICAL PLAN
LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn
More informationHOW TO GET. 1,000+ Followers ON TWITTER
HOW TO GET 1,000+ Followers ON TWITTER CONTENTS. 3. INTRODUCTION. 6. FIRST THINGS FIRST: CREATE AND OPTIMIZE YOUR PROFILE. 11. TWEET 24/7 (WITHOUT BEING ON TWITTER 24/7). 23.CURATE CONTENT LIKE A PRO.
More informationAdd Social Media to Your Event Strategy
Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking
More informationPay per Click Success 5 Easy Ways to Grow Sales and Lower Costs
Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click
More informationSAP Digital CRM. Getting Started Guide. All-in-one customer engagement built for teams. Run Simple
SAP Digital CRM Getting Started Guide All-in-one customer engagement built for teams Run Simple 3 Powerful Tools at Your Fingertips 4 Get Started Now Log on Choose your features Explore your home page
More informationNonprofit Technology Collaboration. Web Analytics
Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top
More informationIgnite Visibility Consulting. How to Blog. Prepared by John Lincoln. Copyright 2013 Ignite Visibility Page 1
Ignite Visibility Consulting How to Blog Prepared by John Lincoln Copyright 2013 Ignite Visibility Page 1 Introduction... 3 What is a Blog?... 3 Technical Checklist... 3 Important Promotional Notes...
More informationAUSTRALIAN MARKETING INSTITUTE
AUSTRALIAN MARKETING INSTITUTE AWARDS SUBMISSION CONTENT MARKETING CATEGORY MAY 2014 CONTENT MARKETING EXPERTS HOW CONTENT TRANSFORMED THE NEXT MARKETING BUSINESS CONTENTS EXECUTIVE SUMMARY... 3 THE ISSUE...
More informationWebsite Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.
Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.com Why have a website? If you re busier than you d like to be
More informationSEO for Financial Advisors
SEO for Financial Advisors This guide is designed to help give financial advisors a roadmap to better SEO success, gaining you more local attention and, eventually, customers. 2 CORPORATE BROCHURE BUILD
More informationINTRODUCTION...4 STEP 1: JOIN THESE TOP SOCIAL MEDIA SITES...8 STEP 2: CREATE A SCHEDULE...28 STEP 3: HOW TO GROW YOUR FANS/FOLLOWING...
1 Disclaimer This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography
More informationKaty Young s Guide to... Twitter
21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing
More information@ # TWITTER GETTING STARTED WITH MARKETING SALES SOCIAL MEDIA
@ # GETTING STARTED WITH TWITTER MARKETING SALES Venture Accelerator Partners www.vapartners.ca SOCIAL MEDIA Content Chapter 1 Introduction Chapter 2 You need to be on Twitter Chapter 3 Twitter Basics
More informationDo I have to use the blog section of the site? No. Your blog is hidden by default so it won't be available unless you choose to turn it on.
Agent Website FAQ What are the features/benefits of the new Agent Websites? The Agent Website offering is a feature-rich, WordPress based product that provides individual personalization to the agent,
More informationFor Business. www.dammacademy.com www.wearesocialheroes.com
For Business www.dammacademy.com www.wearesocialheroes.com What is LinkedIn? LinkedIn is a social network with over 53 million users that enables you to make better use of your professional network and
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationSOCIAL MEDIA SUCCESS IN 14 STEPS
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationVideo Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationSocial Media Strategy:
Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy
More informationHOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationSee how social media listening and engagement can help your business
See how social media listening and engagement can help your business In a socially connected world, engagement with your customers can happen anywhere or anytime. Microsoft Social Engagement puts powerful
More informationInbound Marketing: Best Practices
423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
More informationcss href title software blog domain HTML div style address img h2 tag maintainingwebpages browser technology login network multimedia font-family
technology software href browser communication public login address img links social network HTML div style font-family url media h2 tag handbook: id domain TextEdit blog title CANAJOHARIE CENTRAL SCHOOL
More informationThe Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com
The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.
More informationLOCAL LAW SOCIETY Annual Conference 2011
LOCAL LAW SOCIETY Annual Conference 2011 30 th March 2011 David Clarke Email david@dbs-uk.co.uk www.dbs-uk.co.uk 0800 046 1870 Cost effective, low maintenance income generation using e-solutions David
More informationInternet Marketing Rules!
Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your
More informationMarket Why Your Readers Should Become Subscribers
You want to build a big email list of active subscribers who continually read your content, attend your events, and are more likely to convert into paying customers. Here are 21 email list building tactics
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationSearch Engine optimization
Search Engine optimization for videos Provided courtesy of: www.imagemediapartners.com Updated July, 2010 SEO for YouTube Videos SEO for YouTube Videos Search Engine Optimization (SEO) for YouTube is just
More informationCreating Online Wealth with Affiliate Marketing
Creating Online Wealth with Affiliate Marketing By Connie Ragen Green I have done extremely well with my Internet business, and affiliate marketing has been a huge part of that success. Affiliate marketing
More informationSocial Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
More informationStand OUT Stay TOP of mind Sell MORE
Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/14 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of
More informationYour No-Nonsense Guide to Facebook Ads
Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In
More informationAN INTRODUCTION TO PINTEREST FOR BUSINESS.
AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for
More informationMASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!
Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram
More informationSocial Media Success Guide
Social Media Success Guide For Employment A Simple Resource Guide Tailored to Dual Career Center Professionals & Job Seekers Bethany Spilde Social Buzz Media 0 1 Contents Did You Know?... 4 Top Online
More informationEasy Social Media Management with Hootsuite
Easy Social Media Management with Hootsuite Hootsuite is the largest social media integration and management platform on the Internet. It has sent over 700 million messages to date and has over 3 million
More informationThis document is provided "as-is". Information and views expressed in this document, including URLs and other Internet Web site references, may
This document is provided "as-is". Information and views expressed in this document, including URLs and other Internet Web site references, may change without notice. Some examples depicted herein are
More informationPART 1 of 2 Local SEO Questionnaire
PART 1 of 2 Local SEO Questionnaire Fill everything out below ONLY after you have become our client and made your initial payment. We will then get started immediately. We are so excited about helping
More informationChiropractic Marketing
Chiropractic Marketing I would like to get my name out there but I don t know too much about marketing, and I don t want to spend a fortune on it. Target marketing is smart marketing 95% of chiropractors
More informationTHE ULTIMATE WORKSHEET TO JUMP-START YOUR FIRST LINKEDIN LEAD-GENERATION CAMPAIGN
THE ULTIMATE WORKSHEET TO JUMP-START YOUR FIRST LINKEDIN LEAD-GENERATION CAMPAIGN LET S GET YOUR LEAD-GENERATION CAMPAIGN OFF THE GROUND! LinkedIn is a wonderful platform to connect to business colleagues,
More informationWhy you need fresh content... 2. Generate leads... 2. Retain clients... 2. Increase Conversion Rate... 2. Solutions... 3
CONTENTS Why you need fresh content... 2 Generate leads... 2 Retain clients... 2 Increase Conversion Rate... 2 Solutions... 3 1. E-mails and newsletters... 3 2. Quora.com... 4 3. Yahoo Answers... 5 4.
More informationSocialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012
Socialize Your Practice to Success: The Next Step November 13, 2012 Kayce A. Bramble, AuD HearUSA American Academy of Audiology Practice Management Resources www.audiology.org/practice/resources/pages/default.aspx
More informationFREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd
FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd Social Media is a great way to inexpensively be in front of clients and prospects on a daily basis. The only
More informationSmallBiz Dynamic Theme User Guide
SmallBiz Dynamic Theme User Guide Table of Contents Introduction... 3 Create Your Website in Just 5 Minutes... 3 Before Your Installation Begins... 4 Installing the Small Biz Theme... 4 Customizing the
More informationA Guide to Social Media Marketing for Contractors
A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes
More informationSocial Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
More informationDynamics CRM for Outlook Basics
Dynamics CRM for Outlook Basics Microsoft Dynamics CRM April, 2015 Contents Welcome to the CRM for Outlook Basics guide... 1 Meet CRM for Outlook.... 2 A new, but comfortably familiar face................................................................
More informationTHE BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS. 2015 Web.com Group, Inc. All rights reserved.
THE 25 BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS 2015 Web.com Group, Inc. All rights reserved. Marketing your business doesn t have to cost a bundle. Today, more than ever before, there are
More information