Digital Asset Management. Content Control for Valuable Media Assets

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Dwain Butler
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1 Digital Asset Management Content Control for Valuable Media Assets

2 Overview Digital asset management is a core infrastructure requirement for media organizations and marketing departments that need to protect their media content investment. A successful DAM program will: Streamline Content Management Tasks Enhance Productivity Have a Flexible Architecture Create a Trusted Repository

3 Streamline Content Management Tasks The Nuxeo digital asset management offering helps marketing and brand managers catalog, process, store, retrieve, and distribute rich media content. Files include images, audio, and video. Streamlining these tasks enables creative users to focus on ideas and design by freeing them from resource-intensive content control tasks.

4 Enhance Productivity The digital asset management tool is designed for creative users, providing an intuitive navigation experience with a minimal need for training. Automated metadata extraction makes digital content fully categorized and searchable, increasing productivity by relieving users from timeconsuming retrieval. Multiple renditions can be stored for an asset, including different sizes, resolutions, formats, file types, supporting different use cases, such as web, print, electronic distribution. Easy access to different versions ensures an pragmatic user experience.

5 Flexible Architecture, Trusted Repository The Nuxeo digital asset management module is a packaged application built with the Nuxeo Platform, an extensible, Javabased ECM platform. Nuxeo is CMIS-enabled, thus ensuring the interoperability capabilities of the underlying platform. What does this mean? Organizations can safely invest in any number of CMIS-compliant Web Content Management offerings, and be assured that their rich media assets in Nuxeo are easily distributed to create an engaging web experience.

6 Demo Video <iframe width="420" height="315" src=" 1P142Eg" frameborder="0" allowfullscreen></iframe>

7 Key Features for Digital Asset Management Asset Capture and Batch Import Video Storyboarding Configurable Content Model with Extensive Supported Formats Catalog and Index with Access Rights and Bulk Editing Process and review with Annotations, Previews, and Security Access Control Advanced Search and Retrieve Functionality

8 Asset Capture and Batch Import Simple user-friendly upload capability for upload of batches of media assets Automated extraction of media metadata supporting IPTC and EXIF standards Bulk tagging of media assets metadata specific to customer needs Identify media by coverage, source, region, subject, campaign, and custom metadata

9 Video Storyboarding Generation of a series of thumbnails that segment the contents of a video file upon import Chapters can be viewed individually, enabling the easy location of scenes and identification of video segments to share with colleagues The video streaming feature offers instant viewing access to a video, because it starts playing before the end of the file download

10 Configurable Content Model with Extensive Supported Formats Power users and system administrators can quickly define and configure a content model for the specific application needs Ability to define metadata for media assets Create controlled vocabularies for content description and discovery Support for very wide range of popular media formats in Pictures, Images, Audio and Video Common office document formats, PDF and text files Ever-expanding list of supported format types including JPG, PNG, AVI, MP4, MP3, WAV, and more

11 Catalog and Index with Access Rights and Bulk Editing Control and protect the use of external media assets to assure appropriate use and distribution Identify licensed content and manage in compliance with contract terms and conditions Track expiration and embargo dates across campaigns and collections of assets Define and enforce geographic and broadcast restrictions Identify media usage constraints by subject, format type, license agreements Monitor and log asset usage with audit history Edit file descriptions, define metadata, and adjust settings for a selection of multiple assets Ease large-scale media file processing

12 Process and review with Annotations, Previews, and Security Access Control Annotate image, picture and office format assets directly from the browser Let users comment and discuss digital content collaboratively Comment on fine details with zoom in/zoom out on graphic items Navigate through asset lists, or through metadata categories View assets in thumbnail mode while navigating through content Granular zoom-in/zoom out to preview fine details Wide range of media asset types supported in preview mode Control sharing and access to assets with Access Control Lists (ACLs) Support for authentication, user sources, and user groups

13 Advanced Search and Retrieve Functionality Filter Media Asset Repository for Simple Navigation Users can browse the asset repository using dynamic visual filters on metadata Metadata-based filters allows discovery of assets based on any number of categories: content type, folder name, geographical coverage, hierarchical categorizations Full text support for browsing and item search, including annotations and captions An advanced navigation mechanism that enables document repository browsing with dynamic filtering on multiple facets (metadata). Navigation facets are fully configurable, and can be defined independently for a given asset type.

14 Getting Started With DAM How to import a file onto the DAM Adding metadata while uploading Bulk edit metadata Keyword search for a file Keyword search for bulk edit Export as.zip

15 Digital Asset Management

16 Importing a File

17 Adding Metadata While Uploading

18 Bulk Edit Metadata

19 Keyword Search for File

20 Keyword Search for Files

21 Export Files as a.zip

22 Open Source: Pro v Con Lower cost: Since development is done by a community of volunteers (many of whom are paid by other organizations), your costs don t need to cover a company s development expenses. That said, this is a minor savings because in mid-sized software company, the vast majority of expenses are customer support and marketing. Customization: Systems like Nuxeo are designed for developers to adapt and extend. Whereas, you usually can not make non-cosmetic changes to a proprietary system. Nimble: Open source projects adopt new trends faster than proprietary systems. For example, support for posting to Twitter or logging in using an existing Twitter username was added faster to the open source packages than to commercial ones. Openness: Open Source systems are usually designed with integration in mind; whereas commercial systems have business motivations to lock organizations into a closed system. Fast bug and security fixes: Nuxeo has many people combing their source code, and rapidly fix problems as they are discovered.

23 Open Source: Pro v Con Questionable quality: This is an invalid argument. All software, proprietary or Open Source, runs the gamut from exceptional to poor. Nuxeo has large teams of developers who report bugs, and people who work on the source code, quickly improving it. This crowd-sourcing approach yields more secure code than any company can accomplish in-house. Even major companies like Apple, Microsoft and Oracle routinely fix bugs discovered by outsiders. Open source projects just tend to be more open than proprietary systems about talking about their bugs. No responsibility: The sticking point for Open Source is that it s not a company, and there s rarely any direct customer service. Open Source is a process and philosophy which produces software, but it is not a contract. No customer support rep at Nuxeo is waiting to answer calls. However, they have a ton of documentation and online forums. You can hire a consultancy to be accountable to you, or a company like to provide an SLA and full support. Not aligned with corporate needs: Open Source software often starts small, and while they may be technically robust (scalable), they might not be designed with the needs of corporate users. In the case of social networking software, the Open Source platforms don t have all the moderation/censorship, monitoring, and other kinds of features that some commercial platforms do.

24 Top Questions: 1. Does the DAM work as a cloud solution or from a server? 2. Is it a centralized digital library? Does it store video, image, audio, document formats? 3. Does it convert images and video for alternate purposes? 4. Does the search engine can search by type of formats? (all videos, PDFs, Excel, etc.) 5. Is the DAM accessible to all via web? Is there security for limited access by person? 6. Can you drag and drop assets into the DAM? 7. Does the DAM work on MAC OS X, Windows, and Linux? 8. Can you create custom folder structure and subfolders? 9. Is there a comment feature? i.e. add comments to pix, docs 10. Can you pull assets from an in-design page during ingestion? 11. Can the DAM track image history? Which books the image was used in? Is this important? 12. Does the DAM have an in-design plugin? Is this important?

1. Digital Asset Management User Guide... 2 1.1 Digital Asset Management Concepts... 2 1.2 Working with digital assets... 4 1.2.1 Importing assets in

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