CAPTIVA MARKETING Small Busiess Program Overview / 1 Small Busiess Package As a small busiess, you kow how difficult it is to keep up with chages i techology. This is especially challegig i the digital marketig world. Havig a basic web presece is essetial for early every compay, but so is the potetial to grow. Empowere aswers these challeges ad provides a platform for cotiual growth. Origially desiged for large busiesses ad orgaizatios that wated to empower their employees with the ability to update ad maage web pages, the system became a ideal solutio for compaies ad orgaizatios of all sizes. Over time, we developed this Small Busiess Package to provide this system to smaller busiesses ad orgaizatios. The System The primary elemet of the Small Busiess Package is the Empowere Web Cotet Maagemet System. This system allows us to build your site quickly ad cost effectively i accordace with best practices. We ca the trai your staff so that they ca easily modify ad maage most website cotet without the help of a developer or web desiger. Empowere CMS
CAPTIVA MARKETING Small Busiess Program Overview / 2 Cotet Maager Take cotrol of your website Oe key feature of the Empowere System is the Cotet Maager. It features a graphical iterface that displays the structure of your site i a very easyto-use file format show here. Withi it, you ca: Add New Pages Simply select where you wat the ew page i your site map, select Create New Page, give it a ame ad you have created a ew page Move a page with drag ad drop sortig Create liks to existig pages to make site avigatio smooth for users Delete or covert pages to avigatio oly Empowere gives schools, churches ad small busiesses the ability to maage their websites with ease. For large sites, the system ca be desiged so employees oly have access to maage particular sectios of a website.
Cotet Editor The Empowere System also features a robust Cotet Editor. It features fields for relevat SEO elemets ad a user-friedly What You See is What You Get (WYSIWYG) editor. Users ca add ad update text, images, data tables, hyperliks ad more. CAPTIVA MARKETING Small Busiess Program Overview / 3 Add, delete, move or edit cotet Apply graphical styles Apply SEO elemets Utilize bullets, lies ad special characters Add liks, images ad tables Add dowloadable PDFs Embed videos Use HTML Mode for full programmig ability
CAPTIVA MARKETING Small Busiess Program Overview / 4 Photo Gallery Maager The system s Photo Gallery Maager allows you to display your work, share pictures from evets, highlight product features ad more. Users ca create photo albums with the click of a butto ad the isert idividual photos ito multiple albums. Mii Gallery Full Gallery with Captios Lightbox Gallery Lightbox Display Stadard display optios are show above.
Forms Maager Egage visitors ad track coversios The Forms Maager allows you to create olie iquiry ad track icomig leads. With these, visitors ca request iformatio, register for a evet, doate to a cause, sed a RFP or edless other applicatios. CAPTIVA MARKETING Small Busiess Program Overview / 5 Empowere Forms Maager Forms ca be easily itegrated with Google Aalytics so that oe ca moitor SEO or olie advertisig efforts. With the Forms Maager, you ca: Create olie quickly ad easily Add sigle lie to paragraph text boxes Employ multiple choice, check boxes or dropdows Istall static text or images Execute basic trasactios Allow files to be uploaded (so visitors ca attach drawigs, documets, etc..) Track coversios or leads Sed iquiries to multiple email addresses Store all lead activity i back ed database View source, medium ad search term data to better evaluate olie marketig activity
careers cotet e w s careers cotet e s CAPTIVA MARKETING Small Busiess Program Overview / 6 t er e t er ts ts e e ts e t ts er e t blog er e sr r e es r ist ager e e blog e r News Maager e w s solutio e m pkeep o w e r e your customers ad commuity iformed with the latest ews. News ca be fed e m peto o w ethe r es home page of the e mwebsite, p o w e r e as well as divided e m p o w e rito e categories to separate areas documet solutio cotet of the website (for example, i additio to a mai geerator home page feed, media ews ca be pushed to the media/press locatios ladig page). cotet sposors caledar/evets Caledar Maager custom blog solutio Your commuity will documet geerator always e m p o wbe e r eaware of upcomig e m p o w ead r e recurrig e s caledar/evets gallery evets with the caledar blogger solutio cotet module of Empowere. members Users ca choose photo e m pto o w ehave r e caledar items pushed to their local Caledar utilizig e m peo w ical e r es fuctioality. sposors custom gallery blog solutio publicist cotet video photo e u pr blogger e m pcareers o w e r e Maager locatios members careers solutio e w s Post ad track job listigs i miutes. Icludeesume upload Caledar Maager e feature so prospective cadidates ca attach their resumes which m p o w e r e e m p o w e e m r p o w e r e careers publicist fed ito a database mdocumet e withi e u sthe Empowere System. pr e m p o w e r e geerator locatios Optioal Maagers sposors locatios locatios solutio custom blog documet geerator blogger Blog Maagermembers documet solutio geerator solutio gallery sposors Lets you take your social cotet media efforts to a ew level. Optioal as photo e m pthis o w e rmaager e typically e m p oivolves w e r e a distict desig ad user iterface. publicist e u sposors caledar/evets pr custom blog gallery solutio cotet photo members Members Maager caledar/evets blogger members Cotrols access to certai solutio areas or cotet withi your website careers e w s by providig a sigle or uique password for each member. e u e m p o w e rr e video publicist e u careers locatios pr e s Locatios Maager Allows you to add, edit ad remove locatios, locatios dealers or distributors usig e m p o wbuilt e r e i geo-targetig documet solutio ad mappig techology. geerator documet e m pecommerce o w e r e solutio geerator sposors A robust ecommerce solutio desiged to meet the eeds of olie busiesses both small ad large. sposors caledar/evets members custom blog solutio e ist ager caledar/evets e u blogger solutio members Locatios Maager video publicist pr e u
CAPTIVA MARKETING Small Busiess Program Overview / 7 Website Set Up & Desig As part of the Small Busiess Package, our team typically egages i the desig ad developmet of the iitial website. This process typically icludes the followig: Strategy & Marketig Message Developmet Review a marketig questioaire with a Captiva Accout Maager to esure that our team has a good feel for what you wat to achieve. The site s architecture, user iterface ad graphic desig will ultimately flow from this iput. Site Architecture/User Iterface Armed with the iformatio from the Strategy process, we ca develop the site architecture (site map) ad outlie the user iterface. Oce developed, Empowere allows ew pages to be added very easily ad sectioal meu systems are automatically updated whe ew pages are added. Graphic Desig We typically start by choosig from a selectio of prove layout optios ad the customize these with oe s imagery, colors, messagig ad prioritized web elemets. By usig more stadardized layouts, we ca esure that usability ad compliace are itegrated ito the desig quickly ad efficietly. Iitial Site Developmet The Small Busiess Package typically icludes the cofiguratio of all required modules, the developmet or build-out of approximately 5-15 basic pages ad the iclusio of oe form. Cotet Developmet Captiva Marketig typically edits ad optimizes the cotet ad images supplied to us as part of this package. Published pricig does ot iclude extesive copywritig, photo editig or the purchase of stock images. Google Aalytics Itegratio Captiva will set up Google Aalytics uder the cliets primary email address, add the trackig code to the site, ad set up coversio trackig o the form. Social Media & Video Itegratio As part of the graphic desig process, Captiva ca itegrate oe s site with its Social Media Accouts such as Facebook, Twitter, Google+, LikedI ad Piterest. We ca also lik to oe s YouTube accout or help imbed videos. Site Publishig Our team ca assist with poitig your domai ame to its ew locatio o our server ad mappig out ay re-directs from your previous site (if applicable). Mary Egelbreit Studios rus o Empowere
Optioal Services Captiva Marketig is a full service provider of marketig solutios both olie ad offlie. I additio to your website desig ad setup, we offer the followig services to help you reach all your marketig goals. CAPTIVA MARKETING Small Busiess Program Overview / 8 Hauk Kruse Certified Public Accoutats 721 Emerso Road, Suite 120 St. Louis, Missouri 63141 www.hkaglobal.com Hauk Kruse Certified Public Accoutats 721 Emerso Road, Suite 120 St. Louis, Missouri 63141 www.hkaglobal.com p. 314.993.4285 f. 314.993.4288 Certified Public Accoutats www.hkaglobal.com Kare M. Miller karem@hkaglobal.com p. 314.993.4285 x110 c. 314.952.7027 f. 314.993.4288 721 Emerso Road, Suite 120 St. Louis, MO 63141 www.hkaglobal.com Logo & Brad Idetity Desig Captiva s staff of desigers is skilled at developig logos, tag lies, ad messagig that reflects your busiess i a professioal ad visually appealig maer. Search Egie Optimizatio (SEO) With well over a decade of search egie optimizatio experiece, we ca desig a program to help meet your goals for icreased exposure through search egies. Local SEO To help websites comply with local rakig algorithms, we ofte build out, desig ad optimize Google Local Page Listigs, sydicate NAP data through LocalEze, optimize pages of the website, submit to local directories or more. Campaig Maagemet Google AdWords/ CPC Set Up As a certified agecy parter of Google, we ot oly maage millios of dollars of ad sped for our cliets, but we have promotioal coupos from Google to help elist ew customers. We ca also set up programs for Big/Yahoo. Captiva s team ca help implemet search egie optimizatio programs, maximize the ROI o your CPC advertisig, ad work to itegrate olie PR ad social media ito marketig plas.
maagig parter www.emseye.com CAPTIVA MARKETING Small Busiess Program Overview / 9 Outreach - Social Media, PR, Email & More Outreach ecompasses a umber of services to help distribute your message ad promote your busiess. It may iclude: Writig ad distributig preseleases Settig up, maitaiig, ad maagig your social media pages o Facebook, Twitter, Google+, Piterest ad others Settig up, desigig, ad assistig with email marketig campaigs Desigig ad placig advertisemets ad executig direct mail campaigs Supportig Marketig Materials Busiess Cards ad Letterhead Brochures ad Catalogs Trade Show Graphics Compay Videos Multimedia Presetatios Web Apps Packagig Ifographics Photography & Videography O-site or i-studio work to capture ew images ad video footage. Aimatio Our aimatio group ca help brig your presetatios to life, assist i explaiig difficult cocepts, or make your marketig messages more dyamic. josh smith jsmith@emseye.com W 314.781.4458 C 918.760.9183 F 314.647.2910 1200 Haley Idustrial Court Bretwood, Missouri 63144 BUY equipmet 888.781.4458 www.emseye.com We provide ecoomical ways to purchase ew ad pre-owed machies that are ispected, calibrated ad refurbished by experieced professioals o-site i our facility. We also offer exteded warraties. sell equipmet Gettig rid of old equipmet? We offer geerous trade i opportuities or we ca purchase your used eye care equipmet. We ll eve pay shippig costs. service equipmet Whether you are lookig to buy ew, All equipmet repairs are performed i our facilities by our experieced refurbished machies or sell your curret techicias. We service ad repair all major maufacturers icludig equipmet, or both, EMS will cater to Zeiss, Heidelberg, Optovue, Tomey ad Cao. your eye care eeds both atioally ad iteratioally. fiace equipmet EMS takes pride i our equipmet ad the Miimize your iitial cash outlay. We offer coveiet leasig optios cliets we serve. We ecourage cotact through our bakig parter. with our support staff if you have questios cocerig our equipmet, available ship equipmet Ehaced Medical services Ehaced Medical services has bee the leadig provider of quality eye care equipmet for over 10 years. With our oe-o-oe approach, our staff provides is a leadig provider of quality pre-owed eye care equipmet servig ophthalmologists, optometrists ad eye care professioals. Whether you are lookig to buy refurbished machies or sell your curret eye equipmet, allow our experts to assist you i the process. a wealth of kowledge servig the eeds of ophthalmologists, optometrists ad eye care professioals. products, paymet optios ad shippig cocers. Also, check us out olie at We carefully package equipmet, esurig that products arrive i the emseye.com ad fill out our cotact form highest quality coditio. Additioally, we take resposibility for the for more iformatio equipmet while i trasit both atioally ad iteratioally. Ehaced Medical Services 1200 Haley Idustrial Court Bretwood, Missouri 63144 reseller for: 888.781.4458 www.emseye.com
CAPTIVA MARKETING Small Busiess Program Overview / 10 Pricig Empowere is a hosted solutio ad as such we take care of code maiteace, server admiistratio, ad hostig for oe low mothly fee. Set Up & Desig Startig at $2,500 Pricig for a custom desiged website built o the Empowere System utilizig oe of our prove desigs starts at $2,500. This icludes settig up the platform, creatig ad applyig the desig, buildig out 10-15 cotet pages (amout varies depedig upo eeds), addig oe form, testig for cross browser compliace i curret browsers, itegratig Google Aalytics, ad traiig your persoel to maage the website cotet. System & Server Support + Hostig Startig at $40/moth As a cloud based system, the Empowere System ad its server eviromet are moitored, maaged ad updated as part of oe s mothly Empowere Platform ad Hostig Fee. This fee also icludes the mothly hostig of your website (badwidth ad storage space restrictios do apply, but costs associated with additioal space/badwidth are omial). Ogoig Traiig For larger compaies or orgaizatios that will have a umber of differet people updatig their website, there is also a optio for ogoig traiig. Ulike Wordpress ad Joomla sites which are piecemealed together from thousads of plug-is, Empowere sites all utilize the same basic system, WYSIWYG editor, ad modules. Because of this...traiig is easy. Mothly Empowere Traiig classes are held i our St. Louis office or ca be scheduled. We ca develop a Traiig package to fit your eeds. Custom Mothly Traiig & Tech Support $60/moth for up to 2 hours Each website that we build icludes iitial traiig o the Empowere System ad users have access to dowloadable traiig mauals. Still, we kow that may users are more comfortable havig someoe to call whe they have questios o how to use the system, make edits, add ew pages, etc The Empowere System ad all of its modules are all supported by our i-house team that ca aswer ay questios you may have while workig o your site. Additioal Site Customizatio & Buildout $65 $85/Hour For cliets that wat/eed help i buildig out the iitial website or require assistace with graphical elemets like buttos, graphs, charts or the like, we offer service o a pay as eeded basis. Rates are subject to the skill level of the persoel required for the task, but typically average about $75/hour. Maaged Programs For may of our cliets, the professioals at Captiva Marketig ca service all of oe s ogoig eeds. Rather tha develop a oe-size-fits-all package for this service, we typically desig a program to best fit oe s eeds ad budget.
CAPTIVA MARKETING Small Busiess Program Overview / 11 Examples Here are several more examples of websites o the Empowere platform. Baker Pool Costructio Traffic Law Ceter 54 th Street Grill & Bar Mary Egelbreit DeSmet Sigature Kitche & Bath Natioal Churchill Museum Grabber School of Hair Wiese USA Color Art Lockhart Smoke House Christ the Kig Church