PRINCIPLES OF BUSINESS ADMINISTRATION, GUIA DOCENTE Introduction Principles of Business Administration is a subject taught during the second half of the first year in the undergraduate programs in Business Administration, Economics, and double degree with Law studies. The overall objective of this subject is to provide students the basic concepts concerned with the firm, as well as to identify its functional areas and major decisions. Once completed this course, the student should have acquired knowledge about how a company is directed and managed. For this purpose, it is intended to make an introductory review of the management functions while highlighting important issues such as the nature of the firm, its environment, and associated tools for decision-making. Professor Professor: Szabolcs Sebrek (Sabi; ssebrek@unav.es) Office: 2210; office hours: Tuesday 10:00-11:00; Friday 10:00-11:00 Semester: Second Hours, Classroom: To be determined Credits (ECTS): 6 Undergraduate degree (s): Degree in Business Administration and Degree in Economics Module: Organization and Business Management Department: Business School: School of Economics and Business Administration Type of course (basic, compulsory, optional): Basic Course language: English Course Objectives Specific skills and abilities: 1. To obtain theoretical and practical knowledge about the firm by focusing on business administration and decision-making, an introduction to market analysis, and a practical approach of fundamentals concerned with strategic planning, organization, and control activities. 2. Ability to analyze the organizational structure of the firm, and some of its coordination-conflict issues related to departments/subsystems. 3. To understand firm s problems from strategic management s point of view. 4. Ability to analyze and develop case studies about companies. 5. To know current economic, social, and technological trends in the design of objectives and strategies of the firm. General skills and abilities: 1. Development of logical reasoning. 2. Ability to work in teams. 3. Activity planning and time management. 4. Capacity to develop autonomous learning. 5. To develop sensitivity about firm s ethical, social, and environmental issues.
Course contents (web page includes only topic titles) PART I. BUSINESS ADMINISTRATION CONTEXT Chapter 1: THE DYNAMICS OF BUSINESS AND ECONOMICS Why to study business? The People andactivities of Business Overview of the Business World What is an Economic System? 3 types of resources Types of Economic Systems (communism, socialism, capitalism) The Forces of Supply and Demand The nature of competition The Role of Ethics and Social Responsibility in Business Organizational relationships with owners and stockholders Employee relations Consumer relations: the 4 rights Chapter 2: BUSINESS ETHICS AND SOCIAL RESPONSIBILITY Business ethics Social responsibility Conflict of interest Fairness and honesty Communications Business relationships 3 factors that influence BE Pyramid of social responsibility Best corporate citizen Consumer movement attempt to highlight 4 rights Chapter 3: THE EVOLUTION OF MANAGEMENT THINKING Formal study of management Adam Smith s pin factory Early management pioneers Most relevant theories of the firm Classical mgmt perspective Scientific Management Bureaucratic Organizations Administrative Management Behavioral mgmt perspective The firm as system Contingency perspective Learning organizations Case study_1
PART II. PLANNING Chapter 4: MANAGERIAL PLANNING AND GOAL SETTING Define goals and plans and explain the relationship between them. Explain the concept of organizational mission and how it influences goal setting and planning. Describe the types of goals an organization should have and how managers use strategy maps to align goals. Define the characteristics of effective goals. The concept, steps and benefits of Management by Objective Describe and explain the importance of contingency planning, scenario building, and crisis planning in today s environment. Summarize the guidelines for high-performance planning in a fast-changing environment. Case study_2 Chapter 5: MANAGERIAL DECISION-MAKING Concept of decision-making Types of decisions and problems Conditions that affect the possibility of decisions failure (risk vs. uncertainty) Decision-making models: classical, administrative, political Six steps in the managerial decision-making process Personal decision framework Why do managers make bad decisions? Innovative group decision-making: brainstorming Case study_3 PART III. ORGANIZATION Chapter 6: ORGANIZATION AND COMMUNICATION The concept of organizing Organization structure Job design Job specialization Job rotation Job enlargement Job enrichment Departmentalization functional departmentalization product departmentalization customer departmentalization location departmentalization Chain of command
Span of management narrow vs. wide Authority Delegation Centralization vs. decentralization Coordination Line position Staff position Chapter 7: ORGANIZATION STRUCTURE Functional structure Divisional organizational structure Matrix structure Team structure Network structure Problems with coordination at Chrysler Using project managers to increase coordination PART IV. CONTROLING Chapter 8: ORGANIZATIONAL CONTROL Concept and benefits of control Areas of control (physical/human/information/financial resources) Balanced scorecard Feedback control model Value chain Financial control (balance sheet, income statement) Performance measures (financial indicators) Case study_4 Methodology 1. Classroom activities: Professor classes: 37 hours. These will cover the most relevant aspects of the topics included in the program. Students must attend class and read in advance the documentation supplied to them in ADI. Practice classes: 22 hours. Exercises and case studies provided through ADI will be resolved and discussed. Students must attend these sessions, having studied the contents of the classes taught by the teacher. In some of these sessions students will be asked to solve an exercise (or a case) and deliver it. Tasks related to the case study-based learning methodology: 3 hours. Students migh be expected to make an 8 to 10-minute oral presentation regarding the report they made on the case study assigned to them by the teacher.
Assignments related to a web-based simulator program about how to run a company. On a weekly basis students are required to work in teams in order to submit strategic decisions. Overall performance (after seven rounds) will be evaluated. One partial exam (2 hours). Final exam (3 hours). 2. Non-classroom activities: The student will spend around 80-90 hours to study the course material, to understand the concepts explained in class, to apply them to the exercises, to undertake simulation program-related tasks, to prepare case studies, and finally, to prepare the exams. Grading The final grade for the course will be determined by the weighted average obtained from the following notes: May announcement: 1. Class participation, simulator-related tasks, and case study: 30% 2. Grades obtained in a partial exam: 30% 3. Final exam: 40% June announcement: 1. Valuation of work done during the year: 30% 2. Final exam: 70% In the announcement for June it will be allowed to deliver additional works to those performed during the course in order to increase the grade obtained in exercises and works. Course schedule Part 1 (chapter 1-3): week 1-week 7 Midterm exam: week 8 (from the 24th of February 2014 until the 28th of Februray 2014) Part 2 (chapter 4-5): week 9-week 12 Part 3 (chapter 6-7): week 12-week 14 Part 4 (chapter 8): week 15 Business simulation: week 7-week 12 Deadline for case study_1: week 9 Deadline for case study_2: week 11 Deadline for case study_3: week 13 Deadline for case study_4: week 15 Group presentation of case study_4: week 15 Visit to Pamplona Startup Technology Center: week 13
Bibliography The fundamental reference: Daft, R. (2010). Management. South-Western, Thomson Learning, First Edition. Find this book in the library Other references particularly useful: Besanko, D., Dranove, D., Shanley, M. and Shaefer, S. (2003). Economics of Strategy, John Wiley and Sons, Inc., Third Edition. Buller, P. F. and Schuler, R. S. (2006). Managing Organizations and People. Thomson Learning, Seventh Edition. Ferrell, O. C., Hirt, G. Ferrell, L. (2006). Business: A Changing World. Fifth Edition, McGraw-Hill. Kinicki, A., and Williams, B. (2010). Management: A Practical Introduction. Fifth Edition. McGraw-Hill. Rue, L. and Byars, L. (2010). Management: Skills and Application. Thirdteenth