HEALTHY COMMUNITIES Style Guide & Policy Part One - Overview Outline Healthy Communities corporate identity is on display in many different mediums including: Advertising Resources Stationery Corporate banners and signage Online, including social media It is important that our brand and identity is always displayed in its optimal format and our image remains professional so that we can build awareness of the organisation, and so we are recognised as leaders in the field of LGBT health and wellbeing. The community must feel confident and secure that anything attached to our brand is credible and trustworthy. The following style guide has been developed with this in mind. Brief History Our organisation began in 1984 in response to the HIV/AIDS epidemic and we were formally known as the Queensland AIDS Council. In 2004 we renamed ourselves the Queensland Association for Healthy Communities and in 2006 we broadened our scope to promote the health and wellbeing of all lesbian, gay, bisexual and transgender (LGBT) Queenslanders and build the capacity of the community. After community consultation in 2011, the Queensland Association for Healthy Communities (Healthy Communities) underwent a logo change to better reflect our LGBT community work and casually shortened our name to Healthy Communities (however our official incorporated name will remain Queensland Association for Healthy Communities).This also saw us drop the acronym QAHC which was still relating us to the Queensland AIDS Council (QuAC, still pronounced quack ) and limiting the view of our organisation to just a gay men s AIDS council when we now aim to provide much more to the whole LGBT community. We need to change our habit of referring to the organisation as QAHC or quack and call ourselves Healthy Communities. Healthy Communities 2 Spirits Program had a logo designed for their specific Aboriginal and Torres Strait Islander project and this guide relates only to the Healthy Communities logo.
Part Two Corporate Image Logo The 2011 version of the logo must now replace any previous version of the logo in all usages. It is especially important when having resources reprinted that the new logo replaces the old logo in all instances. Several versions of the new logo have been designed for different uses. In most cases, the Corporate Logo CMYK is to be used. If being used on a black or dark background, the Corporate Logo CMYK on black. Monotone versions of the logo have also been developed to be utilised where one colour printing is being used. Do not use the colour logo when printing in black and white, the mono logo has been developed for this purpose. In all instances, the logo should not appear any smaller than 10mm H x 19.5mm W. Logos (and approved variations) can be found at X:\Common\Graphics\LOGOS LOGOS\Healthy Communities logos. Sponsored By/ Supported By Logos In relation to organisations and events that Healthy Communities sponsors or supports, we have developed special logos for these situations. Supported by reflects a partnership or agreement we have with organisations, services, events and projects where we give in-kind support. Sponsored by is to be used if we have invested financial sponsorship into a project, service, organisation or event. Logo Usage The logo should always be used appropriately to maintain our corporate identity and if you are unsure about any aspect of its use, please check with the graphic designers or the Fundraising and Marketing Coordinator. The logo must not be changed under any circumstances and any changes must be authorised by the Executive Director and Board. Where the logo is being used by external parties, you must always require a proof of anything produced prior to distribution to ensure that the logo has been used correctly. Our graphic designers can send the correct logo for the purpose it is being used for and can work with the external designer. When inserting the logo into a document make sure that the logo stays proportional when enlarging/reducing the size by using the sizing handles on the corners of the image. Colours The Healthy Communities logo was redesigned to reinforce the LGBT rainbow colours to better reflect our community work. PMS colours are: Rainbow Colours Red (100% M/100% Y) PMS 032 Orange (30% M/1000% Y) PMS 130
Yellow (100% Y) PMS YELLOW Green (100% M/100% Y) PMS 355 Blue (100% C/50% M) PMS 3005 Purple (50% C/100% M) PMS 254 Logo Circles and Healthy Communities Text Colour 100% Magenta Lesbian Gay Bisexual and Trans Text Colour PMS 254 (50%C/100%M) (expect the on black version which is white text) Font The new logo has been designed with Arial Black and Arial Narrow fonts. It is recommended that the Arial font be used in all corporate communications to streamline and improve our professional image. The recommended size is 11 points. You can set your default font in Microsoft Word by opening your font dialogue box, choosing Arial and setting the size at 11pt and then clicking on the Default button on the bottom left. Presentations PowerPoint templates have been developed to use when you are creating a presentation. These templates can be found at X:\Common\TEMPLATES\POWERPOINT. Part Three Corporate Identity Policy Purpose This policy has been developed to ensure the correct usage of the Healthy Communities logo. We must maintain a high quality of professionalism to strengthen our image in the community, and protect our identity. Scope This policy covers all of the work produced by Healthy Communities. No changes may be made to the logo without approval from the Executive Director. External parties using our logos must also adhere to the policy and style guide. Usage of Logo and Branding The Healthy Communities logo and brand must not be used unless approval is granted by an authorised staff member/board member of the organisation. Healthy Communities graphic designers hold all of the relevant artwork and should be consulted regarding the proper usage of the logo and its specifications. Prior to printing any large jobs, approval should be granted by the program manager/supervisor.
Printed Materials For all printed materials, including resources and media advertising, the usage of the logo and brand must comply with the style guide and policy. External Usage of Logo To protect our image and brand, Healthy Communities must be vigilant about not letting the logo/brand be used for false or misleading purposes or endorse products or services which do not align with our principles. Therefore external parties must: Follow Healthy Communities corporate style guidelines. In an effort to preserve our image and reputation, any third parties using our logo should seek approval before distributing the final product Not change the logo in any way other than scaling proportionally Agree that they have no ownership of the logo and that it remains the exclusive property of Healthy Communities Not use the logo in a false or misleading manner Not make any representations on behalf of Healthy Communities Not apply for registration of the logo, similar logo or any names included Provide a proof of the artwork prior to distribution Logo Misuse In no situation should: The logo be used in a way that is contrary to the policy or intention of the policy The logo be used by a third party without following the style guide and policy A low quality version of the logo be used (e.g. downloaded from the website) The logo be manipulated, recreated or changed in any way If prior approval has not been granted, Healthy Communities Executive Director reserves the right to remove any infringing material from circulation if the logo has been used incorrectly and these guidelines and policy have not been adhered to. Approved by the Board:... Date:.../.,,,,,,..,,,,,/,,,,,,,..,,,,