Summer School in Luxury, Fashion and Brand Management

Summer School in Luxury, Fashion and Brand Management An insight into Luxury Fashion, Food and Wine, Hospitality Join us for this full immersion in the Luxury business environment and benefit from our know-how in organising your unforgettable Summer School!!! Introduction An increasing number of luxury corporations are looking for experts able to manage and grow their brands in fashion and design. Students enrolled in the Summer School will benefit from an immersion in the most successful luxury brands and learn the management tools and techniques use to successfully manage their fashion, food and wine and hospitality in the luxury market. Taught entirely in English, this program is addressed to provide students with the necessary international outlook and management tools in order to acquire an expert understanding in the luxury business. Students will benefit from in-depth insights into the cultural dimensions of luxury branding and practical courses on different industry segments together with an analysis of existing and emerging consumers and markets. Summer School Structure The program includes 36 hours teaching in luxury brand management and luxury industry specializations and 9 hours in French language. Each week will have a specific focus on one of the targeted industry sectors and specifically - WEEK 1 13-19 JULY Fashion and Apparel - WEEK 2 20-26 JULY Food and Wine - WEEK 3 27 JULY-2 AUGUST Luxury Hospitality

Summer School Objectives This program recognizes that professional willing to work in luxury fashion and design need a specific kind of expertise from a business and management perspective. This is because talents will have to operate in a highly competitive globalized context, leading brands with a high innovative and creative potential, associated to a strong history and culture. Students enrolled in the program will gain: A specific know-how of the unique factors involved in building and maintaining a luxury brand Faculty with extensive practical industry experience Field trips to luxury and events in the sector A multicultural and creative learning environment Students will be granted 9 ECTS credits. A WE study trip to Paris related to From Art to Fashion to Luxury Management is included in the program. How much does the program cost? What s included? The program fee is 2250 Euro for a 3 week program including: Accommodation in a residence in single-room or in a family with bed and breakfast 36 hours in business and management modules 9 hours French language A welcoming and a farewell dinner and all lunches in Paris Cultural excursions with English speaking guide Certificate of Attendance How can I apply or get more information? The number of seats is limited and the deadline for application is May 30, 2014. If you have questions, please contact us at:

Why a Summer School in La Rochelle? A truly dynamic town that is both bustling and welcoming at the same time, La Rochelle offers a wonderful quality of life. The historical, nautical and seaside city will seduce you with its setting and surroundings, not to mention the diverse array of activities available, whether it be economic, touristic, cultural or sporting. The town is the third most visited place in the whole of France, beaten only by Paris and the Mont Saint Michel. La Rochelle is a close runner up with its sunshine and excellent geographical situation. You are only 3 hours away from Paris via the high-speed train, only 1 ½ hours from Bordeaux, Nantes and Poitiers, and what is more, the local airport has flights to London, Brussels, Oslo and Lyon, amongst others. Situated in the university district of La Rochelle, La Rochelle Business School will surround you with an atmosphere of study, research and open mindedness.

Tentative Schedule Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Arrival at La Rochelle airport 8:30 9:30 Welcome/Orientation 10:00 13:00 Introduction to Business Ethics 9:00-12:00 Business Ethics International Marketing and Branding International Marketing and Branding Luxury Hospitality and Tourism Guest Speaker from Corporate LA ROCHELLE TRAVEL TO Lunch on own Lunch on own Lunch on own Lunch on own Lunch on own Lunch on own Lunch on own Lunch on own 14:00 17:15 Company visit 14:00-17:00 French Language and Culture 14:00 17:15 Visit to International Hospitality Chain LA ROCHELLE Free Evening *tentative schedule Welcoming Dinner in a Typical restaurant Cooking class group A Cooking class group B Free Evening Free Evening Free Evening

Monday Tuesday Wednesday Thursday Friday Saturday Introduction to Luxury Management 9:40 11:00 9:00-12:00 Management in Fast-Growing Economies 0 Ethics in Business Management in Fast- Growing Economies Lunch on own Lunch on own Lunch on own Lunch on own Lunch on own 14:00 17:00 French Language and Culture 12:00 18:15 Group Project Presentations DEPARTURE Free Evening Free Evening Free Evening Free Evening FINAL DINNER