Arizona Nice New Orleans Washington, D.C. Dallas San Francisco Raleigh Edinburgh Nashville Madrid Portland Liverpool San Diego Oslo Seattle Chicago Dublin Virginia Beach Philadelphia Montréal Cleveland San Jose New York Lisbon Denver St. Louis Los Angeles Savannah San Antonio Las Vegas
What You Get from a Rock n Roll Marathon Series Event health and Fitness Expo Engage with consumers in a personal setting when they re open to experiencing brands and ready to purchase products Live Bands and Spirit On Course Energizing runners and performing on stages throughout the course Ffinish Line Festival A celebration featuring live music, recovery areas, beer garden and a festival atmosphere Finish Line Headline Concert Featuring bands that capture the local flavor of each respective market history of Success Since its debut in 1998, the Rock n Roll Marathon Series has continued to expand its wildly successful event series to other key cities in the U.S. Now, the Rock n Roll Marathon Series is the WORLD S LARGEST RUNNING SERIES, covering 23 major markets in North America and seven international races engaging more than 500,000+ participants!
AT A GLANCE We revolutionized the running industry with the launch of the Rock n Roll Marathon Series, combining entertainment with running. Runners get a special bounce in their step, with live bands performing at every mile along the course interspersed with high school cheerleading squads providing major motivation. After the race is the finish line festival, where runners can party with their family and friends, and then comes the headliner concert! If that s not enough, a two-day expo fills the whole Rock n Roll Marathon weekend with exciting activities for the runners and their supporters. RUNNERS COME FROM ALL 50 STATES. THE TOP 10 STATES ARE: California Arizona Texas Nevada Illinois Source: Registration Analytics Report Virginia Washington Tennessee North Carolina Georgia race day 26.2-mile foot race 13.1-mile foot race Marathon Relays Audience Participants: 520,000+ Health & Fitness Expo: 700,000+ Source: 2012 Participant Registration Report, projected for 2013 * Includes international events Health & Fitness Expo 2-Day Expo Retail Sales and Sampling Opportunities Demographics Gender: Male: 35%, Female: 65% Ages 18-29: 20%, 30-39: 33%, 40+: 47% Healthy & Wealthy (Annual Household Income): 64% earn more than $75,000 a year, 45% earn more than $100,000+ a year HHI: $114,624 Source: Participant Registration Report and Participation Survey Elite Athlete Invitational Finish Line Festivals Finish Line Headline Concerts
2012 LARGEST U.S. HALF MARATHONS RANK EVENT FINISHERS 1 OneAmerica Festival 500 (IND) 31,170 2 Walt Disney World Marathon 22,443 3 Country Music 22,330 4 Rock n Roll Las Vegas 22,123 5 Nike Women s Marathon (SF) 20,097 6 Rock n Roll San Diego 17,604 7 Disney Princess Half Marathon 16,910 8 Rock n Roll San Antonio 16,516 9 Rock n Roll USA (D.C.) 16,329 10 ING Miami Marathon 16,096 600 500 400 300 200 100 0 U.S. Event Expansion and Participation Growth 148,419 Number of Rock n Roll Participants 215,525 Domestic and International 312,000 390,000 500,000 520,000 550,000 2008 2009 2010 2011 2012 2013* 2014* *Chart represents both domestic and international events. 2013-2014 participation is estimated
Ryan Hall and Meb Keflezighi at the Rock n Roll San Diego event Charity Support Charity is the HEART of Rock n Roll! Official Charity partners have raised $298 million (net) to date through the Rock n Roll Marathon Series since the inception of the Series in 1998. The Rock n Roll Marathon Series has become one of the most successful fundraising events in the world. Annual Funds Raised $244 $267 $287 $298 $217 $193 $169 $147 $125 $83 $103 $67 $52 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 *as of 12/31/2013 Online Promotion RunRocknRoll.Competitor.com delivers series and major event info, news and coverage under one main portal. Each individual race market still retains its own separate channel underneath the Rock n Roll Series umbrella, which allows for both series-wide and market-specific promotions. RunRocknRoll.Competitor.com is an ideal platform to reach the Rock n Roll participant in an interactive environment leading up to, during and after each race.
2012 Series hotel DATA Pct. Out of Market 65% Ave. Travel Party Size 3.1 Pct. Staying in Hotels 57% Ave. Rooms Per Party 1.6 Ave. People Per Room 2.0 Ave. Total Room Nights 21,800 ECONOMIC IMPACT EVENT YEAR ECONOMIC IMPACT PARTICIPANTS % OUT OF MARKET ROOM NIGHTS ROCK N ROLL CHICAGO 2012 $33M 20,143 45% 16,980 ROCK N ROLL VIRGINIA BEACH 2012 $19M 15,985 63% 14,438 ROCK N ROLL SAN JOSE 2012 $6M 14,359 45% 4,325 ROCK N ROLL ST. LOUIS 2012 $12M 14,107 39% 9,430 ROCK N ROLL SAVANNAH 2012 $26M 17,377 87% 15,711 ROCK N ROLL SAN ANTONIO 2012 $32M 26,610 59% 21,956 ROCK N ROLL ARIZONA 2013 $34M 22,341 48% 17,360 ROCK N ROLL DALLAS 2013 $13M 13,904 35% 5,976 COUNTRY MUSIC 2013 $38M 27,042 70% 25,274 ROCK N ROLL SAN DIEGO 2013 $54M 29,612 60% 39,061 Economic impact numbers generated by reports and surveys commissioned and/or approved by local conventions and visitor bureaus. Reports are not done every year in each market.
Headquartered in San Diego, Competitor Group, Inc. (CGI) is the leading global media and event entertainment company dedicated to promoting the active lifestyle. CGI owns and operates major events around the world, including the Rock n Roll Marathon Series, the TriRock Series presented by REI, REI Muddy Buddy Series, Women s Running Series and Nation s Triathlon. CGI s best-in-class print titles include, Velo, Inside Triathlon, Triathlete, Competitor and Women s Running magazine. CGI hosts a captive active lifestyle community across its digital properties Competitor.com, Triathlete.com, VeloNews.com and WomensRunning.com and delivers one of the leading event registration platforms with Raceit.com. 9477 Waples Street, Suite 150, San Diego, CA 92121 I 800.311.1255 I leads@competitorgroup.com CompetitorMediaKit.com