Teaching Evaluations Open Ended Response Report School: College of Commerce Instructor: Moore, James Peter ( )



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Teaching Evaluations Open Ended Response Report School: College of Commerce Instructor: Moore, James Peter (21436) Term: 27-28 Spring, Class: Marketing 595, Section: 31, Course Title: INTERNET MARKETING : Please feel free to write any comments you have related to your learning in the Student Detail 32875 331 33144 3412 34214 34843 34952 35198 35212 The professor did a great job teaching us the important concepts of internet marketing. I learned something new every week that I directly applied. 35322 Great for anybody that owns or wants to own a small business. The professor was outstanding and such a great deal of help. The book was not really helpful as I learned more from him. 3581 36328 The best marketing class I've taken at DePaul. Other teachers could learn from Professor Moore on giving real life examples and tools to succeed. He also takes the pulse of the class each week and believes in continuous improvement and respects his students. In turn, we respect his efforts and give him honest feedback.this is my last marketing class at DePaul and I have been VERY disappointed at the quality of the marketing classes offered at DePaul, and unfortunately, I'm a marketing major. This is the only one I felt was exceptional. DePaul really needs to step up their Marketing Dept. faculty. Look for professionals like Professor Moore. 36486 Had I not already known a lot about this particular topic (Internet Marketing) I would have gotten much more out of the class. 37423 Too much information to learn in such short of time. Homework and outside work too much.the content makes the exciting the amount of content makes it difficult to retain, understand and use. 37472 The Google online marketing challenge was an exceptionally great project, which gave us an opportunity to learn competitively and diligently... Other exercises, like: blogs, website etc, also gave the exposure, of expressing views online. 37556 3784 381 3848 38691 38734 3994 39285 3948 One of the most applicable classes I've taken so far - professor taught in a way that you could act on the material instantly. 39585 39715 Generated on: 12/4/29 17:36:11 PM Page 1 of 43

: Please feel free to write any comments you have concerning the instructor's Student Detail 32875 331 33144 Prof Moore is a wonderful instructor and really encourages students to become involved in class. He makes the class interesting and fun and is always accessible outside of class. He is one of the best professors I have had at DePaul. 3412 34214 34843 34952 Prof. Moore is quite possibly the best professor I've had here at DePaul. He is very knowledgeable and he is very good at teaching a subject to a group of people with varying degrees of exposure and interest to the topic. I would recommend his to anyone, and I would gladly take another taught by him. 35198 35212 35322 What an asset to DePaul! The instructor is so helpful and passionate about his work. Just a great class. 3581 36328 I have no idea how he kept up with all of our stuff, but he did. 36486 James was one of the best professors I've had at DePaul. He is very passionate about what he teaches and cares a great deal about what the students think and how to improve the class. He gave us weekly surveys soliciting our feedback. That's a first for me. 37423 The instructor is extremely knowledgeable. I assume it is the rquirements of the university to jam so much into such a short period of time. 37472 A patient and knowledgeable instructor, with great quality to articulate discussions 37556 3784 381 3848 38691 38734 3994 39285 3948 39585 39715 : Please share any comments you have that were not covered above. Student Detail 32875 I think Prof. James Moore has done an excellent job teaching this and has done true justice to our $3 per fee.i would rate Prof. Moore among the best Profs in DePaul who put in efforts to prepare for the class (not get slides from previous years) and is concerned if the students understand the material or not.plus, Prof. incorporates so much latest innovation and current market conditions, it enhances your knowledge and gets you upto speed on what is happening in the real world.given an option to take this again, I would definitely take it. 331 33144 3412 34214 34843 34952 35198 Generated on: 12/4/29 17:36:11 PM Page 2 of 43

: Please share any comments you have that were not covered above. Student Detail 35212 I enjoyed the and learned a lot that I will directly apply. 35322 3581 36328 Thank you for sharing your expertise. I feel much more confident in my ability to market on the internet. Is there any way you would do a refresher/update online for graduates? 36486 37423 37472 37556 3784 381 3848 38691 I liked the way the Professor used the online tools to enhance learning. The end of chapter quiz were very helpful. I also like how he asked for feedback throughout the. 38734 3994 39285 3948 A very very good professor - shook each student's hand on the first day and introduced himself! 39585 39715 : Is there anything that DePaul University should do to improve your experience in on-line/blended Student Detail 32875 331 33144 3412 34214 34843 34952 35198 35212 35322 3581 36328 36486 37423 37472 Make blackboard simpler and more accessible, use the basic versions - for the tools which are to be used during the. The advanced version, for all the available tools. 37556 3784 381 3848 Generated on: 12/4/29 17:36:11 PM Page 3 of 43

: Is there anything that DePaul University should do to improve your experience in on-line/blended Student Detail 38691 38734 3994 39285 3948 Love the upload of class to itunes! 39585 39715 She posted everything on COL site. She always gave us an outline of what we needed for each class for being downloaded from the COL site. : What was the most useful thing that you learned in this? Student Detail 32875 There are many useful things I have learned from this.but the most useful thing would be the complete concept of Adwords, Google tools and Google Adwords Challenge project. 331 33144 The Google Online Challenge was one of the most useful things I learned about in this class. It was challenging but at the same time fun and I think it was a great project to pick for our class. 3412 The SEO topics we covered 34214 34843 34952 35198 The structure of the internet and how to be more effective and efficient when using it to market. 35212 The Google Adwords Challenge, references to different resources such as web sites (google analytics, etc.) 35322 I own a small business that has a web site. Everything we learned was applicable to my business. I did not hear one person complain about the workload or what was required. Just a wonderful class. 3581 36328 Search Engine Optimization and Google AdWords campaign management 36486 The information on natural search and search engine optimization and the Google Marketing Challenge. That challenge provided the hands on experience necessary to start a paid search campaign. 37423 Too many topics to pinpoint one 37472 Google tools, blogs, online marketing etc... 37556 Differnet website building techniques to get listed on search engines, google online challenge 3784 381 The most useful item learned in this was how to use Google AdWords in a live case setting. 3848 38691 38734 3994 39285 3948 How to optimize webpages for companies. 39585 Using the Internet to generate revenuehow to optimize the website to ensure trafficgoogle Adwords 39715 The most useful thing was the strategies in the work area and software-hardware Generated on: 12/4/29 17:36:11 PM Page 4 of 43

: What topics do you think should be added to future versions of this? Student Detail 32875 If you can manage to keep up with innovations in the market and if the lectures have a healthy mix of text book stuff and current market happenings, that would be great. 331 33144 I think it would be interesting to study about some Internet marketing campaigns major corporations have done that have failed and the reasons why and also the reasons why successful campaigns have been so successful. It would be interesting to see the entire life of a marketing campaign from beginning to end. 3412 Some aspect of the Google challenge should be included. 34214 34843 34952 35198 Not sure. 35212 35322 You really could do away with the book. I found the professor to be more relevant than the book. I will never understand why DePaul requires students to obtain books when we are paying for the knowledge of the professor. His knowledge was two fold stronger than the books. 3581 36328 possibly ask teams to create a viral campaign - or at least storyboard one. Only if google adwords competition isn't going on. that was extremely helpful and a great experience. 36486 More on display marketing or social networking. 37423 The instructor knows better than I 37472 If participating in a national challenge, the instructor should e-mail students to develop know-how as pre-requisite of this class, for competitive performance. 37556 Banner ad creation 3784 381 I think more "How-To" Guides could be beneficial. I found that there was so much material to be learned that it was difficult to learn all the information in detail. Extra information about the blogging, microbloggng, etc. would be very helpful. 3848 38691 I think it would be helpful to include a website assignment. Maybe after learning about SEO creating an assignment to enhance the key ideas. We could try to make suggestions for improving a website then present it in class. 38734 3994 39285 3948 39585 Seems quite comprehensivei would have loved to create the website and then analyze it using the techniques that were taught on optimization. It would have given great hands on experience. 39715 Everything she uses was really useful. Generated on: 12/4/29 17:36:11 PM Page 5 of 43

Term: 27-28 Spring, Class: Marketing 595, Section: 31, Course Title: INTERNET MARKETING Student: 32875 1 Given your experience at DePaul, rate the overall quality of the 5 Among the best 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 5 Among the best 3 This increased my knowledge or skills 4 More than many s 4 I found this to be 4 More challenging than many s 5 The instructor stimulated interest in the subject 5 Almost always 6 Why did you take this? 1 Elective 7 On average, how many hours a week outside of class did you devote to this? 2 4-6 hours per week 8 What grade do you expect to earn in this class? 5 A 9 When registering for this, I had a positive opinion about the. 4 Agree 1 When registering for this, I had a positive opinion about the instructor. 4 Agree 12 I was prepared for class. 5 Always 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 5 Always 14 I stayed up-to-date in the work. 5 Always 15 I sought help when I needed it. 5 Always 16 I understood what was expected of me in this. 5 Always 17 In this, to what degree have you learned concepts, facts, terminology, trends? 5 An exceptional amount 18 In this, to what degree have you learned relevant theories and general 5 An exceptional amount 19 In this, to what degree have you learned how to apply relevant theories and 4 A Lot 2 In this, to what degree have you developed skills, competencies, and points of 4 A Lot 21 In this, to what degree have you learned to analyze and critically evaluate 5 An exceptional amount 22 Please feel free to write any comments you have related to your learning in the 23 The instructor explained material and objectives clearly and concisely. 5 Almost always 24 The instructor related material to business and other real world contexts. 5 Almost always 26 The instructor incorporated timely or up-to-date material in the. 5 Almost always 27 The instructor scheduled assignments(including class activities, readings, homework, 5 Almost always 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 5 Almost always 3 The instructor displayed an interest in my learning. 5 Almost always 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 5 Almost always Generated on: 12/4/29 17:36:11 PM Page 6 of 43

Student: 32875 34 Please share any comments you have that were not covered above. I think Prof. James Moore has done an excellent job teaching this and has done true justice to our $3 per fee.i would rate Prof. Moore among the best Profs in DePaul who put in efforts to prepare for the class (not get slides from previous years) and is concerned if the students understand the material or not.plus, Prof. incorporates so much latest innovation and current market conditions, it enhances your knowledge and gets you upto speed on what is happening in the real world.given an option to take this again, I would definitely take it. 35 I was able to easily navigate the BlackBoard site to find materials and NA 36 The online/blended allowed me to manage my time well. NA 37 The online/blended was free of technical problems. NA 38 The online materials I used in this helped me learn. NA 39 I would recommend this online/blended to others. NA 4 Is there anything that DePaul University should do to improve your experience in online/blended 41 What was the most useful thing that you learned in this? There are many useful things I have learned from this.but the most useful thing would be the complete concept of Adwords, Google tools and Google Adwords Challenge project. 42 What topics do you think should be added to future versions of this? If you can manage to keep up with innovations in the market and if the lectures have a healthy mix of text book stuff and current market happenings, that would be great. Student: 331 1 Given your experience at DePaul, rate the overall quality of the 5 Among the best 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 4 Better than average 3 This increased my knowledge or skills 4 More than many s 4 I found this to be 5 Among the most challenging 5 The instructor stimulated interest in the subject 4 Most of the time 6 Why did you take this? 1 Elective 7 On average, how many hours a week outside of class did you devote to this? 2 4-6 hours per week 8 What grade do you expect to earn in this class? 5 A 9 When registering for this, I had a positive opinion about the. 4 Agree 1 When registering for this, I had a positive opinion about the instructor. 4 Agree 12 I was prepared for class. 5 Always 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 4 Often Generated on: 12/4/29 17:36:11 PM Page 7 of 43

Student: 331 14 I stayed up-to-date in the work. 4 Often 15 I sought help when I needed it. 4 Often 16 I understood what was expected of me in this. 4 Often 17 In this, to what degree have you learned concepts, facts, terminology, trends? 4 A Lot 18 In this, to what degree have you learned relevant theories and general 4 A Lot 19 In this, to what degree have you learned how to apply relevant theories and 4 A Lot 2 In this, to what degree have you developed skills, competencies, and points of 4 A Lot 21 In this, to what degree have you learned to analyze and critically evaluate 4 A Lot 22 Please feel free to write any comments you have related to your learning in the 23 The instructor explained material and objectives clearly and concisely. 5 Almost always 24 The instructor related material to business and other real world contexts. 5 Almost always 26 The instructor incorporated timely or up-to-date material in the. 5 Almost always 27 The instructor scheduled assignments(including class activities, readings, homework, 5 Almost always 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 5 Almost always 3 The instructor displayed an interest in my learning. 5 Almost always 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 5 Almost always 34 Please share any comments you have that were not covered above. 35 I was able to easily navigate the BlackBoard site to find materials and NA 36 The online/blended allowed me to manage my time well. NA 37 The online/blended was free of technical problems. NA 38 The online materials I used in this helped me learn. NA 39 I would recommend this online/blended to others. NA 4 Is there anything that DePaul University should do to improve your experience in online/blended 41 What was the most useful thing that you learned in this? 42 What topics do you think should be added to future versions of this? Generated on: 12/4/29 17:36:11 PM Page 8 of 43

Student: 33144 1 Given your experience at DePaul, rate the overall quality of the 4 Better than average 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 5 Among the best 3 This increased my knowledge or skills 5 More than almost all other s 4 I found this to be 3 About as challenging as other s 5 The instructor stimulated interest in the subject 5 Almost always 6 Why did you take this? 4 Requirement for Major/Minor/Concentration 7 On average, how many hours a week outside of class did you devote to this? 1-3 hours per week 8 What grade do you expect to earn in this class? 5 A 9 When registering for this, I had a positive opinion about the. 5 Strongly Agree 1 When registering for this, I had a positive opinion about the instructor. No Opinion 12 I was prepared for class. 5 Always 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 5 Always 14 I stayed up-to-date in the work. 5 Always 15 I sought help when I needed it. 5 Always 16 I understood what was expected of me in this. 5 Always 17 In this, to what degree have you learned concepts, facts, terminology, trends? 5 An exceptional amount 18 In this, to what degree have you learned relevant theories and general 5 An exceptional amount 19 In this, to what degree have you learned how to apply relevant theories and 5 An exceptional amount 2 In this, to what degree have you developed skills, competencies, and points of 5 An exceptional amount 21 In this, to what degree have you learned to analyze and critically evaluate 5 An exceptional amount 22 Please feel free to write any comments you have related to your learning in the 23 The instructor explained material and objectives clearly and concisely. 5 Almost always 24 The instructor related material to business and other real world contexts. 5 Almost always 26 The instructor incorporated timely or up-to-date material in the. 5 Almost always 27 The instructor scheduled assignments(including class activities, readings, homework, 5 Almost always 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 5 Almost always 3 The instructor displayed an interest in my learning. 5 Almost always 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 5 Almost always Prof Moore is a wonderful instructor and really encourages students to Generated on: 12/4/29 17:36:11 PM Page 9 of 43

Student: 33144 become involved in class. He makes the class interesting and fun and is always accessible outside of class. He is one of the best professors I have had at DePaul. 34 Please share any comments you have that were not covered above. 35 I was able to easily navigate the BlackBoard site to find materials and NA 36 The online/blended allowed me to manage my time well. NA 37 The online/blended was free of technical problems. NA 38 The online materials I used in this helped me learn. NA 39 I would recommend this online/blended to others. NA 4 Is there anything that DePaul University should do to improve your experience in online/blended 41 What was the most useful thing that you learned in this? The Google Online Challenge was one of the most useful things I learned about in this class. It was challenging but at the same time fun and I think it was a great project to pick for our class. 42 What topics do you think should be added to future versions of this? I think it would be interesting to study about some Internet marketing campaigns major corporations have done that have failed and the reasons why and also the reasons why successful campaigns have been so successful. It would be interesting to see the entire life of a marketing campaign from beginning to end. Student: 3412 1 Given your experience at DePaul, rate the overall quality of the 4 Better than average 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 4 Better than average 3 This increased my knowledge or skills 4 More than many s 4 I found this to be 3 About as challenging as other s 5 The instructor stimulated interest in the subject 4 Most of the time 6 Why did you take this? 4 Requirement for Major/Minor/Concentration 7 On average, how many hours a week outside of class did you devote to this? 2 4-6 hours per week 8 What grade do you expect to earn in this class? 5 A 9 When registering for this, I had a positive opinion about the. No Opinion 1 When registering for this, I had a positive opinion about the instructor. 4 Agree 12 I was prepared for class. 5 Always 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 5 Always 14 I stayed up-to-date in the work. 5 Always 15 I sought help when I needed it. 5 Always 16 I understood what was expected of me in this. 5 Always 17 In this, to what degree have you learned concepts, facts, terminology, trends? 4 A Lot Generated on: 12/4/29 17:36:11 PM Page 1 of 43

Student: 3412 18 In this, to what degree have you learned relevant theories and general 4 A Lot 19 In this, to what degree have you learned how to apply relevant theories and 4 A Lot 2 In this, to what degree have you developed skills, competencies, and points of 4 A Lot 21 In this, to what degree have you learned to analyze and critically evaluate 4 A Lot 22 Please feel free to write any comments you have related to your learning in the 23 The instructor explained material and objectives clearly and concisely. 4 Most of the time 24 The instructor related material to business and other real world contexts. 4 Most of the time 25 The instructor was well prepared for class. 4 Most of the time 26 The instructor incorporated timely or up-to-date material in the. 4 Most of the time 27 The instructor scheduled assignments(including class activities, readings, homework, 4 Most of the time 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 4 Most of the time 29 The instructor had fair methods of evaluating my performance. 4 Most of the time 3 The instructor displayed an interest in my learning. 4 Most of the time 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 4 Most of the time 32 The instructor treated me equitably and with respect. 4 Most of the time 34 Please share any comments you have that were not covered above. 35 I was able to easily navigate the BlackBoard site to find materials and NA 36 The online/blended allowed me to manage my time well. NA 37 The online/blended was free of technical problems. NA 38 The online materials I used in this helped me learn. NA 39 I would recommend this online/blended to others. NA 4 Is there anything that DePaul University should do to improve your experience in online/blended 41 What was the most useful thing that you learned in this? The SEO topics we covered 42 What topics do you think should be added to future versions of this? Some aspect of the Google challenge should be included. Student: 34214 1 Given your experience at DePaul, rate the overall quality of the 4 Better than average 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 4 Better than average Generated on: 12/4/29 17:36:11 PM Page 11 of 43

Student: 34214 3 This increased my knowledge or skills 4 More than many s 4 I found this to be 4 More challenging than many s 5 The instructor stimulated interest in the subject 4 Most of the time 6 Why did you take this? 1 Elective 7 On average, how many hours a week outside of class did you devote to this? 3 7-1 hours per week 8 What grade do you expect to earn in this class? 4 B 9 When registering for this, I had a positive opinion about the. No Opinion 1 When registering for this, I had a positive opinion about the instructor. No Opinion 12 I was prepared for class. 4 Often 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 4 Often 14 I stayed up-to-date in the work. 4 Often 15 I sought help when I needed it. 4 Often 16 I understood what was expected of me in this. 4 Often 17 In this, to what degree have you learned concepts, facts, terminology, trends? 4 A Lot 18 In this, to what degree have you learned relevant theories and general 4 A Lot 19 In this, to what degree have you learned how to apply relevant theories and 4 A Lot 2 In this, to what degree have you developed skills, competencies, and points of 3 Some 21 In this, to what degree have you learned to analyze and critically evaluate 3 Some 22 Please feel free to write any comments you have related to your learning in the 23 The instructor explained material and objectives clearly and concisely. 4 Most of the time 24 The instructor related material to business and other real world contexts. 4 Most of the time 25 The instructor was well prepared for class. 4 Most of the time 26 The instructor incorporated timely or up-to-date material in the. 4 Most of the time 27 The instructor scheduled assignments(including class activities, readings, homework, 4 Most of the time 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 4 Most of the time 29 The instructor had fair methods of evaluating my performance. 4 Most of the time 3 The instructor displayed an interest in my learning. 4 Most of the time 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 4 Most of the time 32 The instructor treated me equitably and with respect. 4 Most of the time 34 Please share any comments you have that were not covered above. Generated on: 12/4/29 17:36:11 PM Page 12 of 43

Student: 34214 35 I was able to easily navigate the BlackBoard site to find materials and 4 Agree 36 The online/blended allowed me to manage my time well. 4 Agree 37 The online/blended was free of technical problems. 3 In Between 38 The online materials I used in this helped me learn. 3 In Between 39 I would recommend this online/blended to others. 3 In Between 4 Is there anything that DePaul University should do to improve your experience in online/blended 41 What was the most useful thing that you learned in this? 42 What topics do you think should be added to future versions of this? Student: 34843 1 Given your experience at DePaul, rate the overall quality of the 4 Better than average 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 5 Among the best 3 This increased my knowledge or skills 4 More than many s 4 I found this to be 3 About as challenging as other s 5 The instructor stimulated interest in the subject 4 Most of the time 6 Why did you take this? 1 Elective 7 On average, how many hours a week outside of class did you devote to this? 2 4-6 hours per week 8 What grade do you expect to earn in this class? 5 A 9 When registering for this, I had a positive opinion about the. 4 Agree 1 When registering for this, I had a positive opinion about the instructor. 4 Agree 12 I was prepared for class. 4 Often 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 5 Always 14 I stayed up-to-date in the work. 5 Always 15 I sought help when I needed it. 5 Always 16 I understood what was expected of me in this. 4 Often 17 In this, to what degree have you learned concepts, facts, terminology, trends? 5 An exceptional amount 18 In this, to what degree have you learned relevant theories and general 4 A Lot 19 In this, to what degree have you learned how to apply relevant theories and 4 A Lot 2 In this, to what degree have you developed skills, competencies, and points of 4 A Lot 21 In this, to what degree have you learned to analyze and critically evaluate 4 A Lot 22 Please feel free to write any comments you have related to your learning in the Generated on: 12/4/29 17:36:11 PM Page 13 of 43

Student: 34843 23 The instructor explained material and objectives clearly and concisely. 4 Most of the time 24 The instructor related material to business and other real world contexts. 4 Most of the time 26 The instructor incorporated timely or up-to-date material in the. 5 Almost always 27 The instructor scheduled assignments(including class activities, readings, homework, 5 Almost always 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 5 Almost always 3 The instructor displayed an interest in my learning. 4 Most of the time 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 5 Almost always 34 Please share any comments you have that were not covered above. 35 I was able to easily navigate the BlackBoard site to find materials and 5 Strongly Agree 36 The online/blended allowed me to manage my time well. 5 Strongly Agree 37 The online/blended was free of technical problems. 4 Agree 38 The online materials I used in this helped me learn. 5 Strongly Agree 39 I would recommend this online/blended to others. 5 Strongly Agree 4 Is there anything that DePaul University should do to improve your experience in online/blended 41 What was the most useful thing that you learned in this? 42 What topics do you think should be added to future versions of this? Student: 34952 1 Given your experience at DePaul, rate the overall quality of the 5 Among the best 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 5 Among the best 3 This increased my knowledge or skills 5 More than almost all other s 4 I found this to be 2 Less challenging than other s 5 The instructor stimulated interest in the subject 5 Almost always 6 Why did you take this? 1 Elective 7 On average, how many hours a week outside of class did you devote to this? 2 4-6 hours per week 8 What grade do you expect to earn in this class? 5 A 9 When registering for this, I had a positive opinion about the. 5 Strongly Agree 1 When registering for this, I had a positive opinion about the instructor. 4 Agree 12 I was prepared for class. 5 Always Generated on: 12/4/29 17:36:11 PM Page 14 of 43

Student: 34952 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 5 Always 14 I stayed up-to-date in the work. 5 Always 15 I sought help when I needed it. 5 Always 16 I understood what was expected of me in this. 5 Always 17 In this, to what degree have you learned concepts, facts, terminology, trends? 5 An exceptional amount 18 In this, to what degree have you learned relevant theories and general 5 An exceptional amount 19 In this, to what degree have you learned how to apply relevant theories and 5 An exceptional amount 2 In this, to what degree have you developed skills, competencies, and points of 5 An exceptional amount 21 In this, to what degree have you learned to analyze and critically evaluate 5 An exceptional amount 22 Please feel free to write any comments you have related to your learning in the 23 The instructor explained material and objectives clearly and concisely. 5 Almost always 24 The instructor related material to business and other real world contexts. 5 Almost always 26 The instructor incorporated timely or up-to-date material in the. 5 Almost always 27 The instructor scheduled assignments(including class activities, readings, homework, 5 Almost always 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 5 Almost always 3 The instructor displayed an interest in my learning. 5 Almost always 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 5 Almost always 34 Please share any comments you have that were not covered above. 35 I was able to easily navigate the BlackBoard site to find materials and 5 Strongly Agree 36 The online/blended allowed me to manage my time well. 5 Strongly Agree 37 The online/blended was free of technical problems. 5 Strongly Agree 38 The online materials I used in this helped me learn. 5 Strongly Agree 39 I would recommend this online/blended to others. 5 Strongly Agree 4 Is there anything that DePaul University should do to improve your experience in online/blended Prof. Moore is quite possibly the best professor I've had here at DePaul. He is very knowledgeable and he is very good at teaching a subject to a group of people with varying degrees of exposure and interest to the topic. I would recommend his to anyone, and I would gladly take another taught by him. Generated on: 12/4/29 17:36:11 PM Page 15 of 43

Student: 34952 41 What was the most useful thing that you learned in this? 42 What topics do you think should be added to future versions of this? Student: 35198 1 Given your experience at DePaul, rate the overall quality of the 4 Better than average 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 5 Among the best 3 This increased my knowledge or skills 3 About the same as other s 4 I found this to be 3 About as challenging as other s 5 The instructor stimulated interest in the subject 5 Almost always 6 Why did you take this? 4 Requirement for Major/Minor/Concentration 7 On average, how many hours a week outside of class did you devote to this? 2 4-6 hours per week 8 What grade do you expect to earn in this class? 5 A 9 When registering for this, I had a positive opinion about the. 4 Agree 1 When registering for this, I had a positive opinion about the instructor. No Opinion 12 I was prepared for class. 5 Always 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 3 Sometimes 14 I stayed up-to-date in the work. 5 Always 15 I sought help when I needed it. NA 16 I understood what was expected of me in this. 5 Always 17 In this, to what degree have you learned concepts, facts, terminology, trends? 4 A Lot 18 In this, to what degree have you learned relevant theories and general 4 A Lot 19 In this, to what degree have you learned how to apply relevant theories and 4 A Lot 2 In this, to what degree have you developed skills, competencies, and points of 4 A Lot 21 In this, to what degree have you learned to analyze and critically evaluate 4 A Lot 22 Please feel free to write any comments you have related to your learning in the 23 The instructor explained material and objectives clearly and concisely. 5 Almost always 24 The instructor related material to business and other real world contexts. 5 Almost always 26 The instructor incorporated timely or up-to-date material in the. 5 Almost always 27 The instructor scheduled assignments(including class activities, readings, homework, 5 Almost always 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 5 Almost always Generated on: 12/4/29 17:36:11 PM Page 16 of 43

Student: 35198 3 The instructor displayed an interest in my learning. 5 Almost always 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 5 Almost always 34 Please share any comments you have that were not covered above. 35 I was able to easily navigate the BlackBoard site to find materials and 5 Strongly Agree 36 The online/blended allowed me to manage my time well. 5 Strongly Agree 37 The online/blended was free of technical problems. 5 Strongly Agree 38 The online materials I used in this helped me learn. 5 Strongly Agree 39 I would recommend this online/blended to others. 5 Strongly Agree 4 Is there anything that DePaul University should do to improve your experience in online/blended 41 What was the most useful thing that you learned in this? The structure of the internet and how to be more effective and efficient when using it to market. 42 What topics do you think should be added to future versions of this? Not sure. Student: 35212 1 Given your experience at DePaul, rate the overall quality of the 5 Among the best 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 5 Among the best 3 This increased my knowledge or skills 5 More than almost all other s 4 I found this to be 4 More challenging than many s 5 The instructor stimulated interest in the subject 5 Almost always 6 Why did you take this? 1 Elective 7 On average, how many hours a week outside of class did you devote to this? 2 4-6 hours per week 8 What grade do you expect to earn in this class? 5 A 9 When registering for this, I had a positive opinion about the. 5 Strongly Agree 1 When registering for this, I had a positive opinion about the instructor. 5 Strongly Agree 12 I was prepared for class. 5 Always 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 5 Always 14 I stayed up-to-date in the work. 5 Always 15 I sought help when I needed it. 5 Always 16 I understood what was expected of me in this. 5 Always 17 In this, to what degree have you learned concepts, facts, terminology, trends? 5 An exceptional amount 18 In this, to what degree have you learned relevant theories and general 5 An exceptional amount Generated on: 12/4/29 17:36:11 PM Page 17 of 43

Student: 35212 19 In this, to what degree have you learned how to apply relevant theories and 5 An exceptional amount 2 In this, to what degree have you developed skills, competencies, and points of 5 An exceptional amount 21 In this, to what degree have you learned to analyze and critically evaluate 5 An exceptional amount 22 Please feel free to write any comments you have related to your learning in the 23 The instructor explained material and objectives clearly and concisely. 5 Almost always 24 The instructor related material to business and other real world contexts. 5 Almost always 26 The instructor incorporated timely or up-to-date material in the. 5 Almost always The professor did a great job teaching us the important concepts of internet marketing. I learned something new every week that I directly applied. 27 The instructor scheduled assignments(including class activities, readings, homework, 4 Most of the time 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 5 Almost always 3 The instructor displayed an interest in my learning. 5 Almost always 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 5 Almost always 34 Please share any comments you have that were not covered above. I enjoyed the and learned a lot that I will directly apply. 35 I was able to easily navigate the BlackBoard site to find materials and NA 36 The online/blended allowed me to manage my time well. NA 37 The online/blended was free of technical problems. NA 38 The online materials I used in this helped me learn. NA 39 I would recommend this online/blended to others. NA 4 Is there anything that DePaul University should do to improve your experience in online/blended 41 What was the most useful thing that you learned in this? The Google Adwords Challenge, references to different resources such as web sites (google analytics, etc.) 42 What topics do you think should be added to future versions of this? Student: 35322 1 Given your experience at DePaul, rate the overall quality of the 4 Better than average Generated on: 12/4/29 17:36:11 PM Page 18 of 43

Student: 35322 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 5 Among the best 3 This increased my knowledge or skills 4 More than many s 4 I found this to be 4 More challenging than many s 5 The instructor stimulated interest in the subject 5 Almost always 6 Why did you take this? 2 Other Requirement 7 On average, how many hours a week outside of class did you devote to this? 3 7-1 hours per week 8 What grade do you expect to earn in this class? 4 B 9 When registering for this, I had a positive opinion about the. 4 Agree 1 When registering for this, I had a positive opinion about the instructor. 4 Agree 12 I was prepared for class. 4 Often 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 5 Always 14 I stayed up-to-date in the work. 4 Often 15 I sought help when I needed it. 4 Often 16 I understood what was expected of me in this. 4 Often 17 In this, to what degree have you learned concepts, facts, terminology, trends? 4 A Lot 18 In this, to what degree have you learned relevant theories and general 5 An exceptional amount 19 In this, to what degree have you learned how to apply relevant theories and 5 An exceptional amount 2 In this, to what degree have you developed skills, competencies, and points of 5 An exceptional amount 21 In this, to what degree have you learned to analyze and critically evaluate 5 An exceptional amount 22 Please feel free to write any comments you have related to your learning in the 23 The instructor explained material and objectives clearly and concisely. 5 Almost always 24 The instructor related material to business and other real world contexts. 5 Almost always 26 The instructor incorporated timely or up-to-date material in the. 5 Almost always Great for anybody that owns or wants to own a small business. The professor was outstanding and such a great deal of help. The book was not really helpful as I learned more from him. 27 The instructor scheduled assignments(including class activities, readings, homework, 5 Almost always 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 5 Almost always 3 The instructor displayed an interest in my learning. 5 Almost always 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 5 Almost always What an asset to DePaul! The instructor is so helpful and passionate Generated on: 12/4/29 17:36:11 PM Page 19 of 43

Student: 35322 about his work. Just a great class. 34 Please share any comments you have that were not covered above. 35 I was able to easily navigate the BlackBoard site to find materials and 5 Strongly Agree 36 The online/blended allowed me to manage my time well. 5 Strongly Agree 37 The online/blended was free of technical problems. 5 Strongly Agree 38 The online materials I used in this helped me learn. 5 Strongly Agree 39 I would recommend this online/blended to others. 5 Strongly Agree 4 Is there anything that DePaul University should do to improve your experience in online/blended 41 What was the most useful thing that you learned in this? I own a small business that has a web site. Everything we learned was applicable to my business. I did not hear one person complain about the workload or what was required. Just a wonderful class. 42 What topics do you think should be added to future versions of this? You really could do away with the book. I found the professor to be more relevant than the book. I will never understand why DePaul requires students to obtain books when we are paying for the knowledge of the professor. His knowledge was two fold stronger than the books. Student: 3581 1 Given your experience at DePaul, rate the overall quality of the 4 Better than average 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 5 Among the best 3 This increased my knowledge or skills 4 More than many s 4 I found this to be 3 About as challenging as other s 5 The instructor stimulated interest in the subject 5 Almost always 6 Why did you take this? 4 Requirement for Major/Minor/Concentration 7 On average, how many hours a week outside of class did you devote to this? 1-3 hours per week 8 What grade do you expect to earn in this class? 5 A 9 When registering for this, I had a positive opinion about the. No Opinion 1 When registering for this, I had a positive opinion about the instructor. No Opinion 11 I attended class. 4 Often 12 I was prepared for class. 5 Always 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 5 Always 14 I stayed up-to-date in the work. 5 Always 15 I sought help when I needed it. NA 16 I understood what was expected of me in this. 5 Always 17 In this, to what degree have you learned concepts, facts, terminology, trends? 5 An exceptional amount 18 In this, to what degree have you learned relevant theories and general 5 An exceptional amount 19 In this, to what degree have you learned how to apply relevant theories and 5 An exceptional amount Generated on: 12/4/29 17:36:11 PM Page 2 of 43

Student: 3581 2 In this, to what degree have you developed skills, competencies, and points of 5 An exceptional amount 21 In this, to what degree have you learned to analyze and critically evaluate 5 An exceptional amount 22 Please feel free to write any comments you have related to your learning in the 23 The instructor explained material and objectives clearly and concisely. 5 Almost always 24 The instructor related material to business and other real world contexts. 5 Almost always 26 The instructor incorporated timely or up-to-date material in the. 5 Almost always 27 The instructor scheduled assignments(including class activities, readings, homework, 4 Most of the time 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 5 Almost always 3 The instructor displayed an interest in my learning. 5 Almost always 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 5 Almost always 34 Please share any comments you have that were not covered above. 35 I was able to easily navigate the BlackBoard site to find materials and NA 36 The online/blended allowed me to manage my time well. NA 37 The online/blended was free of technical problems. NA 38 The online materials I used in this helped me learn. NA 39 I would recommend this online/blended to others. NA 4 Is there anything that DePaul University should do to improve your experience in online/blended 41 What was the most useful thing that you learned in this? 42 What topics do you think should be added to future versions of this? Student: 36328 1 Given your experience at DePaul, rate the overall quality of the 5 Among the best 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 5 Among the best 3 This increased my knowledge or skills 5 More than almost all other s 4 I found this to be 4 More challenging than many s 5 The instructor stimulated interest in the subject 5 Almost always Generated on: 12/4/29 17:36:11 PM Page 21 of 43

Student: 36328 6 Why did you take this? 1 Elective 7 On average, how many hours a week outside of class did you devote to this? 3 7-1 hours per week 8 What grade do you expect to earn in this class? 5 A 9 When registering for this, I had a positive opinion about the. 5 Strongly Agree 1 When registering for this, I had a positive opinion about the instructor. 5 Strongly Agree 12 I was prepared for class. 5 Always 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 5 Always 14 I stayed up-to-date in the work. 5 Always 15 I sought help when I needed it. 5 Always 16 I understood what was expected of me in this. 5 Always 17 In this, to what degree have you learned concepts, facts, terminology, trends? 5 An exceptional amount 18 In this, to what degree have you learned relevant theories and general 5 An exceptional amount 19 In this, to what degree have you learned how to apply relevant theories and 5 An exceptional amount 2 In this, to what degree have you developed skills, competencies, and points of 5 An exceptional amount 21 In this, to what degree have you learned to analyze and critically evaluate 5 An exceptional amount 22 Please feel free to write any comments you have related to your learning in the 23 The instructor explained material and objectives clearly and concisely. 5 Almost always 24 The instructor related material to business and other real world contexts. 5 Almost always 26 The instructor incorporated timely or up-to-date material in the. 5 Almost always 27 The instructor scheduled assignments(including class activities, readings, homework, 5 Almost always 28 The instructor provided timely and useful feedback on test, quizzes, discussion board 5 Almost always 3 The instructor displayed an interest in my learning. 5 Almost always 31 The instructor was accesible to me through office hours, appointments, e-mail, and/or 5 Almost always The best marketing class I've taken at DePaul. Other teachers could learn from Professor Moore on giving real life examples and tools to succeed. He also takes the pulse of the class each week and believes in continuous improvement and respects his students. In turn, we respect his efforts and give him honest feedback.this is my last marketing class at DePaul and I have been VERY disappointed at the quality of the marketing classes offered at DePaul, and unfortunately, I'm a marketing major. This is the only one I felt was exceptional. DePaul really needs to step up their Marketing Dept. faculty. Look for professionals like Professor Moore. Generated on: 12/4/29 17:36:11 PM Page 22 of 43

Student: 36328 I have no idea how he kept up with all of our stuff, but he did. 34 Please share any comments you have that were not covered above. Thank you for sharing your expertise. I feel much more confident in my ability to market on the internet. Is there any way you would do a refresher/update online for graduates? 35 I was able to easily navigate the BlackBoard site to find materials and 5 Strongly Agree 36 The online/blended allowed me to manage my time well. 5 Strongly Agree 37 The online/blended was free of technical problems. NA 38 The online materials I used in this helped me learn. NA 39 I would recommend this online/blended to others. NA 4 Is there anything that DePaul University should do to improve your experience in online/blended 41 What was the most useful thing that you learned in this? Search Engine Optimization and Google AdWords campaign management 42 What topics do you think should be added to future versions of this? possibly ask teams to create a viral campaign - or at least storyboard one. Only if google adwords competition isn't going on. that was extremely helpful and a great experience. Student: 36486 1 Given your experience at DePaul, rate the overall quality of the 5 Among the best 2 Given your experience at DePaul, rate the instructor's overall teaching effectiveness 5 Among the best 3 This increased my knowledge or skills 4 More than many s 4 I found this to be 4 More challenging than many s 5 The instructor stimulated interest in the subject 5 Almost always 6 Why did you take this? 1 Elective 7 On average, how many hours a week outside of class did you devote to this? 1-3 hours per week 8 What grade do you expect to earn in this class? 5 A 9 When registering for this, I had a positive opinion about the. 4 Agree 1 When registering for this, I had a positive opinion about the instructor. 4 Agree 12 I was prepared for class. 5 Always 13 I was actively engaged in this class (e.g., listened attentively, contributed to class 4 Often 14 I stayed up-to-date in the work. 5 Always 15 I sought help when I needed it. 5 Always 16 I understood what was expected of me in this. 4 Often 17 In this, to what degree have you learned concepts, facts, terminology, trends? 3 Some 18 In this, to what degree have you learned relevant theories and general 4 A Lot Generated on: 12/4/29 17:36:11 PM Page 23 of 43