Cisco Desktop as a Service Solutions for Cloud Providers

Solution Overview Cisco Desktop as a Service Solutions for Cloud Providers What You Will Learn The modern workplace is rapidly evolving, with user mobility more prevalent than ever and still increasing; the introduction of consumer products and bring your own device (BYOD) initiatives into the workforce; and the neverwaning priorities of productivity, data protection, and security. To address these needs and support the initiatives of the organization, IT is reconsidering end-user computing architectures and infrastructure. IT leaders need a strategy that lets the organization move from deskbound desktop work environments to a model in which applications, content, and data can be delivered at anytime, anywhere, and on any device. Many organizations are turning to desktop virtualization to meet their needs, but they are finding that the process is often more difficult and costly than expected. The motivations and benefits are unchanged, but the means to the end can be cumbersome and disruptive. This is where the cloud provider opportunity lies. Cloud providers can offer virtualized desktop as a service solutions and enable organizations to adopt these technologies quickly and cost effectively, while providing the benefits that motivated the transition in the first place. Cisco Desktop as a Service (DaaS) Solutions give cloud providers the infrastructure and expertise they need to take advantage of this emerging and growing market opportunity. Challenges of the Evolving Workplace Today s IT departments face a rapidly evolving workplace. The workforce is diverse and geographically dispersed, including knowledge and task workers, executives, partners, consultants, offshore contractors, and distributed call center operations connecting from locations around the world at all times. This workforce is also mobile, conducting business in traditional offices, conference rooms, customer and partner locations, home offices, on the road, in shared workplaces, and in the local coffee shop. The modern workforce wants to use a growing array of devices that is chosen based on personal preference, location, and activity: smartphones, tablets, ultrabooks, personal laptop computers, etc. This shift increases pressure on IT to provide secure network access and a positive user experience on both company-managed and employee-owned devices while helping ensure protection of corporate data. These challenges are compounded by the many combinations of user types, existing and emerging applications, diverse endpoint devices, and operating systems. IT must meet these new workspace requirements while managing the associated complexity and costs (Figure 1). 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 10

Figure 1. IT Challenges in the Evolving Workplace The Desktop as a Service Opportunity To manage the needs of the organization and the diverse device and work style requirements of end users, many IT departments are evolving their end-user computing strategies. IT must consider security, data protection, mobility, desktop and application access, and user experience. IT must look beyond the traditional desktop - applications and data tethered to an operating system and hardware - and adopt a new virtualized workspace that provides users with appropriate access to all applications and data, liberated from the confines of any single physical device or location. Many organizations that need to provide a near-native user experience while tightly managing security and total cost of ownership (TCO) are considering or have already begun implementing virtual desktop and application delivery models. Desktop virtualization has been around for a while, but only recently have organizations begun to deploy it on a broad basis and across a variety of user profiles, and it is a rapidly growing market. Gartner forecasts that companies will deploy 59 million more virtual desktops worldwide between 2013 and 2016, 1 and in a commissioned study conducted by Forrester Consulting on behalf of Cisco, 77 percent of global IT decision makers identified implementing or expanding application or desktop virtualization as a priority over the next 12 months. As interested and attracted to the benefits of desktop virtualization as many organizations are, many are finding the solution more difficult and costly to implement than expected. Significant new data center infrastructure may be required, especially servers and storage solutions, along with additional, expanded, or upgraded networking and end-user computing equipment. New processes, software, and IT skill sets may be needed to manage the data centers running thousands of virtual desktops in a way that optimizes security, availability, and performance. 1 Gartner Forecast: Hosted Virtual Desktops, WW 2012-2016 (G00234666), June 2012. 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 2 of 10

The desire and need for organizations to move to new workspace models to support their users and to retain or gain competitive advantage, combined with the costs and complexities many of these organizations are finding as they move to these models, has created a tremendous opportunity for cloud providers to offer DaaS. This is a growing market that provides cloud providers with new services and revenue streams to bring to their customers. In fact, IDC believes the software revenue from the hosted workspace-as-a-service market will grow from US$30.9 million in 2011 to US$661.1 million in 2016, representing a 5-year compound annual growth rate (CAGR) of 84.6 percent. 2 Virtual Desktop Service Deployment Models There are three main deployment models for customers working with cloud providers for desktop virtualization (Table 1). The first model is hosted in the customer s own data center and is aimed at customers looking for help managing and administrating virtual desktops. This is the Managed, single-tenant model. Usually the customer for this model has a large number of seats and wants to maintain control while having outside help. In the Hosted single-tenant model, the cloud provider hosts the solution in its data center, but does so for a single customer. This model also usually involves a large number of users, and it allows the customer to offload the operations and administration of the customer s virtual desktop environment. Cisco has solutions for these two models as well as the third. The third Desktop as a Service model is a shared multitenant solution hosted in the cloud provider s data center. The entry point for customers can be a small number of users, and the model can scale to an almost unlimited number of users. These are as-a-service offerings, in which the customer pays a fee per user per month for a given level of performance and service, and the cloud provider provides all deployment, operations, and support for the users virtual desktops from their data centers. This model provides the customer with a combination of low costs, high flexibility, and low risk, while delivering the services and performance its users need, and it offers the cloud provider a flexible, scalable offering for the largest number of customers. Table 1. DaaS Deployment Models Managed DaaS Hosted DaaS Cloud DaaS Single Tenant Single Tenant Shared Multitenant What Cloud provider manages locally or remotely Cloud provider hosts and manages solution dedicated to single customer Cloud provider provides solution and support functions delivered from public cloud Solution Customer private data center Managed enterprise desktops Technical support Customer hosted within cloud provider data center Managed enterprise desktops Technical support Multiple customers on shared solution Delivered as a service Per user per month (PUPM) Full-support model IT and maintenance included Starting Point 1000+ seats 300+ seats 50+ seats Customer Benefits Dedicated solution on premises Focus on core instead of context Access to virtualization expertise Maintain agility Use cloud provider data center and network Focus on core instead of context Access to virtualization expertise Maintain agility Cloud provider SLA Focus on core instead of context Reduce IT staffing costs Accelerated deployment Focus on OpEx instead of CapEx 2 IDC Market Analysis: Worldwide Workspace-as-a-Service 2012-2016 Forecast: The Emerging WaaS Market, December 2012, IDC 238600, Volume 1. 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 3 of 10

Cisco DaaS Solutions Cisco Desktop Virtualization Solutions are a set of architectures and validated designs that provide the security, scalability, and flexibility needed for desktop and application virtualization. Using this virtual approach, desktops and applications can be consistently delivered to both company-issued and user-owned devices in any location, providing an uncompromised and productive user experience. To deliver a solution that offers cloud providers new services, revenue streams, and competitive advantage addressing the desktop as a service markets, Cisco developed Cisco DaaS Solutions. Cisco DaaS is based on the Cisco Desktop Virtualization Solution using the Cisco Unified Data Center architecture. This platform is excellent for cloud providers, providing an infrastructure on which any service can be delivered (Figures 2 and 3). The modular architecture is highly scalable and adapts easily to the changing business needs of cloud providers. The Cisco architecture conforms to the Cisco Validated Design process for end-to-end system-level testing and documentation for delivery of high-quality solutions that bring together networking, computing, storage, and networking services in a secure, highly available, easy-to-manage, and cost-effective manner. Figure 2. Cisco Unified Data Center Reference Architecture 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 4 of 10

Figure 3. Cisco Multitenant Design for Cisco DaaS Solution Cisco Unified Data Center architecture provides common infrastructure that cloud providers can use for a variety of hosted and cloud-based offerings. For example, Cisco DaaS uses the same infrastructure as the Cisco Infrastructure as a Service (IaaS) solution, allowing cloud providers to expand offerings serving the virtual desktop computing needs of their customers using a solid, proven, and familiar infrastructure. This same infrastructure is well suited to any number of other offerings and is highly scalable as demand increases for DaaS solutions and other offerings. Delivering Desktop as a Service Capabilities: Benefits of Cisco DaaS Solutions Cisco DaaS Solutions are holistic solutions that allow cloud providers to deliver virtual desktop services anywhere and on any device for their customers. Cisco DaaS provides a service that is scalable, secure, and easy to deploy and manage for cloud providers. It provides security, scalability, flexibility, and an uncompromised user experience for cloud provider customers. Cloud providers can deliver desktop as a service capabilities to customers company-issued and user-owned devices and as part of customer BYOD initiatives. Cloud providers can expand their offerings to existing customers and provide new services to acquire new customers with desktop as a service solutions. DaaS solutions are an emerging and growing market opportunity that is a high priority for many organizations. Cisco DaaS Solutions provide proven, reliable, and robust solutions on which cloud providers can build desktop as a service practices. 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 5 of 10

Many customers expand their desktop virtualization initiatives year after year, giving cloud providers ongoing revenue streams and a customer base that is amenable to additional cloud provider offerings. According to IDC, Client virtualization offerings are also central to many upsell opportunities. There are many workloads that are moving to the cloud today but are heavily tied to a user's workspace, such as collaboration, email, backup, VoIP, security, SaaS integration, and even mobile application management, to name just a few. The additional services tied to [workspace-as-a-service] offerings could potentially be as valuable as 5-6x every dollar earned for a virtual desktop or an application. 2 Cisco DaaS Solutions are flexible and scalable, allowing cloud providers to easily add capacity and services for individual customers as they grow and for additional customers as they are acquired. Cisco DaaS offers cloud providers: Proven solutions that scale easily, reducing barriers to entry and risks for cloud providers wanting to offer desktop as a service capabilities Entry into an emerging and rapidly growing market that is a top priority for cloud provider customers New and ongoing revenue streams for existing and new customers using a common infrastructure that also works well for other cloud provider-hosted offerings Of course, cloud providers will benefit most when their customers find value and demand the capabilities and reduced risk and costs that a desktop as a service solution can provide. Cisco DaaS offers cloud provider customers benefits for the entire organization: For end users, a high-quality user experience on any device from anywhere For IT, a scalable, simple-to-deploy, and secure solution to deliver desktop as a service capabilities For the organization, improved agility and productivity with lower costs Cisco DaaS allows cloud providers to offer access to data and applications to a broad set of workgroups and industry types (Figure 4): Field teams that need a mobile workspace with secure access to data and applications while at the office, in branch offices, engaging with customers, and on the road Remote- and branch-office users who need access from their personal office spaces or shared flex-office spaces to the intranet, enterprise systems, and shared resources Teleworkers who need the same access at home as in the office to their applications and desktops Knowledge workers who need nonstop access to their desktops and enterprise applications from a broad set of locations Temporary workers, contractors, and partners who need access from campus or their own offices to many of the same systems as permanent staff 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 6 of 10

Figure 4. The Cisco DaaS Solution Helps Cloud Providers Deliver Business Benefits Across Many Workgroups, Industries, and Segments Cisco DaaS Architecture and Components Cisco DaaS Solutions deliver desktop as a service on a common infrastructure hosted in cloud provider data centers. The solution combines data center, network, and security technologies from Cisco and desktop virtualization technologies from our ecosystem partners, Citrix and VMware. The building blocks of the Cisco DaaS Solution are: Cisco Unified Data Center and Cisco Unified Computing System (Cisco UCS) Cisco WAN Cisco Security Citrix or Desktone by VMware Cisco Unified Data Center is the platform used for Cisco DaaS Solutions. This platform is excellent for cloud providers because it is designed for cloud-based offerings and provides an infrastructure on which any service can be delivered. The modular architecture is highly scalable and adapts easily to the changing business needs of the cloud provider. The design has been validated by end-to-end system-level testing and offered as part of the Cisco Validated Designs program (Table 2). Cisco has selected Citrix and Desktone by VMware, leaders in desktop virtualization and DaaS, for the Cisco DaaS Solutions. Citrix is the leader in desktop and application virtualization and has a strong history with cloud providers. Desktone by VMware was built from the ground up to deliver desktops and applications as a cloud service and VMware is the leading virtualization provider. 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 7 of 10

Table 2. Cisco and Partner Products for Cisco DaaS Solution Function Compute Hypervisor Storage Access layer Core and aggregation layer WAN edge Data center service node Network services Connection broker Product Cisco UCS VMware vsphere NetApp FAS series or EMC VNX series Cisco Nexus 5000 Series Switches Cisco Nexus 7000 Series Switches Cisco ASR 9000 Series Aggregation Services Routers Cisco Catalyst 6500 Series Switches Cisco Wide Area Application Services (WAAS) Cisco Adaptive Security Appliances (ASA) Cisco Catalyst 6500 Series Firewall Services Module (FWSM) Citrix or Desktone by VMware Cisco Powered As part of Cisco s commitment to working with its cloud provider partners to sell cloud and managed services, the Cisco Powered program helps end customers identify services that will enable them to connect with confidence. As the industry standard for cloud and managed services, Cisco Powered services enable you to: Simplify and accelerate deployment with prepackaged, validated services Increase your organization s agility to meet customer needs Increase your visibility through co-marketing and end-user recognition of the Cisco Powered logo Quickly establish the value of your cloud and managed services to customers Cisco Powered is built on a foundation of superior service, security, and 24-hours-a-day support. As a result, when your DaaS solution is delivered as a Cisco Powered service, your customers will associate your offering with faster time-to-value, assured performance, and continuous innovation, making it easier for you to clearly outline the value of services you offer and complete sales. For more information about the end-user customer benefits of Cisco Powered and how to become certified, visit Cisco Powered and the Cloud and Managed Services Program. Cisco DaaS Services Cisco Desktop Virtualization Services deliver comprehensive, expert-based, end-to-end services that can help cloud providers provide desktop as a service solutions and enable their customers to rapidly gain the benefits of virtual workspaces. These services also help provide the right fit with cloud providers existing investments and alignment with their business strategies. Cisco Services can help cloud providers plan, build, and manage a costeffective, secure DaaS solution for any user in any environment with little business risk. Benefits include: Definition of business factors for as-a-service services, including prioritization of target markets, customer segments, and technology choices Creation of a cloud provider-targeted business case definition and solution strategy, including financial analysis Analysis of the cloud provider s current readiness to provide and support desktop services from service management and process competency perspectives Design and implementation of end-user desktops and customer data center integration Enhancement of application availability, performance, and manageability for mobile and office users 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 8 of 10

Differentiation and Competitive Advantage Cisco DaaS Solutions are designed specifically for cloud providers to give them the best platform, expertise, and capabilities for addressing the growing desktop as a service market. Only Cisco provides the complete desktop as a service infrastructure, from the data center to the network, along with the security, manageability, and scalability needed for cloud providers to successfully offer and deliver DaaS solutions. In addition, unlike other providers, Cisco does not compete with its cloud provider customers by offering hosted desktop as a service solutions directly. The Cisco Desktop Virtualization Solution was built to support the expanding needs of virtual workspaces, using the leading technologies in the Cisco Unified Data Center and Borderless Networks. The Cisco DaaS Solutions are built from this solution, using proven Cisco reference architectures for cloud deployment optimized for the multitenancy, security, deployment ease, manageability, and performance required by cloud providers. Cisco has partnered with leaders such as Citrix, VMware, NetApp, and EMC to provide the best solutions for cloud providers and their customers. As part of the Cisco Powered program, your Cisco DaaS Solution will allow your customers to develop, implement, and manage their new virtualized desktop services quickly and efficiently by reducing the complexity of the entire technology lifecycle, resulting in greater productivity and faster time to value. Each element of the Cisco DaaS Solution provides individual capabilities and benefits that competitors will find difficult to match. From the scalability and performance of virtual machines on Cisco UCS to the optimized virtual desktop performance and security of Cisco networks, no other solution can provide all these benefits to cloud providers. In addition, the integration, testing, and validation of the Cisco solutions that form Cisco DaaS, including industry-leading capabilities from vendors such as Citrix, Desktone by VMware, NetApp, and EMC, make the Cisco DaaS Solution a whole much greater than the sum of its parts. For cloud providers, Cisco DaaS provides an entry into a new and rapidly growing market using a familiar and scalable platform from a trusted partner. Entering the desktop as a service market is a major, but rewarding, decision for cloud providers. Cisco helps cloud providers make this move with confidence, reduced risk, and capabilities that allow rapid customer deployment, easy scalability, and fast time to revenue. For More Information For more information about the Cisco DaaS Solution and related products and services, please see: Cisco DaaS Solutions Cisco Cloud Solutions Design Zone for Cisco Desktop as a Service Cisco Cloud and Managed Services Program (CMSP) and Cisco Powered Cisco Unified Data Center Cisco Borderless Networks Cisco VMDC 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 9 of 10