Monetizing the Cloud with Cisco Desktop-as-a-Service Solutions

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1 Monetizing the Cloud with Cisco Desktop-as-a-Service Solutions

2 Today s Presenters John Malzahn, Sr. Marketing Manager, Cloud Solutions Marketing, Cisco Systems Ashok Rajagopalan, Sr. Manager, UCS Product Management, Cisco Systems Jeff Olson, Marketing Manager, WW Service Provider Cloud and Managed Service Creation, Cisco Systems Cisco Confidential 2

3 Cisco Confidential 3

4 The Workspace Used to Look Like This: Now It Looks Like This: Cisco Confidential 4

5 Customers Are Moving to Desktop Virtualization and DaaS 59 million new virtual desktop users between % of global IT decision makers implementing or expanding application or desktop virtualization 2 45% of global enterprise IT decision makers considering Cloud hosted/ Desktops-as-a-Service % 5-year CAGR for workspace as a service software between 2011 and % plan to use both on-premises and cloud-based desktop virtualization (VDI and DaaS) 4 Cisco Confidential 5

6 DaaS Value Propositions For Enterprises Improved security Business continuity Better data recovery and backup Easier deployment Access desktop from multiple devices (BYOD) Repurpose PCs and laptops Self provisioning Reduced IT desktop operations Predictable OpEx model For Cloud Providers Additional customer offering in high-growth market Leverage datacenter investments Increase network utilization Sell additional services and desktop add-ons Offer multiple offerings from the same infrastructure Self provisioning by customer Customer stickiness Cisco Confidential 6

7 Cisco s Provider Solutions for Enabling the Cloud Pre-Integrated and Tested Architectures Infrastructure as a Service Solutions Hosted Collaboration Solutions UNIFIED COMMUNICATIONS DaaS Solutions CUSTOMER COLLABORATION Disaster Recovery as a Service Solutions Video Solutions WAN TELEPRESENCE PRIVATE CLOUD VPC/PUBLIC CLOUD Cisco Confidential 7

8 Cisco Desktop Virtualization Portfolio Cisco Desktop Virtualization Solutions Cisco Desktop Virtualization (On-Premises) Cisco Desktop as a Service Solution (Cloud-Based, Cloud Provider Delivered) Cisco DV Solution with Citrix XenDesktop Cisco DV Solution with VMware Horizon View Cisco DaaS Solution with Citrix Cisco DaaS Solution with Desktone by VMware Enterprise Focused Customer Premises-Based and Managed Customer Data Center and Staff CapEx and OpEx Cloud Provider Focused Cloud Provider Hosted and Managed Cloud Provider Data Center and Staff Subscription-Based OpEx Cisco Confidential 8

9 Cisco Confidential 9

10 Cisco Confidential 10

11 Cisco Unified Computing System Fastest Growing Product in the Market Top 5 Server Vendor 1 94 #1 Americas revenue market share in x86 blades 1 More than 75% of all 33,000+ $2.6B+ customers have invested in UCS Unique UCS Customers 2 Fortune 500 Data Center Annualized Revenue Run Rate 2 3,600+ UCS Channel Partners World record performance benchmarks to date Source: 1 IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share Source: 2 As of Cisco Q3FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V Cisco Confidential 11

12 Cisco DaaS Solutions Provide Cloud-Based Service Essentials On-Demand Consumption Orchestration Best-in-Class Technology Partners Multi-Tenant Architecture Service Assurance Capacity at Scale Security at Scale Cisco Confidential 12

13 Cisco DaaS Solutions Architecture Supporting All Four DaaS Deployment Models Hosted Shared Desktops Hosted Server VDI (Server OS) Hosted VDI (Client OS) Application Virtualization Delivery Management Framework Unified Fabric & Resilient Network Firewall Services Load Balancer Portal & Catalog Services Application Orchestration Broker Framework Broker & Provisioning Services Zone 1 Broker & Provisioning Services Tenant 1 Tenant 2 Tenant 1 Tenant 2 Zone 2 Zone 3 Unified Computing Systems Broker & Provisioning Services Broker & Provisioning Services Storage Active Directory UCS Director UCS Central UCS Manager Cisco Confidential 13

14 Cisco DaaS Provides Flexibility, Performance, Scale, and Security 252 VMware Horizon View Windows 7 Desktops on a Single B200 M3 Blade Server 50% Lower Cost Storage per View Desktop and 16x Less Power Consumed per Desktop 29% More Responsive Citrix XenApp Sessions with 53% Better CPU Utilization 5,000 Citrix XenDesktop Users Booted within 30 Minutes within 30 minutes Utilization Citrix XenApp / VM-FEX Performance Report: Citrix 5,000 Mixed-Workload Solution: VMware with Cisco UCS Storage Accelerator: Cisco Confidential 14

15 Network Delivery Critical for Virtual Desktops Cisco Provides Network Performance for Virtual Desktops User experience and SLA associated with the virtual desktop Cisco UCS Virtual Interface Card (VIC) profiles classes of users and guarantees minimum committed bandwidth Without VIC high priority data suffers with vmotion traffic With VIC high priority data gets bandwidth it needs Cisco Confidential 15

16 Cisco UCS with VM-FEX: Virtual Desktop Prioritization and QoS Pools Server Blade VM VM VM Platinum Pool VM VM Silver Pool VM Bronze Pool QoS controls for tuning Storage and Network flows Platinum, Gold, Silver, Bronze, best effort, FC QoS Classes VMware vsphere Multi-cast optimizations Bandwidth controls Cisco VIC Lossless Ethernet drop/no drop Burst size controls FEX 2200 Platinum Pool 50% Bandwidth Lossless Ethernet NFS Max burst 64K FI 6200 Silver Pool 30% Bandwidth FC with max burst 32k Bronze Pool 20% Bandwidth FC with max burst of 16K Cisco Confidential 16

17 Network Containers for Multi-Tenancy Per-tenant segmentation of traffic on physical and virtual infrastructure Value added application services on a per tenant basis (e.g. Firewall, SLB) Seamless extension of tenants within and across DCs via OTV, LISP, MPLS Cisco Confidential 17

18 VMware Horizon DaaS Software Components Tenant Appliance(s) Broker Allocator Session Manager Inventory Manager Tenant Appliance(s) Broker Allocator Session Manager Inventory Manager Virtual Desktops Apps API Resource Manager(s) Compute API Storage API Virtual Desktops Apps Cisco Confidential 18

19 Cisco DaaS with Citrix Solution Stack Citrix CloudPortal Business Manager Citrix Application Orchestrator 2.0 Citrix Provisioning Services/Desktop Controller Active Directory Citrix XenDesktop Citrix XenApp Citrix CloudPortal Services Manager UCS Director UCS Central UCS Manager Unified Computing Systems Storage Cisco Confidential 19

20 UCS Central for Virtual Desktops at Scale Unifies management of multiple UCS domains and tens of thousands of servers Centralizes global policies, service profiles, ID pools, and templates Simplifies global operations with centralized inventory, faults, logs, and server consoles Provides ability to remotely manage on-premises virtual desktop infrastructure Single interface to entire solution 10,000 servers x 252 virtual desktops per blade = 2.5M virtual desktops* Broad choice of Cisco or 3 rd party management tools * Based on the LoginVSI Max threshold Cisco Confidential 20

21 Traditional Solution UCS Solution Cisco UCS Cost Benefits Servers & Warranty Networking, Cabling & Warranty Power & Cooling Unified Fabric Radical Infrastructure Simplification Efficient scaling High performance Provisioning & Ongoing Administration Systems Management Software Unified Management Embedded device management Self-integrating Stateless Automated Programmable Cisco Confidential 21

22 Key Benefits of Cisco UCS for Desktop as a Service Architecture Scalability Balanced System Simple, Resilient Architecture for Deploying Desktop Virtualization Linear Scalability and Performance from 100 to 1000 s of Desktops without a Change in Architecture Providing the Right Balance of Memory, I/O and CPU Is the Key to Cost-Effective Scalability Simplicity Rapid Provisioning with Cisco UCS Manager for Ease of Scale Validated Designs Reducing Risk and Accelerating Deployment Through Validation Cisco Confidential 22

23 Cisco Confidential 23

24 Cisco Confidential 24

25 Cisco DaaS Solutions Advantages for Cloud Providers Integrated, Tested, Validated, and Optimized Flexibility, Scale, Performance, and Security Service Readiness, Operations, and Support Commercial Terms Go-to- Market Support Cisco Confidential 25

26 Cisco Powered The Industry Standard for Cloud and Managed Services Enterprise Benefits: Built and delivered on proven, Cisco validated architectures Providers meet strict qualifications for delivering Cisco Powered services Every service is third-party audited Cloud Provider Benefits: Partner training and sales enablement Cisco generated end user awareness, demand generation, and marketing resources Cisco sales commission on partner cloud services sales Cisco Capital programs Cisco Confidential 26

27 Leverage DaaS to Increase ARPU Cloud Providers Offer Multiple DaaS Models Hosted Shared Desktops Hosted Server VDI (Server OS) Hosted VDI (Client OS) + Cloud Providers Leverage DaaS to Deliver Additional Applications and Value Added Services Unified Communications SaaS/Virtualized Apps (SFDC, Webex) WebContent Filtering (ScanSafe) Anti-Virus Management Patch Management/Desktop Management Extra Storage The additional services tied to [DaaS] offerings could potentially be as valuable as 5 6x every dollar earned for a virtual desktop or an application Application Virtualization Delivery Extra RAM/Extra CPU Bandwidth Optimization (WAAS) IDC $30 50 $ $ MSRP Virtual Desktop Up-Sell Products/Services $30 $150 *Sample Cisco Confidential 27

28 Service Creation and GTM Workshop Accelerate Proposal, Business Case, and Launch Cloud Provider Outcomes: Market Info Worker profiles Packaging Definition Value proposition DaaS Business Case Market Opportunity Service Description Platform Costs Launch Plan Marketing Competitive Example Pricing Example customer Training & Marketing Plans Target Market Cisco Confidential 28

29 Cloud Provider Success Cisco gives us the scalability, performance, and efficiency to deploy and expand desktop as a service rapidly for our customers, no matter where those end users are located. Tim Burke, President and Chief Executive Officer Cisco management makes deployment incredibly easy with high levels of automation for the virtual environment. We can add additional capacity in hours or scale out hundreds of desktops in minutes. Rick Chapman, Co-Founder and CTO Cisco Confidential 29

30 Cloud Providers and Cisco DaaS Solutions Summary DaaS represents a significant opportunity and key offer for Cloud Providers in a fast-growing market Supports multiple use cases and provides a range of ongoing revenue and upsell opportunities Cisco offers proven, comprehensive solutions with best in class technology partners 4 When it comes to Cloud, it s about the power of And 5 Cisco DaaS Solutions helps Cloud Providers achieve time-to-market and economically scale their business Cisco Confidential 30

31 For More Information Visit and contact your Cisco account representative Cisco Confidential 31

32 Cisco Confidential 32

33 Thank you.

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