SELLING CLOUD. RapidScale 101. Author. RapidScale s CloudIntelligence Team

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1 CloudServer CloudDesktop CloudRecovery CloudOffice CloudMail SELLING CLOUD RapidScale 101 Author RapidScale s CloudIntelligence Team

2 Headquartered in Southern California, RapidScale is seen as a global leader in cloud services, a great company to work for, and a joy to do business with. We are focused on the convergence of Desktop as a Service and Business Apps as a Service. That integration is the basis for being the Next Generation Computer. No longer will the computer be a device you re chained to, but a secure place in our cloud. In order to get that end result, RapidScale has learned to think outside of the box, find brilliant technology minds, and set forth an innovative plan to develop the fastest and most advanced global application network in the world. Company Overview Founded in 2008 Headquartered in Irvine, CA Cloud Computing Company Data Centers: California, Virginia, Texas Services Sold CloudServer: Infrastructure as a Service, IaaS CloudRecovery: Disaster Recovery as a Service DRaaS CloudRecovery with Fail-Over: Disaster Recovery with Business Continuity CloudDesktop: Desktop as a Service DaaS CloudMail: Hosted Exchange CloudOffice: All Inclusive SMB Bundle incorporating all your application and desk top needs. Enterprise-Level Technology: Partnering with RapidScale allows you to benefit from enterprise-level technology including Cisco UCS Blade Servers, SonicWALL Firewalls, NetApp, VMware, Citrix, and Microsoft. Redundant, Tier 3, Class 1, and SAS70 Type II, SSAE16 Certified Data Centers: RapidScale s Data Centers offer clean and continuous power, high capacity redundant generators, and around-the-clock infrastructure protection. Our data centers include on-premises guards, an exterior security system, and biometric scanning for entrance. Current data center locations include California, Virginia, and Texas. Compliance: RapidScale has the proper controls in place for an organization to be HIPAA, PCI, and Sarbanes-Oxley compliant. Storage: RapidScale offers enterprise-grade encryption (256 bit key). Data is encrypted in flight and at rest. All SAN s have Self-Encrypting Drives. Elevator Pitch RapidScale is an industry leader in cloud computing solutions that enable customers to simplify IT operations. We pride ourselves in moving computing into the next generation while providing outstanding customer service. Ideal Customer Profile Looking to upgrade software Looking to refresh hardware In need of a data backup plan Looking to cut down on CapEx Businesses looking to convert to BYOD Need to focus IT resources to other areas Key Differentiators 100% uptime SLA s 24x7x365 domestic based support Unlimited bandwidth and data transfer RapidScale takes it down to the application layer

3 How many users do you have in your organization? How many physical servers do you have today? Is any of it due for an upgrade? What Operating System are you running? What are the server specifications? (Core/ CPU, RAM) What applications are you running today? Do you currently replicate your data? How much data do you have? - Off-site/Onsite? What is your current backup solution? What is your current disaster recovery and business continuity plan? What is your RTO (Recovery Time Objective) and RPO (Recovery Point Objective)? How much would 24 hours of downtime cost your company? Does your organization have any compliance requirements? Do your users want to BYOD Bring Your Own Device? How many desktops/laptops/tablets does your organization have today? How do your users share files today? What version of Exchange are you on today? Is it time to upgrade? Objection Why should I move my servers to the cloud? I feel comfortable keeping them in-house. I already have a lot of my own licenses. How do I know my information is secure? Rebuttal Moving your servers to the cloud allows you to benefit from strong SLA s. This allows your IT department to focus on revenue-generating activities instead of worrying about managing and maintaining hardware. In addition to this, you are moving your servers to an environment that is secure and redundant. RapidScale can create unique solutions based on your needs and incorporate your current licensing which allows you to have the most cost-effective solution. RapidScale hosts our infrastructure out of Tier 3, Class 1 data centers which are highly secure. In addition to biometric scanning and security guards, all data in encrypted at flight and at rest.

4 Infrastructure as a Service eliminates the need to spend capital on upgrading physical hardware and move into an operating expense model. All hardware is virtualized and delivered as a service on a per month subscription rate. The consumer does not manage or control the underlying cloud physical infrastructure but has control over operating systems, storage, and applications. Your customer accesses their application via a secure Internet connection. Multiple TCO analysis have shown that the cost of managing and maintaining hardware ends up being more costly than moving to a cloud model. In addition to price, the consumer benefits from having their applications in secure data centers that have built in redundancies and high availability. Who is a good fit? Any customer running applications on physical or virtual servers Companies needing flexibility in resources Companies that are rapidly growing or scaling Companies that want to take advantage of enterprise level hardware Companies with limited capital Companies with compliance needs Companies looking to move their infrastructure to a secure environment Companies with disaster recovery needs 1. Fully scalable 2. Only pay for what you use 3. Quick recovery time in a disaster situation 4. Enterprise-level infrastructure 5. High end data centers (Tier 3, Class 1) 6. CloudServer is backed by vcloud hypervisor, NetApp storage, and Cisco UCS blade chassis 7. 24x7x365 domestic based support % uptime SLA s 9. Unlimited bandwidth and data transfer How many physical servers do you have? o Is any of the hardware due for an upgrade? How many of your servers are Virtual? o What Hyper-Visor are you running? What Operating System are you running? What are the server specifications? (CPU, RAM, Storage) What critical applications are you running? Such as: Exchange, SQL, CRM or accounting? Does your organization have any Disaster Recovery and Business Continuity plan in place? What happens today if a server goes down? Is your organization strapped for capital? 1. Server Specifications: CPU/RAM/Storage 2. Applications 3. User Count 4. Do they have any licensing needs?

5 Disaster Recovery as a Service (DRaaS) provides businesses with cost-effective disaster recovery services offering critical storage based replication and recovery within a managed environment in the cloud. Companies that are affected after natural disasters or server failure lose a lot of revenue. In addition to revenue loss, many reports out there state that companies that experience down time are more likely to go out of business than companies who have a Disaster Recovery plan in place. RapidScale offers data replication as well as fail-over servers to eliminate the concerns associated around downtime. In addition to these options, RapidScale s data centers are geographically dispersed and continuously replicate your data between data centers throughout the day. 1. RapidScale uses NetApp for backup. NetApp is an enterprise-level SAN based storage. 2. CloudRecovery utilizes Double Take Software for data replication and fail-over. 3. Data is replicated to RapidScale s data centers multiple times a day. This is customized based on customer needs. Who is a good fit? Companies that still run physical servers on-site Companies that live in areas affected by natural disasters Companies that have a very low RTO and RPO Companies that are heavily-reliant on data What would you and your employees do if you lost all of your data? What is your RTO (Recovery Time Objective)? What is your RPO (Recovery Point Objective)? Do you know how your organization would manage if all systems were down and inaccessible? How do you back up your data today? o Based on your current back up method, how long would it take if you needed to retrieve your data? How many business critical applications are you running in house today? What are those applications? 1. How much data do they have? 2. What applications are they looking to do data replication for? 3. How often do they want to have their data replicated in one day?

6 CloudMail is RapidScale s Hosted Exchange offering. We understand is a critical form of communication. Osterman Research estimates that the worldwide installed base for Microsoft Exchange is 160 million users. It is the leading business-grade messaging system deployed in North America. Exchange capabilities include , calendaring, task management, etc. Benefits Lower Costs: Osterman Research demonstrated that an on-premise, 100-seat Exchange deployment costs just over $40 per seat per month. Additionally, a 1,000-seat deployment costs over $24 per month. The cost-effective per user, per month Hosted Exchange model provides substantial savings to organizations of all sizes. Predictable Costs: Eliminate unforeseen problems that create additional costs including power outages, moves, outgrowing the server, licensing upgrades, etc. Scaling: Users can easily be added and deleted very easily through a web-portal in a matter of minutes. Business Continuity: Eliminate single-points of failure with an on-premise Exchange solution. Hosted Exchange allows you to benefit from built in Disaster Recovery and Business Continuity features. Exchange Assistance: Accessing s at all times of the day has become a necessity amongst many organizations. Allow your employees to have access to Help Desk Support at all times. Implementation/Migration: Very little is needed to move into the Hosted Exchange environment. The installation process is very quick and minimal down-time occurs GB Mailbox Sizes, Active Sync, Calendar Sharing, BES Support, Anti-Virus/Anti-Spam 2. Running out of Multiple Data Centers 3. Compliance Archiving Available 4. Advanced Encryption Services Available % Uptime SLA s 6. 24x7x365 Support How many users? What platform are you on today? o What version? Are you integrating any applications with Exchange today? Who is a good fit? Companies that are running on POP3/IMAP Companies that are looking to upgrade their Exchange Server Companies on Exchange 2003: this is no longer supported Companies that rely heavily on Companies that are scaling up or down 1. How many users? 2. Do they need compliance archiving? 3. Do they need advanced encryption services? 4. Is Active Directory Full Integration a requirement? 5. Are they integrating anything with their Exchange environment today? 6. Do you want RapidScale to perform migration? 7. Do you want RapidScale to perform data migration (PST files, etc)? 8. Please explain any other important details.

7 RapidScale s CloudDesktop solution allows organizations to move all their applications and desktop to the cloud. They are able to access their virtual desktop through an internet connection. Users are able to access their desktops through any device, anywhere. Our enterprise security team and software will protect your business from viruses, malware, and rogue employees at an infrastructure level. CloudDesktop is the most secure business computer solution for businesses of all sizes. Desktop as a Service is a $1billion industry and is growing to a $49 billion industry by Benefits Security: Organizations no longer have important information on computers. A user name and password is required to get into the virtual desktop environment. Scalability: Organizations can easily add or remove users as needed. BYOD: Users want to work on their devices Technology Refresh: Virtual desktops allow you to eliminate upgrading computers every 3 years. Cost-Effective: Users can switch to a thin client/zero client which helps provide organizations with an ROI. Easy Deployment: Allow RapidScale to do this for you. How many users are in your organization? What applications are you running today? What licensing do you own today? How do you manage licensing today? How are you sharing files? Who manages your IT? Do you have any users that work remotely? Where do you back up your data? RapidScale will custom build your virtual desktop environment based on your organization s needs. RapidScale can help provide you with licensing or use your existing licensing as well. All applications will be accessed via the Citrix Receiver and your data will be encrypted at flight and at rest. 1. User Count 2. Current Applications We manage your CloudDesktop 24x7x365. Our CloudPortal Services Manager allows IT teams to manage their end user's CloudDesktops in a private Cloud environment.

8 CloudOffice is a secure and robust solution set combining RapidScale s four core products and services: Infrastructure as a Service (IaaS); Disaster Recovery as a Service (DRaaS); Desktop as a Service (DaaS) and Hosted Exchange. CloudOffice was built on a multi-tenanted Geo Load Balanced Active/Active architecture. This unique design offers several benefits to its end users but most importantly means that customers virtual environments are built redundantly upon one another creating the ultimate design in Disaster Recovery and Business Continuity. RapidScale s CloudOffice product replaces a client s physical IT infrastructure, moving all the customer applications to the cloud. This eliminates the need for the client s IT team to maintain and support the physical hardware. This will also minimize the workload on the customer s finance department regarding the procurement of IT hardware and associated maintenance contracts. Microsoft Office 2013 Professional Microsoft Exchange 2013 Citrix Licensing Virtual Desktop Unlimited Document Storage Shared Drive (Available Upon Request) Additional Applications (Available Upon Request) 24x7x365 Domestic Based Support 100% Uptime SLA s Unlimited Bandwidth and Data Transfer Who is a good fit? Organizations with Users Organizations with limited IT resources New organizations looking to satisfy their IT needs Organizations looking to move everything to the cloud Organizations who want to BYOD (Bring Your Own Device) How many users are in your organization? What applications are you running today? What platform are you running today? How are you sharing files? Who manages your IT? Do you have any users that work remotely? 1. User Count 2. Current Applications How do you manage licensing today? Where do you back up your data?

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