CURRICULUM VITA Maha Moustafa Kamel Mourad AUC Avenue, P.O.Box 74, New Cairo, 11835, 6175412 (Home) 012-3158862 (Mobile) m_mourad@aucegypt.edu EDUCATION Ph.D. 2004, The University of Nottingham, UK Major: Marketing Dissertation: Brand Equity in Service Industry: Application on the Higher Education Service in MBA 1999, The American University in Cairo, Concentration: Marketing BA BA 1995, The American University in Cairo, Major: Business Administration 1993, Faculty of Economics and Political Science, Cairo University, Major: Economics ACADEMIC WORK EXPERIENCE Fall 2009- Present, Assistant Professor of Marketing, The American University in Cairo, 2004- Summer 2009, Assistant Professor of Marketing, Misr International University, Fall 2005-Spring 2009, Adjunct Faculty Member, The American University in Cairo, Fall 2006- Present, Visiting Research Fellow, The University of Nottingham Business School, UK Sep. 2006- Dec.2006, Visiting Fulbright Scholar, Department of Marketing School of Business and Public Management, The George Washington University, Washington DC, USA 1999- Feb 2004, Lecturer, Faculty of Business Administration and International Trade, Misr International University (MIU), December 14, 2010 1
1997-1998, Teaching Assistant & Academic Advisor, Faculty of Business Administration and International Trade, Misr International University (MIU), NON-ACADEMIC PROFESSIONAL WORK EXPEREINCE April 2006- Present, Marketing Consultant, Media Development Project (MDP), USAID Project, Dec.2006- Present, Marketing & Management Consultant, Qatar Faculty of Islamic Studies, Qatar Foundation, Qatar Jan2007- Sep. 2009, Marketing Consultant, Misr International University, Feb 2006- Sep. 2009, International Office Consultant, Misr International University, Jan 2002- Feb 2006, International Office Manager, Misr International University, Jan 2000-2005, Faculty Coordinator, Faculty of Business Administration & International Trade, Misr International University, August 1995- Jan 1997, Economic Researcher, SAIB Bank, COURSES TAUGHT Undergraduate Principles of Marketing Consumer Behavior International Marketing Principles of Business Administration INTELLECTUAL CONTRIBUTIONS Refereed Journals Maha Mourad, Internationalisation: a new positioning strategy in the higher education market, Int. J. of Management in Education, Vol. 4, No.2, 2010, 185-200. Refereed Journals (Accepted for publications) Maha Mourad; Christine Ennew and Wael Kortam, Service Brand Equity in an Emerging Higher Education Market: Empirical Evidence, Marketing Intelligence and Planning, 2010 December 14, 2010 2
Maha Mourad; Christine Ennew and Wael Kortam, Descriptive Evidence on the Role of Corporate Brands in Marketing Higher Education Services, Service Science, 2010 Maha Mourad, Students Adoption of Online Education Service: Empirical Evidence from the Higher Education (HE) Market, Online Information Review, 2010 Maha Mourad, Role of Brand Related Factors in influencing Students choice in Higher Education (HE) Market, Int. J. of Management in Education, 2010 Salah Hassan, Maha Mourad and Ahmed Tolba, Conceptualizing the Influence of Lead Users and Opinion Leaders on Accelerating the Rate of Innovation Diffusion International Journal of Technology Marketing, 2010 Book Chapters Mohsen El Mahdy and Maha Mourad, Chapter Title: Higher Education in Higher Education in Africa: Internationalization Dimensions, Co-published by the Association of African Universities (AAU) and the Centre for International Higher Education (CIHE), Boston College, USA, 2008. Refereed Proceedings Salah Hassan; Maha Mourad and Ahmed Tolba, "Evaluating the Influence of Lead Users & Opinion Leaders on Accelerating the Rate of Diffusion, Proceedings of the British Academy of Marketing Conference, Aberdeen, 2008. Maha Mourad; Christine Ennew and Wael Kortam, The Determinants of Brand Equity: Application on Higher Education in, Proceedings of the British Academy of Marketing Conference, London, 2006. Maha Mourad; Christine Ennew and Wael Kortam, The Effectiveness of Corporate Brands in Communicating Information about Experience and Credence Qualities: Descriptive Evidence from Higher Education in, Proceedings of the British Academy of Marketing Conference, Dublin, 2005. Presentations Maha Mourad, Open Innovation: Adoption in the Higher Education Market: Challenges and Implications, 21st International Conference on College Teaching and Learning, Ponte Vedra Beach, Florida, 19 th -23 rd April, 2010. Maha Mourad, Students Perception of International Accreditation and Dimension in an Emerging Higher Education Market, 21st International Conference on College Teaching and Learning, Ponte Vedra Beach, Florida, 19 th -23 rd April, 2010. December 14, 2010 3
Maha Mourad, Impact of Internationalisation of Higher Education (HE): Implications on an emerging HE market, International Conference on Higher Education Marketing- Academy of Marketing, Southampton, UK, 29 th 31 st March 2010. Maha Mourad, Students choice and decision making process in Higher Education (HE): Application on an emerging market, International Conference on Higher Education Marketing- Academy of Marketing, Southampton, UK, 29 th 31 st March 2010. Maha Mourad, Role of Equity- Related Factors in Influencing Students Choice in Higher Education Market, Promoting Equity in Higher Education- The Higher Education Academy, Nottingham, UK, 27 28 January 2010. WORK IN PROGRESS Refereed Journals (Submitted) Maha Mourad; Christine Ennew and Wael Kortam, Conceptualizing Brand Equity in the Higher Education Market: Case Study of the ian HE Market, Journal of Higher Education Marketing, 2010 Shahid Bhuian; Hamed Shamaa; Maha Mourad and Ahmed Tolba, "Managerial Traits, Market Orientation and Organizational Performance," European Journal of Marketing, 2010 GRANTS The Amerucan University in Cairo, Conference Grant, 2009 The Amerucan University in Cairo, Research Grant, 2009 Fulbright, Research Grant, George Washington University, Washington DC, 2006 Tempus project, Individual Mobility Grant, Edexcel International Organization, UK, 2004 Tempus project, Individual Mobility Grant, The University of Nottingham, UK, 2003 AWARDS Employee Reward, Misr International University, 2006 Undergraduate Student Award, Best Graduation Project, Faculty of Economic and Political Science, Cairo University, 1993 December 14, 2010 4
SERVICE TO THE ACADEMIC INSTITUTION Service to the University. 1997-August 2009, Misr International University (MIU) Develop extra-curricular activities to MIU students, for instance: ASK for help as a social club in MIU. Participate in the National Competition of SIFE (Students in Free Enterprise). Develop Student Working Program (SWP) Organized the following workshops for MIU staff: Case writing by George Washington, USA Assessment procedures by Edexcel Organization, England As an International office developer and manager Finalized international agreements between MIU and the following universities: The University of Nottingham, UK Heilbronn University of Applied Sciences, Germany The University of Georgia Athens, USA Regents Business School in London, UK Medical College of Georgia, USA Vaxjo University, Sweden Lichtenstein University Edexcel International Organization, UK The University of Prince Edward, Canada Service to the School September 2009- Present, The American University in Cairo, Business School Rapporteur for the Council of the School of Business CSB & Executive Committee Member is the Continuous Improvement Subcommittee/ Surveys 1997-August 2009- Misr International University (MIU) Faculty Coordinator- Faculty of Business Administration and International Trade Representing Business School and International Office in the Students Affairs Committee. Service to the Department September 2009- Present, The American University in Cairo, Business School Member in the Academic Affairs Committee Member of Sub-Committees of Assurance of Learning: Undergraduate Learning Goals Academic Advising- Undergraduate students December 14, 2010 5
INVOLVEMENT IN PROFESSIONAL PROGRAMS, EXTENSION AND CONSULTING ACTIVITIES Workshops Marketing communication plan, MUCIA, USAID project, 2008 Case Writing, El Khazindar Business Research and Case Centre (KCC), The American University in Cairo, USAID project, 2008 Higher Education in Africa & Network of Emerging Scholars on Internationalization (NESI),, 2007 Edexcel International Organization, UK, 2002, 2003, Sep 2004, Nov. 2004. Quality assurance conference, Organized by Edexcel International organization, Dubai, November 2004 Accreditation and Quality Assurance Conference. National Accreditation Agency,, October 2004 Orientation about the online system of the HND, Edexcel organization, training in London Campus, July 2004. Teaching in Tutorials and Seminars, The University of Nottingham, UK, 2004 Time Management, The University of Nottingham, UK, 2003 Case writing skills, By Staff from George Washington University, USA- Conducted in MIU, 2002 Communication Skills, The University of Nottingham, UK, 2002 Presentation Skills, The University of Nottingham, UK, 2002 Conferences and Seminars 21st International Conference on College Teaching and Learning, Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach, Florida, 19-23rd April, 2010 International Conference on Higher Education Marketing, - 29th 31st March 2010, Academy of Marketing, Southampton, UK Promoting Equity in Higher Education, 27 28 January 2010, The Higher Education Academy, Eastwood Hall, Nottingham, UK December 14, 2010 6
British Academy of Marketing Conference, Aberdeen, 2008 British Academy of Marketing Conference, London, 2006 PhD Seminars, George Washington University, USA, 2006 British Academy of Marketing Conference, Dublin, 2005 Business Consultancies Business Plan, Alexandria Library-FM Radio Station, Media Development program (MDP),USAID project, in progress Business plan for a IT Academy, ITSoft corporation, CORDE Consultant, in progress Business Plan, Akhabr Elyoum Training Center, Media Development program (MDP),USAID project,2007-2008 Marketing Plan, Media Centers, Faculty of Mass Communication, Cairo University, Media Development program (MDP),USAID project, 2007-2008 Marketing Plan, Middle East News Agency MENA, Media Development program (MDP),USAID project, 2007 Marketing Plan, Faculty of Islamic Studies, Qatar Foundation, Doha, 2006-2007 Market research: Labor market evaluation to the graduates of Islamic Studies, Faculty of Islamic Studies, Qatar Foundation, Feb 2007 Bylaws, Faculty of Islamic Studies, Qatar Foundation, Jan 2007 December 14, 2010 7