Richard Alan Kustin One Windsor Road North Haven, CT

Transcription

1 Richard Alan Kustin One Windsor Road North Haven, CT FOCUS: Global Marketing and Management Theory, Strategy and Practice ACADEMIC EXPERIENCE: Southern Connecticut State University, New Haven, CT, School of Business, Tenured Associate Professor of Marketing 2004 to the present. Teaching Marketing courses at the undergraduate and graduate level. Holy Names University, Oakland, CA, Associate Professor, Marketing and Director, Planning for International Programs, 2000 to Taught undergraduate and graduate courses in Marketing and International Management. National University, San Jose, CA, School of Business, Coordinator and Associate Professor of Marketing, 1998 to Taught undergraduate and graduate courses in Marketing. Mercer University, Atlanta, Georgia, Associate Professor of Marketing, 1994 to Stetson School of Business and Economics. Taught undergraduate, graduate, and executive MBA courses in International Marketing and Management. Australian Catholic University, Sydney, Australia, School of Business, Assistant Professor Marketing and Director of Business Internship, 1991 to Taught undergraduate and graduate Marketing and International Management courses. Lynn University, Boca Raton, Florida, Associate Professor of Marketing and Department Coordinator, 1986 to Taught undergraduate courses in Marketing and International Management. Visiting positions: The Technical University Cluj Romania, presented a two-day seminar on Strategic Marketing, May 2005 and presented a second two-day seminar on Professional Selling and Sales Management, January Minsk State University, Minsk, Belarus, Fulbright Scholar, Professor. Taught undergraduate, and graduate courses in International Management and Marketing, Fall Boston University, at Ben-Gurion University of the Negev, Israel, Associate Professor. Taught graduate courses in Management Policy and International Business, Summer SCHOLARSHIP: Fulbright The J. William Fulbright Foreign Scholarship Board awarded a Fulbright Scholarship in September 1995, as a Visiting Professor Scholar, and advisor at Minsk State University in the Republic of Belarus, courses included International Management and Global Marketing, Grants: CSUS: Empirical study of marketing standardization and performance of Australian and Japanese firms, Australian Catholic University: Empirical research studies of globalization, Australian Catholic University: Researched standardized program and process marketing, Heinz Corporation of Israel: Researched consumer product perceptions in Israel, 1989.

2 PUBLICATIONS/Texts: The Global Imperative: Marketing and Management, Theory and Applications, 4 th edition, Richard A. Kustin (ed.), 2005, Whittier Publications, Inc., Island Park, New York. The Global Imperative: Marketing and Management, Theory and Applications, 3rd edition, Richard A. Kustin (ed.), 2004, Whittier Publications, Inc., Island Park, New York. The Global Business Environment: Theory, Applications and Cases, with Robert Jones and Massoud Farahbakhsh, 1995, Whittier Publications, Inc., Long Beach, New York. Text Articles: The Global Imperative: An Overview, in The Global Imperative: Marketing and Management, Theory and Applications, 4 th edition, Richard A. Kustin, (ed.), 2005, Whittier Publications, Inc., NY, pp Standardized Multinational Advertising: Changes in Consumer Perceptions, with Darryl Mitry, in The Global Imperative: Marketing and Management, Theory and Applications, 3rd edition, Richard A. Kustin, (ed.), 2004, Whittier Publications, Inc., NY, pp "European Strategic Opportunities," in The Global Imperative: Marketing and Management, Theory and Applications, Richard A. Kustin, (ed.), 1999, Whittier Publications, Inc., Long Beach, New York, pp "A European Perspective of Globalization Theory," in The Global Environment: Theory, Applications and Cases, Richard A. Kustin, Robert A. Jones and Massoud Farahbakhsh, (eds.), 1995, Whittier Publications, Inc., Long Beach, New York, pp Journal Articles and Presentations (refereed): The Earth is flat, almost: measuring marketing standardization and profit performance of Japanese and US firms, Journal of Global Marketing, 2010, vol. 23, no. 2 pps A study of marketing standardization and performance of Australian, Japanese and US firms, Journal of Asia-Pacific Business, 2010, vol. 11, no. 4 pp. (TBA). Performance and standardization of Australian, Japanese and US firms, Asia Pacific Journal of Marketing and Logistics, 2010, vol. 22, no. 4 pp. (TBA). Analysis of profit performance and marketing standardization of exporting firms from Australia, Japan and the US. Journal of Business Management and Change, 2009, vol. 4, no. 1 pp Market performance and standardization of Japanese and Australian multinational firms, The Association of Marketing Theory and Practice, March 27-29, 2008, Savannah, GA. An Examination of the Culture Dimensions in Belarus: Perspectives for Marketing Strategy Application, International Academy of Business and Technology, May 29- June 1, 2006 Mystic, CT. A Study of Hofstede s Culture Value Survey in a Post-Soviet Country: Perspectives from Belarus, Journal of Transnational Management, 2006, Vol. 11 no.4. pp The Global Imperative, with Shyam Lodha, in New England Business Administration, New Haven CT., 2005, pp The Global Imperative, New England Business Administration Association, May 23-24, 2005, New Haven, CT. 2

3 Organizational Commitment: A Marketing Management Application in Belarus, Society For Marketing Advances, May 18-21, 2005, Jekyll Island, GA, Marketing Mix Standardization: A cross-cultural study of four countries, International Business Review, 2004, Vol.13, pp A Re-Examination of the Global Advertising Paradigm, in Advances in Marketing: Theory, Practice and Education, Joyce A. Young, Robert D. Green, and Faye W. Gilbert, eds. Society For Marketing Advances, Terre Haute, IN., 1999, pp Global Standardized Advertising? International Business Association, May 19-22, 1999, Cancun, Mexico. A Re-Examination of the Global Advertising Paradigm, Society of Marketing Advances, October 26-30, 1999, Atlanta, Georgia. Global Standardized Advertising? in Global Perspectives, Don Schwartz and Glen Earl (eds.), International Business Association, San Diego, May, 1999, pp Belarus Management in Transition: Impediments to Market Reform, Journal of East-West Business,1997, Vol.3, no.4, pp ISO 9000 Amongst Australian Companies: Impact of Time and Reasons for Seeking Certification on Perceptions of Benefits Received, with Robert Jones, and Guenter Arndt, International Journal of Quality and Reliability Management, 1997, Vol.14, no.7, pp Transitional Management and Marketing Development in Belarus, Academy of International Business, October 8-12, 1997, Monterrey, Mexico. Organizational Change Dynamics for the Global Corporation, with Robert Jones, International Association of Management Conference, August, 1997, Montreal, Canada. Global Strategy for the 21st Century, International Association of Management Conference, August,1997, Montreal, Canada. Organizational Change Dynamics for the Global Corporation, with Robert Jones, in Management Functions and Applications, Andrew D. Schiff and Monisha Das (eds.), International Association of Management, Virginia Beach, Virginia), August, 1997, Vol. 15:2 pp Global Strategy for the 21st Century, with Robert Jones in Management Functions and Applications, Andrew D. Schiff and Monisha Das. International Association of Management, Virginia Beach, Virginia, August, 1997, Vol. 15:2 pp An Investigation of Japanese/American Managers' Leadership Style in U.S. Corporations, with Robert Jones, Journal of International Management, 1996, Vol.2, no.2, pp Globalization Theory: A Different Approach, with Massoud Farahbakhsh, in Global Business Trends, Sammy G. Amin and Sam Fullerton (eds.), Academy of Business Administration, Boston, August, 1996, pp European Cooperative Perspectives: A Multi-Strategic Approach, with Robert Jones in Enhancing Knowledge Development in Marketing, Cornelia Droge and Roger Calantone (eds.), American Marketing Association, Chicago. August, 1996, pp European Cooperative Perspectives: A Multi-Strategic Approach, with Robert Jones, AMA Summer Marketing Educators' Conference, August 3-6, 1996, San Diego, CA. 3

4 Socioeconomic Impediments to Market Reform: Market Orientation in Belarus, Conference on Marketing Strategies for Central and Eastern Europe, November 30 - December 1, 1996, Vienna, Austria. Research Note: Study of Direct Selling Perceptions in Australia, with Robert Jones, International Marketing Review, 1995, Vol.12, no.6, pp Supplier Relations and Export Activity in a Small-Firm Grouping, with Robert Jones, International Journal of Management, 1995, Vol.12, no.1, pp Comparative Analysis of a Global Product, Asia-Australia Marketing Journal, 1995, Vol.3, no.1, pp Influence of Corporate Headquarters on Leadership Styles in Japanese and US Subsidiary Companies, with Robert Jones, Leadership and Organizational Development Journal, 1995, Vol.16, no.5, pp A Special Theory of Globalization: A Review and Critical Evaluation of the Theoretical and Empirical Evidence, Journal of Global Marketing, 1994, Vol.7, no.3, pp Marketing Globalization: A Didactic Approach to Corporate Strategy, The International Executive, 1994, Vol.36, no.1 (Jan/Feb), pp A Cross-Cultural Study of a Global Product in Israel and Australia, International Marketing Review, 1993, Vol.10, no.5, pp A Philosophy For Globalization, Marketing Intelligence and Planning, 1993,Vol.1,no.2, pp Global Products? A Cross-Cultural Study in Israel and Australia, with Ian Heazelwood, in Enhancing Knowledge Development in Marketing, David W. Cravens and Peter R. Dickson (eds.), American Marketing Association, Chicago, August, 1993, pp Japanese Marketing Managers: A Comparison of Japanese and American Companies in the United States, in Classical and Contemporary Perspectives on Marketing Thought, P. Rajan Varadarajan and Bernard Jaworski (eds.), American Marketing Association, Chicago, February, 1993, pp Japanese Marketing Managers: A Comparison of Japanese and American Companies in the United States, American Marketing Association Winter Marketing Educators' Conference, February, 1993, Newport Beach, CA. Global Products? A Cross-Cultural Study in Israel and Australia. American Marketing Association Summer Marketing Educators' Conference, August, 1993, Boston, MA. Strategy and the Change Dynamics for the Global Multinational. University of Technology, School of Management, Management Forum Seminar, October, 1992, Sydney, Australia. Just in Time Marketing: A Japanese Perspective, in Marketing Theory and Practice, Terry L. Childers and Richard P. Bagozzi et al., (eds.), AMA, Chicago, February, 1989, pp Marketing Modernity and Global Strategy. The Conference of Human Resources Management and Organizational Behavior, November, 1989, Boston, MA. Just in Time Marketing: A Japanese Perspective. American Marketing Association Winter Marketing Educators' Conference, February, 1989, St. Petersburg, FL. Analysis of Leadership Attitudes of Japanese/American and American Managers in the United States Between 1982 and The Conference of Human Resources Management and 4

5 Organizational Behavior, October 1988 Long Beach, CA. Scholarly Activities: Editor, International Journal of Quality and Standards (2006) Editor, Business Journal, Southern Connecticut State University (2005-) Co-Editor: 2005 NEBAA International Conference, One World Economy: Challenges and Future. BUSINESS EXPERIENCE: Turtle Consultants & Associates, Managing Director, [on going and part-time]. Marketing and Management consulting, market research, product and international development studies. Major research projects from 1986 to the present: Fannie Mae: Analysis and implementation to improve job performance, IBM: Regional market penetration studies for telecom products, Shaw Industries: Analysis and evaluation study of their retail market, Weight Watcher s: Consumer analysis study and marketing plan. Palm Aire Spa and Resort: Developed communication strategy. United Telecommunications/UBS, Atlanta, Georgia. Director of Business Planning. Marketing strategy, planning and product development. General Electric, Atlanta, Georgia, SE Regional Manager. Sales and marketing of advanced telecommunication products. Developed regional market penetration plans. SERVICE: University: Member, Undergraduate Curriculum Form (2004-present) Member, NMC ( ) Member, WACC (2008) Member, UWIC (2009-present) School of Business: Member, School of Business Undergraduate Curriculum Committee (2004-present) Chair, SBUCC ( ) Member, Graduate Council ( ) Member, Research Release Time (2010-present) Department of Marketing: Chair, Marketing Department Sabbatical Leave Committee ( ) Chair, Marketing Department Curriculum Committee (2004-present) Faculty Advisor to the AMA Collegiate Chapter of SCSU (2008) EDUCATION: Nova Southeastern University, Ft. Lauderdale, FL., D.B.A.: Management and Marketing. Baruch College, (CUNY), New York, M.B.A., Major: Management, Minor: Marketing. Queens College, (CUNY), New York, B.A, Major: Economics, Minor: Social Sciences. DISSERTATION: D.B.A. A Comparative Analysis of the Leadership Attitudes of American and Japanese/American Managers in the United States. 5