Program 16th International Conference Advances in Automotive Electronics Forum am Schlosspark, Ludwigsburg/Germany June 19 and 20, 2012 New challenges for E/E: electro-mobility the vehicle electric system connected car driver-assistance systems Highlights: the interconnected car: trends and developments driver assistance on its way towards autonomous driving? connected car from the car through the environment into the cloud top speakers representing OEMs and suppliers trends as seen by leading experts in electronics information and communication for the E/E industry A technical conference organised by: Mediapartner Picture: Volkswagen AG
SPEAKERS: Hiroshi Araki, Senior Operating Officer and General Manager, Instrument Cluster Design and Engineering, Nippon Seiki Co., Ldt. Dr.-Ing. Bernd Bohr, Member Board of Management, Chairman Automotive Group, Robert Bosch GmbH Dr.-Ing. Stefan Kampmann, Member Divisional Board Gasoline Systems, Electric Vehicle and Hybrid Systems, Robert Bosch GmbH Sascha Kunzmann, Sales Manager, Alps Electric Europe GmbH Klaus Beck, Vice President Engineering, Harman Becker Automotive Systems GmbH Hans Ulrich Lindner, former Head of Purchasing and Supplier Network, E/E, Software and Interior Equipment, BMW Group Prof. Dr. rer. pol. Stefan Bratzel, Head of FHDW Center of Automotive, Business School of Applied Science Gerd Look, President of the Automotive Business Group, Renesas Electronics Corp. Björn Egger, Vice President Inductive Charging, BROSE-SEW-ELEKTROMOBILITÄTS GmbH & Co. KG Giuseppe Mascolino, Vice President E/E Architecture, Processes and System Functions, BMW Group Dr.-Ing. Uwe Franke, Team Leader Image Understanding, Daimler AG Helmut Matschi, Member of the Board of Management, Division Interior, Continental AG Jochen Hanebeck, President Automotive Division, Infineon Technologies Brendan McKearney, President, Fujitsu Semiconductor Europe GmbH Udo Hornfeck, Head of Department Technology and Innovation Management, Dräxlmaier Group Dr.-Ing. Burkhard Milke, Director GME Electrical Systems, Infotainment & Electrification, Adam Opel AG Ricky Hudi, Head of Development E/E, AUDI AG Dr.-Ing. Ralf Münzenberger, Managing Director Professional Services, INCHRON GmbH 3
SPEAKERS: Thomas Piasecki, Head of Department, Validation of System Functions, BMW Group Dr.-Ing. Andreas Titze, Head of E/E Architecture and Networks, Volkswagen AG Marc Sauter, Head of Global M2M Business Development, Vodafone Michael Weber, Head of Department E/E and Software, Specification and Testing, Daimler AG Georg Seitz, Head of Development, Wiring-Harness Components, AUDI AG Prof. Dr. rer. nat. Hermann Winner, Automobile Technology, Darmstadt Technical University Ben Smith, Director of Connected Car Platform, Windows Embedded Business, Microsoft Corporation Dr.-Ing. Michael Würtenberger, Senior Head of Department ConnectedDrive, Infotainment, BMW Group Dr. rer. nat. Peter Steiner, Head of Infotainment, AUDI AG Yoichi Yano, Executive Vice President and Member of the Board, Renesas Electronics Corp. Dr.-Ing. Volkmar Tanneberger, Head of Development E/E, Volkswagen AG DINNERSPEECH: Matthias Horx, Trend Researcher and Futurologist CONFERENCE CHAIRMAN, MODERATOR AND ADVISORY COMMITTEE CHAIRMAN: Dr.-Ing. Willibert Schleuter, former Head of Development E/E, Audi AG MODERATION: Dr.-Ing. Peter Thoma, Automotive Consultant 4
TUESDAY, JUNE 19, 2012 8:30 am Welcome and Moderation: Franziska Blume, Head of Department Süddeutscher Verlag Veranstaltungen GmbH, and Dr.-Ing. Willibert Schleuter, former Head of E/E, AUDI AG 8:45 am Automotive Electronics and Changing Requirements Dr.-Ing. Bernd Bohr, Member Board of Management, Chairman Automotive Group, Robert Bosch GmbH 9:30 am Trends and Future Challenges for E/E Development Ricky Hudi, Head of Development E/E, AUDI AG Electro-mobility 10:15 am The Car of the Future is Driven Electrically!? Status and Trends in the Globalised Automotive Industry Prof. Dr. rer. pol. Stefan Bratzel, Head of FHDW Center of Automotive, Business School of Applied Science Keynote Keynote 10:45 am Coffee break and visit of the exhibition 11:15 am Opel Ampera Objectives and Experience Gathered during Development and Launch of a Novel Series Car Dr.-Ing. Burkhard Milke, Director GME Electrical Systems, Infotainment & Electrification, Adam Opel GmbH Keynote 12:00 noon The Future Architecture of EVs, PHEVs, HEVs Dr.-Ing. Andreas Titze, Head of E/E Architecture and Networks, Volkswagen AG 12:30 pm Topology Analysis of the Electric Drivetrain Potential Economies of Scale Dr.-Ing. Stefan Kampmann, Member Divisional Board Gasoline Systems, Electric Vehicle and Hybrid Systems, Robert Bosch GmbH 1:00 pm Lunch break and visit of the exhibition Driver Assistance Systems 2:15 pm Driver Assistance Systems Innovation and Democratisation Dr.-Ing. Volkmar Tanneberger, Head of Development E/E, Volkswagen AG Keynote 3:00 pm How Autonomous Will the Car of the Future Be? Prof. Dr. rer. nat. Hermann Winner, Automobile Technology, Darmstadt Technical University 3:30 pm Stereo Viewing for Driver Assistance Systems Dr.-Ing. Uwe Franke, Team Leader Image Understanding, Daimler AG 4:00 pm Mastering the Dynamic Behaviour: ECU Development Facing Conflicting Targets of OEMs and Suppliers Dr.-Ing. Ralf Münzenberger, Managing Director Professional Services, INCHRON GmbH 4:30 pm Coffee break and visit of the exhibition 5:00 pm Automotive Electronics Supply Situation: Experience from Environmental Disasters in Japan and Thailand Hans Ulrich Lindner, former Head of Purchasing and Supplier Network, E/E, Software and Interior Equipment, BMW Group 5:30 pm Joint Statement of the Electronics Directors of the Five German OEMs 6:00 pm End of Day 1 7:00 pm Get-together and Dinner 8:00 pm Megatrends Changing our Environment Matthias Horx, Trend Researcher and Futurologist Dinner Speech 5
WEDNESDAY, JUNE 20, 2012 Chairman: Dr.-Ing. Peter Thoma, Automotive Consultant Architectures 8:30 am The Future Infotainment Architecture Flexible, Interconnected, Modular and Agile Dr. rer. nat. Peter Steiner, Head of Infotainment E/E, AUDI AG 9:00 am Ethernet the Standard has Reached the Car. Giuseppe Mascolino, Vice President E/E Architecture, Processes and System Functions, BMW Group 9:30 am 40nm Flash Process Technology Leading Edge for Automotive MCU Yoichi Yano, Executive Vice President and Member of the Board, Renesas Electronics Corp., and Gerd Look, President of the Automotive Business Group, Renesas Electronics Corp. 10:00 am Virtual Validation to Master the Complexity and Variability of E/E Systems Michael Weber, Head of Department E/E and Software, Specification and Testing, Daimler AG, and Thomas Piasecki, Head of Department, Validation of System Functions, BMW Group 10:30 am Coffee break and visit of the exhibition Electro-mobility 11:00 am Systems Know-how is Key to Cost-efficient and Safe Electric Drives Jochen Hanebeck, President Automotive Division, Infineon Technologies 11:30 am Inductive Charging Technology It's Not a Matter of If, But When? Björn Egger, Vice President Inductive Charging, BROSE-SEW-ELEKTROMOBILITÄTS GmbH & CO. KG 12:00 noon The (R)Evolutionary Vehicle Electric System 2020 Georg Seitz, Head of Development, Wiring-Harness Components, AUDI AG, and Udo Hornfeck, Head of Department Technology and Innovation Management, Dräxlmaier Group 12:30 pm Lunch and visit of the exhibition Connectivity 1:30 pm Connected Car Helmut Matschi, Member of the Board of Management, Continental AG 2:15 pm The Non-Roaming Cloud Computer Dr.-Ing. Michael Würtenberger, Senior Head of Department ConnectedDrive, Infotainment, BMW Group, and Marc Sauter, Head of Global M2M Business Development, Vodafone 2:45 pm Trends and Challenges in the Area of Infotainment Systems Klaus Beck, Vice President Engineering, Harman Becker Automotive Systems GmbH 3:15 pm Coffee break and visit of the exhibition 3:45 pm 2020 Requirements for Infotainment Systems from the Point of View of a Semiconductor Manufacturer Brendan McKearney, President, Fujitsu Semiconductor Europe GmbH 4:15 pm Future Driving Conditions: Open Roads and Unlimited Clouds Ben Smith, Director of Connected Car Platform, Windows Embedded Business, Microsoft Corporation 4:45 pm Short coffee break HMI 5:00 pm Challenges and Potential Benefits of Touchpad Controls in Cars Sascha Kunzmann, Head of Sales, Alps Electric Europe GmbH 5:30 pm Head-Up Display Present Status and Future Possibilities Hiroshi Araki, Senior Operating Officer and General Manager, Instrument Cluster Design and Engineering, Nippon Seiki CO., LTD. 6:00 pm End of the 16 International Conference "Advances in Automotive Electronics" Keynote 6
PROGRAMME COMMITTEE: Dr.-Ing. Volkmar Denner, Member of the Board of Management, Robert Bosch GmbH Helmut Matschi, Board Member of the Executive Board, Division Interior, Continental AG Elmar Frickenstein, Executive Vice President Electrics/Electronics and Driving Experience, BMW Group Dr.-Ing. Willibert Schleuter, former Head of E/E, AUDI AG Ricky Hudi, Chief Executive Engineer Electrics/ Electronics, Audi GmbH Dr.-Ing. Volkmar Tanneberger, Head of Development E/E, Volkswagen AG Dr.-Ing. Ludger Laufenberg, Member of the Board of Management, Leopold Kostal GmbH & Co. KG Dr.-Ing. Peter Thoma, Automotive Consultant Volker Wilhelmi, Head of E/E, Architecture, Passenger Compartment, Vehicle Electrics, Daimler AG SPONSOREN: The Dräxlmaier Group supplies advanced vehicle electric systems, exclusive interior equipment and electric and electronic components for OEMs. Dräxlmaier employs more than 40.000 associates working at more than 50 locations all over the world. Its core competencies have made the company the leading systems supplier in the premium segment of the automotive industry. Sustainability and future viability represent main pillars of the corporate philosophy. Hence Dräxlmaier applies renewable resources, energy-efficient light-weight design and convincing high-voltage and power-management concepts for conventional and alternative drive systems. www.draexlmaier.com For more than 20 years ESG has been a partner of OEMs and suppliers. With its locations in Europe and America and a global network of partners ESG meets the demand of international customers along the entire life cycle. ESG acts as a competent engineering partner, an independent process and technology advisor and an IT and training specialist. www.esg.de The Microsoft Windows Embedded Business is a long term committed partner of the embedded and automotive industries. It provides innovative and flexible software platforms for user-friendly, reliable and cost effective in-vehicle infotainment systems. The award-winning Windows Embed ded Automotive software solution was developed in close cooperation with the automotive industry as an open standard platform. Windows Embedded Automotive offers OEMs and Tier1 suppliers the possibility to develop applications giving motorists easy, voicecontrolled access to numerous end-devices, services and technologies. These include hands-free systems, the integration of mobile devices, tailored navigations systems and highest-quality digital entertainment media. www.windowsembedded.com/auto Renesas Electronics Europe with its Business Operations Centre located in Dusseldorf, Germany, is a wholly owned sub sidiary of Renesas Electro nics Corporation (TSE: 6723), the world s number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions, secure MCU applications and a broad-range of analog and power devices. Renesas Electronics European structure is comprised of four dedicated business groups serving the region s key markets: automotive, communications & consumer, industrial, and mobile platforms. The business groups are supported by the Engineering Group, which itself includes the Engineering Design Centre; the European Quality Centre that provides technical support to local customers in Europe; and the EuropeanTechnology Centre to design leading-edge products specifically for the European market. To serve the specific needs of the automotive industry, Renesas Automotive Business Group was established with a clear European focus. Being backed-up by the worldwide potential of our parent company and production facilities all over the world, we offer the comprehensive, in-depth know-how you expect from a genuine integrated device manufacturer. Combining leading-edge technologies and profound understanding of customer needs enables us to provide a comprehensive range of Microcontrollers, SOC products and PowerMOSFETs/Analog components. Our long-standing reputation for delivering quality products underlines our commitment to automotive. Further information: www.renesas.eu 7
Increasing energy efficiency for sustainable mobility A world leader in automotive electronics, Infineon Technologies covers the full spectrum from sensors through microcontrollers to power ICs. Our best-in-class, highly integrated solutions give you excellent price/performance in safety, lighting, transmission, energy management and power distribution applications. Allowing you to extend premium safety and comfort features to the mid and compact class. Building on long-standing system design expertise, we develop scalable chipsets that reduce energy consumption by up to 40% and cut component costs through intelligent partitioning. So you can rely on us to help you comply with the strictest consumption and emissions regulations. We are the only semiconductor manufacturer worldwide to combine innovation and market leadership in automotive and power electronics. Bolstered by our in-depth system know-how, this makes us the development partner of choice for the emerging hybrid and electric drivetrain market. 8 www.infineon.com/automotive
EXHIBITION/SPONSORING: The following companies will be happy to inform you abaout products and services at the conference: EXHIBITION/SPONSORING: The following companies will present their products and services: Seize the opportunity to showcase your company and your products during the international conference "Advances in Automotive Electronics". The event offers you various possibilities to present your services and products to a select technical audience producing a lasting impact at relatively low costs. The exhibition taking place during the conference offers an ideal platform to showcase your company. The exhibition area has been integrated into to regular course of the event and is the optimum basis for direct and intense communication with your target group the decision-makers and experts of the participating OEMs, suppliers and service providers. The comfortable conference environment and also the attractive social program will contribute to the overall success of the event. With more than 30 exhibitors and approx. 400 participants the Automotive Electronics Conference counts among the most important platforms of the industry. For more details also on individual sponsoring please contact Nicole Köhler, phone +49(0)8191/125-573 or e-mail: nicole.koehler@sv-veranstaltungen.de 9
INFORMATION FOR PARTICIPANTS Conference date: Tuesday, 19. June 2012 and Wednesday, 20. June 2012 Venue Forum am Schlosspark Ludwigsburg Stuttgarter Str. 33 35 71638 Ludwigsburg Phone: +49 (0) 07141/ 910-3910 Fax: +49 (0) 07141/ 910-2539 www.forum.ludwigsburg.de Get-together and Dinner at Reithaus in Ludwigsburg (Tuesday, 19. June 2012, at the end of congress day one) Hotel Reservation Hotel Blauzeit Friedrichstraße 43 71638 Ludwigsburg Phone: +49 (0) 71 41 / 64 31 30 Fax: +49 (0) 71 41 / 64 31 31 00 E-Mail: mail@blauzeit.com Internet: www.blauzeit.com Special single room price: 110 incl. breakfast and VAT. The hotel is located approx. 5 minutes (by car) from the venue "Forum am Schlosspark". Hotel nh Ludwigsburg Pflugfelder Straße 36 71638 Ludwigsburg Phone: +49 (0) 71 41 / 15 09 0 Fax: +49 (0) 71 41/15 09 29 00 E-Mail: nhludwigsburg@nh-hotels.com Internet: www.nh-hotels.de Special single room price: 119 incl. breakfast and VAT. The hotel is located approx. 5 minutes (by car) from the venue "Forum am Schlosspark". BEST WESTERN Hotel Favorit Ludwigsburg Gartenstr. 18 71638 Ludwigsburg Phone: 071 41 / 97 677 0 Fax: 0 71 41 / 97 677 555 E-Mail: info@hotel-favorit.de Special single room price: between 75 and 105 incl. breakfast and VAT. The hotel is located approx. 5 minutes (by car) from the venue "Forum am Schlosspark". For reservations please contact the hotel directly using the reservation code "AUTOMOBIL ELEKTRONIK". Please note that a limited number of rooms will remain available at special rates only up to approx. 4 weeks before the event! Registration Fee International Automotive Electronics Conference on 19 and 20 June 2012: 1.695 plus VAT. The following services are included in the registration fee: Participation in the conference Conference documents in German (with abstracts in English) Lunch on both days of the event Reception and dinner on 19 June in Reithaus Ludwigsburg Refreshments during the breaks Visits to the conference exhibition Registration Please register by completing and returning the attached registration form or by entering your details at www.automobil-elektronik-kongress.de. On receipt of your registration we will send you a confirmation note and an invoice (quoting conference no. 1812101.02), which should be settled by the beginning of the conference. Unless another participant is designated, cancellation after 5 June 2012 (date of receipt of the cancellation notice) and no-shows will result in forfeiture of the entire participation fee. Cancellations made before 5 June 2012 will be subject to a processing fee of 150. Please note that all registrations and cancellations must be provided in writing. The organizer reserves the right to change, postpone, relocate or cancel the entire event or parts thereof at short notice. Data Protection Notice Your personal data will be used by SVV GmbH (possibly with service provider assistance) for written customer care communications, such as registration confirmations and information on the event for which you have registered or similar events. We will also use your personal data for our in-house market research. In cases in which we act as a service provider, this will also apply to our partner companies. If you have provided us your email address, you will occasionally be informed by us per email about the event for which you have registered or similar events. You can revoke our use of your personal data at any time by writing to SVV Süddeutscher Verlag Veranstaltungen GmbH, Justus-von-Liebig-Str. 1, 86899 Landsberg, Germany, or by sending an e-mail: info@sv-veranstaltungen.de. SVV Süddeutscher Verlag Veranstaltungen GmbH will not sell your data to third parties for their promotional use. Please see our general terms and conditions at: www.sv-fachveranstaltungen.de/agb An event by Süddeutscher Verlag Veranstaltungen GmbH Justus-von-Liebig-Straße 1 86899 Landsberg am Lech Project Manager Franziska Blume E-Mail: franziska.blume@sv-veranstaltungen.de Organisation and Registration Tina Drexler Phone: +49 (0) 8191/125-321 Fax: +49 (0) 8191/125-97-322 E-Mail: tina.drexler@sv-veranstaltungen.de www.automobil-elektronik-kongress.de Exhibition/Sponsoring Nicole Köhler Phone: +49 (0) 8191/125-573 E-Mail: nicole.koehler@sv-veranstaltungen.de 10
Forum am Schlosspark, Ludwigsburg/Germany June 19 and 20, 2012 16th International Conference Advances in Automotive Electronics Registration please return by fax to +49 8191 125 97 322 Yes, I will be attending the International Automotive Electronics Conference on June 19 and 20, 2012, at a rate of 1.695.00 plus VAT. I attend the Get together and DInner at Reithaus in Ludwigsburg (19 Jun 2012). We are interested in showcasing our company at the event. Please send us free information material. Name, first name Company Department / position PO box / street ZIP code / city Phone no. Fax no. E-mail Invoice to / department / attention VAT ID Signature Internet Picture: Volkswagen AG Phone: +49 (0) 8191/125-321 Fax +49 (0) 8191/125-97-322 Data Protection Notice: Your personal data will be used by SVV GmbH (possibly with service provider assistance) for written customer care communications (e.g. confirmation of registration, information on this or similar events). We will also use your personal data for our in-house market research. In those cases in which we act as a service provider, this will also apply to our partner companies. If you have provided us your e-mail address, you will occasionally be informed by us per e-mail about the event for which you have registered or similar events. You can revoke our use of your personal data at any time by writing to SVV Süddeutscher Verlag Veranstaltungen GmbH, Justus-von-Liebig-Str. 1, 86899 Landsberg, Germany, or by sending an e-mail to info@sv-veranstaltungen.de. SVV Süddeutscher Verlag Veranstaltungen GmbH will not sell your data to third parties for their promotional use. Please see our general terms and conditions at: www.sv-fachveranstaltungen.de/agb 11
Organisation and Regristration Tina Drexler Phone: +49 (0) 8191/125-321 Fax: +49 (0) 8191/125-97-322 E-Mail: tina.drexler@sv-veranstaltungen.de www.automobil-elektronik-kongress.de