3. INTERNATIONAL VDI CONFERENCE 2016 AUTOMOTIVE HMI & CONNECTIVITY

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1 3. INTERNATIONAL VDI CONFERENCE 2016 AUTOMOTIVE HMI & CONNECTIVITY Current Developments in Displays and Controls Usability, User Experience and HMI Development Processes - Current Status and Latest Development Sustainable Technology and Economical Driving Hybrid and Electrical Vehicles Connectivity and Connecting External Devices - Consumer electronics for automotive Driver Distraction and Workload Managing Assistant and Autonomous Driving Trends and future prospects / Advances and Visions Meet the following Companies: IBM Panasonic Automotive Systems America GlobalLogic SBD Connected Car Robert Bosch GmbH IAB GmbH RWTH Aachen University DiSTI Visteon Qualcomm Daimler AG Renault Panasonic Automotive Systems Company of America Telit Communications Plc, UK Nissan Motor Co. Ltd. Ford WErke GmbH Hochschuke Heilbronn Audi Electronics Venture GmbH AUDI AG Date and venue: June 29-30, 2016 Düsseldorf, Germany Conference chairs: Dr. rer. physiol. Stefan Becker, Supervisor Global Core HMI, Vehicle Engineering / Human Machine Interface, Ford Werke GmbH, Köln, Germany Prof. Dr.-Ing. Gerrit Meixner, Director, UniTyLab, Heilbronn, Germany

2 Wednesday, June 29, 2016 / 1st day I Current Developments in Displays and Controls Cockpit Architecture Display Touch Screen, Konsole Control displays and Cockpit Architecture Dr. rer. physiol. Stefan Becker, Supervisor Global Core HMI, Vehicle Engineering / Human Machine Interface, Ford Werke GmbH, Köln, Germany HMI New Displays, new Terms Dr. Andreas Keinath, Head of Concept Quality, BMW of North America, USA II Usability, User Experience and HMI Development Processes - Current Status and Latest Development Immersive Audio HMI for Advanced Driver Assistance - Using object based audio for ADAS warnings and information - Implementing an innovative system architecture for acoustic HMI - User research on usability of acoustic HMI Dr.-Ing. Dipl.-Wirt.-Ing. Alexander van Laack, Manager HMI & Technical Design Europe, Visteon Innovation & Technology GmbH. Kerpen, Germany Dipl.-Ing. (FH) Axel Torschmied, Lead Engineer Audio Infotainment, Visteon Innovation & Technology GmbH. Kerpen, Germany Tobias Walke, User Experience Connected Car, AUDI AG, Ingolstadt Rapid Iteration UI Design Development and the Need for Safety Critical: The flexible UI approach o Non-restrictive development & feature control o Prototype reuse for target systems o Rapid time to market Architecting Functional Safety for UI o OS/RTOS compartmentalization and compositing o Graphics driver dilemma o Full UI display frame versus layers Cost effective UI Functional Safety solutions Christopher Giordano, CpE, Vice President, Automotive Division, co-author: Scott Vander Weide, MSCpE, Senior Automotive HMI Developer, The DiSTI

3 Corporation, Orlando, FL, USA III Sustainable Technology and Economical Driving Hybrid and Electrical Vehicles Toyota Europäisches Entwicklungszentrum - TBC Xavier Chalandon, Renault HMI Expert Leader, Renault IV Connectivity and Connecting External Devices - Consumer electronics for automotive Connected Car - How to make the open system architecture compliant with safety requirements - Why Connected Cars cannot use the traditional automotive system architecture - How Virtualization Architecture solves challenges of Openness & Safety - How to speed up time-to-market/ How to make time to market faster - How to support frequent SW upgrades in a long vehicle lifecycle - Explore the benefits for Telco to be part of the Connected Car Alex Agizim, MSc, VP and CTO Embedded Systems, Research & Development, GlobalLogic, San Jose, California, USA Connectivity at Mercedes-Benz Vans - Design concept and presentation - Co-operation with an energy utility - Reduction of methane leakage by means of a gas turbine - Economic data captured from the biogas plant and from biogas conditioning Dr. Klaus Oster, CIO Chief Information Officer Daimler Buses & Vans, Information Technology, co-author: Dr.-Ing. Lina Longhitano, Daimler AG, Mannheim, Germany IoT & Connected Car Lifestyle: The Silicon Valley Perspective - Learn about what kind of changes are happening regarding the IoT & Connected Car Lifestyle - Explore the benefits that OEMs can provide to consumers through connected services Hakan Kostepen, Excutive Director, Strategy and Innovation, Panasonic Automotive Systems America, Corpetino, USA Connected Integrated Instrumentation Systems - Current system architectures & reasons for change - Integrated display systems concepts

4 - Architectural and safety related considerations - Impact on display-, ECU-technologies & HMI-design Dr. Martin Schmidt, Director Customer Programs Ford / GM, Robert Bosch GmbH, Car Multimedia, Leonberg, Germany The vehicle as part of the Internet of Things: The AUTOmobile becomes the automobile - Digitalization of the industry value chain: Understand what the move from the AUTOmobile to the automobile means for automakers and their partner ecosystem - Connected car lifestyle: Explore how the increased and more closely interaction with consumers requires new business models for monetization and cost transparency - Core business competencies: Examine the capabilities of OEMs and how to shift them to digital services, after the vehicle sale - Data insights: Explore the dynamically new customer experience of a cognitive car in a new value chain of the automobile - Mobility: Customers are changing, how can you keep your brand relevant in the world of automobile Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Japan Get-together At the end of the first conference day we kindly invite you to use the relaxed and informal atmosphere for in-depth conversations with other participants and speakers. Thursday, June 30, 2016 / 2nd day V Driver Distraction and Workload Managing Understanding active workload management of drivers a chance for a new generation of HMI - Driver workload management skills - HMI concept development - Driver assistance and information - Economic data captured from the biogas plant and from biogas conditioning Prof. Dr. Maximilian Schwalm, Head of Group Driver Experience & Performance, Research & Development, RWTH Aachen University, Aachen, Germany VI Assistant and Autonomous Driving - Audi Fahrerassistent Meeting customer s usability expectations of connected cars - How bad is the problem, and what is the impact of poor usability? SBD presents findings from expert and consumer research about usability of vehicle infotainment systems - Remote services what s working well for customers and what needs improvement?

5 - Special considerations for EVs as usage patterns evolve, what do customers need from connected services for EVs? - SBD s guidance for getting usability right Lee Colman, Head of Connected Car, Connected Car, SBD, Buckinghamshire, United Kingdom Dr. Miklós Kiss, Leiter Vorentwicklung Fahrerassistenz, Audi Electronics Venture GmbH, Ingolstadt Challenges in the HMI development for automated driving - From driver centered to passenger oriented HMI - Creating HMI concepts with high trustability & closely related to current ADAS limitations - HMI Prototyping with high flexibility - Early HMI Evaluation using SiL-simulations & 3D Scenes - Practical examples & next steps to series development Dr.-Ing. Marcus Heinath, IAV GmbH, Head of Department, HMI & Instrument cluster, Gifhorn, Germany VII Trends and future prospects / Advances and Visions The connected Car goes from smart to smarter - New trends such as: - New Trends such as Over the Air Updates - Faster Mobile Communications (5G) - Greater Backing for V2X Connections all come with Tremendous Opportunities for the Connected and more Automated Car - Reliant Technology to Consider Complexity and Security Concerns Trends and future prospects - Car as original mobile device and increasingly as a connected mobile device - Smartphones and automobiles coming together (cutting edge smartphone technologies, like 3G/4G/5G, high performance multimedia, augmented reality, computer vision and machine intelligence) - Future requirements of the car: increased connectivity, infotainment, driver assistance, autonomous driving, context awareness, safety and cybersecurity Enrico Salvatori, M.Sc., Senior Vice President & President, Technical Department, Qualcomm Europe/ MEA, Rome, Italy

6 Registration Please chose your price category and send the formulary back to us via I am attending the international VDI Conference "HMI & Connectivity" on June 29 and 30, 2016 in Düsseldorf, Germany (01KO /8888): ( ) regular participation fee*: 1,590* Euro (price level 1) ( ) VDI membership participation fee*: von 1,490* Euro (price level 2**) *All prices as given plus German VAT **For price level 2 the membership number must be quoted. VDI membership no: Title: First Name: Last Name: Department: Phone: Fax: Company/Institute: Street: ZIP Code, City: Please state your invoice address if this differs from the address given: VAT-ID Participants with an invoice address outside of Austria, Germany or Switzerland ae requested to pay by credit card: Visa Mastercard American Express Card holder: Cardno. Valid until (MM/Y) Date Registration: Registration for conference attendance must be made in writing. Confirmation of your registration and the associated invoice will be mailed to you. Please do not pay your conference attendance fee until you have received our invoice and its invoice number to be stated for transfer. German VAT directives apply. Please state your VAT-ID with your registration VDI Wissensforum service package: The conference package includes the conference documents (online), beverages during breaks, lunch and the get together. Security Code: Your Signature Conference attendance conditions and terms: By way of your registration you accept the conference attendance conditions and terms of VDI Wissensforum GmbH as binding. Any cancellation of your registration must be made in writing. We will charge you only an administrative fee of plus Danish VAT if you cancel your registration earlier than 14 days ahead of the conference date. Any cancellation that reaches us after this deadline will entail the conference attendance fee as stated in our invoice to be charged in full. The date of the post office stamp of your written cancellation will be the decisive c riterion. In that case, we will gladly mail you the conference documents on request. Subject to agreement, you may name a substitute participant. Individual parts and sections of conferences and seminars cannot be booked. You will be informed without delay if an event has to be cancelled for unforeseeable reasons. In that instance, you willbe entitled only to a refund of your conference attendance fee if already paid. We reserve the right to exchange speakers and/or change the program sequence in exceptional cases. In any case, the liability of VDI Wissensforum GmbH is restricted exclusively to the conference attendance fee.