Executive Leadership Programme Programme description NORDIC EXECUTIVE ACADEMY - PART OF IBC

Executive Leadership Programme Programme description NORDIC EXECUTIVE ACADEMY - PART OF IBC

Table of contents Introduction 3 Key Learnings of the Programme 4 Module 1 Design thinking Programme day 1 5 Programme day 2 6 Programme day 3 7 Key Take-aways 9 Faculty 10 Module 2 Business model Programme day 1 11 Programme day 2 12 Programme day 3 13 Key Learnings 14 Faculty 15 Module 3 Strategic execution Programme day 1 17 Programme day 2 18 Key Learnings 19 Faculty 20

Executive Leadership Programme Introduction Executive Leadership Programme is the essence and latest knowledge from the Executive MBA at IE Business School, the number 3 business School in Europe according to Financial Times 2015. The programme is targeted at top leaders, executives and specialist on a high level, who don t have the need or time for a full Executive MBA. The first module will be handled by HPI School of Design Thinking, a sister organization to the famous D-School at Stanford University. 2nd and 3rd Module are handled by IE Business School. Content The Executive Leadership Programme challenges you in innovation and business modelling on a Executive MBA level. It explores the possibilities to innovate every aspect of business, driven by smarter thinking, better design and effective implementation. Overall description Key Learnings of the Programme Our strategic challenges cannot be solved solely by traditional thinking and classic theories by e.g. Michael Porter, Ansoff etc. These theories are 20-30 years old and probably better suited for a more stable world than the rather chaotic situation many companies find themselves in today. The rapid development makes it impossible to develop strategies that can run for many years into the future. Our strategic thinking needs new inspiration. This inspiration could be found in fields like anthropology, where the crux is to understand customers behavior and not based on technology alone. Design is not only product design but also design of business models and the two combined. Just think of IDEO s and Apple s revolutionary strategies. This is the next wave of methods and tolls to create winning strategies. You will therefore benefit from participating in the Executive Leadership Programme and gain insight and understanding for the latest knowledge and tools available. Our faculty will be some of the best in the world within their area of competence. The Executive Leadership Programme is a world-class programme on Executive MBA level. 3 4

Modul 1 HPI Potsdam, Berlin Innovation (Design Thinking) Programme day 1 Modul 1 HPI Potsdam, Berlin Innovation (Design thinking) Programme day 2 Smarter thinking 09.00 Making sense of the real world 10.00 Framing problems in better ways 11.00 Asking the right questions 12.00 The design thinking process Creative Ideas C 09.00 Divergent ideation processes 10.00 Considering new possibilities 11.00 Learning from parallel worlds 12.00 Exploring extreme users 12.30 Lunch break Customer Insight C 13.30 Immersion in customer s world 14.30 Exploring what matters to them 15.30 Redefining context on their terms 16.30 Focusing and framing objectives 17:00 End of day 1 5 12.30 Lunch break Shaping Designs C 13.30 Convergent design process 14.30 Exploring emerging concepts 15.30 Testing, evaluating and shaping 16.30 Defining a better solution 17:00 End of day 2 6

Modul 1 HPI Potsdam, Berlin Innovation (Design Thinking) Programme day 3 Experience 09.00 Berlin has become the design ad innovation capital of Europe. You will visit companies in Berlin that have successfully used design thinking and innovation for winning the business battle 17:00 End of day 3 7

Key Take-aways The latest tools on innovation developed by IDEO in Sillicon Valley and used by companies as Apple, LEGO and many other successfull world class brands. You will learn creative processes, that makes you and your company think differently and develop new ideas. You will understand how to gain insights on the needs of your customers. You will be able to convert your knowledge into new products and business models. Business models for competing in a changing environment. Business models and strategic execution that will make your company winn the business battle. During the Programme you will work on a project based on the tools learned in the Programme. The project must be of relevance for your area of responsibility. You will receive a certificate from the IE Business School and HPI Academy. Faculty Uli Weinberg School of Design Thinking at the Hasso-Plattner-Institute Prof. Uli Weinberg is the head of School of Design Thinking at HPI Hasse Plattner Institute in Potsdam and a leading figure of the Design Thinking movement in Europe. He studied fine arts and design at the Academies of Fine Arts in Munich and Berlin and specialized on 3D computeranimation (mental images, ART+- COM, etc.) on scientific, industrial and art projects for companies like ARD, BMW, Daimler Benz, Siemens, Schering, Telekom, ZDF. Since 1994, Mr. Weinberg was working as a professor for computer animation at the Film & Television Academy Babelsberg (HFF). Johannes Meyer Johannes Meyer designs experiences in which teams are able to solve problems in a playful, user-focused way, leveraging his own experience with innovation projects and insights into many Design Thinking projects. 9 10

Modul 2 IE Madrid Business Modelling Programme day 1 Customer Propositions 09.00 Existing and potential customers 10.00 Framing value, jobs to be done 11.00 Resources, suppliers, partners 12.00 Costs and revenue streams 12.30 Lunch break Modul 2 IE Madrid Business Modelling Programme day 2 Profitable Solutions 09.00 Products and services 10.00 Channels, service and pricing 11.00 Resources, suppliers, partners 12.00 Costs and revenue streams 12.30 Lunch break Business Innovation 13.30 Business strategy, models, plans 14.30 Creating and capturing value 15.30 The Business model canvas 16.30 Mapping and innovation business 17:00 End of day 1 Business Models 13.30 Connecting and testing 14.30 Defining and optimizing 15.30 Storytelling and communicating 16.30 Transitioning and Implementing 17:00 End of day 2 11 12

Modul 2 IE Madrid Business Modelling Programme day 3 Experience 9:00 IE Business School has a campus in Segovia, which is a fantastic environment in itself. On day 3 you will work on your project together supported by IE professors at the castle in Segovia. Key Learnings Based on innovation you will learn the latest theories on business modelling including business models developed by Alexander Osterwalder and Peter Fisk. Leaders often tend to apply models and frameworks that were developed for a different area, for instance the classic strategic tools for achieving sustainable competitive advantage. You will learn how to continuously innovate and often redesign the fundamental business set-up in order to stay ahead of competition. 17:15 End of day 3 13 14

Faculty Peter Fisk & his team Peter Fisk is a bestselling author, keynote speak and experienced consultant to business leaders. He is currently a professor of strategy, innovation and marketing at IE Business School and features in the prestigious Thinkers 50 Guru Radar as one of the best new business thinkers. Peter works with companies large and small, across sectors and worldwide. Clients range from Aeroflot to American Express, Cinnamon Hotels and Coca Cola, Cooperative and Fosters, GSK and Hersheys, Marks & Spencer, Microsoft and O2, Philosophy and Red Bull, Santander and Shell, Tata and Telia Sonera, Virgin and Visa, Vodafone and Volkswagen 15

Modul 3 IE IBC Innovation Factory, Kolding Execution and leadership Objective Preparing to implement the new business model through future-back planning that defines priorities and horizons to deliver change and market impact. Modul 2E Madrid Execution and leadership Programme day 1 Strategic Horizons 09.00 Future back plans and priorities 10.00 Defining horizons for delivery 11.00 Now forward critical paths 12.00 Milestones for market impact 12.30 Lunch break Making it Happen 13.30 Organisation, process and culture 14.30 Aligning people and resources 15.30 Engaging all stakeholders 16.30 Migrating from old to new world 17:00 End of day 1 Programme day 2 Managing Delivery 09.00 Delivering value propositions 10.00 Engaging the target customers 11.00 Delivering a better experience 12.00 Testing and evolving over time 12.30 Lunch break Leading Performance 13.30 Leading, not just managing 14.30 Measuring and rewarding people 15.30 Pivoting as markets change 16.30 Balancing today and tomorrow 17.00 End of Programme 18

Module 3 Key Learnings Based on innovation you will be able to use the latest theories on business modelling including business models developed by Alexander Osterwalder and Peter Fisk. You will be exposed to state of the art tolls to ensure safe and timely execution of your strategy. Experience You will experience the IBC Innovation Factory in Kolding. The IBC Innovation Factory is the leading space in Scandinavia for implementation of innovations and design thinking. IBC has a history of collaborating. Faculty Peter Fisk & his team Peter Fisk is a bestselling author, keynote speak and experienced consultant to business leaders. He is currently a professor of strategy, innovation and marketing at IE Business School and features in the prestigious Thinkers 50 Guru Radar as one of the best new business thinkers. Peter works with companies large and small, across sectors and worldwide. Clients range from Aeroflot to American Express, Cinnamon Hotels and Coca Cola, Cooperative and Fosters, GSK and Hersheys, Marks & Spencer, Microsoft and O2, Philosophy and Red Bull, Santander and Shell, Tata and Telia Sonera, Virgin and Visa, Vodafone and Volkswagen 19 20

Kontakt Helle Nordlund Programdirektør heno@nexamy.com tel. +45 3010 1768 NORDIC EXECUTIVE ACADEMY - PART OF IBC Nordic Executive Academy IBC Innovationsfabrikken, Birkemosevej 1 DK-6000 Kolding +45 72242929, mail@nexamy.com