D-School. Prof. ULI Weinberg

Transcription

1 D-School Prof. ULI Weinberg

2 Prof. Ulrich Weinberg 3 Art and design diploma Specialized in 3D computer animation since 1986 Mental Images, Art & Com, etc. Projects for ARD, BMW, Daimler, Telekom, ZDF, etc. Founder of TERRATOOLS and CYPARADE: 3D interaction, visualization, simulation, computer games Professor for computer animation since 1994 at HFF Film & Television University, Babelsberg Dean of Animation Department ( ) Vice President of HFF ( & ) Director of DMI Digital Media Institute at HFF Programme Director of INSIGHT OUT on Digital Cinema and HDTV Director of Chinese-German Summer Academy on short film production Visiting Professor at CUC Communication University of China, Beijing Director of HPI School of Design Thinking since June 2007

3 HPI Hasso Plattner Institute 4 Private University Cooperation with Potsdam University Founded in 1998 Focus: Software Syst. Engineering ~500 students

4 Hasso Plattner Institute of Design Stanford - d.school 5 Founded 2005 at Stanford University, California Driven by Mechanical Engineering-, Computer Science-, Industrial Design- and Business-Department One year course Innovation driven Open to all disciplines Stanford, Entrance d.school, Sweet Hall Prof. David Kelley (Industrial Design) Prof. Larry Leifer (Mechanical Engineering) Prof. Terry Winograd (Computer Science)

5 Prof. Dr. Hasso Plattner 6 Co-Founder of SAP Former Chairman of the Board Honorary Doctorship Honorary Professorship Donation HPI Potsdam 1998 Donation Hasso-Plattner-Institute of Design, Stanford 2005 Founder of Hasso-Plattner Ventures in 2005 Founder of HPI School of Design Thinking in 2007 Founder of Design Thinking Research Program in 2008

6 SAP DST Design Services Team 7 Drive companywide adoption of design-led innovation in all products and services

7 HPI School of Design Thinking 8 Founded May 2007 at HPI, Potsdam Two semester course Innovation driven Open to all disciplines No student fees School of Design Thinking, Potsdam Prof. Hasso Plattner Prof. Christoph Meinel Prof. Ulrich Weinberg

8 Departments at HPI 9 User Interfaces Enterprise Platforms Internet-Technologies Computer Graphics Operating Systems Business Processes Communication Systems Software-Architectures Information Systems Departments of other Univ. HPI - School of Design Thinking

9 The first year Students from 30 disciplines 6 Professors und 6 Assistents from Berliner / Brandenburg Universities

10 The first year 11 Multidisciplinary Design-Thinking-Classes: American studies Environmental Design Architecture European Media Sciences Art History Fine Arts Audio Engineering Gender Studies AV Media Sciences Indian Philology Biology / Chemistry Industrial Design Business Innovation IT-Systems Engineering Computer Science Journalism Cultural Sciences Legal Studies Economics Medical Studies Modern history Philosophy Physics Political Sciences Social Sciences Production Design Micro Economics Macro Economics

11 Three Core Elements 12 Multidisciplinary Teams Design Thinking Process Variable Space

12 Designing Innovation 13

13 DESIGN THINKING The Process 14 Through iteration to innovation DEFINE

14 The Principles 15 Stay Focused on Topic One Conversation at a Time Encourage Wild Ideas Defer Judgment Be Visual Go for Quantity Build on the Ideas of Others Fail early and often Think User Centric Work Multi Disciplinary Teach Teams with Teams Look for Feasability Viability - Desirability

15 Open to all Disciplines 16 Diploma / MA / PhD + D-School Certificate Diploma / MA / PhD + D-School Certificate Diploma / MA / PhD + D-School Certificate ENGINEERING DESIGN INDUSTRY Diploma / MA / PhD + D-School Certificate FILM / TV HPI - School of Design Thinking Potsdam MEDICINE / BIOLOGY Diploma / MA / PhD + D-School Certificate EDUCATION BUSINESS Diploma / MA / PhD + D-School Certificate SOCIAL SCIENCE Diploma / MA / PhD + D-School Certificate Diploma / MA / PhD + D-School Certificate

16 Cooperating Institutions 17 Uni P Universität Potsdam HFF Hochschule für Film und Fernsehen Potsdam FU Freie Universität Berlin HPI Hasso Plattner Institut Potsdam HPI - School of Design Thinking Potsdam ESMT Europ. School for Management and Technology Berlin UdK Universität der Künste Berlin TU Technische Universität Berlin HU Humboldt Universität Berlin Institute of Design Chicago d.school Stanford BiD / i-school Berkeley

17 T-Shaped People 18 DESIGN THINKING ANALYTICAL THINKING

18 T-Shaped People 19 DESIGN THINKING ANALYTICAL THINKING

19 Teams teach Teams 20 TEAM 1 TEAM 2 Class C Prof. Ass. TEAM 2 TEAM 1 Prof. Class A TEAM 3 Ass. Prof. TEAM 2 TEAM 1 Prof. Class B Ass. TEAM 3 TEAM 3

20 Team D-School 21 Core team: Director Secretary 2 Assistants Fellows Teaching Team: 8 Professors (HPI and other Universities) 6 Assistants Guest Teachers / Experts

21 Teaching Team 2007/08 22

22 Timetable today DST-Workshop Workshop on Design Thinking Train the Trainers Semester Presentation Final Presentation D-camp Class A (Part 1) Class B (Part 1) Class A (Part 2) Class B (Part 2) Class C (Part 1) Class C (Part 2) Sep Okt Nov Dez Jan Feb Mär Apr Mai Jun Jul Winter Semester Summer Semester

23 Team work 24

24 Summer Classes ENABLE! TRANSFORM! RECONSIDER!

25 Class ENABLE! 26 Special Olympics Germany, Lernmobil E1 How might we provide a higher level of autonomy to mentally disabled people within areas of public life? METRO Group E2 How might we enhance personal supply chains for retail customers regarding convenience, cost effectiveness and sustainability? betterplace.org E3 How might we help people to turn their social empathy into individual action?

26 Class TRANSFORM! 27 Bundesdruckerei/D-Trust / T-Mobile Siemens / Vattenfall T1 How might we enable spontaneous & secure interactions between people who don t know each other? T2 How might we, regarding the scarcity of global resources, enable consumers to make use of the many energy saving solutions in their private households? B.A.U.M. e.v. T3 How might a congress look like, which motivates decision makers to act sustainably in their organization?

27 Class RECONSIDER! 28 R1 How might we generate new revenues with alternative usage models of existings fairgrounds? Deutsche Messe AG Bundesagentur für Arbeit / Immobilienscout24 R2 How might we enable individuals to find things that matter like a unique living space or an appropriate apprenticeship in their respective social context? R3 How might we enhance the authoring process for TV-series? Grundy UFA

28 Grundy/UFA Project 29

29 Student Workspace 30

30 Time Timer 31

31 Don t Wait. Innovate. Hasso-Plattner-Institut School of Design Thinking Campus Griebnitzsee, PO-Box Potsdam, Germany Phone: Fax: [email protected] http:

32 Classes 2007/08 33 Bridging Generations Innovating for the base of the social pyramid Media reconsidered

33 Bridging Generations 34 Family Chair

34 T-Shaped People 35

35 Timetable today DST-Workshop Workshop on Design Thinking Train the Trainers Semester Presentation Final Presentation (11. July) Bootcamp Class A (Part 1) Class B (Part 1) Class A (Part 2) Class B (Part 2) Class C (Part 1) Class C (Part 2) 2008 Sep Okt Nov Dez Jan Feb Mär Apr Mai Jun Jul Winter Semester Summer Semester

36 Research Presentation 37

37 Research Presentation 38