Mapa Training: Online and mobile banking masterclass A step-by-step guide to the development and implementation of an effective mobile banking &
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1 Mapa Training: Online and mobile banking masterclass A step-by-step guide to the development and implementation of an effective mobile banking & payments channel
2 Online and Mobile Banking Masterclass Empower your employees to succeed in digital channels Technology is changing banking as we know it. To stay competitive banks must create a culture of continuous change and forwardthinking, this requires the right competencies as well as clear direction. Through the Mapa Training Masterclass attendees will work with a recognised mobile banking pundit to create an online and mobile channel strategy for their particular bank. This training course is designed to help steer financial institutions onto the path of success. Learn about: Market trends Research, design & implement of mobile services Communicating proposals to key stake holders Implications of partnerships Measures of success Implementing continuous improvement activities Key areas involved to make Learn from an expert Mapa Research have joined forces with Michael Nuciforo, previously Head of Mobile at RBS and responsible for mobile at ANZ Bank in Australia. Michael has been responsible for delivering the mobile banking service for iphone, ipad, Android and BlackBerry across both RBS and NatWest brands. He is the winner of six major industry awards, a prolific author with popular industry publications and his own blog (The Bold War), as well as a regular speaker around Europe, Asia and the Middle East regarding the opportunities and threats of mobile technology. Past Events organisations mobile Case studies The future generation of mobile banking InfoQ London 2013 The Future of Mobile Banking Marketforce Technology in Financial Services Event
3 A unique blend of industry knowledge and expertise Tailored content whether at a management or strategic level, the course syllabus is adapted to its attendees. Innovative examples from around the world delegates will gain exclusive insights to digital banking innovations through Mapa Research s global portfolio of bank accounts Adaptable timeframes whether you want to allocate a day or three this masterclass can be altered to fit your time. Execution is key identify core development areas, create a future channel mix and establish a plan of action. Knowledge is power trained by award-winning global thought leader, attendees will make use of lessons in the evolution of digital banking as well as gain insight into current and future industry trends. What does the future hold? Digital channels are constantly evolving. In order to stay one step ahead, it is important to consider the service extinction timeline, and this course draws on Mapa Research s expertise at innovation monitoring globally. Past attendees:
4 Training outline: Choose your modules Day Day 11 Module 0: Overview Module 1: Introduction to mobile financial services and its implications Module 2: Examining the capabilities of mobile Module 3: Leveraging the functionality and capabilities of mobile Module 4: Strategy to execution Day 2 Module 5: Developing a mobile banking app Module 6: Defining the proposition Module 7: From defined proposition to delivery Module 8: Launch strategies Day 3 Module 9: Building a mobile corporation Module 10: The future Module 11: Measuring success and continuous improvement Module 12: Conclusions and key takeaways
5 Keep up to date with the latest in Digital Banking Join our Linked In Group Digital Banking Innovation Follow what we are saying on Twitter Subscribe to our free e-newsletter Mapa Market Monitor Like us on Facebook! Or just see what is new in Mapa Research Contact details: Edward Chatham +44 (0)
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