Image CC BY NC ND Stef Thomas TU Delft Extension School for Open & Online Education Timo Kos, Director of Education, TU Delft linkedin/timokos twitter.com/timokos Scoop.it/timokos Except when otherwise noted, this work is licensedcc-by 3.0 Please attribute TU Delft / Delft Extension School Opening Delft Extension School 24-06-14
Content 1. Introduction 2. State of play @TUDelft 3. Global developments 4. Vision on the future 5. Business model 6. Strategy
The MOOC Revolution
Content 1. Introduction 2. State of play @TUDelft 3. Global developments 4. Vision on the future 5. Business model 6. Strategy
TU Delft: open & online portfolio 5 MOOCs (> 120.000 enrollments) 5.000 Certificates of Completion 13 MOOCs starting No Credits Massive Open Online Courses (MOOCs) Campus Education Open Course Ware (OCW) More than 120 courses online & 10.000 weblectures recorded Unique visitors > 800 /day No interaction with faculty No accredited certificate 19.000 on-campus students Bachelor Master PhD 2 blended Bachelors Online Distance Education (ODE) 1 full online master (25 courses) 2 modules, 1 minor, 1 master (6 courses) 50 students (30 on-campus) Full Master Degree / Accredited Course Certificate
DelftX Courses
MOOC students: life long learning Age Distribution of Delft Registrants (self-reported, >80% reporting rate) Netherlands; 631 Brazil; 727 United Kingdom; 754 Colombia; 514 Canada; 591 Nigeria; 611 Spain; 794 Water Treatment Mexico; 491 India; 3005 United States; 4118 Spain; 1411 Brazil; 1412 United Kingdom; 1428 Netherlands ; 1477 Canada; 1036 Solar Energy Colombia; Mexico; 998 969 Pakistan; 1484 United States; 8479 India; 8024
Content 1. Introduction 2. State of play @TUDelft 3. Global developments 4. Vision on the future 5. Business model 6. Strategy
Leading platforms grow spectacular Founded: January 2012 Founder: Sebastian Thrun (ex Stanford professor) Company: For profit Funding: Venture Capital # Universities: none # Courses: 45 # Topics: ICT Founded: April 2012 Founder: Koller & Ng (Stanford professors) Company: For profit Funding: Venture Capitalist # Universities: 110 # Courses: 600+ # Topics: All academic fields Founded: May 2012 Founders: MIT & Harvard Company: Funding: Not- for-profit Harvard / MIT/members # Universities: 44 # Courses: 158 # topics: All academic fields # Students: 1.5 mllion # Students: 7 million #students: 2.5 million Certification: Yes Open Source: No (licenced) Certification: Yes (most) Open Source: No (licenced) Certification: Yes Open Source: Yes (platform and some courses)
Followed by a surge of new platforms
..exploring potential revenue models License model: sharing revenues between platform provider and university Administrative fees: for identity-verification (off- or online proctoring) Recruitment fees: from corporations for recruiting talented students Premium/Fremium model: free and upgraded paid versions of the MOOCs and services Data/advertisement: monetizing on the digital profiles, behaviour and social characteristics of millions of users of the platform.
Content 1. Introduction 2. State of play @TUDelft 3. Global developments 4. Vision on the future 5. Business model 6. Strategy
Disruptive innovation..
for (online) education?
for (online) education?
for (online) education?
for (online) education?
for (online) education?
for (online) education?
Content 1. Introduction 2. State of play @TUDelft 3. Global developments 4. Vision on the future 5. Business model 6. Strategy
MOOC Open Access Bachelor level Single course No EC Certificate of Completion Course Pay per course Bachelor and master Single Course <10 EC Course Certificate Series Pay per course Bachelor and Master Couple of courses 10-15 EC Formal Certificate Module Pay per course Bachelor & Master Couple of courses/series 30 EC Formal Diploma Program Pay per course Master Couple of courses/series/modules > 60 EC Formal Master N = 50.000-10.000 N = 500-100 N = 50-10 BLENDED VALUE BUSINESS MODEL VARIES PRICE OTHER ROI
3mE Digitale Doorstroom Minor HBO-WB (8 courses) BK CiTG EWI IO LR TBM TNW AMS courses Water treatment Fundamentals of Water Treatment MSc Civil Engineering, Water Management track (24 courses) Solar energy Credit Risk Functional Programming Design Approach Aeronautical Engineering Advanced Design & Optimization of Aerospace Structures Adaptive Aerospace Structures Advanced Structural Analysis NGInfra Responsible Innovation Problem Analysis Principles of Policy Analysis Biobased Products Structural Modeling Non-Linear Structural Modeling Buckling of Structures Fatigue of Structures and materials Composites: Materials, Structures and Production Processes Rotorcraft Mechanics and design Aeroelasticity Rotor Aerodynamics Policy and Strategy Models Policy Analysis of Multi-actor Systems Technology Development & Impact Assessment Continuous Systems Modelling Ethics Master Thesis Preparation Blended Bachelor Technische Bestuurskunde (44 courses) MOOC Online Course Online Master Programme Blended programme
Content 1. Introduction 2. State of play @TUDelft 3. Global developments 4. Vision on the future 5. Business model 6. Strategy
E-Dean Director of Education Delft Extension School MOOCs Blended Education Online Courses
Vision Educate the world & enhance quality of online & campus education
Mission Delft Extension School for open & online education supports the mission of the Roadmap 2020 to realize a permanent position among leading universities in engineering, science & design by: 1. Growing academic output: More students & academic staff Better reputation & visibility of academic niches Higher & better quality international enrollments New learning & research networks 2. Improving quality of both campus & online education Higher quality courses Better progress of students in full-time degree programs (study succes) Better fit with future student expectations
Features of an extension school Focus on continuing education: Schedules suited to working professionals Part-time, flexible & modular programs Diverse forms of delivery Online only or blended programs On-campus (summer) courses for full master degree s Multiple forms of certification: Part-time Bachelor & Master degree s Certificates (minimum of 5 courses) Professional Certificates (non-degree)
Strategy experiment with open & online education in order to find new revenue models Focus the online portfolio on Dutch and upcoming global markets for continuing education (post-initial / BRIC) Strengthen collaboration with partners in edx & find new revenue streams & a sustainable business model (testing, formal certificates & diploma s) Incorporate online modules in regular curriculum & innovation of online didactics
Challenges Increasing global competition & dominance of USA based universities Accelerating pace of innovation (both technical & online didactics) Finding a sustainable business model & potential future price pressure
Thank you CC BY: katerha: http://www.flickr.com/photos/katerha/6055323149/ Opening Delft Extension School 24-06-14