Polytechnic Institute of New York University GRAPHIC STANDARDS AND LOGO USAGE GUIDE Updated: December 2009
Table of Contents TABLE OF CONTENTS Introduction...3 Brand Colors...4 + Primary Brand Colors...4 + Secondary Brand Colors...5 NYU-Poly Trademark...6 + Area of Isolation...7 + Black and White...8 + Knockout...9 Typography...10 NYU-Poly Circle...11 New York University Trademark...12 Tagline Trademark...13 + Knockout...14 PolyThinking...15 Trademark Lockups...16 Departments...17 Stationery Ensemble...18 + Business Cards...19 + Letterhead...20 + General-Use Letterhead...21 + Personalized Letterhead...23 + Department Letterhead...25 + Example Letter...27 + Envelopes...28 Advertisements...30 Posters...31 Brochures...32 + Undergraduate...32 + Graduate...33 + Institutional...34 Website...35 Signage...36 Presentations...37 Email Template...38 Ordering...39 2
Introduction INTRODUCTION The visual brand identity of the Polytechnic Institute of New York University provides a strong, consistent look that supports our mission to excel as a leading high quality research university engaged in education, discovery and innovation with social, intellectual and economic impact in the New York region, the nation and the world. The official name of the institution is Polytechnic Institute of New York University. The shortened version of the name of both New York University and the Polytechnic Institute of New York University is used in the logo (NYU-Poly), however, it should always appear in conjuction with the full official name. Campus community members are required to use the visual identity for their publications, advertising, all communication materials, websites and business materials. Additional items such as business cards, stationery and envelopes bearing the new identity will be available through the Purchasing Department. 3
Brand Colors PRIMARY BRAND COLORS PMS 2597 and PMS 368 are the official colors used on our logo. It is important to maintain a consistent use of both colors to support the creation of a strong, recognizable identity. They can be produced using either spot colors or four color process. RGB values should only be used for electronic media, such as the web, PowerPoint presentations, and other applications that are viewed on a computer monitor. Pantone Coated Pantone 2597 C C M Y K 85 100 0 0 R G B 82 46 145 Pantone Coated Pantone 368 C C M Y K 57 0 100 0 R G B 123 193 67 COLOR CONVERSION Different programs (Adobe Illustrator, Adobe Photoshop, QuarkXPress, etc.) create different values when converting color from one form to another (spot to CMYK, CMYK to RGB, etc.). For this reason, if colors are converted, the values must always be checked against those listed on this page. 4
Brand Colors SECONDARY BRAND COLORS The following supplemental colors may be used in conjunction with the primary brand colors in general communications materials. Pantone Coated Pantone Process Black C C M Y K 0 0 0 100 R G B 35 31 32 Pantone Metallic Coated Pantone 877 C C M Y K 0 0 0 40 R G B 167 169 172 ADDITIONAL COLORS Additional colors may be used in general communications materials beyond the primary and secondary brand colors. Extra colors, however, should complement and not compete with, or overpower the primary brand colors. For questions or requests for exceptions to this rule, please contact the Marketing Department. 5
NYU-Poly Trademark NYU-POLY TRADEMARK To establish the full identity of our institution, the NYU-Poly logotype should be used in its complete, official form. The NYU-Poly letters are combined in a customized unified logo design with the descriptor Polytechnic Institute of New York University, underneath. + Because letterforms in the identity and signature have been modified, they should never be typeset. + Digital files exist for all elements of the identity. The appropriate file should be used for reproduction to ensure proper relationships among elements. + Never combine files containing individual elements or alter files (stretch, change colors, enlarge causing pixelation, etc.). + If a need arises for which an appropriate file does not exist, please contact the Marketing Department in order to review and secure approvals. 6
NYU-Poly Trademark AREA OF ISOLATION The width of the NYU-Poly logo visually equals the width of the descriptor Polytechnic Institute of New York University. To be most effective, our logo should always be surrounded by at least a minimum prescribed amount of blank space. This area of isolation will set off the identity from accompanying text and graphic elements. The area of isolation is a minimum area. Whenever possible, more space should be allotted. MINIMUM SIZE The minimum width of the NYU-Poly trademark is 1.25 inches. 7
NYU-Poly Trademark GRAY-SCALE BLACK & WHITE (1 COLOR) 8
NYU-Poly Trademark KNOCKOUT Color Version Gray-scale Version Black & White Version 9
Typography TYPOGRAPHY The Polytechnic Institute of New York University brand uses the Helvetica, Garamond, and Akzidenz Grotesk typeface families. Any typeface in these families (e.g., Helvetica Bold Condensed, Garamond Light, etc.) may be used in general communications materials. For questions or requests for exceptions to this rule, please contact the Marketing Department. NYU-POLY LOGOTYPE The following typefaces are used in the NYU-Poly trademark: Helvetica Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ITC GARAMOND BOOK CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Akzidenz Grotesk Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() 3 1 2 1 Helvetica Regular (stylized) 2 ITC Garamond Book Condensed 3 Akzidenz Grotesk Black 10
NYU-Poly Circle NYU-POLY CIRCLE The NYU-Poly circle is a key graphic element for the NYU-Poly brand. In any one of its expressions, the NYU-Poly circle conveys both a sense of progressive movement and connectivity. The NYU-Poly circle can be reinterpreted in a variety of ways so long as the original shape and brand positioning is intact. Its contents may be reimagined to hold colors, images, type and graphics. Examples of potential meanings that it can convey include: + The unification of NYU and NYU-Poly s rich traditions + NYU-Poly s past and presents + NYU-Poly s teaching of theory and practice 11
New York University Trademark NEW YORK UNIVERSITY LOGO As a general rule, the NYU logo should appear on the bottom lefthand corner of NYU-Poly s materials. This document provides guidelines for use of NYU s logo on stationery, advertising, banners, posters and PowerPoint templates. Please contact the Marketing Department if you need guidance on the proper way to use the NYU logo. AREA OF ISOLATION To be most effective, the NYU logo should always be surrounded by at least a minimum prescribed amount of blank space. This area of isolation will set off the identity from accompanying text and graphic elements. The area of isolation is a minimum area. Whenever possible, more space should be allotted. MINIMUM SIZE The minimum width of the New York University trademark is 1.25 inches. 12
Tagline Trademark i 2 e LOGOTYPE TAGLINE Our tagline Leading invention, innovation and entrepreneurship (i 2 e) captures the spirit of our vision of arming our faculty and students with the tools, resources, and inspiration they need to turn their research into revolutionary applications, products, and services. AREA OF ISOLATION To be most effective, our tagline logotype should always be surrounded by at least a minimum prescribed amount of blank space. This area of isolation will set off the identity from accompanying text and graphic elements. The area of isolation is a minimum area. Whenever possible, more space should be allotted. MINIMUM SIZE The minimum width of the i 2 e tagline trademark is 1.25 inches. 13
Tagline Trademark KNOCKOUT Color Version A Color Version B Gray-scale Version Black & White Version 14
PolyThinking ABOUT POLYTHINKING The tagline Discover the Power of PolyThinking has been replaced with Leading invention, innovation, and entrepreneurship to reflect our new institutional vision and academic philosophy. The phrase PolyThinking, which refers to the agile and creative intellectual activity that goes on at the Institute, has, however, become part of the Polytechnic vernacular. As such, its usage is still permitted in body copy and other text. Derivatives such as PolyThinkers and the Power of PolyThinking are also permitted in body copy. 15
Trademark Lockups LOCKUP A ALIGNMENT AREA OF ISOLATION 16
Departments DEPARTMENTS All departments must adhere to the following visual identity, and individual department logos should be eliminated. EXAMPLES 17
Stationery Ensemble STATIONERY ENSEMBLE Stationery is an extremely important link between the school and its various audiences. It creates a visual image that supports the use of the logo and other graphic elements. It is an important visual expression of our image. By using one design format, we project a unified and consistent look. Our standard stationery should be used for all correspondence. The position of the logo and address must appear in the locations shown in the following pages. No other graphic elements should be added to the stationery. Typography guidelines are included. As part of the stationery, it is important that business cards coordinate with letterhead and envelopes. As they create an often lasting tangible reminder of the organization, their consistency with the system is vital to our image. Xxxxxx Xxxxxx Xxxxxx Six MetroTech Center, Brooklyn, NY 11201 Polytechnic Institute of New York University Six MetroTech Center, Brooklyn, New York 11201 T: 718.260.3600 F: 718.260.3136 www.poly.edu Name Xxxxxx Title Xxxxxx Department of Xxxxx Six MetroTech Center, Brooklyn, NY 11201 Tel: XXX.XXX.XXXX Fax: XXX.XXX.XXXX xxxxx@poly.edu www.poly.edu 18
Stationery Ensemble BUSINESS CARDS The design of our business cards offers a dynamic layout, with names, titles, address and contact information clearly identified. The card size is 3.5 in. x 2 in.. Name Xxxxxx Title Xxxxxx Department of Xxxxx Six MetroTech Center, Brooklyn, NY 11201 Tel: XXX.XXX.XXXX Fax: XXX.XXX.XXXX xxxxx@poly.edu www.poly.edu 3/16 inch 3/16 inch > 1/8 inch 1 2 3 4 Name Xxxxxx Title Xxxxxx Department of Xxxxx Six MetroTech Center, Brooklyn, NY 11201 Tel: XXX.XXX.XXXX Fax: XXX.XXX.XXXX xxxxx@poly.edu www.poly.edu > 1/8 inch 1 Helvetica Neue 75 Bold, size: 7 pt., leading: 7.5 pt. 2 Helvetica Neue 56 Italic, size: 7 pt., leading: 7.5 pt. 3 Helvetica Neue 55 Roman, size: 7 pt., leading: 7.5 pt. 4 Helvetica Neue 45 Light, size: 6.5 pt., leading: 7.5 pt. 19
Stationery Ensemble LETTERHEAD To maintain a consistent look, it is important to follow the guidelines shown below. Note that NYU s logo is on the bottom right-hand corner. The size of the letterhead is 8.5 in. x 11 in.. 1 inch 5/8 inch 5/8 inch 5/8 inch > 1/2 inch Name Xxxxxx Title Xxxxxx T: XXX.XXX.XXXX F: XXX.XXX.XXXX xxxxx@poly.edu 1 2 3 Polytechnic Institute of New York University Six MetroTech Center, Brooklyn, New York 11201 T: 718.260.3600 F: 718.260.3136 www.poly.edu 3 1/2 inch 1 Helvetica Neue 75 Bold, size: 7 pt., leading: 7.5 pt. 2 Helvetica Neue 56 Italic, size: 7 pt., leading: 7.5 pt. 3 Helvetica Neue 45 Light, size: 6.5 pt., leading: 7.5 pt. 20
Stationery Ensemble GENERAL-USE LETTERHEAD Polytechnic Institute of New York University Six MetroTech Center, Brooklyn, New York 11201 T: 718.260.3600 F: 718.260.3136 www.poly.edu 21
Polytechnic Institute of New York University Six MetroTech Center, Brooklyn, New York 11201 T: 718.260.3600 F: 718.260.3136 www.poly.edu
Stationery Ensemble PERSONALIZED LETTERHEAD Name Xxxxxx Title Xxxxxx T: XXX.XXX.XXXX F: XXX.XXX.XXXX xxxxx@poly.edu Polytechnic Institute of New York University Six MetroTech Center, Brooklyn, New York 11201 T: 718.260.3600 F: 718.260.3136 www.poly.edu 23
Name Xxxxxx Title Xxxxxx T: XXX.XXX.XXXX F: XXX.XXX.XXXX xxxxx@poly.edu Polytechnic Institute of New York University Six MetroTech Center, Brooklyn, New York 11201 T: 718.260.3600 F: 718.260.3136 www.poly.edu
Stationery Ensemble DEPARTMENT LETTERHEAD The department name should appear on the address line at the bottom of the page. Department of Xxxxxxxxxxxxxxxxxxxxxxxxxxxxx Six MetroTech Center, Brooklyn, New York 11201 T: 718.XXX.XXXX F: 718.XXX.XXXX www.poly.edu 25
Department of Xxxxxxxxxxxxxxxxxxxxxxxxxxxxx Six MetroTech Center, Brooklyn, New York 11201 T: 718.XXX.XXXX F: 718.XXX.XXXX www.poly.edu
Stationery Ensemble EXAMPLE LETTER Writing margins should be set to a minimum of 5/8 inch on the left and right. Polly Smith Instructor T: 718.260.3500 F: 718.260.3755 psmith@poly.edu John Doe City Hall New York, NY 10007 Dear John, I know this is an exciting time of the year for you, as your child prepares to graduate from high school and selects which college to attend in the Fall. Today, I am writing to share with you some valuable information about topics that as a parent you may want to have answered. Let me first start by saying that my staff and I are here for you. The Admissions Office is open extended hours, campus tours are given throughout the week, and counselors are available in-person, via email and by telephone. Please contact Admissions at 1-800-POLYTECH or 718-637-5955. Financial Aid and Scholarships: NYU-Poly s Office of Financial Aid has worked incredibly hard on packaging each and every one of our admitted students. The Director of Financial Aid has checked and double-checked our aid packages to ensure our affordability. Listed below are some common issues that I would like to help you solve immediately. The Institute does offer monthly payment plans to help you budget any out-of-pocket costs for tuition and fees. Please contact the Office of Student Accounts, 718-260-3700, for more information. Careers: NYU-Poly s Office of Career Management is dedicated to preparing your child for that all-important first job when they graduate, and through company visits, career fairs, and internships, they make meaningful connections between top corporations and NYU-Poly students. Google, Microsoft, IBM, NASA, Yahoo!, and hundreds of other companies actively recruit our students. Finally, payscale.com ranked NYU-Poly #7 in Northeast for salary potential among its graduates with NYU-Poly alumni averaging mid-career pay of $114,000. Academic Support: Free tutoring services are available through the Office of Special Services. Our experience shows that students can encounter academic difficulties in a class or two during their first year. The Office of Special Services provides different levels of tutoring from Drop-in Tutoring prior to exams, to on-going tutoring throughout the semester. Congratulations on reaching this important step in the enrollment process. If you would like to contact a member of our admissions staff, please feel free to call us at 718-637-5955 or email psmith@poly.edu. I hope to hear from you during the next week and I look forward to personally welcoming you and your child to the NYU-Poly community. Sincerely, Polly Smith Instructor Polytechnic Institute of New York University Six MetroTech Center, Brooklyn, New York 11201 T: 718.260.3600 F: 718.260.3136 www.poly.edu 27
Stationery Ensemble ENVELOPES Regardless of the size, envelopes should coordinate with letterhead so as to form a matched set. The specifications given here are for the standard #10 envelope. For other sizes or styles, use these specifications as a guide and adjust as needed. Keep in mind that standardization creates a unified look. For mass mailings, it is acceptable to use Black and White logo. GENERAL-USE ENVELOPE Six MetroTech Center, Brooklyn, NY 11201 DEPARTMENT ENVELOPE Xxxxxx Xxxxxx Xxxxxx Six MetroTech Center, Brooklyn, NY 11201 28
Stationery Ensemble ENVELOPES The size of the #10 envelope is 9.5 in. x 4 in.. 3/8 inch 3/8 inch > 1/4 inch 1 2 Xxxxxx Xxxxxx Xxxxxx Six MetroTech Center, Brooklyn, NY 11201 3/8 inch 1 Helvetica Neue 75 Bold, size: 8 pt. 2 Helvetica Neue 45 Light, size: 7.5 pt. 29
Advertisements ADVERTISEMENT EXAMPLE INVENTION at NYU-Poly: GENERATING SOLUTIONS FOR MORE EFFICIENT POWER TRANSFORMATION. NYU-Poly Professor Francisco De Leon is developing a transformer that will increase the efficiency of electromagnetic energy conversion in distribution grids. His innovative design will allow for a more efficient distribution of power, while reducing energy costs and saving raw materials. This kind of thinking comes from the NYU-Poly culture of invention, innovation, and entrepreneurship. We call it i 2 e. NYU-Poly and our i 2 e philosophy transform our faculty and students by arming them with the tools, resources, and inspiration they need to turn their research into revolutionary applications, products and services. engineering computer science technology management digital media biological & chemical science sustainable urban environments financial engineering 1-800-POLYTECH www.poly.edu 30
Posters POSTER EXAMPLE Take energy efficiency full throttle. INNO/VENTION THE NYU-POLY INNOVATION & INVENTION STUDENT IDEA COMPETITION Discover your inventive abilities like last year s winner Chris LoBello, designer of a thermoelectric alternator that converts heat from his motorcycle s exhaust system into electricity. For entry information and deadlines please visit the offi cial website at www.poly. edu/innovention, or contact Michael Hutmaker, Dean of Student Affairs, in JB 158 or e-mail him at mhutmake@poly.edu. 31
Brochures UNDERGRADUATE BROCHURE EXAMPLE Undergraduate Prospectus 32
Brochures GRADUATE BROCHURE EXAMPLE MATHEMATICS Master of Science DEPARTMENT OF MATHEMATICS An Advanced Education Combining Theory and Practice 33
Brochures INSTITUTIONAL BROCHURE EXAMPLE 34
Website WEBSITE EXAMPLES 1 1 1 The tagline logotype and NYU logo appear on the footer of every page. 35
Signage SIGNAGE EXAMPLES WUNSCH BUILDING www.poly.edu 36
Presentations PRESENTATION TEMPLATE EXAMPLE Slide Title Point 1 Point 2 Point 3 Point 4 Point 5 Point 6 37
Email Template EMAIL SIGNATURE EXAMPLE 38
Ordering HOW TO ORDER The following items can be ordered through the Purchasing Department: + Letterhead + Business Cards + Envelopes 39