company presentation 2016 2
OCHI Lab First Ukrainian Visual Communication Laboratory Visuality - something we can see and apprehend with our eyes. Communication - stable connection between two recipients for informational exchange. Laboratory - special scientific research area. We are using scientific method, as basic. Research is provided with instruments of marketing and result is reiterative and guaranteed. 3
Our mission We want to bring modern view on visual communication world to Ukraine and to set new standards of design, business and science correlation. Our goal To create a product, which can attract client's glance through creative functions. To help client be interested in brand, business to sell and us, to do our best. OCHI Lab design is not part of your outlay, but part of your profit. 4
Our products 5
Our advantages - Progressive view on design. - Talented team. - Exclusive ideas and solutions. - Adaptive company structure, which helps to create flexible pricing policy. - High-quality and esthetic result orientation. - Interaction with client for optimal product design. - Clear gradual working algorithm. 6
Working on project algorithm Brief study Analytics: Client's market niche and target audience communication channels analysis Project team recruitment Commercial proposal Concept finalization with client Work on project Final edits and adjustment Launch of project We are working on full or part prepayment conditions (not least as 50%). 7
PORTFOLIO Creating impressions and impress with created. 8
Logo and corporate identity Client: Selfie project about successful Ukrainians. Task: To create logo and corporate identity for project about successful Ukrainians. Solution: Vyshyvanka (embroidered shirt) national code of all the ukrainians. Styled vyshyvanka greatly fit into logo, because it shows dualism of youthful English name of the project and Ukrainian themes, as well. Selfie is about history of success, so black/white colors fits perfectly to its corporate style.
Logo and corporate identity Client: Jufy IT-company. Task: To create logo and corporate identity to IT-company. Solution: Name of the company is fictitious word, so emphasis goes to values of modern IT-company. First of all, flexibility and brightness of imagination of creative area workers, which is shown in type and color range. There is horizontal axis in the logo, which sends us to IT algorithms. Monochrome version, guideline and full corporate identity are in package proposal.
Logo Client: Fon Due cooking school. Task: To create logo for cooking school with cook of new generation Solution: Determined, strong and stylish that's how modern cook should look like. Logo is created to break stereotypes about boring, backstaged work of cook and to show, that cooking is interesting and actual. Logo is made in three versions for better adaptivity in use.
Logo Client: King's Choice IT-sector recruiting company. Task: To create a conceptual logo for IT-sector recruiting company. Solution: Company name is about great kingsize proposal of talented cadres in the recruiting company. Chess king's crown was taken, as the conceptual basis. It is the symbol of power, kingsize proposal and chess, as IT-workers favourite game. Client: Lumber House wooden houses building company. Task: To create a conceptual logo for wooden houses building company. Solution: Trees are schematically depicted on logo, as company main specialization. Conceptual illustration has similar to human lungs form, because wooden houses are eco-friendly the main advantage over competitors. Logo is greatly adoptable and good to remember.
Corporate characters Client: Motion hub motion design and animation project. Task: To create corporate characters for animation. Solution: Animation branch, where you can create unreal creatures. That's why, good-natured monsters are the best characters for animation project. They are close to target audience of the project and have great parameters for animation. Client: Broastyy chicken Brazilian fast-food. Task: To create corporate characters for fast-food of family type. Solution: Сheerful and carefree corporate characters are close to target audience of family type fast-food. Every character has its own history behind and special skills, which helps to use subject of characters for a long time.
Image depiction Client: Olexandr Shapiro's film. Task: To create conceptual image depiction for film Eight. Solution: Olexandr Shapiro's film Eight divides into 8 novels about suicide. That's why image depiction of the film is styled number 8. Depiction is made in dark colors and fit to psychological drama subject. Film Eight illustrations are greatly adoptable on any surface. https://www.youtube.com/watch?v=tfpqczro3ti
Printed production Сatalogue Client: II Kyiv International Short Film Festival Task: To create catalogue and identity for Short Film Festival. Solution: Short film in cinema means brightness and plot dynamics. That's why, catalogues and identity for short film festival is made in vivid colors and information blocks are still good readable.
Printed production Сatalogue Client: III Kyiv International Short Film Festival Task: To create catalogue and identity for Short Film Festival. Solution: Short film in cinema means brightness and plot dynamics. That's why, catalogues and identity for short film festival is made in vivid colors and information blocks are still good readable.
Printed production Poster Task: To create poster for pavilion of the stock service decoration. Solution: 12 the most popular search request of Depositphotos stock service was adapted into poster series for presentation on IForum2016. The one futuristic style of the works greatly fits to display taste of audience and unique range of service selection.
Printed production Poster Artwork. Project Kyiv contributes to modernist architecture forms of ukrainian capital. It is the face of new modern Kyiv city, which evolve dynamically. That's why, lettering type is dynamical and with courageous brushstrokes. Green color in front of grey monumental buildings symbolize new city development vector. h
Printed production Poster Artwork. Gdansk Graphical image. Gdansk polish city with reach history, culture and architecture. All this elements are collected in one fascicle. New consciousness escapes from this fascicle through bright and some chaotic city name on the fronth
Package Client: Cold Brew - cold coffee. Task: To create conceptual package for cold coffee. Solution: Cold coffee is new coming product on the Ukrainian market. That's why, packaging should inform customer about product. Pellucid styled package and coffee leafs on the lable are great solution for effective package.
Illustration Client: Parasolka youth bar. Task: To create adaptive illustrations, which suits to corporate identity. Solution: Set of the simple but distinct illustrations perfectly fits to corporate identity and contributes to main bar features: parties, music, cocktails.
Illustration Artwork. Fairy tale artworks have unique concept and inimitable style. Illustrations combine East color range and West symbolism. Author's illustration could perfectly fit into different surfaces.
Illustration Artwork. Fairy tale artworks have unique concept and inimitable style. Illustrations combine East color range and West symbolism. Author's illustration could perfectly fit into different surfaces.
Illustration Adaptive illustration "The Legends" was created for casual streetwear collection "DK Fashion". Monumental image of four Dynamo Kyiv Legends in the style of Mount Rushmore presidents, perfectly adapts on different surfaces and is a great example of hit-print for football fans, who love their team and city.
Clothing and souvenirs Client: Own concept. DK Fashion "Colors of Champions" collection. Task: To create clothing line for fans. Рішення: Colors of champions collection great example, how modern fan clothing for fans and urban lovers could look like. Great range of prints fits perfectly on different surfaces: from T-shirts to skateboards. Fan clothing concept could be used for leading football clubs collections. To see full collection you can with this link: https://www.behance.net/gallery/34353313/ochi-lab-football-streetwear-collection-(concept)
Clothing and souvenirs Client: Own concept. DK Fashion "Colors of Champions" collection Task: To create clothing line for fans. Рішення: Colors of champions collection great example, how modern fan clothing for fans and urban lovers could look like. Great range of prints fits perfectly on different surfaces: from T-shirts to skateboards. Fan clothing concept could be used for leading football clubs collections. To see full collection you can with this link: https://www.behance.net/gallery/34353313/ochi-lab-football-streetwear-collection-(concept)
Prints Task: To create adaptive prints. Solution: Cool T-shirt should be original and respond of individual identity. OCHI Lab have created bright and brave prints for those, who wants to express themselves with style. They have high adaptive potential and are ready for youth clothing brand usage.
Prints Task: To create adaptive prints. Solution: Cool T-shirt should be original and respond of individual identity. OCHI Lab have created bright and brave prints for those, who wants to express themselves with style. They have high adaptive potential and are ready for youth clothing brand usage.
Wall paintings Illustration and lettering Client: Desert Hall coffee house. Task: To paint walls in youthful style. Solution: Urbanism elements fits good to modern coffee houses. Such an elements are used for interior and exterior wall decoration. All the paintings are in one style creating cozy atmosphere in coffee house.
Web-design Client: "PowerProject" Smart Home system installator. Task: To develop light and functional web-site for modern company Solution: Web-site for "PowerProject" is developed in bright and functional style. After optimization of structure and site content, web-page could translate lots of visual information. New site has easy in use and functional interface. http://www.powerproject.com.ua
THANKS FOR WATCHING Get in contact with us: hello@ochilab.com +38 067 154 30 30 FACEBOOK: https://www.facebook.com/ochilab INSTAGRAM: https://www.instagram.com/ochilab