European Bottled Water - Overview Stewart Macintosh 16 th June 211
The Big Picture
Global Bottled Water M Litres 18, 16, 14, 12, 1, 8, 6, 4, 2, 2 21 22 23 24 25 26 27 28 29 21
Top 15 Bottled Water Markets Worldwide by per capita consumption Litres per capita Global Total: 24.7 Italy Germany Belgium Spain France Greece Hungary Switzerland Austria Portugal Argentina USA Poland Serbia Czech Republic 73 79 78 87 92 9 95 19 16 114 111 121 118 166 181 Ranking: 21
Top 15 Bottled Water Markets Worldwide by volume M Litres Global Total: 169 Billion Litres USA China Germany Italy France Indonesia Brazil Spain India Nigeria Argentina Russia Mexico Thailand Poland 3,67 3,26 3,15 3,1 3, 4,56 4,18 6,35 5,84 5,57 7,17 1,87 13,57 19,66 Ranking: 21 27,12
Fastest Growing Bottled Water Markets Worldwide by volume M Litres Global Growth: 9,35 M Litres China India Indonesia USA Nigeria Brazil Russia Thailand Turkey Poland France Mexico Saudi Arabia Peru Philippines 82 193 118 71 64 332 39 296 443 397 545 683 69 1,189 Incremental Volume 29-21 2,774
Fastest Shrinking Bottled Water Markets Worldwide by volume M Litres Global Growth: 9,35 M Litres (451) (28) Incremental Volume 29-21 (52) -45 (3) (29) (24) (19) (15) (14) (1) (1) (9) (8) (5) Italy Spain Greece Czech Rep Bulgaria Romania Japan Switzerland Taiwan Croatia Argentina Bosnia Norway Netherlands Hong Kong
Within Europe
Europe East & West 7, 6, Europe 5, 4, West Europe 3, 2, 1, East Europe 2 21 22 23 24 25 26 27 28 29 21
Where was the Growth? 5 4 3 2 1-1 -2-3 -4-5
Where was the Growth? 5 4 3 2 1-1 -2-3 -4-5
Europe - Carbonation 4, 35, 3, Still 25, 2, Sparkling 15, 1, Light Carbonation 5, 2 21 22 23 24 25 26 27 28 29 21
West Europe - Carbonation 3, 25, Still 2, 15, Sparkling 1, 5, Light Carbonation 2 21 22 23 24 25 26 27 28 29 21
East Europe - Carbonation 9, 8, 7, Sparkling 6, 5, Still 4, 3, 2, 1, Light Carbonation 2 21 22 23 24 25 26 27 28 29 21
Europe Water Source 6, 5, Mineral 4, 3, 2, 1, Spring Table 2 21 22 23 24 25 26 27 28 29 21
West Europe Water Source 45, 4, 35, Mineral 3, 25, 2, 15, 1, 5, Spring Table 2 21 22 23 24 25 26 27 28 29 21
East Europe Water Source 1, 9, 8, 7, Mineral 6, 5, 4, Spring 3, 2, Table 1, 2 21 22 23 24 25 26 27 28 29 21
Belarus Bosnia-Herzegovina Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Macedonia Poland Romania Russia Serbia Slovak Republic Slovenia Turkey Ukraine Austria Belgium Denmark Finland France Germany Greece Italy Netherlands Norway Portugal Republic of Ireland Spain Sweden Switzerland United Kingdom What s Up, What s Down 9-1 YOY Growth 4 3 2 1-1 -2 Table Low Spring Low Mineral Low -3
What s Up, What s Down 9-1 YOY Growth 4 3 2 1-1 Bulgaria Hungary Poland Romania Russia Turkey Ukraine France Germany Greece Italy Spain Table Still Spring Sparkling Spring Still Mineral Sparkling Mineral Still Mineral Low -2-3
Europe Pack Type 6, 5, Plastic 4, 3, 2, 1, Glass Other 2 21 22 23 24 25 26 27 28 29 21
Europe Pack Size 6, 5, Multiserve 4, 3, 2, 1, Single Serve Large 2 21 22 23 24 25 26 27 28 29 21
Belarus Bosnia-Herzegovina Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Macedonia Poland Romania Russia Serbia Slovak Republic Slovenia Turkey Ukraine Austria Belgium Denmark Finland France Germany Greece Italy Netherlands Norway Portugal Republic of Ireland Spain Sweden Switzerland United Kingdom What s Up, What s Down 9-1 YOY Growth 4 3 2 1-1 -2 large plastic small glass -3-4
Europe Private Label Share 25 2 15 1 5 2 21 22 23 24 25 26 27 28 29 21
Top 15 Private Label Markets Europe, Bottled Water European Average PL share: 19.9% Belgium Germany Netherlands UK Czech Rep Estonia Switzerland Hungary Poland Finland France Sweden Denmark Latvia Slovenia 23.7 22.8 22.6 22.4 21. 24.1 25.7 41.9 41.6 37.9 33 31.4 3.6 3.5 28.3 Ranking: 21
Europe Flavoured Water 1, 9 8 7 6 5 4 3 2 1 2 21 22 23 24 25 26 27 28 29 21
Plain Water & Flavoured Water 2,5 2, 1,5 1, 5
Top 15 Brands Europe, Bottled Water Cristaline San Benedetto Evian Levissima Volvic BonAqua Vittel Sant Anna di Vinadio Font Vella Vera Zywiec Zdroj Gerolsteiner Aquarel Norda Erikli Ranking: 21
Top 15 Brand Owners Europe, Bottled Water Nestle Danone Group Coca-Cola San Benedetto Groupe Alma Fonti di Vanadio Sogeam Ferrarelle Cogedi PepsiCo Gerolsteiner Norda Hassia Vichy Catalan Hoevelmann Ranking: 21
Who is Where Nestle Danone Group Coca-Cola San Benedetto Groupe Alma Fonti di Vinadio Sogeam