THE 2013 RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK

THE 2013 RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK th 14 edition March 2013 695 pages ISBN# 1-57783-188-8 CONTENTS PART I: MARKET OVERVIEW 1 MARKET SUMMARY 1.1 Overview 1.2 Industry Sales 1.3 Revenue Distribution 1.4 Restaurant Sales Growth 1.5 Restaurant Expenditures 1.6 Independents and Chains 1.7 Chain Restaurant Classification 1.8 Restaurant Visits 1.9 Restaurant Performance Index 2 STATE-BY-STATE ANALYSIS 2.1 Restaurant Sales By State 2.2 Restaurant Locations By State 2.3 Foodservice Employment By State 3 REVIEW OF 2012 3.1 Dining Out and the Economy 3.2 Restaurant Business Overview 3.3 Restaurant Counts 3.4 Same-Store Sales 3.5 Acquisitions 4 PUBLICALLY TRADED RESTAURANT CORPORATIONS 4.1 Overview 4.2 Restaurant Stocks and Market Capitalization PART II: TRENDS FOR 2013 5 CULINARY TRENDS 5.1 Overview 5.2 Culinary Themes 5.3 Top Menu Trends 5.4 Top Trends By Category

6 FOOD & DINING TRENDS 6.1 Overview 6.2 Andrew Freeman & Co. 6.3 Baum + Whiteman 6.4 Bon Appétit 6.5 Culinary Visions 6.6 Epicurious 6.7 Flavor Forecast 6.8 Mintel 6.9 Sterling-Rice Group 6.10 Supermarket Guru 6.11 Technomic 6.12 The Food Channel 6.13 Market Resources PART III: CITY-BY-CITY ANALYSIS 7 DINING OUT 7.1 Metropolitan Areas 7.2 Market Resources 8 QUICK-SERVICE RESTAURANT VISITS 8.1 Metropolitan Areas 8.2 Market Resources 9 LARGEST CHAINS IN METROPOLITAN AREAS 9.1 Largest Chains and Unit Counts 8.2 Market Resources 10 RESTAURANT SALES 10.1 Overview 10.2 Restaurant Sales, Unit Counts, and Sales Per Unit 11 CONSUMER SPENDING AT RESTAURANTS 11.1 Overview 11.2 Per Capita Spending 12 MARKET GROWTH POTENTIAL 12.1 Overview 12.2 Growth Potential for MSAs 12.3 Market Resources 13 TOP MARKETS FOR QSR GROWTH 13.1 Top 40 Markets For Quick-Service Restaurant Expansion

PART IV: MARKET SEGMENTS 14 CASUAL-DINING RESTAURANTS 14.1 Profile 14.2 Trends 15 CATERING & BANQUETS 15.1 Profile 15.2 Trends 15.3 Market Resources 16 COFFEESHOPS 16.1 Profile 16.2 Trends 17 CONTRACT-MANAGED FOODSERVICE 17.1 Profile 17.2 Trends 18 CONVENIENCE STORE FOODSERVICE 18.1 Profile 18.2 Trends 19 FAMILY-DINING RESTAURANTS 19.1 Profile 19.2 Trends 20 FAST-CASUAL RESTAURANTS 20.1 Profile 20.2 Trends 20.3 Comparison of Quick-Service and Fast-Casual 21 FINE-DINING 21.1 Profile 21.2 Trends 22 FOOD CONCESSIONS AT AIRPORTS 22.1 Profile 22.2 Trends 22.3 Market Resources 23 FOOD CONCESSIONS AT SPORTS VENUES 23.1 Market Assessment 23.2 Trends 24 FOOD TRUCKS 24.1 Profile 24.2 Trends

25 MALL-BASED RESTAURANTS & FOOD COURTS 25.1 Profile 25.2 Trends 25.3 Market Resources 26 PIZZA 26.1 Profile 26.2 Trends 27 QUICK-SERVICE RESTAURANTS 27.1 Profile 27.2 Trends 28 SNACKS 28.1 Profile 28.2 Trends 29 SUPERMARKET FOODSERVICE 29.1 Profile 29.2 Trends PART V: MARKET LEADERS 30 LARGEST BAKERY CAFE CHAINS 30.1 Largest Chains 30.2 Market Resources 31 LARGEST BURGER CHAINS 31.1 Largest Chains 31.2 Market Resources 32 LARGEST FAMILY-DINING CHAINS 32.1 Largest Chains 32.2 Market Resources 33 LARGEST FAST-CASUAL RESTAURANT CHAINS 33.1 Largest Chains 33.2 Market Resources 34 LARGEST MEXICAN RESTAURANT CHAINS 34.1 Largest Chains 34.2 Market Resources 35 LARGEST PIZZA CHAINS 35.1 Largest Chains 35.2 Market Resources

36 LARGEST QUICK-SERVICE RESTAURANT CHAINS 36.1 Top Chains 36.2 Largest QSR Chains By Category 37 LARGEST SANDWICH CHAINS 37.1 Largest Chains 37.2 Market Resources 38 TOP 200 CHAINS 38.1 Overview 38.2 Largest Chains 39 TOP CHAINS BY SEGMENT 39.1 Overview 38.2 Segment Assessment 40 TOP FOODSERVICE DISTRIBUTORS 40.1 Ranking By Annual Sales 41 TOP FRANCHISED BRANDS 41.1 Number of Franchised Units 41.2 Market Resources 42 TOP RESTAURANT FRANCHISEES 42.1 Market Leaders 42.2 Top 100 Restaurant Franchise Companies 42.3 Market Resources 43 TOP GROWTH CHAINS 43.1 Systemwide Sales Growth 43.2 Market Resources 44 TOP INDEPENDENT RESTAURANTS 44.1 Rank By Annual Gross Revenue 45 TOP MULTI-CHAIN OPERATORS 45.1 Largest Multi-Brand Restaurant Companies 46 TOP MULTI-CONCEPT OPERATORS 46.1 Largest Companies 46.2 Largest Multi-Concept Operators 46.3 Profiles 47 TOP NIGHTCLUBS & BARS 47.1 Top Clubs

PART VI: THE CUSTOMER 48 CUSTOMER DEMOGRAPHICS 48.1 Overview 48.2 Breakfast at Full-Service Restaurants 48.3 Breakfast at Quick-Service Restaurants 48.4 Lunch at Full-Service Restaurants 48.5 Lunch at Quick-Service Restaurants 48.6 Dinner at Full-Service Restaurants 48.7 Dinner at Quick-Service Restaurants 48.8 Dining While Traveling 48.9 Snacks at Quick-Service Restaurants 48.10 Spending by Age 48.11 Spending by Household Income 48.12 Spending by Household Type 48.13 Spending by Race and Ethnicity 48.14 Spending by Region 48.15 Spending by Education 49 CUSTOMER PROFILE 49.1 Restaurant Visits By Age 49.2 The Full-Service Dining Customer 49.3 The Quick-Service Dining Customer 49.4 Regular Customers 49.5 Families Dining Out 49.6 Value-Focused Customers 49.7 What Customers Want 50 CUSTOMER SATISFACTION 50.1 Overview 50.2 Factors Contributing To High Customer Satisfaction 50.3 Market Resources 51 HISPANIC-AMERICAN CUSTOMERS 51.1 Overview 51.2 Market Assessment 51.3 Hispanic Restaurant Patronage 51.4 Hispanic Menu Preferences 52 MILLENNIAL CUSTOMERS 52.1 Overview 52.2 Restaurant Visits By Millennials 52.3 Dining Priorities 52.4 Restaurant Interactions Online and Mobile 53 RESTAURANT & MENU PREFERENCES 53.1 Why Consumers Dine Out 53.2 Factors In Choosing A Restaurant 53.3 Factors In Choosing A Menu Item

54 SOCIAL NETWORKING 54.1 Overview 54.2 Restaurant Social Media Index 54.3 Facebook 54.4 Twitter 54.5 Market Resources PART VII: DINING TRENDS & ANALYSES 55 BURGERS & SANDWICHES 55.1 Overview 55.2 Hamburgers 55.3 Hot Dogs & Sausages 55.4 Other Sandwiches 55.5 Market Resources 56 CELEBRITY CHEFS 56.1 Cooking Shows On Television 56.2 Top-Earning Chefs 56.3 Chef Business Ventures 56.4 Chef-Inspired Restaurant Concepts 57 CHILDREN S MEALS 57.1 The Kids LiveWell Initiative 57.2 Healthful Kids Menus At QSRs 57.3 School Meals 57.4 Market Resources 58 CUISINE 58.1 Regional Cuisine 58.2 Ethnic Cuisine 59 CUSTOMER SERVICE 59.1 Ranking Customer Priorities 59.2 Customer Service Strategies 59.3 Team Service 59.4 Top Restaurants For Service 60 DAYPARTS 60.1 Daypart Spending and Traffic 60.2 Breakfast 60.3 Lunch 60.4 Dinner 61 DINING & THE INTERNET 61.1 Consumer Use Of The Internet For Dining Activities 61.2 Restaurant Websites 61.3 Online Reservations 61.4 Online Reviews

61.5 Social Networking 61.6 Online Ordering 61.7 In-Restaurant Ordering Via Tablet 62 DINING WHILE TRAVELING 62.1 Traveler Dining 62.2 Culinary Destinations 62.3 Sampling Tours 62.4 Culinary Arts Programs 62.5 Winery Tours 62.6 American Whiskey Trail 63 DINING WITH ENTERTAINMENT 63.1 Overview 63.2 Live Music and Dining 63.3 Theme Restaurants 63.4 Experiential Restaurants 63.5 Mystery Dinner Theaters 63.6 Dinner and a Movie 63.7 Speakeasies 63.8 Novel Restaurants 64 DOG-FRIENDLY RESTAURANTS 64.1 Overview 64.2 Dog-friendly Restaurants 64.3 Dog Menus 65 FOOD & WINE FESTIVALS 65.1 Overview 65.2 Prominent Food Festivals 65.3 Market Resources 66 HOLIDAY DINING 66.1 Overview 66.2 Birthdays 66.3 Valentine s Day 66.4 Mother s Day 66.5 Father s Day 66.6 Easter 66.7 New Year s Eve 66.8 Thanksgiving 66.9 St. Patrick s Day 66.10 Oktoberfest 66.11 Super Bowl Sunday 67 LATE-NIGHT HOURS 67.1 Overview 67.2 Late-Night Customer Demographics 67.3 Late-Night Operations

68 LICENSING 68.1 Market Assessment 68.2 Case Studies 68.3 Market Trends 68.4 Market Resources 69 LOCALLY SOURCED & ORGANIC FOOD 69.1 Local & Organic Preferences Among Consumers 69.2 Locavores 69.3 Local Sourcing At Limited-Service Restaurants 69.4 Chef- and Restaurant-owned Farms 69.5 Organic Menus 70 LOYALTY PROGRAMS 70.1 Overview 70.2 Restaurant Programs 70.3 Customer Participation 70.4 Social Networking With Loyalty Customers 71 NON-TRADITIONAL RESTAURANT SITES 71.1 Pop-Up Restaurants 71.2 Restaurants At Auto Dealerships 71.3 Restaurants At Car Washes 71.4 Restaurants At Museums and Tourist Attractions 71.5 Restaurants At Parks and Botanical Gardens 71.6 Restaurants At Retail Stores 72 NUTRITION 72.1 Healthful Dining 72.2 Portion Control 72.3 Menu Labeling 72.4 Trans Fat 72.5 Reduced Sodium 73 RESTRICTIVE DIET MENUS 73.1 Overview 73.2 Gluten-Free Menu Items 73.3 Kosher Cuisine 73.4 Halal Foods 73.5 Vegetarian Cuisine 74 SEAFOOD 74.1 Seafood Entrees in Restaurants 74.2 Trends 74.3 Sustainable Seafood 74.4 Labeling

75 SNACKING 75.1 Overview 75.2 Market Assessment 75.3 Snack Food Trends 76 TAKEOUT & DELIVERY 76.1 Market Assessment 76.2 Takeout and The American Lifestyle 76.3 The Takeout and Delivery Customer 76.4 Pizza Delivery 76.5 Quick-Service Carryout and Delivery 76.6 Takeout At Full-Service Chains 76.7 Takeout for Offices and Elsewhere 76.8 Takeout Packaging 77 VALUE-FOCUSED DINING 77.1 Overview 77.2 Trading Down 77.3 Promotions 77.4 Off-Peak Specials PART VIII: BEVERAGE TRENDS & ANALYSES 78 BEVERAGE CONSUMPTION & SPENDING 78.1 Beverage Consumption 78.2 Beverage Spending 78.3 Alcoholic Beverages 78.4 Nonalcoholic Beverages 79 BEER 79.1 Market Assessment 79.2 Market Leaders 79.3 Top Domestic Beer Brands 79.4 Demographics 79.5 Craft Beer 79.6 Imported Beer 79.7 Flavored Malt Beverages 79.8 On-Premise 80 DISTILLED SPIRITS 80.1 Market Assessment 80.2 Major Brands 80.3 Whiskey 80.4 Vodka 80.5 Rum 80.6 Tequila 80.7 Gin 80.8 Brandy and Cognac 80.9 Cordials

81 WINE 81.1 Market Assessment 81.2 U.S. Wine Exports 81.3 Market Leaders 81.4 Wine Consumer Characteristics 81.5 Champagne and Sparkling Wine 81.6 Oneophiles 82 REFRESHMENT & FUNCTIONAL BEVERAGES 82.1 Carbonated Soft Drinks 82.2 Consumption Demographics 82.3 Sports Beverages 82.4 Energy Drinks 82.5 Juice & Fruit Drinks 83 COFFEE & TEA 83.1 Coffee Consumption 83.2 RTD Coffee 83.3 Coffeeshops 83.4 Tea Consumption 83.5 RTD Tea 83.6 Tea Stores and Tea Bars 84 BOTTLED WATER 84.1 Consumption and Spending 84.2 Consumption Demographics 84.3 Market Leaders 84.4 Market Drivers 85 MILK 85.1 Consumption and Dairy Production 85.2 Consumer Spending 85.3 Market Drivers 86 BEVERAGE SERVICE IN RESTAURANTS & BARS 86.1 Market Assessment 86.2 Refreshment and Nonalcoholic Beverage Service in Restaurants 86.3 Alcoholic Beverage Service in Full-Service Restaurants 86.4 Alcoholic Beverage Service In Limited-Service Restaurants 86.5 Nonalcoholic Cocktails 86.6 Happy Hours 86.7 Beverage-Only Restaurant Occasions PART IX: AWARD WINNERS 87 BEST NEW CHEFS 87.1 Overview 87.2 Award Winners 2012 87.3 Recent Award Winners

88 BEST NEW RESTAURANTS 88.1 Lists For 2012 89 BENCHMARK AWARDS 89.1 Overview 89.2 Award Winners 2012 89.3 Recent Award Winners 90 BEVERAGE EXCELLENCE AWARDS 90.1 Overview 90.2 Award Winners 2013 90.3 Award Winners 2012 90.4 Award Winners 2011 91 CHAIN RESTAURANT CONSUMERS CHOICE AWARDS 91.1 Overview 91.2 Award Winners 2013 91.3 Market Resources 92 CONSUMER PICKS 92.1 Overview 92.2 Favorites By Segment 92.3 Favorites By Demographic 92.4 Market Resources 93 CUSTOMER SATISFACTION 93.1 Overview 93.2 ACSI Scores 93.3 Customer Satisfaction Scores 93.4 Market Resources 94 DINERS CHOICE AWARDS 94.1 Overview 94.2 Best Restaurant 94.3 Best Service 94.4 Brunch 94.5 Fit For Foodies Restaurants 94.6 Hot Spots 94.7 Kid-Friendly Restaurants 94.8 Late-Night Dining 94.9 Most Notable Wine Lists 94.10 Most Romantic Restaurants 94.11 Most Scenic Views 94.12 Outdoor Dining 94.13 Top American Cuisine 95 DISTINGUISHED RESTAURANTS 95.1 Overview 95.2 List Of Distinguished Restaurants 2013

96 FAVORITE LIMITED-SERVICE RESTAURANTS 96.1 Overview 96.2 Top Chains By Segment 96.3 Market Resources 97 FINE-DINING HALL OF FAME 97.1 List of Inductees 98 FIVE- AND FOUR-DIAMOND AWARDS 98.1 Five-Diamnd Award Winners 98.2 Four-Diamnd Award Winners 99 FUTURE 50 99.1 Overview 99.2 Fastest Growing Chains 2012 99.3 Market Resources 100 GREAT STEAK HOUSES 100.1 Overview 100.2 List Of Recognitions 2013 101 HOT CONCEPTS! 101.1 Award Recipients 2012 101.2 Recent Designations 101.3 Market Resources 102 JAMES BEARD FOUNDATION AWARDS 102.1 Overview 102.2 Award Winners 2012 102.3 Recent Award Winners 102.4 Market Resources 103 MENU MASTERS 103.1 Overview 103.2 Winners By Category 103.3 Market Resources 104 MICHELIN 3-STAR RESTAURANTS 104.1 Overview 104.2 Chicago 3-Star Restaurants 104.3 New York 3-Star Restaurants 104.4 San Francisco 3-Star Restaurants 105 MILLENNIALS FAVORITE RESTAURANT CHAINS 105.1 Overview 105.2 Favorite Restaurant Chains 105.3 Market Resources

106 RESTAURANT NEIGHBOR AWARD 106.1 Award Winners 2012 107 SELECTIONS: BON APPÉTIT 107.1 Overview 107.2 Best Restaurant and Snack Shops Sepections 108 SELECTIONS: DINERS, DRIVE-INS & DIVES 108.1 Overview 108.2 List Of Featured Restaurants 109 SELECTIONS: FOOD & WINE 109.1 Overview 109.2 America s Best 110 SELECTIONS: GAYOT 110.1 Overview 110.2 Top 40 List 2012 110.3 Top 10 By Segment 111 SELECTIONS: THE DAILY MEAL 111.1 Overview 111.2 Top Selections 2012 111.3 Market Resources 112 SELECTIONS: TRAVEL + LEISURE 112.1 Overview 112.2 Restaurant and Beverage Service Selections 113 SELECTIONS: ZAGAT 113.1 Best Burgers 113.2 Best Business Lunch 113.3 Best Sandwiches 114.4 Best Service 113.5 Business Trip Dining 113.6 Hotel Restaurants 113.7 Market Resources 114 STAR DIAMOND AWARD 114.1 Overview 114.2 Five Star Diamond Awards 2013 115 THE NRN 50 115.1 Overview 115.2 Breakout Brands 2013 115.3 Market Resources

116 TOP BEER BARS 116.1 Award Winners 2013 117 TOP RESTAURANT BRANDS 117.1 Overview 117.2 Top Brand Scores 2011 117.3 Market Resources 118 WINE SPECTATOR GRAND AWARD 118.1 Overview 118.2 Award Recipients 2012 PART X: FOOD & BEVERAGE DESIGNATIONS 119 NATIONAL FOOD & BEVERAGE HOLIDAYS 119.1 Overview 119.2 National Food & Beverage Days 119.3 National Food & Beverage Weeks 119.4 National Food & Beverage Months 120 STATE FOODS 120.1 Overview 120.2 List of Official State Foods APPENDIX A - ACADEMIC PROGRAMS APPENDIX B - ANALYSTS & MARKET CONSULTANTS APPENDIX C - ASSOCIATIONS APPENDIX D - PERIODICALS APPENDIX E - STATE RESTAURANT ASSOCIATIONS REFERENCES