I N T E R N AT I O N A L
I N T E R N AT I O N A L
Contents History 4 Organizational Structure 5 President s Message 5 Executive Directors 6 Business Phi losophy 7 Financial Information 8 Group Companies 9 Detur International 9 Detur Finland 10 Detur Norway 14 Detur Sweden 18 Detur Denmark 22 Detur Operations & Detur Charter 26 Contact Information 28
History Detur began its operations in 1993 as a travel agency in Turkey. From the outset, Detur adopted a customer-oriented philosophy of genuine hospitality and dedicated service. And with the help of its professional employees trained to ensure full customer satisfaction, Detur became a leader in the tourism industry by 2000. From 1998 onwards, Detur expanded its activities from Turkey to various regions of Europe, and gained a reputable global identity as Detur International. The company quickly added Tunisia, Egypt and Thailand to its growing list of destinations, and today, Detur is proud to be a leading tour operator competing with world class agencies and specializing in sun-soaked vacations. 4
Organizational Structure DETUR INTERNATIONAL B.V. President s Message DETUR FINLAND DETUR NORWAY DETUR SWEDEN DETUR DENMARK DETUR OPERATIONS & DETUR CHARTER The secret behind our success lies in the diligence, determination, and devotion of all of our staff to ensure customer satisfaction and to provide our customers with the best service possible. Our rapidly growing company has come this far on the shoulders of my highly motivated and responsible team who believe that their achievements reflect the job they do. Management Associates Amsterdam / The Netherlands Group Tax Consultants Rotterdam / The Netherlands Otterspeer, Haasnoot & Partners Group Auditors Amsterdam / The Netherlands We have the pleasure of being an esteemed and a dependable Group that productively merges its experience and customer expectations. Executive Management Trust Firuz Baglikaya CEO & President 5
Executive Directors Firuz Baglikaya CEO & President Mr. Baglikaya has over 30 years experience in the travel business. After graduating from a Hotel and Tourism High School, he began his career in the hospitality industry as a receptionist for a Hotel in Ankara. He continued his way up in the industry with the Kavala Group of Companies, where he gained valuable experience in operating tours, coordinating sales activities and charter businesses. In 1995, he joined Detur as a General Manager, reporting directly to the Chairman of Dedeman Holding, one of Turkey s largest corporations. His responsibilities ranged from contracting to production, from sales and marketing to media planning and PR activities for Detur International, a company with a turnover of 80 million USD. In 2004, Mr.Baglıkaya became the owner and Managing Director of the Detur Group of Companies. 6 Huseyin Alpay Vice President & CFO Mr. Alpay has over 35 years of experience in the travel and tourism industry, beginning his extensive career in the industry as CFO at Bodrum Tour. He also attained insight into operating tours and various aspects of travel and tourism industry. In 1998, Mr. Alpay joined the Detur Group of Companies, and became directly responsible for the perfor mance of all other branches, international and domestic. Since his promotion to Vice-President in 2000, he continues to study long-term economic trends and contemplates opportunities for expansion for the company s future growth. A. Deha Sezer General Counsel & Director Mr. Sezer has over 30 years experience in legal aspects of international economic and commercial relations and in an extensive spectrum of the legal issues pertinent to international activities, operations and investments of Turkish and foreign companies. Before joining Detur he has acted as research consultant at the United Nations, New York, as lecturer-in-law at Middle East Technical University and in-house legal counsel for major companies; has been engaged in private legal practice as member of the Turkish Bar, and has held public office at Housing Development Administration of Turkey, initially as the Senior Legal Counsel and later as Vice President. Mehmet Ahishali Managing Director / Finland Mr. Ahishali has 30 years of experience in the travel and tourism industry, making him the ideal leader to run Detur s Finnish branch since its inception in 1998. Before joining detur, he has held several executive positions at travel agencies. Ahmet Denizci Managing Director / Norway Mr. Denizci has more than 35 years of experience in the travel and tourism industry, and has been serving as Managing Director since Detur Norway was established in 1999. Before joining Detur, he has held several senior executive positions at high end hotels and travel agencies. Orhan Öğütgen Managing Director / Sweden Mr.Ogutgen is graduated from Akdeniz University School of Tourism&Hotel Management.He has started at Detur in 1999 as traniee.in 11 years he has different responsibilities at 4 different destinations. Sinan Önem Managing Director / Denmark Sinan Önem has over 37 years of experience in the tourism & travel industry. Before joining Detur Group, he had several senior management positions at some international companies and before coming to this position, he has had several external appointments within the Detur Group companies.
Business Philosophy Our Mission We shape our actions and decisions for the purpose of creating: Affordable Vacations Joyful Times Value-Added Services To combine cost-effectiveness with high quality in the business of tour operators Our Vision Destination Centricity To be an expert and exceptionally good at our holiday destinations Our Values To enrich sunlovers * moments of joy and happiness through genuine sunny holidays and memorable experiences We seek to ensure sustainable, quality growth on three solid dimensions: The DNA of our culture, and our core values are: People Centricity To provide an inspirational, professional and motivational working environment where all associates are happy, satisfied and eager to grow To respond eagerly and constantly to sunlovers * desires and needs in order to add real value in all we do Customer Centricity To align all our organizational efforts around sunlovers * desires and needs before and after and at each and every touch point of their holiday experiences Integrity Thinking 360 degrees and being consistent in all aspects of our business Accountability Taking responsibility for our actions and inactions Leadership Enlightening, empowering and leading the change Teamwork Promoting collaborative and solution-minded work ethics Communication Being honest, respectful and constructive in communicating with others Alignment Sharing right information and feedback at the right time to align with others Passion Positivity Emphaty Feeling eager and passionate and doing whatever it takes to be the brand Inspiring creativity, optimism and fun Considering everyone s needs and feelings in a courteous and sincere manner * Sunlovers: People who prefer sunny destinations in their vacations. 7
Financial Information Final 5 Years Total PAX Home Countries 2006 2007 2008 2009 2010 Finland 23.782 31.309 30.612 28.221 28.849 Norway 28.014 23.329 32.826 33.375 36.434 Sweden 74.267 77.821 77.315 69.640 70.567 Total 126.063 132.459 140.573 131.236 135.850 Final 5 Years Total Operating Revenue ( ) Home Countries 2006 2007 2008 2009 2010 Finland 11.011.090 16.995.426 18.026.723 16.586.618 17.717.270 Norway 11.815.813 11.379.103 13.525.082 18.659.750 22.628.371 Sweden 28.153.731 35.436.655 31.772.064 34.785.989 41.698.560 Total 50.980.634 63.811.184 63.323.869 70.032.357 82.044.201 Detur Operations& 41.720.764 54.939.324 62.360.747 59.024.065 72.494.434 Detur Charter 8
Group Companies Detur International B.V. incorporates all the group companies under its umbrella. The company is registered at the Trade Chamber of Commerce in Amsterdam, and its principal activities are to finance, acquire, participate in, manage, and take an interest in other companies and enterprises, all for the purpose of expanding the brand. By the end of 2009, Detur International N.V. has merged with Fhame Travelers B.V. and changed its name to Detur International B.V. in order to strengthen its corporate identity, and simplify group structure. The Detur Group Companies are: Detur International B.V. Detur Finland OY Detur Norway AS Detur Sweden AB Detur Denmark AB Detur Operations & Detur Charter Trade Ltd 9
Detur Finland Company Name : Matkatomisto Detur Finland O.Y. Founded : 13.01.1998 Memberships : SMALL (Association of Finnish Travel Agents) 10
Our company has been active in Finland for 12 years, and aims to become a market leader based on the choice of exotic destinations offered to the Finnish traveller. We plan to achieve this goal by adopting a customer-focused outlook and by being a risk-free company amongst our competitors thanks to our financial success and sustainable growth. Mehmet AHISHALI Managing Director FINLAND Detur began its operations in Finland in 1998 and established itself in the Finnish market via charter destinations to Turkey. Currently, it offers trips to Turkey not only from Helsinki but also from Oulu, Jyväskylä, Joensuu, Vaasa and Kuopio. Besides Turkey, Detur Finland also organizes charter travel packages to Tunisia, Egypt and Thailand. In terms of market share, 30.000 Finnish people chose Detur for their vacations in 2009. This means 4% of travel packages in the Finnish market were organized by Detur, with the following breakdown by destination: approx. 30% of Finnish tourists travelling to Turkey and around 40% travelling to Tunisia chose Detur. INTEGRITY Thinking 360 degrees and being consistent in all aspects of our business Our company aims to be the leader in the Finnish market for all of our destinations. We have already achieved this goal in the Turkish and Tunisian markets. And as a result of our financial success we have been granted the highest AAA rating by the reputable business information provider D&B. A risk assessment survey and a subsequent list that covers all tourism companies was conducted by Suomen Asiakastieto (Finland s Business and Information company), and Detur was ranked among the top companies with the lowest potential risk. Considering these facts, we remain confident that Detur Finland will continue its growth and development every passing year by offering new destinations and increasing its pax number. 11
Travel Destinations Finland From 12 Helsinki To Antalya, Kemer, Belek, Side, Alanya, Marmaris, Icmeler, Istanbul, Hurghada, El Gouna, Sharm El Sheikh, Monastir, Sousse, Hammamet, Thailand / Phuket Oulu, Kuopio, Joensuu, Jyvaskyla, Vaasa Antalya, Kemer, Belek, Side, Alanya
Oulu NORWAY Vaasa FINLAND Joensuu Kuopia Jyvaskylia SWEDEN Helsinki TURKEY TUNISIA Monastir Sousse Hammamet Marmaris Icmeler Incekum Antalya Kemer Belek Side Alanya Sharm El Sheikh EGYPT El-Gouna Hurghada THAILAND Phuket 13
Detur Norway Company Name : Detur Norway AS Founded : 15.04.1999 Memberships : Association for Travel Business Operating from Norway (Norsk Reiselivsforum - NRF), Travel Warranty Fund (Reisegarantifondet - RGF), Consumer board (Pakkereisenemnda) 14
We are delighted to have achieved a high number of customers who trust and choose Detur as their travel partner, as a tour operator active in Norway for over a decade. We strive to provide Norwegians with the opportunity to experience joyful holidays and remain committed to do anything to achieve that. Ahmet DENIZCI Managing Director NORWAY Detur began its operations in Norway by organizing trips to Turkey. Shortly after, we added charter tours to Egypt and Tunisia to our services, thus beginning to cement our position in the Norwegian tourism industry. So far, 275.000 Norwegians have chosen Detur for their holiday trips. Our aim here, which Detur has already achieved in Turkey and Tunisia, is to become the market leader for selected destinations by focusing on customer satisfaction. As a result, Detur now organizes more than 45% of Norwegians holidays to Tunisia, and approximately 30% to Turkey every year. PASSION Feeling eager and passionate and doing whatever it takes to be the brand In addition to the market share we have achieved in all our destinations, the Norwegian credit report agency Lindorf Decision has recognized our financial success by placing Detur Norway amongst the top 191 most prestigious companies with the highest reliability and financial power. With the reputation we have established over the years, Detur Norway continues to sustain its growth and development by introducing new destinations and improving its capacity. Now is the time to quote our slogan: Where the sun is shining! 15
Travel Destinations Norway From Oslo Bergen Trondheim Ålesund Stavanger, Haugesund, To Tromsø, Bodø Antalya, Kemer, Belek, Side, Alanya, Incekum, Marmaris, Icmeler, Istanbul, Sharm El Sheikh, Monastir, Sousse, Hammamet Antalya, Kemer, Belek, Side, Alanya, Incekum, Marmaris, Icmeler, Monastir, Sousse, Hammamet Antalya, Kemer, Belek, Side, Alanya, Incekum, Marmaris, Icmeler Antalya, Kemer, Belek, Side, Alanya, Incekum, Sharm El Sheikh, Monastir, Sousse, Hammamet Antalya, Kemer, Belek, Side, Alanya, Incekum 16
Tromso Bodo Trondheim Alesund NORWAY FINLAND Bergen Stavenger Oslo Haugesund SWEDEN TURKEY TUNISIA Monastir Sousse Hammamet Marmaris Icmeler Incekum Antalya Kemer Belek Side Alanya EGYPT Sharm El Sheikh El-Gouna Hurghada 17
Detur Sweden Company Name : Detur Sweden AB Founded : 24.01.2000 Memberships : Swedish Tour Operators Association 18
Our company established in Sweden on 24.01.2000 and for 11 years we succeed to offer value-for money holiday packages to our guests.in following years our aim to to be the quality-driven leader within the tourism industry and Keep Detur as a number one successfull tourism business professional in Sweden. Orhan ÖĞÜTGEN Managing Director SWEDEN Right from the start, Detur Sweden launched its local operations with departures from six cities to Turkey and Tunisia. On day 1, Detur founder and CEO Mr. Firuz Barbaros Baglikaya stated: We have decided to expand Detur to Sweden because we believe in building a long-term relationship with our customers. We aim to compete with other tour operators in the Swedish market by offering great value on our tours, and everything else the Detur brand is reputed for. LEADERSHIP Enlightening, empowering and leading the change We are proud to have successfully achieved our original plan of offering travel services from all parts of Sweden, and we now have fifteen points of departure. In addition to Turkey and Tunisia, we have also expanded the range of our destinations by organizing trips to Egypt. Today, many of our customers have become regular guests, and in 2010 we had the privilege of organizing vacations for approximately 80.000 people. Over the years, our belief that satisfied customers make the best marketing turned us into a reliable tour operator in Sweden, and has earned us the respect of travellers and competitors alike. Consequently, Detur was awarded the Gazelle of the Year title two years in a row by Dagens Industri, the leading business magazine in Sweden. This prestigious award is presented to the fastest growing corporations who serve as an inspiring role model for economic growth and employment. The criteria for the award are very high and only 1% of the Swedish corporations live up to them. Detur Sweden has also earned a AAA credit rating, further strengthening our credibility. AAA is only given to 13.868 Swedish corporations out 270.920 and remains the highest possible rating. It indicates the highest credit worthiness and is applicable to limited companies only. To qualify, turnover must be higher than 2M SEK and the company must have existed for at least four years, with ratios substantially higher than the industry average. As a motivated and loyal staff working together, we are proud of our company and its success. 19
Travel Destinations Sweden From Stockholm Göteborg Sundsvall, Luleå, To Skellefteå Västerås, Örnsköldsvik, Borlänge, Östersund, Visby Umeå Antalya, Kemer, Belek, Side, Alanya, Marmaris, Icmeler, Hurghada, El Gouna, Sharm El Sheikh, Monastir, Sousse, Hammamet Antalya, Kemer, Belek, Side, Alanya, Hurghada, El Gouna, Sharm El Sheikh, Monastir, Sousse, Hammamet Antalya, Kemer, Belek, Side, Alanya, Hurghada, El Gouna Antalya, Kemer, Belek, Side, Alanya Hurghada, El Gouna 20
NORWAY Lulea Skelleftea Umea Örnsköldsvik Östersund Sundsvall Borlange Vasteras Stockholm SWEDEN FINLAND Göteborg Visby TURKEY TUNISIA Monastir Sousse Hammamet Marmaris Icmeler Incekum Antalya Kemer Belek Side Alanya EGYPT Sharm El Sheikh El-Gouna Hurghada 21
Detur Denmark Company Name : Detur Denmark ApS Founded : 24. 01. 2011 Memberships : Denish Tour Operators Association 22
Despite a short history of only a few months in Denmark, Detur has already managed to establish quite a program in Turkey, in addition it will also be operating tours to Egypt and Tunisia. We are doing a lot to heighten the awareness of Detur. We are making a great effort in succeeding with high customer satisfaction and through that build up connection between Detur and our guests in order to fulfill our high expectations of customer relation. Sinan ÖNEM Managing Director DENMARK The success and steady growth of our operations in the Scandinavian market over the last decade, has recently brought about the extension of our tour operation services to the Danish market by establishing Detur Denmark in 2011. In line with the group s vision and mission, Detur Denmark is founded on a customer-oriented philosophy of excellence, genuine hospitality and dedicated service. We are confident that our business philosophy together with our extensive experience within the Scandinavian market as tour operators will rapidly establish the Detur Brand in Denmark, as a leading tour operator and preferred travel partner amongst the Danish people. SUCCES Every success is built on the ability to do better than good enough As a team, we strive to achieve excellence in the service we provide to ensure a truly joyful experience to all our customers at competitive prices. Our reputation is built on the satisfaction of our customers and we look forward to this new venture with enthusiasm and confidence that the success of Detur Denmark will further strengthen the Detur brand and its reputation within the Scandinavian region. 23
Travel Destinations Denmark From Copenhagen To Antalya, Kemer, Belek, Side, Alanya Hurghada, Sharm El Sheikh Billund Antalya, Kemer, Belek, Side, Alanya Hurghada, Sharm El Sheikh 24
FINLAND NORWAY SWEDEN DENMARK Kopenhagen Billund TURKEY TUNISIA Antalya Kemer Belek Side Alanya Sharm El Sheikh EGYPT Hurghada 25
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Detur Operations & Detur Charter Company Name : Detur Operations and Trade Limited & Detur Charter and Trade Limited Founded : 02.07.2009 Detur Operations & Trade Limited and Detur Charter & Trade Limited officially began operating on July 2nd, 2009 in Malta. Besides handling transactions and agreements for air & ground transportation and accommodations for our branches in Scandinavia for travellers to Turkey, Tunisia, Egypt and Thailand, our Malta offices also have the resources and personnel to provide consultancy, research and development. Additionally, we ensure the successful completion of all our operations by cooperating with tour operators on projects for new destinations, by boosting productivity based on financial forecasts, and by providing high quality service. EMPATHY Considering everyone s needs and feelings in a courteous and sincere manner 27
Contact Information CORPORATE OFFICE FINLAND NORWAY SWEDEN DENMARK MALTA Gokhan Caglayan, International Finance Manager Büyükdere Cad. No:126 Özsezen İş Merkezi C Blok Asma Kat 34394 Şişli - Esentepe - İstanbul Telefon : + 90 212 217 77 60 Fax : + 90 212 217 77 40 E-mail: gokhan.caglayan@deturgroup.com Mehmet Ahishali, Managing Director Eerikinkatu 24, 00100 Helsinki, Finland Phone: +358 207 850 862 E-mail: mehmet.ahishali@detur.fi Ahmet Denizci, Managing Director Grensen 12 0159 Oslo, Norway Phone: +47 233 15 885 E-mail: adenizci@detur.no Orhan Oğütgen, Managing Director Regeringsgatan 20 11153 Stockholm, Sweden Phone: +46 872 34 600 E-mail: orhan.ogutgen@detur.se Sinan Önem, Managing Director Købmagergade 47, 1. sal1150 København K - Danmark Phone: +45 70 20 67 76 E-mail: sinan.onem@detur.dk Ibrahim Sivri, International Finance&Budgeting Manager 131, 2nd and 3rd Floor, St. Georges Road St. Julians STJ 3205 Malta Phone: +356 21 37 51 42 E-mail: ibrahim.sivri@detur.com.mt 28