GuldAdam Holding AB Denmark / Sweden / Norway - Estonia

Transcription

1 GuldAdam Holding AB Denmark / Sweden / Norway - Estonia

2 David Aspehult, CEO GuldAdam Holding AB

3 VET DU HUR MYCKET DITT GULD ÄR VÄRT? Kom till GuldAdam och få en gratis värdering av dina gamla guldsmycken. Du får 100 kr extra i bonus om du säljer för mer än 1000 kr! s s e n i s u b d l o g n a i v a n i d n a c S n i s d n a r b t s e g n o r t s e h t f o One För detta betalar vi Vi köper allt silver och guld! 6844:- GuldAdam Linköping Storgatan 54 GuldAdam Uppsala Vaksalagatan 22 H GuldAdam Upplands Väsby Dragonvägen 104 GuldAdam Västerås Munkgatan 18 Telefon

4 Core business Purchasing gold and silver from private customers via shops, tours, web/postal and through partnerships with third part shops.

5 6

6 GuldAdam Holding AB

7 Listed on AktieTorget - June

8 9

9 Issue of new shares MSEK 19.6 The total proceeds from the Rights Issue, including the over subscription option if exercised, will be MSEK 19.6 before transaction costs if fully subscribed. The subscription period for the Rights Issue will take place during the period October 14, 2013 until October 30, The subscription price in the Rights Issue and the over subscription option is SEK 1.40 per share. 10

10 Use of money 11

11 Gold price 10 years 12

12 Half Year report. 20 march 30 june Revenue KSEK 25,668 Net results after tax KSEK - 6,831 Equity and liabilities KSEK 80,124 As budgeted there has been an expected drop in revenues and profit in first half of However, the drop was bigger than expected, due to several factors: 1. The establishment of the groups franchise- model has taken longer time than expected. 2. Four new shops were established during the second quarter With every new shop there is a transition time of up to three months before customer flow reaches its normal. 3. The largest drop in gold price in 30 years contributed to lower revenues in the second quarter Most of GuldAdam's tours were postponed in April they started again in September 2013.

13 Gold Bullion 14

14 Value of gold bullion EUR/G EUR/ 12.5kg SEK/ 12.5kg ,010 3,362,428

15 Tours 350 days of touring

16 Shops Karlstad Löddeköpinge Örnsköldsvik Härnösand Ystad Borlänge Upplands Väsby Falkenberg Uppsala Piteå Östersund Luleå Skara Odense Copenhagen Holbæk Oslo Lørenskog Bergen Ålesund Trondheim Vinterbro DK Aabenraa, Espergærde, Hellerup, Helsingør, Hillerød, Hørsholm, Lyngby, Toftlund, Sorø, Helsinge, København S, Fakse, Slagelse, Stege, Stubbekøbing. Nakskov, Vordingborg PARTNER SHOPS SE Sala, Sandviken NO Kragerø, Mysen, Biri, Haugesund

17 12 50 shops this year 18

18 GuldAdam with 45 shops 200 MSEK revenue 35% Gross profit Marginal 4% 19

19 The market for gold buyers Norway* Gold up to a value of SEK 4 billion for sale. In total, the Norwegians own 15 million gold jewelry (Value: SEK 13 billion) Proportion of Norwegians who are willing to sell gold: 30% Each year, 10,000 couples separate in Norway freeing gold at a value of SEK 160 million Competition in Norway The Company has a unique position in the Norwegian market as the only company whose business spans the areas: shops, tours and web gold. Main competitors in Norway: Gullbrev, Gullvekten and local goldsmiths. Sweden* Gold up to a value of SEK 13.3 billion for sale. In total, Swedes own 35 million gold jewelry (Value: SEK 38 billion) Percentage of Swedes who are willing to sell gold: 35% Each year, 20,000 couples separate in Sweden freeing gold with a value of SEK 360 million Competition in Sweden On the Swedish market there are companies with similar activities. Although GuldAdam has a leading position in Sweden, it is still a large market to conquer. Main competitors in Sweden: SMSGuld, Guldbrev, Stureguld and local goldsmiths. Sales per country (2012) Denmark* Gold up to a value of SEK 3.5 billion for sale. In total, the Danes own 14.6 million gold jewelry (Value: SEK billion SEK) Proportion of Danes who are willing to sell gold: 22% Each year, 14,000 couples separate in Denmark freeing gold with a value of SEK 224 million Competition in Denmark The Company has a unique position in the Danish market as the only company whose business spans the areas: shops, tours and web gold. Main competitors in Denmark: VitusGuld ApS, Nyfortuna ApS and local goldsmiths. 13% 29% 58% Sweden Norway Denmark *) Market research done by YouGov in Denmark, Sweden and Norway, November

20 Why invest in GuldAdam Holding AB A product easy to follow i. Gold is simple and well known. A company easy to understand i. GuldAdams business model and value chain are transparent. ii. Clear vision, target and strategy. Reinventing business i. GuldAdam has found new ways to attract clients. ii. Core value focusing on safety, profitability and simplicity.