Activities: From the left: Charlotte, Kenne, Maja, Mikkel, Karin, Klaus, Anne and John

Transcription

1 _April 2012

2 By/ John Migliorini, Director of Sales, Anne Veith Communication & Strategy Manager, Maja Bersaa Art Director and Karin Gert Nielsen, Managing Director, Scandinavia & Finland Visit California From the left: Charlotte, Kenne, Maja, Mikkel, Karin, Klaus, Anne and John Activities: OTP competition in co-op with Virgin Atlantic: The winner has been announced this month and will received two return tickets to SFO from London to be used before May Visit California will host a 4 night stay. This competition has help getting more agents signed up and completing the OTP. We have now more than 230 users registered from our region and 75 agents that have completed all modules. 1

3 Pow Wow 2012 KGN and JM attended the IPW JM was at the Visit California booth. 20 appointments has been taken from our region and meeting notes has been entered into Share Point. We had really good feedbacks on the new Visit California app for Ipad as well as the travel trade portal. ROI of San Diego FAM (March 2012) Resia Sweden, one of the largest Swedish travel agency chain now features San Diego online with a selection of hotels. 2

4 San Diego Fam, April 18 th -21 st We had a delegation of Scandinavian participating in the San Diego International Pre Pow Wow Fam. Scandi office assisted San Diego CVB in recruiting the TOP product managers from the region. We had: - Mr. Jens Juliussen Thomas Cook Northern Europe - Mrs. Lene Guldmann Billetkontoret - Mrs. Camilla Mumgaard - Marco Polo - Mr. Jesper Edwald FDM Travel - Ms. Katja Aunsbjorn My Planet 3

5 Trade and media activities May and beyond Press conference Media Copenhagen May 9th media, Solvang, Peter Work, Danish winemaker in Central California, Niels B College and Hospitality College to establish charter school in Solvang Discover America Sweden Trade/Media Gröna Lund May 31st (TBC) Discover America Finland Discover America Summer Party Helsinki June 2012 (TBA) Discover America Norway 4th of July event Oslo June 28th, 2012 Discover America Finland Educational events for trade: SFO and wine areas Discover America Sweden Trade/Media/Pu blic Helsinki September 19, 2012 Malmö September 27th 30th (TBC) Discover America Denmark Trade/Media Copenhagen October 11 th 2012 Evening with focus on the American election. Discover America Finland Discover America Seminar Helsinki October 2012 Discover America Norway DA Norway Roadshow Oslo,Trondheim, Bergen, Stavanger October 2012 Discover America Sweden Trade/Media Norköping/Lindköping October 16th 2012 (TBC) Discover America Sweden Trade/Media Jönköping October 17th 2012(TBC) Øksnehallen Consumer show Copenhagen October 20 th -21 nd 2012 PATA Longhaul Trade/Media Billund/Copenhagen October 31rd- November 1 st 2012 World Travel Market Trade/Media London November 5 th 8 th 2012 Tour Operator, round table meeting Trade Copenhagen November 8 th 2012 Thanksgiving event Trade/Media Copenhagen November 8 th 2012 Visit California co-op the event. 250 travel agents and media Discover America Sweden Trade/Media Stockholm November 8th-11th Stand at the public trade show at Stockholmsmässen Discover America Sweden Trade/Media Gothenburg November 15 th

6 ReiselivsMessen Oslo Trade & consumer show Oslo, Norway January 11 th 13 th 2013 Discover America Finland Trade/media Helsinki, Finland January 16 th travel agents and media Matka/Helsinki FERIE 2012 Reiseliv FERIE FOR ALLE Discover America Denmark ITB Trade & consumer show Trade & consumer show Trade & consumer show Trade & consumer show Workshop Trade & consumer show Helsinki, Finland Copenhagen, Denmark January 18th -20th 2013 January 18th -20th 2013 Lillestrøm. Norway February 8 th 10 th 2013 Herning, Denmark Copenhagen, Denmark February 22 nd 24 th 2013 March 4 th 2013 Berlin March 6 th 10 th 2013 Pow Wow Las Vegas June 8 th 12 th visitors 40,000 visitors 66,300 visitors 200 travel agents 5

7 PR overview Central Coast/Solvang/Santa Ynez Update Projects 2012 Tour Solvang www: click here 2012, two biking teams: Tour Solvang - San Francisco to Solvang Bike Ride Six-day central coast Bike Ride with Danish dignitaries, celebrities and diplomats concludes with Mayor s Welcome at Solvang Park. Local cyclists were invited to attend last leg from Pismo Beach into Solvang. 45 bikers in each group Group 1: September 5 th 15 th Group 2: September 15 th 25 th Press includes, Danish TV, newspapers leading up to September Tour Solvang, starting to promote March 2012 Karin Gert Nielsen, Solvang CVB, Denmark office and Jens Vestergaard, Country Manager KLM/Air France/Delta will both participate in the bike race September 5 th 15 th

8 Hotel- og Restaurantskolen/ Culinary School Concept: 15 weeks, stay in Solvang, incl education and practical work at local restaurants and hotels in Solvang, set up by Saint Ynez Valley residents Mary Harris. Partner hotel, Marriott in Solvang, Corque Hotel and local hotel association.20 students, starting September Newsletters 7

9 Postcard front and back Poster 8

10 Niels Brock College and Solvang invite young people to train www. Click here Niels Brock Copenhagen Business College and Solvang Tourist Board is ready with a unique course in tourism. Danish students can go to the new Niels Brock College in, Solvang, a beautiful location in sunny California visited by thousands of tourists every year. Niels Brock Copenhagen Business College is a very experienced player in international education, having offered programs in English in Denmark and abroad for many years and enjoying a well-earned reputation for implementing in a concrete and measurable manner international initiatives thus contributing to continued internationalization. Our most recent international initiative is the following proposal for the establishment of a Danish Educational Center in Solvang, California, the USA. To be precise a Danish high school program as well as a Danish Food &Beverage program (vocational education &training). The idea is to establish a high-school in Solvang based on Danish educational principles. The high-school model could take its starting point from the International Business Baccalaureate program which Niels Brock has developed and run for the last 17 years. The Food & Beverage program should be a Danish vocational program delivered by Copenhagen Hospitality College. Recent years have shown considerable interest in the Danish/Nordic kitchen. The best restaurant in the world is Danish and the best chef in the world is Danish! It would be attractive to many young people to be introduced to the Nordic kitchen as part of their training & education. Former U.S. Ambassador James Cain talks about Niels Brock and Solvang 9

11 Competition on Esprit.dk California Press Coverage Scan of all articles and press coverage overview can be found separately Preview of press coverage overview. Individual press trips Joakim Raboff, Norwegian Freelance / Aftonbladet, Jan 5 th 12 th 2012 Destination: Los Angeles Provided: Star Helicopters tour, Hollywood City Pass, Celebrity Tour of Beverly Hills, and organized car rental with Rent-A-Car at LAX. Henrik Baumgarten, TakeOff and Stand By, Denmark April Destination: Los Angeles Carsten A Andersen, Freelance, Denmark Pre-Pow Wow 10

12 Destination: Los Angeles campgrounds Newsletters, Blog & Press Releases We create the newsletters as a blog. We send e-newsletters to trade and media with excerpts of the stories linking to the blog and still in local languages. The newsletters are targeted travel trade and press (4000 addresses throughout the Nordic and Baltic region). California blog Website New California press room 11

13 Graphic Work Mark your calendar invitation, Social media Let s get social Facebook, 50 Fun & Free Summer Activities in San Diego and new California image gallery. 12