SANDRA J. FEASTER, RN, MS, MBA



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SANDRA J. FEASTER, RN, MS, MBA 291 Campus Dr. LKSC LK 311 Stanford, CA 94305 (650) 724-6961 sfeaster@stanford.edu SUMMARY OF QUALIFICATIONS Over twenty years of diversified leadership success in the healthcare industry, including membership in a senior leadership team for five years in a startup business. Demonstrated strengths in operations, strategic business development, quality improvement, major account sales, clinical education, cross-functional team and project management. Strong focus on customer service. PROFESSIONAL EXPERIENCE: Stanford University School of Medicine, Stanford, CA Director, Immersive Learning Center in the LKSC Oversight of all operations in the ILC Manage ILC staff and collaboration with faculty in the ILC August 2010 - Present Program Director, Center for Immersive and Simulation-based Learning May 2006 - Present Facilitate collaboration and coordination between the consortium of all simulation activities at Stanford (see website http://cisl.stanford.edu Program Director, The Goodman Simulation Center May 2006 to May 2010 Coordinated opening of Goodman Simulation Center in June 2007 Manage Goodman Simulation Center (manage day to day operations and activities) Lucile Salter Packard Children s Hospital, Palo Alto, CA LPCH, part of Stanford University Medical Center, is internationally recognized for advancing family-centered care of children and expectant mothers and serves patients in Northern California and beyond. Project Director, Operations Excellence December 2005 June 2006 Project Manager, Operations Excellence February 2003 December 2005 Lead Facilitator for Medication Management Clinical Transformation (Cerner Conversion) Facilitated Phase I of the Service Excellence initiative throughout the LPCH organization Develop Rapid Process Improvement initiatives for the following areas: o Radiology o PACU o Eating Disorders Center o Oncology/Hematology Clinics o Laboratory o Total Parental Nutrition - Pharmacy o Patient Progression Focus on Obstetrics Sandra J. Feaster Page 1

Children s Hospital Central California, Fresno, CA Children Hospital Central California is the 12th largest freestanding children s hospital in the United States and serves a large portion of Central California. Internal Consultant, Project OPEN (OPeration ENhancement) February 2002 October 2002 Facilitated ongoing operations improvement efforts, developed work plans and timelines, performed data analysis and prepared presentations on behalf of the Emergency Department for senior leadership The following ED programs/operations improvements were implemented: Fast Track, Bed- Ahead, reduced lost supply charges (approximately $50K/month), ED charges for levels of care (increase in revenue by approximately $250K for the year) Performed a focused study on the needs for interpreter services in the ED Developed the model for a Rapid Admissions Unit Worked with an outside consulting group, Catalyst Systems, Inc. to assess nursing productivity and clinical staff perceptions David R. Taylor, MD., Fresno, CA July 2001 February 2002 Office nurse in a busy dermatology office. Patient volume in excess of 80 patients per day. Pointshare Corporation, Inc. Bellevue, WA A leader in connecting local healthcare communities (physicians, payors, and hospitals) with secure, online business services that enhance communication, create efficiencies, and improve the delivery of care. Regional Sales Executive, Central California February August 2000 Responsible for developing sales and marketing strategy for Central California (Modesto to Bakersfield) Obtained the first signed contract with the most influential and largest Primary Care Practice organization in Fresno Cultivated a strong relationship with the California Healthcare Association LifeMasters Supported SelfCare, Inc. South San Francisco, CA 1994-2000 A disease management services company (web and telephonic call center) dedicated to providing quality healthcare and improved outcomes for chronically ill patients. Regional Vice President of Business Development May 1999- February 2000 and Government Relations Responsible for western region sales (anticipated sales of these contracts to exceed 10 million dollars) Company liaison for legislative activities Director, Special Projects June 1998-May 1999 Developed legislative program for Oregon and California, including selection and management of legislative consultants Identified and oversaw market research activities to determine overall market potential and strategies. Worked with CEO to align staff activities with corporate strategies. Provided sales support on several major accounts Frequent lecturer at national conferences on disease management and future trends Sandra J. Feaster Page 2

Implemented weekly management meetings to assure communication between management staff. Director of Clinical Services September 1994- June 1998 Developed, specified and supervised new service models for chronic disease management programs Operational responsibility for nurse-based call center Developed and implemented clinical policies and procedures Developed pricing model for chronic disease modules Identified and specified outcomes and indicators for program Actively participated in sales process, company promotion and publications. Acting Quality Manager for the company reporting to the Quality Council and Board of Directors developed Quality Management Plan and direction for Process Improvement Teams. Medical Industry Services & Consulting, Inc. Fresno, CA Consulting company for a variety of medical product and service companies. 1988 - Present Principal Consultant Work ranged from small, one-person medical practices to multi-million dollar medical device manufacturers. Project focus included: Full marketing services for a physical therapy center, included direct mail, video supervision, press releases, etc. resulting in a two-fold increase in business in six months. Developed marketing and sales strategy for an MRI center Performed clinical research and marketing strategies for medical device manufacturers, devices included end-tidal CO2, pulse oximetry, and blood pressure monitoring. Developed strategic plan and market analysis for telephone triage business, chronic disease management, remote EKG monitoring service, and thermal heat/cold packs Designed, coordinated and conducted focus groups and one-to-one interviews for intrauterine fetal monitoring device and infant hearing device. Nellcor, Inc., Pleasanton, CA 1984-1988 A medical device company providing respiratory care monitoring systems. Education Manager 1987-1988 Responsibilities included: Developing internal presentations for sales and clinical nurse educators Developing white papers to support products Educating internal staff about oxygen and carbon dioxide monitoring Coordinating lecturer and seminar at professional meetings Product Manager, Sensors 1985-1987 Responsible for entire sensor line ($25 million) products for pulse oximetry. Wrote package inserts for 6 products Managed training video production Introduced 3 new sensor products Worked with engineering and manufacturing on design of 2 new sensors and 1 sensor redesign Responsible for all sensor forecasting for production and distribution Managed and investigated major customer complaints, particularly when sensor production line was inoperable for approximately 2 months Sandra J. Feaster Page 3

Clinical Research Coordinator 1984-1985 Coordinated all internal clinical research and all new external clinical research, in the area of pediatric, neonatal and fetal blood monitoring. OTHER PROFESSIONAL EXPERIENCE Fresno City College, Fresno, CA 2000 Instructor and Course Coordinator Developed and implemented a Pharmacy Technician Course under a Grant from Long s Drugs University of Phoenix (graduate division), Sacramento, CA 1994-1998 Instructor Graduate level instruction classes in: Nursing research Trends in healthcare delivery Theoretical nursing models Sutter Memorial, Sacramento, CA 1994 1998 Per Diem Staff Nurse, Pediatrics and Pediatric Step-down University of California, San Francisco, CA 1981-1984 Staff Nurse, Pediatric Intensive Care Unit Herrick Hospital, Berkeley, CA 1981-1982 Assistant Critical Care Preceptor Adult Intensive Care Unit Children s Hospital of Philadelphia, Philadelphia PA Cardio-Pulmonary Nurse Specialist 1980-1981 Primary Nurse, Pediatric Intensive Care Unit 1977-1980 Bryn Mawr Hospital, Bryn Mawr, PA Staff Nurse, Adult Intensive Care Unit 1975-1977 OUTSIDE ACTIVITIES: Member, SSiH Legislative Committee Member, Board of Trustees, Saint Mary s College, Moraga CA 2008 - Present 2008 - Present Member, Board of Regents, Saint Mary s College, Moraga CA 1996-2008 President, Alumni Association, Saint Mary s College, Moraga CA 1995-1996 Board Member, Families First, Davis, CA 1995-1999 Co-Chairman, Sutter Gala Ball, Sacramento CA 1994 and 1995 Member, Small Business Committee, Oakland Chamber of Commerce 1991-1992 EDUCATION AND LICENSURE Education: Sandra J. Feaster Page 4

Masters of Business Administration, Saint Mary s College, Moraga, CA 1987-1989 Masters of Science (Nursing), University of California, San Francisco, CA 1982-1984 Bachelor of Science in Nursing, Widener University, Chester, PA 1977-1979 Registered Nurse (diploma), Bryn Mawr Hospital School of Nursing, PA 1972-1975 Certificate of Completion in Six Sigma Black Belt Licensure: California RN 329884 PUBLICATIONS: Feaster, S.J., Howell, D.J. and Joy, L. Technology and Online Care Management. In e-healthcare: Harness the Power of Internet e-commerce & e-care. Aspen Publishers, 2000. Feaster, S.J. Nursing, Technology and Patient Care: A Home-Based Model. Nursing Case Management, January/February 1998. Feaster, S.J. Evaluating New Intravenous Catheters in the NICU. Neonatal Network, Oct. 1991. Feaster, W.W. & Feaster, S.J. Medical and Financial Justification of New Intravenous Technologies in the NICU. Neonatal Intensive Care, March/April 1990. Feaster, S.J., West, C. & Ferketich, S. Hyperinflation, Hyperventilation, and Hyperoxygenation Before Tracheal Suctioning in Children Requiring Long-Term Respiratory Care. Heart & Lung, July 1985. Feaster, S.J. Intracranial Hypertension: A Reye s Syndrome Complication. Dimensions in Critical Care Nursing, Jan/Feb. 1984. Sandra J. Feaster Page 5