SUITE OF SERVICES
BETTER THINKING BETTER RESULTS TMM is a full-service marketing agency with offices in Perth, Melbourne and China. Born in 1999, we are a family-owned business that understands the power of teamwork, collaboration and close relationships. Our company was built around the idea that better thinking equals better results. To us, better thinking means employing a diverse range of talented people and allowing them to brainstorm, collaborate and create together, in-house. You and your account manager will work directly with our graphic designers, print and data specialists, web designers, social media strategists, mail production team and copywriters to produce innovative marketing campaigns with real results. At our head office in Perth you ll be surprised to learn that we have our own print and mail-house facilities onsite. This coupled with our close relationships with external suppliers means we always deliver quick turnaround times and competitive prices. At TMM we know the power of good people and we can t wait to work with you.
PAGE 2: ADVERTISING MEDIA STRATEGY & BUYING PRODUCTION DISPLAY / ONLINE PAGE 6: DIGITAL WEBSITE DESIGN & DEVELOPMENT HOSTING & SUPPORT ANALYTICS PAGE 10: BRANDING GRAPHIC DESIGN BRAND CREATION IDENTITY DEVELOPMENT PAGE 12: PRINT MEDIA DIRECT MAIL UNADDRESSED MAIL SERVICE OFFSET PRINTING PAGE 16: CONTENT BRAND STANDARDS COMMUNICATION STANDARDS MARKET RESEARCH PHOTOGRAPHY FILMING EDITING MOTION GRAPHICS SEO SEM / PPC E-COMMERCE EMAIL MARKETING NAMING BRAND COLLATERAL BRAND MANAGEMENT DIGITAL PRINTING VARIABLE DATA BROCHURES POSTERS COPY & SCRIPT WRITING ILLUSTRATION & STORYBOARDS AUDIO COMPOSITION CASH CUBE PROMOTIONS DATABASE MANAGEMENT SOCIAL MEDIA CATALOGUES NEWSLETTERS & FLYERS SMS SIGNAGE PROMOTIONAL PRODUCTS 1
advertisin MEDIA STRATEGY & BUYING Be seen. Be heard. Be remembered. At TMM we promote quality over quantity when it comes to the media. It s not just about being seen it s about being seen by the right people, with the right creative and within budget. When it comes to media campaigning you need to be smart and clever to avoid being lost in a crowded and competitive market. TMM will heavily tailor your media campaign and be strategic about timing, placement and program association in order to engage your target market. We ll create content that s interesting, relatable and most importantly, encourages customers to take action. TMM will help you wade through the sea of options and customise a moving, balanced strategy to get the most out of your budget. So let us do the hard work and deal with the media for you. We ll give you our honest advice and build a media schedule that suits your product and target market to maximise sales. 2
g PRODUCTION Bringing it all together. TMM have been producing commercials for years so we ve built up quite the contact book! From voice acting, animation, photography, filming and editing, our team will pull all the elements together to bring your vision to life. DISPLAY/ ONLINE Extend your marketing reach further. Display advertising lets you target your audience more precisely than ever before, with the added bonus of detailed reporting and analysis. Banner ads can be created to complement an existing mainstream media campaign or scheduled to accompany an Adwords or a strategic re-marketing campaign. 3
advertisin PHOTOGRAPHY FILMING EDITING Your product in its best light. In the age of Instagram, Pinterest and online sharing, images are more powerful to advertisers than ever before. From studio hire, make-up artists, stylists, talent and of course an outstanding photographer; your account manager can organise it all. 4 Your crew is waiting. TVCs, YouTube clips, corporate videos or web walk-throughs, TMM have done it all. We know what equipment, personnel and talent is required for each style and we have the contacts to get it done professionally. The final cut. Taking all that raw material and cutting it down into the final product is a challenge, but one TMM are always up for! Our graphics department have both the software and expertise to edit video, sound and images down to a high-quality finished advert.
g MOTION GRAPHICS Stand out from the crowd and engage your customers. TMM are with you from the word GO! Our team will manage every step from creative concept brainstorming to digital competition. Our unique and influential style of design steps out of the box, ensuring your company stands out from its competitors. AUDIO COMPOSITION Branding with your senses. From sound beds to jingles TMM will give your brand a recognisable and memorable audio identity. By using our many contacts in the industry and in-house capabilities, we deliver audio that s both creative, original and costeffective. CASH CUBE PROMOTIONS Your promotion, your way. At TMM we have our very own recently renovated Cash Cube available for short term rental for your next sale or promotional event. Whether it s a draw to win a chance at grabbing some cash or a vouchers to spend in store, the Cash Cube makes an exciting talking point for customers and staff alike. 5
digital WEBSITE DESIGN & DEVELOPMENT It s your 24/7 shop front. A great website delivers quality content for its intended audience with elegance and style that reflects your brand. HOSTING & SUPPORT 99.9% Uptime Guaranteed. We know that finding a reliable web host is no simple task, so we ve put all the information you need in one place to assist in your decision making. ANALYTICS It pays to know. At TMM we know that dedicated research and web analysis leads to more effective campaigns and higher conversion rates. 6
SEO Get seen more often. Search Engine Optimisation will increase your visibility and draw more visitors to your website - but it doesn t end there. To succeed, visitors need to interact, engage and ultimately convert into customers. SEM /PPC Targeted advertising. Search Marketing allows you to market your business via search engines such as Google, Bing and Yahoo and through social networks like Facebook and Twitter. E-COMMERCE Your permanent online shop front. Allow your customers to purchase your products and services any time via an integrated e-commerce platform. 7
digital EMAIL MARKETING Don t end up in the Junk Box. Start making your database work for you! Keep your clients up to date about your company and upsell with timely, relevant communications. Email can be the cornerstone to your communication and marketing strategy if done right. 8 We ll customise your email marketing service to your needs with: Custom graphic design Custom HTML design Template driven newsletters Targeted communications and customer segmentation Dynamic content Inbox preview & SPAM testing Recipient interactivity report DATABASE MANAGEMENT You re only as good as your data. When it comes to direct marketing, database quality is of upmost importance and has a direct result in return on investment. TMM have a resident Data King (as we like to call him) who ensures your valuable data is managed appropriately and effectively.
SOCIAL MEDIA Let s get social. TMM are pleased to offer a broad range of Social Media Marketing Packages to our client base, with packages tailored to suit all needs and budgets. We know how to deal with negative feedback in the online space, and how to encourage ever elusive positive review! SMS MARKETING Get more personal. SMS is one of the quickest and easiest ways to get your message out to a large group of people in a short time frame. Customers will almost always read an SMS and they generally read it quickly too. So stay in touch and communicate on a direct level with your customers using TMM s Variable Data SMS delivery system. Advances in mobile technology means our system has the ability to direct the end recipient to your website or a specific web page with an offer. We have 3 options available:: One-Way (no replies) Two-Way (replies sent to your mobile) Two-Way (replies sent to your email) 9
branding GRAPHIC DESIGN We re obsessed with making things engaging and relevant. Successful design relies on creating images and text that work well together, which will clearly communicate an organisation s message to their desired audience. 10 BRAND CREATION Ignite your brand with us! Having an effective brand strategy is one of the biggest keys to success for any business. We know customers make their buying decisions based on price, location and most importantly - brand loyalty. IDENTITY DEVELOPMENT Get moving in the right direction. The brands that inspire loyalty are the ones with a clear identity and direction. We will work with you to establish a clear understanding of your existing company values, services/products, business goals and aspirations.
NAMING What s in a name? Whether you re a start-up deciding on your business name or an existing company looking for a complete re-branding overhaul, TMM can help. BRAND COLLATERAL You ve got to look the part! Our TMM graphics team are experts at designing entire branding suites; including stationary, web content, signage and a range of industry-specific branding collateral. BRAND MANAGEMENT Don t let your brand go stale. Our knowledge and experience in brand management means the TMM team are able to manage your brand from the ground up. We will establish the most effective way to break into the marketplace and ensure your product/service reaches the intended consumers and suppliers. 11
print medi DIRECT MAIL Personalised, powerful mail. Here at TMM we are big believers in the power of direct mail in an ever-online world. Where mailboxes were once overcrowded, receiving a letter has now become something of an event! 12 From folding brochures or flyers, inserting into envelopes, batching and lodgement, it s all done at our mail house facility in Osborne Park. Our dedicated Production Manager will see your campaign through from start to finish, as all our data processing is conducted in-house, it ensures that the security of your sensitive data is guaranteed. TMM have invested substantially in software and development with DPID (Delivery Point Identifier) and barcode capability in compliance with Australia Post which means reduce mailing costs for our clients. UNADDRESSED MAIL SERVICE Local marketing, without the database. Unaddressed Mail is a highly cost-effective way to communicate and allows you to target your local area without the need for a database. Customers will receive your mail through Australia Post s professional delivery network, so the open rates are far higher than other junk mail delivered by hand.
ia OFFSET PRINTING Unique style, outstanding quality. At TMM we can produce superb quality offset print brochures, presentation folders, posters, flyers, cards, manuals annual reports, tab divider sets, binder inserts and more. The flexibility of offset printing allows us to create unique, full customised printed marketing materials that make our clients stand out in a crowded marketplace. DIGITAL PRINTING Low cost, high quality and fast. TMM can produce your high quality digital print project. Whether it s an urgent run of colour flyers, A3 posters, A4 manuals, labels, postcards or a mail out, we ve got it covered. We use current digital technologies and an array of in-house print finishing techniques to bring your project to life and all with quick turnaround times. VARIABLE DATA Let s make it personal. VIVD (Variable Image/Variable Data) is a technology that allows TMM to create unique and personalised one-to-one integrated communications. Unlike traditional mass communication, VIVD technology enables targeted marketing and the ability to tailor the message to suit individual needs and interests. 13
print medi BROCHURES POSTERS CATALOGUES The possibilities really are endless. From simple roll fold DL s to a customised size and spot varnish finish, TMM can advise the best format for your next brochure. We take into account the brochure s key purpose, audience, shelf life and quantity to suggest the most cost effective print styles. 14 Big or small, a little or a lot! With in-house printing services and access to the latest in wide-format printing, TMM can produce posters from A4 all the way up to billboard size in a range of stocks and finishes. Hit the press. Online catalogues can be effective, but sometimes a hands-on approach is needed for different audiences, events or point of sale. From 4 to over 400 pages, TMM can produce your catalogue from start to finish, including photography, copy writing, design and print. Feel free to stop by our office and get your hands on some hard-copy samples.
ia NEWSLETTERS & FLYERS Stay in touch with the people who matter. Keep your clients and customers informed and entertained with a personalised, branded newsletter or flyer. From design and print, to local delivery or as part of an unaddressed mail out, your newsletters & flyers will reach and engage your target market. SIGNAGE Get noticed. The humble sign has so many uses increasing foot traffic, promoting special offers, branding your business and of course encouraging impulse sales. TMM are signage experts and can produce everything from small UV resistant A-frames to large billboards and external shop fronts. PROMOTIONAL PRODUCTS Promote yourself in style. From sales to special events, to Christmas gifts or every day customer rewards, promotional items are a fantastic way to get your brand in your customers hand. TMM s importing division has a huge range of exciting, customisable apparel and promo items already sourced and ready to order. 15
content BRAND STANDARDS Ignite your brand with us! Having an effective brand strategy is one of the biggest keys to success for any business. We know customers make their buying decisions based on price, location and most importantly - brand loyalty. 16 COMMUNICATION STANDARDS Get moving in the right direction. The brands that inspire loyalty are the ones with a clear identity and direction. We will work with you to establish a clear understanding of your existing company values, services/products, business goals and aspirations. MARKET RESEARCH What s in a name? Whether you re a start-up deciding on your business name or an existing company looking for a complete re-branding overhaul, TMM can help.
COPY & SCRIPT WRITING You ve got to look the part! Our TMM graphics team are experts at designing entire branding suites; including stationary, web content, signage and a range of industry-specific branding collateral. ILLUSTRATION & STORYBOARDS Don t let your brand go stale. Our knowledge and experience in brand management means the TMM team are able to manage your brand from the ground up. We will establish the most effective way to break into the marketplace and ensure your product/service reaches the intended consumers and suppliers. 17
HEAD OFFICE: 307 Selby Street, Osborne Park WA 6017 PO Box 1722, Osborne Park DC WA 6916 P (08) 9204 3111 F (08) 9204 3122 E info@marketingmix.com.au W marketingmix.com.au