BUSINESS PUBLICATION Publisher s Statement 6 months ended December 31, 2014 Subject to Audit Field Served: Marketing and Media. Marketing in all forms, including: Media sales, media planning and buying; advertising; interactive and digital marketing and media; direct marketing and CRM; word-ofmouth marketing; public relations; sports marketing; POS and retail marketing; brand integration and entertainment marketing. TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION 62,381 1A 1B 1C 1D AVERAGE QUALIFIED PAID CIRCULATION Print Only, See Par. 11(a)......................... 12,193 Digital Only, See Par. 11(b)........................ 1,355 Print & Digital (Unduplicated), See Par. 11(c).......... 4,355 Individual................................ 17,903 Sponsored Individually Addressed, See Par. 11(d)...... 515 Multi-Copy Same Addressee, See Par. 11(e).......... 307 Single Copy Sales, See Par. 11(f)................... 189 Average Circulation.......... 18,914 AVERAGE QUALIFIED NONPAID CIRCULATION Individual...................................... 43,467 Average Circulation...... 43,467 AVERAGE NONQUALIFIED CIRCULATION Allocated For Shows & Conventions................. 1,650 Miscellaneous, Including Staff Copies, See Par. 11(g)... 1,654 Average Nonqualified Circulation........... 3,304 AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS None 06-0010-0 48 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224.366.6939 F: 224.366.6949 www.auditedmedia.com
2 QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES & QUALIFIED NONPAID REMOVALS & ADDITIONS 2014 Issue Print Only Digital Only Print & Digital (Unduplicated) Removed Added July 28 63,344 12,147 1,702 5,435 19,284 44,060 249 5 Aug. 11 62,837 12,197 1,503 5,096 18,796 44,041 22 3 Sept. 1 62,506 12,563 1,492 4,676 18,731 43,775 269 3 15 62,611 12,859 1,371 4,675 18,905 43,706 69 29 62,622 13,053 1,347 4,688 19,088 43,534 173 1 Oct. 13 62,059 13,178 1,306 4,246 18,730 43,329 207 2 27 61,975 13,253 1,323 4,217 18,793 43,182 152 5 Nov. 17 61,860 13,603 1,193 3,909 18,705 43,155 27 Dec. 8 61,988 14,026 1,227 3,703 18,956 43,032 133 10 29 62,003 15,148 1,098 2,909 19,155 42,848 186 2 1,487 31 3A THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE DECEMBER 29, 2014 ISSUE IN WHICH: QUALIFIED PAID CIRCULATION WAS 1.3% GREATER THAN THE PERIOD AVERAGE QUALIFIED NONPAID CIRCULATION WAS 1.4% LESS THAN THE PERIOD AVERAGE BUSINESS/OCCUPATIONAL ANALYSIS Classification by Business & Industry % Print Only Digital Only Print & Digital (Unduplicated) Classification by Title & Occupation A B C D E F G 1. Manufacturers/Product Marketers, Service Companies, Telecommunication and Entertainment Companies... 24,209 39.0 2,199 128 482 2,809 21,400 4,725 2,605 1,824 778 13,313 256 708 2. Retail/Food Services Establishments/ Travel/ Transportation Services... 3,000 4.8 1,078 17 170 1,265 1,735 398 421 43 190 1,389 47 514 3. Media, including online, interactive and gaming... 3,985 6.4 1,660 97 321 2,078 1,907 774 786 321 502 874 185 542 4. Financial/Insurance/Real Estate/ Legal... 4,154 6.7 720 26 134 880 3,274 716 746 29 152 2,165 47 298 5. Government/Trade Associations and Religious Organizations... 511 0.8 229 7 44 280 231 80 81 10 47 149 22 123 Sub- Advertisers and Marketers (Classifications 1 through 5)... 35,859 57.7 5,886 275 1,151 7,312 28,547 6,693 4,639 2,227 1,669 17,890 557 2,185 6. Advertising Agencies/Advertising and Marketing Support... 21,141 34.1 5,572 487 1,195 7,255 13,886 10,515 2,888 418 2,157 2,379 1,456 1,328 Sub- Agencies and Support Services (6)... 21,141 34.1 5,572 487 1,195 7,255 13,886 10,515 2,888 418 2,157 2,379 1,456 1,328 7. Universities/Colleges/Schools... 1,595 2.6 1,074 48 313 1,435 160 8. Others Allied to the Field, including Libraries... 307 0.5 279 21 4 303 4 Other Circulation Subscriptions... 2,948 4.8 2184 267 246 2,697 251 Single Copy Sales... 153 0.3 153 153 Circulation... 62,003 100.0 15,148 1,098 2,909 19,155 42,848 Key to Title and Occupation: A. Heads of Business - Chairmen, Presidents, Partners and Owners, CMO B. Vice Presidents/General Managers C. Sales Managers D. Media Department Personnel-Media Director/Manager, Media Buyer, Media Planner, Media Supervisor, Media Analyst, Media Research Director/Manager/Supervisor/Planner, Account Executive or other Media titles E. Directors and Managers of Marketing/Advertising, including Brand Manager, Product Manager, Promotions Manager, and Directors and Managers of Public Relations, New Media and Publicity F. Creative/Production G. Miscellaneous Executives, Other Home Office Employees, Untitled, and Subscriptions in Company name Page 2 of 7 06-0010-0
3A 1 SUPPLEMENTAL BUSINESS/OCCUPATIONAL ANALYSIS Classification by Title & Occupation Classification by Business & Industry: A B C D E F G 1. Manufacturers/Product Marketers, Service Companies, Telecommunication and Entertainment Companies... 4,725 2,605 1,824 778 13,313 256 708 2. Retail/Food Services Establishments/ Travel/Transportation Services... 398 421 43 190 1,389 47 514 3. Media, including online, interactive and gaming... 774 786 321 502 874 185 542 4. Financial/Insurance/Real Estate/Legal... 716 746 29 152 2,165 47 298 5. Government/Trade Associations and Religious Organizations... 80 81 10 47 149 22 122 Sub- Advertisers and Marketers (Classifications 1 through 5)... 6,693 4,639 2,227 1,669 17,890 557 2,185 6. Advertising Agencies/Advertising and Marketing Support... 10,515 2,888 418 2,157 2,379 1,456 1,328 Advertisers, Marketers Agencies and Support Services (6)... 10,515 2,888 418 2,157 2,379 1,456 1,328 Key to Title and Occupation: A. Heads of Business - Chairmen, Presidents, Partners and Owners, CMO B. Vice Presidents/General Managers C. Sales Managers D. Media Department Personnel-Media Director/Manager, Media Buyer, Media Planner, Media Supervisor, Media Analyst, Media Research Director/Manager/Supervisor/Planner, Account Executive or other Media titles E. Directors and Managers of Marketing/Advertising, including Brand Manager, Product Manager, Promotions Manager, and Directors and Managers of Public Relations, New Media and Publicity F. Creative/Production G. Miscellaneous Executives, Other Home Office Employees, Untitled, and Subscriptions in Company name Page 3 of 7 06-0010-0
3B AGE OF SOURCE DATA ANALYSIS Within Source 1 Year 2 Years 3 Years % Circulation: Direct request from recipient: 1,242 13,588 7,578 22,408 52.3 Written... 1,242 13,588 7,578 22,408 52.3 Telecommunication... Internet and E-mail... Direct request from recipient s company: 2,104 2,104 4.9 Written... 2,104 2,104 4.9 Telecommunication... Internet and E-mail... Communication other than request: Written... Telecommunication... Internet and E-mail... Association... Business Directories... Lists... Acquired Circulation... Other Sources, See Par. 11(h)... 18,336 18,336 42.8 Circulation... 19,578 15,692 7,578 42,848 100.0 Percent... 45.7 36.6 17.7 100.0 Subscription Circulation... 19,002 Acquired Circulation... Single Copy Sales... 153 Circulation... 62,003 3C MAILING ADDRESS ANALYSIS % Print Only Digital Only Print & Digital (Unduplicated) Individual by name and title and/or occupation 54,809 88.6 9,994 614 2,292 12,900 41,909 Individual by name only................. 5,656 9.2 3,648 481 596 4,725 931 Title or occupation only.................. 146 0.2 137 1 2 140 6 Company name only.................... 924 1.5 919 2 1 922 2 Multi-Copy Same Addressee............. 315 0.5 297 18 315 Subscription & Circulation................. 61,850 100.0 14,995 1,098 2,909 19,002 42,848 Single Copy Sales..................... 153 Circulation.............. 62,003 Page 4 of 7 06-0010-0
4 GEOGRAPHIC ANALYSIS State Print Only Digital Only Print & Digital (Unduplicated) Circulation Alabama 91 1 8 100 335 435 Arizona 112 7 28 147 584 731 Arkansas 38 1 6 45 214 259 California 2,059 141 434 2,634 6,188 8,822 Colorado 199 11 42 252 797 1,049 Connecticut 315 9 48 372 861 1,233 Delaware 14 6 20 101 121 District of Columbia 158 3 31 192 176 368 Florida 477 21 137 635 2,141 2,776 Georgia 318 17 71 406 1,215 1,621 Idaho 21 32 53 143 196 Illinois 1,165 97 200 1,462 2,647 4,109 Indiana 129 2 30 161 658 819 Iowa 72 2 15 89 387 476 Kansas 59 7 66 344 410 Kentucky 73 1 19 93 312 405 Louisiana 39 8 47 208 255 Maine 19 1 4 24 149 173 Maryland 164 6 39 209 635 844 Massachusetts 433 24 96 553 1,727 2,280 Michigan 424 8 65 497 1,329 1,826 Minnesota 248 6 50 304 1,174 1,478 Mississippi 13 2 15 111 126 Missouri 211 5 37 253 725 978 Montana 22 22 76 98 Nebraska 55 2 11 68 241 309 Nevada 45 3 8 56 212 268 New Hampshire 32 1 5 38 284 322 New Jersey 504 19 90 613 1,919 2,532 New Mexico 19 2 21 114 135 New York 3,707 207 611 4,525 4,367 8,892 North Carolina 197 9 38 244 1,135 1,379 North Dakota 11 2 2 15 82 97 Ohio 425 7 73 505 1,632 2,137 Oklahoma 43 3 7 53 252 305 Oregon 140 7 26 173 594 767 Pennsylvania 417 11 79 507 1,976 2,483 Rhode Island 28 2 6 36 191 227 South Carolina 68 2 13 83 343 426 South Dakota 15 5 20 98 118 Tennessee 170 6 35 211 571 782 Texas 562 17 100 679 2,152 2,831 Utah 65 3 18 86 371 457 Vermont 18 4 22 110 132 Virginia 272 6 68 346 882 1,228 Washington 218 7 48 273 770 1,043 West Virginia 11 2 13 82 95 Wisconsin 202 9 43 254 958 1,212 Wyoming 5 5 17 22 TOTAL 48 CONTERMINOUS STATES 14,102 686 2,709 17,497 42,590 60,087 Alaska 6 2 8 34 42 Hawaii 11 3 2 16 96 112 TOTAL ALASKA & HAWAII 17 3 4 24 130 154 Single Copy Sales 153 153 153 U.S. Unclassified TOTAL UNITED STATES 14,272 689 2,713 17,674 42,720 60,394 Poss. & Other Areas 31 5 9 45 34 79 U.S. & POSS., etc. 14,303 694 2,722 17,719 42,754 60,473 Canada 303 57 49 409 55 464 International 542 347 138 1,027 39 1,066 Military or Civilian Personnel Overseas Other International TOTAL INTERNATIONAL 845 404 187 1,436 94 1,530 E-Mail Address Only Other Unclassified GRAND TOTAL 15,148 1,098 2,909 19,155 42,848 62,003 Page 5 of 7 06-0010-0
ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS Sold During 6 Month Period Ended December 31, 2014 5 6 PRICE DATA Basic Prices: Subscriptions: U.S., 1 yr. $109.00; 2 yrs. $174.00. Canada and Mexico, 1 yr. $239.00; 2 yrs. $382.00. Other International, 1 yr. $429.00; 2 yrs. $686.00. Single Copy: $4.99 TERM DATA 7 SALES CHANNELS 8 PREMIUM USAGE ADDITIONAL CIRCULATION INFORMATION 9 POST EXPIRATION COPIES INCLUDED RENEWAL ANALYSIS OF IN PAID CIRCULATION PAID CIRCULATION 10 Page 6 of 7 06-0010-0
11 EXPLANATORY Audit Cycle: June Ending. (a) Print Only Individual subscriptions, averaging 12,193 copies per issue, represent copies served to individuals receiving the print version only of ADVERTISING AGE. (b) Digital Only Individual subscriptions, averaging 1,355 copies per issue, represent copies served to individuals receiving the digital version only. The digital version of ADVERTISING AGE is made available to subscribers through a password secure website wherein an e-mail notice is sent to recipients notifying them of the availability of each issue. (c) Print and Digital (Unduplicated) Individual subscriptions, averaging 4,355 copies per issue, represent copies served to individuals receiving both a print and digital version of ADVERTISING AGE. The digital version of ADVERTISING AGE is made available to subscribers through a password secure website wherein an e-mail notice is sent to recipients notifying them of the availability of each issue. (d) Sponsored Individually Addressed subscriptions, averaging 515 copies per issue, represent copies sold in quantities of 5 to 58 to business concerns at 1 yr. $89.00. Copies were mailed to the purchaser for redistribution. (e) Multi-Copy Same Addressee subscriptions, averaging 307 copies per issue, represent copies served in quantities of 2 to 74 to individuals and media departments at basic prices. Copies were mailed to the purchaser for redistribution. (f) Single Copy Sales, averaging 189 copies per issue, represent copies sold through retail outlets at $4.99 to $24.99 per copy. (g) Miscellaneous includes checking and promotion copies, averaging 1,006 copies per issue, served to advertisers and agencies. (h) Other Sources represent copies served to subscribers obtained from recognized lists. (i) It is the policy of the publisher to expire all subscriptions on a monthly basis, therefore, some subscribers may receive from one to four more issues than entitled to, but no offer of this kind is made to subscribers. Definition of Recipient Qualification: recipients are: 1.) Advertising agencies: chairmen, vice-chairmen, boards of directors, senior managers, executive managers, operations managers, managing directors, chief marketing officers, vice presidents, procurement officers, account managers, account supervisors and executives in client contact and their assistants, media directors, media supervisors and their assistants, media planners, media analysts, media buyers and their assistants, media research personnel, creative directors, art directors, creative supervisors, copy chiefs, artists, copywriters, production managers, production supervisors and their assistants, research directors, research managers and their assistants, and other titled and nontitled agency personnel. 2.) National and Regional Advertisers: chairmen and vice-chairmen, boards of directors, senior management, executive management, operations management, partners, owners, vice-presidents, secretaries, treasurers, advertising directors and managers, marketing directors and managers, product or brand managers and their assistants, directors of publicity and public relations, sales promotion managers, sales managers - national and regional, marketing research managers and their assistants and other titled and nontitled personnel for advertisers such as product manufacturers, service industries, wholesalers, distributors, jobbers, public utilities, transportation companies, banks and financial institutions, trade associations, nonprofit organizations, importers, exporters, and retail establishments such as chain stores, mail order houses, real estate brokers, hospitals, hotels, restaurants and others. 3.) Advertising Services: Marketing consultants, management consultants, graphic artists, free-lance artists, public relations, media buying services, type directors, copywriters, photographers, direct mailers, film and video production managers, researchers and research consultants, business analysts, and all others allied to the field of advertising, marketing, sales and sales promotion. 4.) Media: personnel and representatives of newspapers, consumer and business magazines, radio, television, and outdoor advertising, publishers, circulation managers, advertising directors and managers, sales managers and staff, sales promotion directors and managers and their assistants, research directors and their assistants and all other titled and nontitled personnel of media companies. 5.) Public libraries, government agents and representatives of associations with an official interest in advertising and marketing news, and librarians, students, professors and others with an academic or professional interest in advertising and marketing, and all others allied to the field. We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with s Bylaws and Rules. Parent Company: Crain Communications, Inc. CHRIS CUNNIFFE ALLISON P. ARDEN Advertising Age Audience Development Signed: February 6, 2015 VP/Publisher Frequency: 25x year Format: Tabloid Established: 1930 AAM Member Since: 1933 Member No. 06-0010-0 SRDS: 1 Published by: Crain Communications, Inc. 685 Third Ave. New York, NY 10017 T: (212) 210-0100 F: (212) 210-0111 www.adage.com Publisher: Allison P. Arden Page 7 of 7 06-0010-0 Copyright 2015 All rights reserved.
Analyzed Issue Date 12/29/14 06-0010-0 Analyzed Issue Text (for double month issue date) Single Copy Price 4.99 Association Subscription Price U.S. Subscription Price 109.00 Canadian Subscription Price 239.00 International Subscription Price 429.00