Digital Engagement Strategies
You obtain trustful insights and interact only with Senior Consultants We bring more value because you interact only with senior account managers & senior consultants. You get deeper and more actionable insights Our team of consultants consist of researchers, marketing, digital and sales experts. We work together to better understand the information and provide you with best insights from different perspectives. You stay ahead of competition We use the most efficient and modern research techniques. We focus on the latest trends and understand the way modern consumer thinks and acts. Quality in everything We are ESOMAR members and we respect high quality standards for marketing research.
Digital Engagement Strategies - Intro Digital is changing fast: Facebook has changed the rules Bloggers are more and more used in campaigns Vlogging appeared as a new phenomenon YouTube is growing Online advertising is more and more creative Viral marketing may promote your brand more than ever The consumer is more connected and empowered We connect you to the present! How the new digital & online changes impact your brand? What digital segments exists and how to approach them? What channels are best for you now? How can you increase your Return On Investment on digital channels? How to differentiate when communicating to digital consumers?
How The Project Works: Step 1: Research Online quantitative research in order to show the importance of each modern marketing technique for your industry Sample: online panel, 1200 respondents, urban representative Step 2 (optional): Ideas Incubator Online Community. We recruit a mix of digital users: Creative (Idea Generators), Critics (Challengers) & Participative (Validators). They are included in an online community. With their help, you can: Generate creative ideas for your campaigns Test your marketing and communication ideas Gain even more insights about the modern consumer & how it can help your brand
Step 1: Quantitative Project Details Study Periodicity: yearly Sample size: 1200 respondents Deliverables: Actionable report with Management Summary Recommendations Timings: Pre-enrolement: April 30, 2015, Report availability: June 30, 2015 The standard report is personalized by using specific targets, analyzed together with the representative sample Youngsters High Income Earners Consumers of your brand/ competition s Early Adopters Business persons + More than 300 variable
Step 2: Ideas Incubator (optional) - Details Methodology: Online Community Number of participants: 20 participants Deliverables: Management Summary Report with focus on actionable recommendations Timing: 17 working days The recruitment is very important for this part of the project. We will carefully recruit a relevant mix of consumers in order to: Generate ideas/ improve ideas (creative persons) Challenge the ideas (critical persons) Validate the ideas (rational and communicative persons) Purposes Find more applicability for your brand regarding the insights from the study Generate new ideas Test your future communication and product ideas
Themes We Focus On Engage Through: Channels & Behaviours Bloggers & Vloggers Social Media Viral marketing campaign ingredients Activities performed online Online TV, online radio, online press Most accessed online websites Online Ads Engage Through: Attitudes & Tone Of Voice Learning from actual online brands communication: reasons of satisfaction, things to improve Expectations from brands that communicate through particular channels Online perception of your industry: emotions to transmit, tone of voice, content
Detailed Content Of The Quantitative Study (1) Bloggers & Vloggers Social Media Online behavior: What bloggers to include in your campaign? What image each blogger transfers to your brand? Awareness (aided) Read bloggers / watched vloggers Reasons of reading each blogger / vlogger Bloggers and vloggers perception Brand association with each blogger / vlogger Type of read blogs/vlogs (niche, generalists etc.) Profile of blog and vlog audience What channels to use? What services to provide through social media? What content to provide? Awareness of the networks & Used networks Profile of users of each network Reasons for using each network Reasons for accessing brand content on each network, new ways of interacting with brand content on social media Brands associated with each network Brands presence on social media: perception Attitudes towards brand endorsers on social media With what rising behaviors to associate to be in front of competition? Where to be present in the digital landscape? Online activities Most often accessed websites Reasons for using internet Usage of Online TV Online radio Online press
Detailed Content Of The Quantitative Study (2) Engaging Through Online Ads What ADs perform best? How the ADs help be beyond clicks? What to include in your Ads? Brands visible through online ads Last type of online ad they remember Reasons of memorability Emotions triggered by the ad Triggered actions and how they interacted with the ad (click, search, access website, share etc.) Preferred type of ads (evaluation of different ad formats): Viral Marketing How to generate viral content? What content people share (executional and emotional point of view) Why do they share content How do they share content What sources they use to get shareable content Online Attitude &Tone Of Voice What tone of voice, content & emotions to transmit to digital consumers? Reasons of satisfaction for online communication, best examples Reasons of dissatisfaction for online communication, things to improve Expectations from brands that communicate through particular channels With what content each industry should associate online Tone of voice should be used online by each industry Emotions to be transmitted online by each industry
Timing & Investment Timing Pre-enrolement May 31, 2015 Quantitative Research Report July 30, 2015 Idea Incubator TBD with each client Prices Price Pre-enrolled client Research Report (all consumers + one target personalization) 3500 EUR 2900 EUR Ideas Online Incubator (optional) 3000 EUR 2300 EUR + Pre-enrolled client have the possibility to calibrate the questionnaire together with us *The price is without VAT, 50% is paid in advance, 50% after report delivery
Thank You for your time! For more information please contact us: Dr. Traian Nastase, +40723.29.29.38, traian.nastase@isensesolutions.ro Dr. Andrei Canda, +40720.05.42.31, andrei.canda@isensesolutions.ro