Professional Marketing Qualifications Reading List 2016/2017 Smart and flexible qualifications from CIM Certificate in Professional Marketing
Recommended support materials Mandatory Module Marketing Recommended reading Module guide Further reading Jobber, D. and Ellis-Chadwick, F. (2016) Principles and practice of marketing. 8th edition. Maidenhead, McGraw-Hill. 52.99 CIM Professional Marketing Qualifications CIM (2014) CIM Certificate in professional marketing: official module guide - Marketing. * Cookham, CIM. 10.00; ebook 18.00 (inc. VAT) * * This is available as an e-book free of charge to members studying this module. Baines, P. and Fill, C. (2014) Marketing. 3rd edition. Oxford, OUP. 47.99 Brassington, F. and Pettitt, S. (2012) Essentials of marketing. 3rd edition. Harlow, Pearson. 47.99 Dibb, S., Simkin, L. Pride, W. and Ferrell, O.C. (2012) Marketing concepts and strategies. 6th edition. Boston, Cengage. 54.99 Kotler, P., Armstrong, G., Harris L. and Piercy, N. (2013) Principles of marketing. 6th European edition. Harlow, Pearson. 49.99 Kotler, P. and Armstrong, G. (2015) Principles of marketing. 16th Global edition. Harlow, Pearson. 57.99 Blythe, J. (2013) Principles and practice of marketing. 3rd edition. Sage. 46.99
Certificate in Professional Marketing Mandatory Module Integrated Communications Recommended reading Fill, C. (2013) Marketing communications: brands, experiences and participation. 6th edition. Harlow, Pearson. 49.99 Module guide CIM (2014) CIM Certificate in Professional Marketing: official module guide - Integrated Communications. Cookham, CIM. 10.00; ebook 18.00 (inc. VAT) * * This is available as an e-book free of charge to members studying this module. Further reading De Pelsmacker, P., Geuens, M. and Van Den Bergh, J. (2013) Marketing communications: a European perspective. 5th edition. Harlow, Pearson. 49.99 Egan, J. (2011) Relationship marketing: exploring relational strategies in marketing. 4th edition. Harlow, FT/Prentice Hall. 55.99 Smith, P.R. and Zook, Z. (2011) Marketing communications: integrating offline and online with social media. 5th edition. London, Kogan Page. 39.99
Recommended support materials Elective Module Digital Marketing Recommended reading Meerman Scott, D. (2015) The new rules of marketing and PR. 5th edition. Chichester, John Wiley & Sons. 16.99 Further reading Berry, M., Sinisula, H. et al (2014) The best of global marketing: The storybook. Best Marketing International. 16.99 Chaffey, D. and Smith, P.R. (2012) Emarketing excellence: planning and optimizing your digital marketing. 4th edition. Abingdon, Routledge. 32.99 Ryan D. (2014) The best digital marketing campaigns in the world II. 2nd edition. London, Kogan Page. 19.99 Kaufman, I. and Horton, C. (2014) Digital marketing: integrating strategy and tactics with values. Abingdon, Routledge. 23.99 Smith, P.R. (2014) SOSTAC guide to your perfect digital marketing plan. 2nd edition. P.R.Smith. 5.99 Kindle version. Ryan, D. and Jones, C. (2014) Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd edition. London, Kogan Page. 19.99 CIM Professional Marketing Qualifications
Certificate in Professional Marketing Buy the Study Packs SAVE 20% Certificate in Professional Marketing (Digital Marketing) (Core texts for the following units: Marketing + Integrated Communications + Digital Marketing) Principles and practice of marketing Marketing Communications The New Rules of Marketing and PR RRP 119.97 Study Pack price 95.95
Recommended support materials Elective Module Customer Experience Recommended reading Soudagar, R., Iyer, V. and Hildebrand, V. (2011). The customer experience edge.us, McGraw-Hill. 25.99 Supplementary reading Carvill, M and Taylor, D. (2015) The business of being social: a practical guide to harnessing the power of Facebook, Twitter, LinkedIn, Youtube and other social media networks for all businesses. London, Crimson. 15.99 Egan, J. (2011)Relationship marketing: exploring relational strategies in marketing. 4th edition. Harlow, FT/Prentice Hall. 55.99 Seligman, J. (2012) Customer experience in modern marketing. Lulu.com. 15.99 Goodman, J.A. (2014) Customer experience 3.0: High-profit strategies in the age of techno service. US, Amacon. 18.99 Shaw, C., Dibeehi, Q. and Walden, S. (2010) Customer experience: future trends and insights. Basingstoke, Palgrave MacMillan. 32.50 Watkinson, M. (2012) The ten principles behind great customer experience. Harlow, FT Publishing. 20.00 CIM Professional Marketing Qualifications
Certificate in Professional Marketing Buy the Study Packs SAVE 20% Certificate in Professional Marketing (Customer Experience) (Core texts for the following units: Marketing + Integrated Communications + Customer Experience) Principles and practice of marketing Marketing Communications The Customer Experience Edge RRP 128.97 Study Pack price 103.15
Recommended support materials 20% Savings on Study Packs Mandatory Module Mandatory Module Marketing Assessment by exam Integrated Communications Assessment by assignment Elective Module Digital Marketing Assessment by portfolio Certificate in Professional Marketing (Digital Marketing) (Core texts for the following units: Marketing + Integrated Communications + Digital Marketing) Principles and practice of marketing Marketing Communications The New Rules of Marketing and PR RRP 119.97 Study Pack price 95.95 CIM Professional Marketing Qualifications
Certificate in Professional Marketing Mandatory Module Mandatory Module Marketing Assessment by exam Integrated Communications Assessment by assignment Elective Module Customer Experience Assessment by assignment Certificate in Professional Marketing (Customer Experience) (Core texts for the following units: Marketing + Integrated Communications + Customer Experience) Principles and practice of marketing Marketing Communications The Customer Experience Edge RRP 128.97 Study Pack price 103.15
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