Professional Marketing Qualifications Reading List 2016/17

Transcription

1 Professional Marketing Qualifications Reading List 2016/17 Smart and flexible qualifications from CIM Foundation Certificate in Marketing

2 ISBN CIM All rights reserved. Permission to reproduce or extract material from this publication must be sought from CIM. Recommended support materials Mandatory Module Marketing Principles MARKETING PRINCIPLES As a marketer, it is important to understand a number of key concepts and be able to apply them to your business environment. This module will give you an understanding of the key concepts and terminology used in marketing. You will gain knowledge and understanding of the role and function of marketing within organisations and explores the factors that can influence consumer behaviour. You will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The module outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context. ABOUT CIM CIM (The Chartered Institute of Marketing) is the leading international professional body for the marketing industry. For more than 100 years, we ve been supporting, representing and developing marketers, teams, leaders and the marketing profession as a whole. We build and support communities of marketers around the world. We train teams from all industries, in companies of all sizes, across four continents. We qualify and accredit thousands of marketers every year. And we research best practice and develop new thinking across all disciplines of marketing to ensure marketers and their businesses keep pace with our changing world. As the only organisation to award Chartered Marketer status, CIM is the leading place to develop your career, your team and your organisation. Discover more at or get in MARKETING PRINCIPLES CIM FOUNDATION CERTIFICATE IN MARKETING: OFFICIAL MODULE GUIDE MARKETING PRINCIPLES CIM FOUNDATION CERTIFICATE IN MARKETING: OFFICIAL MODULE GUIDE Recommended reading Blythe, J. (2016) Essentials of marketing. 6th edition. Harlow, Prentice Hall Module guide CIM (2015) CIM Foundation Certificate in professional marketing: official module guide - Marketing Principles.* Cookham, CIM eBook (inc. VAT) * * This is available as an e-book free of charge to members studying this module. CIM Professional Marketing Qualifications

3 Foundation Certificate in Marketing 20% Savings on Study Packs Mandatory Module Mandatory Module Marketing Principles Assessment by exam Marketing Principles Assessment by exam Elective Module Elective Module Customer Communications Assessment by assignment Digital Essentials Assessment by assignment Foundation Certificate in Marketing (Customer Communications) Essentials of marketing Marketing Communications Foundation Certificate in Marketing (Digital Essentials) Essentials of marketing Digital Marketing RRP Study Pack price RRP Study Pack price 80.75

4 ISBN CIM All rights reserved. Permission to reproduce or extract material from this publication must be sought from CIM. Recommended support materials Elective Module Customer Communications CUSTOMER COMMUNICATIONS Through this module, you will build your understanding of the importance of customer relationships and discover the way in which marketing communications can be used as a tool of engagement. This module provides an understanding how marketing communications can be used in practice to engage with customers. It enables appreciation of the customer and considers the importance of understanding the nature of customer relationships, and how those relationships are managed and monitored. You will gain knowledge and understanding of the purpose and process of marketing communications and the range of tools available. You will also explore how to develop a successful marketing communications campaign and learn how the campaign can be put into practice. ABOUT CIM CIM (The Chartered Institute of Marketing) is the leading international professional body for the marketing industry. For more than 100 years, we ve been supporting, representing and developing marketers, teams, leaders and the marketing profession as a whole. We build and support communities of marketers around the world. We train teams from all industries, in companies of all sizes, across four continents. We qualify and accredit thousands of marketers every year. And we research best practice and develop new thinking across all disciplines of marketing to ensure marketers and their businesses keep pace with our changing world. As the only organisation to award Chartered Marketer status, CIM is the leading place to develop your career, your team and your organisation. Discover more at or get in CUSTOMER COMMUNICATIONS CIM FOUNDATION CERTIFICATE IN MARKETING: OFFICIAL MODULE GUIDE CUSTOMER COMMUNICATIONS CIM FOUNDATION CERTIFICATE IN MARKETING: OFFICIAL MODULE GUIDE Recommended reading Egan, J. (2015) Marketing communications. 2nd Edition. London, Sage Module guide CIM (2015) CIM Foundation Certificate in professional marketing: official module guide Customer Communications.* Cookham, CIM ; ebook (inc. VAT) * * This is available as an e-book free of charge to members studying this module. Further reading Smith, P.R. and Zook, Z. (2011) Marketing communications: integrating offline and online with social media. 5th Edition. London, Kogan Page Blythe, J. (2012) Essentials of marketing. 5th Edition. Harlow, Prentice Hall Fill, C. (2013) Marketing communications: brands, experiences and participation. 6th Edition. Harlow, Pearson CIM Professional Marketing Qualifications

5 Foundation Certificate in Marketing Buy the Study Pack SAVE 20% Foundation Certificate in Marketing (Customer Communications) Essentials of marketing Marketing Communications RRP Study Pack price 68.75

6 Recommended support materials Elective Module Digital Essentials Recommended reading Chaffey, D. and Ellis-Chadwick, F. (2016) Digital marketing: strategy, implementation and practice. 6th edition. Harlow, Pearson Further reading Meerman Scott, D. (2015) The new rules of marketing & PR. 5th edition. New Jersey, Wiley Ryan, D. and Jones, C. (2014) Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd edition. London, Kogan Page Smith, N. (2016) Digital marketing in a week: brilliant online marketing in seven simple steps. 2nd edition, London, Hodder & Stoughton Smith, N. (2016) Social media marketing in a week. London, Hodder & Stoughton Smith, N. (2016) SEO and search marketing in a week. 2nd edition. London, Hodder & Stoughton Stokes, R. (2013) emarketing: the essential guide to marketing in a digital world. 5th edition, Quirk Education Pty Ltd (You will need to register with the website emarketingtextbook/) Charlesworth, A. (2014). Digital marketing: a practical approach. 2nd edition. London, Routledge CIM Professional Marketing Qualifications

7 Foundation Certificate in Marketing Buy the Study Pack SAVE 20% Foundation Certificate in Marketing (Digital Essentials) Essentials of marketing Digital Marketing RRP Study Pack price 80.75

8 CIM Direct order form How to order W cim.co.uk/shop T +44 (0) F +44 (0) E cimdirect@cim.co.uk By post: CIM Direct, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK Office hours: 9am-5pm, Monday-Friday Name: Date of order: Daytime delivery address: Student membership No: Telephone No. (Daytime): address: Please send me the following book(s): Quantity Value [ ] Sub-total: *Postage and packing: Payment By cheque. Please make cheques payable to The Chartered Institute of Marketing. Total: Please indicate type of card. (*We are not able to accept payment by Diners.) Visa Mastercard Delta Maestro/Switch American Express Visa, Electron or Solo Credit/debit card No: Valid from M M Y Y Expires M M Y Y Issue number (for Maestro/Switch/Delta/Connect) CVV Security code Signature: Date: *Postage and packaging fees. UK First Class: 3.00 for the first book and 1.50 for each subsequent book. International Airmail: EU Countries 12 for the first book and 5 for each subsequent book. Non EU Countries 20 for the first book and 15 for each subsequent book. Study Packs: for each Study Pack. Note: At the beginning of the academic year it may be easier to fax, or order over the Internet as our telephone lines are extremely busy during this period. We regret that we cannot invoice on orders under 100. Books are zero rated for VAT. Registered Office: The Chartered Institute of Marketing, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK

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10 CIM All rights reserved. Permission to reproduce or extract material from this publication must be sought from CIM. Moor Hall Cookham Maidenhead Berkshire, SL6 9QH United Kingdom T +44 (0) F +44 (0) E qualifications@cim.co.uk W facebook.com/thecim The Chartered Institute of Marketing (CIM)