LGBT Social Media & Web 2.0 Marketing
Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in ter per son al [ ìnt?r púrss?n'l ] 1.of relationships between people: concerning or involving relationships between people
Blogs Social Media & Web 2.0 A person s Touch Points Where is your Audience? Photos Your Website Other Websites Videos Other Networks Search
Interpersonal Marketing Merging PR, Advertising & Social Media
Interpersonal Marketing Merging PR, Advertising & Social Media
Interpersonal Marketing Merging PR, Advertising & Social Media
Interpersonal Marketing Merging PR, Advertising & Social Media
Evolution of Online Activity
Content: Blog with Photos, or.
Content: or your website content
Content: Posted as Link on Facebook Tip Goal is to get folks to Comment, Like or Share
Content: Photos on Flickr or Picasa
Facebook.com Photos Connected with Business + Tagging
Instagram Photos Connected with Business + Hashtags
Content: Video on YouTube
Content: Video on Facebook
Facebook.com The Social Media Amplifying Effect Friends of Friends Goal is to get folks to Comment, Like or Share
Social Media and the Amplifying Effect Reach Friends of Friends
Facebook.com Photos Shared, Liked and with Comments
Facebook.com Photos Shared, Liked and with Comments
Facebook.com Unique Idea for promotion on social media
GayTravelocity.com Tag Yourself! We took their photos and handed them a business cardsized promotional piece, pointing them to the Facebook fan page to tag themselves in the photo
How Do I Reach Them? Facebook is inherently more manual, yet worth it as its reach is so powerful
Strategy Point #1: It s Facebook and then everything else
Social Media numbers in 2013
Social Media numbers in 2013
Social Media numbers in 2013
Social Media numbers in 2013
Social Media numbers in 2013
Advanced Facebook Strategies: Postings by Others
Advanced Facebook Strategies: Postings by Others Tip link using @
Facebook.com Posting using @ symbol featured on TimeLine
@ Symbol on Twitter, Facebook and Google+
Tagging fan pages and events in photos
Tagging brands in photos
Post Once Spread the Word
Post Once Spread the Word
Share on Facebook Pages with strong following and good match
Sponsor a post to increase it s reach
Advanced Facebook Strategies: Return on Engagement
Advanced Facebook Strategies: Quality vs Quantity
How Do I Reach Them? Automate this process as much as possible
Twitter The power of the ReTweet is similar to the Facebook Like/Share/Comment feature Twitter affects Google Search and Facebook affects Bing Search both part of your Search Engine Optimization (SEO) strategy
Twitter s Strength and Reach
Twitter s Strength and Reach
Integrate blogs, photos and video with Twitter TwitterFeed.com and HootSuite.com do this quite well
Integrate blog with Twitter
www.facebook.com/twitter - integrate Facebook posts to Twitter
HootSuite.com manages multiple Twitter accounts
HootSuite.com manages search term monitoring
Google Search Personal Results
Google Search Integrates with Twitter and Google Plus
Bing s Integration with Facebook
The Business Goal Very Similar to Traditional Marketing Flow Chart
How Do I Reach Them? The Power of Social Media Influencers
Klout.com 1 st real site able to quantify social media influencers
Klout.com 1 st real site able to quantify social media influencers
Klout.com 1 st real site able to quantify social media influencers
Klout.com Quickly identify thought leaders and influencers across a wide range of categories and topics
Klout.com maps out your friends and their Klout
LinkedIn.com Endorsements feature
Powerful new tools on LinkedIn
Power of Influencers: Engaging and Interacting with Conversations
Measuring the Power of Twitter and Individual Reach
Power of Twitter and Individual Reach
How Do I Reach Them? Smartphones and Mobile Devices
Smartphone usage in social media
Smartphone usage in social media
Photo Uploads to Social Media
Mobile version of website
Mobile version of website
LinkedIn Very strong in the business-to-business community
LinkedIn Strength
LinkedIn Groups
LinkedIn Groups
LinkedIn Groups
LinkedIn Groups
Manually promote blog with LinkedIn Group
How Do I Reach Them? Measuring the Results
Facebook Insights built into wall now
Facebook Insights and Reporting
Facebook Insights and Reporting
Facebook Insights and Reporting
Facebook Insights and Reporting
Facebook Insights and Reporting
Facebook Insights and Reporting
Measuring Reach and Impressions with TweetReach.com
Basic Monitoring with BottleNose.com
How Do I Reach Them? Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
How Do I Reach Them? Other Tips & Tricks
Facebook Questions/Poll
Glyder marketing from your smart phone
Tips: Welcome New Member Program Tip Can also link to profile using @
Tips: Welcome New Member Program
Tips: Welcome New Member Program
Tips: Announce Speakers To Your Upcoming Event
Integration with other websites Social News Feed, highlighting photo uploads, blog postings, shout outs, videos from YouTube and so much more.
Integration with other websites
Integration with other websites
Jupiter Hotel Photo Promotion
Jupiter Hotel Photo Promotion
Jupiter Hotel Photo Promotion
Jupiter Hotel Photo Promotion
Jupiter Hotel Photo Promotion
Gay Site Integrations: GayCities.com w/facebook Events
Gay Site Integrations: GayCities.com w/facebook Places & FourSquare
Gay Site Integrations: GayCities.com CMI Conference Check-Ins
Gay Site Integrations: GayCities.com Travel Gay Canada Check-Ins
How Do I Reach Them? Some Final Statistics
Social Media Stats
Questions? Matthew Skallerud www.pinkbananamedia.com Matt@PinkBananaMedia.com (323) 908-3653