INTRODUCTION Bukhash Brothers is a boutique agency that utilizes its extensive reach with celebrities and social media influencers locally and globally in order to build marketing campaigns and activations allowing organizations to target specific markets and audiences. Having worked with a number of local, regional, and international brands, Bukhash Brothers capitalizes on market knowledge and an extensive network of celebrities and influencers to achieve optimum results in a short space of time for its clients. The agency has worked with a number of reputable brands such as:
WHY INFLUENCER MARKETING WORKS Influencer marketing is the new King of Content! Branded content comes across as being biased, therefore, consumers go online to find reviews and recommendations from people who are not associated with the brand. 47% 35% 20% 70% 92% 92% of consumers trust recommendations from other people even someone they don t know over brand content. 70% of consumers reported online consumer reviews as the second most trusted source 47% of readers consult blogs for finding new trends and ideas. 35% of readers look to blogs for discovering new products. 20% of women active on social media are motivated to consider products promoted by bloggers they know. 3x to 10x increase in conversion Sharing your content through influencers in your industry increases conversion by at least a 3x-10x higher rate. $ $ $ $ $ $ $ $ $ $ $
Creative Concept Development SERVICES Celebrity/ Influencer Acquisition Risk Mitigation and Crisis Management General Consultancy Sponsorship Opportunities Digital Media Content Creation Celebrity/ Influencer Management National Segments Communication Platform
FRIENDS OF BUKHASH BROTHERS 150M+ FOLLOWERS COMBINED COMEDIANS FASHIONISTAS ARTISTS SPORTSMEN PRESENTERS
CASE STUDIES
#MyDubai Campaign 16,432,244 CUMMULATIVE POST INTERACTIONS BUKHASH BROTHERS teamed up with Dubai Tourism, Emirates and Jumeirah to bring a number of high-profile celebrity guests to Dubai to celebrate the New Year. Seeing in 2015 in style, the celebrities participated in a wide range of activities during their visit to Dubai, hashtagging #MyDubai as they documented their adventures with their millions of fans and followers. The celebrities and fashion & lifestyle influencers were provided with flights by Emirates and accommodation by Jumeirah, whilst BUKHASH BROTHERS coordinated trip itineraries, activities and outings in conjunction with Dubai Tourism. #EMIRATES TOTAL TAGS 1,695,972 85 TAGS FROM CELEBRITIES #MYDUBAI 65,934,944 AUDIENCE REACH 15 TAGS FROM CELEBRITIES #EMIRATES #MYDUBAI TOTAL TAGS 2,739,307
ATL ACTIVATION Bukhash Brothers provided celebrities and influencers for the Etisalat Challenge Campaign, where they invited mobile phone users to find better prices for domestic mobile packages than their own currently on offer. The celebrities and influencers provided were Gerard Butler, Ahmed Helmy, Atif Aslam, Hrithik Roshan, and footballer Ali Mabkhout as well as Etisalat brand ambassadors (whose contract was also negotiated by Bukhash Brothers) Taim Al Falasi, Diala Ali, Sherif Fayed, Mthayel Al Ali, Bin Baz and Saoud Al Kaabi. 4M YOUTUBE VIEWS 222K LIKES 6000 INSTARAM COMMENTS 200 POSTS 14K TWEETS 76 YOUTUBE COMMENT 705 YOUTUBE LIKES
154K TOTAL COMMENTS AND LIKES #NoMatterWhat Campaign Puma approached Bukhash Brothers looking for four young, sporty and healthy influencers in the GCC to star in their campaign #NoMatterWhat and #ThePactMe. 1.24M TOTAL AUDIENCE REACH The campaign evolved around training stronger, fiercer and harder and make a pact with yourself and Puma to achieve better results. The four participating influencers were filmed and photographed while exercising. The footage and images were used for the social media campaign that they all posted to their social media platforms. This activation got an excellent engagement rate of more than 12% while top brands average engagement rate is 4.21%. 785 HASHTAGED PHOTOS Thanks to the excellent results, Bukhash Brothers also provided three influencers to promote Puma s competition for a chance to meet Thierry Henry.
#VisitDubai Campaign 21 POSTS 2.71M FACEBOOK FOLLOWERS Mariano Di Vaio is an Italian influencer, blogger, model and actor from Italy. His website, where he features content about fashion, sports, travel for both men and women has millions of daily views and his Instagram profile has more than 4 million followers. Bukhash Brothers proposed Mariano Di Vaio to Dubai Tourism to promote Dubai as a family, fashion and hip tourist destination in one of their priority markets: Italy. 4.4M FOLLOWERS 118k TWITTER FOLLOWERS Mariano travelled to Dubai with his family and attended the Dubai International Film Festival, visited The Dubai Mall, the Dubai Creek, the desert and the concept store Cartel amongst other attractions. He provided a great social media coverage through his social media platforms featuring hotels, stores, shopping malls, tourist attractions and always highlighting Dubai s hospitality. 4,077 TWITTER INTERACTIONS 685,770 FACEBOOK INTERACTIONS 1,938,775 INTERACTIONS OVER His itinerary was filmed in a video that will be used for the #VisitDubai campaign. 13 TWEETS 21 FACEBOOK POSTS 2.5M INTERACTIONS
#MYDSF 55 INFLUENCER CAMPAIGN As one of the biggest campaigns that took place in the UAE, BUKHASH BROTHERS had succeeded in collaborating with 55 of the most influential diverse personalities within the Middle East/World to bring Dubai Shopping Festival s name out to the world. The campaign evolved around getting the world familiar with the festival and ultimately attracting people from all over the globe to shop in Dubai. The influencers and Celebrities proposed were carefully picked in order to reach a diverse target audience. Some of the names chosen include Lily guiliachi, Buthaina Al Rais, Fatma Al Momen, and Mohanad Al Hattab. This activation proved to be a success as the engagement rate reached 7.4% with around 6.7 Million people. OVER 6.7 MILLION REACH 258,154 LIKES 55 INFLUENCERS 7.4% INTERACTION RATE 89,817 COMMENTS 139 POSTS 14 FACEBOOK POSTS 29 TWEETS
#LEVELU #GOESWITHYOU Campaign 10 SNAPCHAT STORIES SAMSUNG teamed up with BUKHASH BROTHERS to promote Level U Bluetooth headphones. BB provided Samsung with several including Sherif Fayed, Saoud Al Kaabi, Tamara Al Gabbani, Al Jassmii, Khalid AlAbry, Taim Al Falasi, Musaab Al Naqbi. 16 INFLUENCERS The Influencers were carefully picked to portray the trendy aspects of the product whilst also showcasing functionality. 42 POSTS The campaign was extremely successful as the combined influencer engagement rate was over 13%. 13% TOTAL INTERACTION RATE 420,968 COMMENTS OVER 4 FB POSTS 15 TWEETS 475,788 LIKES 6.7 MILLION REACH
THE VICTORIOUS CAMPAIGN THE VICTORIOUS teamed up with BUKHASH BROTHERS to bring some of the biggest football legends from all around the world such as Thierry Henry, Ronaldinho, Ronaldo De Lima, Diego Maradona, Mohammed Barakat, Robert Pires, Del Piero, Michael Ballak, Luis Figo, and Edgar Davids as guest judges in The Victorious 2015 in addition to both show hosts, Sherif Fayed and Nathalie Mamo.
BRAND AMBASSADOR OMAR ABDULRAHMAN FOR NIKE & KONAMI Bukhash Brothers has successfully negotiated major brand ambassador deals in the UAE / MENA region with notable brands for mega influencers in the UAE. The scope of work included (but was not limited to): Influencer-generated branded content for social media posts Event appearances Features in brand campaigns (TVCs, print media, corporate photo-shoots, online media, etc.) Product endorsements
BRAND AMBASSADORS / INFLUENCERS FOR ETISALAT Bukhash Brothers has successfully negotiated major brand ambassador deals in the UAE / MENA region with notable brands for mega influencers in the UAE. One of our great deals was negotiating for Sherif Fayed, Saoud Al Kaabi, Bin Baz, Diala Ali, and Mthayel Al Ali with Etisalat. The scope of work included (but was not limited to): Influencer-generated branded content for social media posts Event appearances Features in brand campaigns (TVCs, print media, corporate photo-shoots, online media, etc.) Product endorsements
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