IMS 2014 Programs This brochure is printed with QR Barcodes. To use barcode scan, download a QR barcode reader for your smart phone at www.i-nigma.mobi IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR 2014
Auditor/Print Ad-Tracking ww.ims.ca/info/auditor The Auditor is North America's largest magazine ad-tracking service, with an advertiser activity database across 2,500+ magazines. IMS clients access our data each month through our one-of-a-kind, point-and-click, web-based software called ebasket. Reporting features that reveal instant selling opportunities with unprecedented ease. Tools to help efficiently manage your sales force. Access to information across 2,500 publications through Big Picture. Electronic images for all advertisements. Assign and adjust sales territories easily using Territory Wizard. Data fully customized to your specifications. A dedicated service team to help along the way. Web linking. Instantly review print and online advertising history within one reporting system ADSPYDER NOW AVAILABLE FOR CLIENTS - Search any PRINT and/or ONLINE advertising placed by 200,000+ advertisers in over 2,500 print titles and over 4,900 websites with just 3 clicks of a mouse. MOBILE - A simple, graphical interface that allows your salespeople to search an advertiser - in their cluster or across 2,500 print titles - and provides them with both PRINT and ONLINE activity for the advertiser. ealerts - Helping our clients find opportunity by pushing ealerts to them about the advertising activity of their advertisers and potential advertisers. The alerts will work with both ebasket and ebasket.mobile. When combined with data from other services provided by IMS, you have a complete picture of each advertiser's promotional activity. Online Ad-Tracking. Now Integrated with Print Auditor Adding online advertising to your print ad-tracking program and see the bigger picture of your advertisers activity. Now, IMS can help you sell online advertising using the same sales driving technology that made The Auditor the leading print ad-tracking service in North America. Print and Online Auditor will provide electronic tearsheets offering you the combine advertising efforts of your advertisers online and print presence. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR 2014 1
Event Exhibitor/Sponsor Tracking. Now Integrated with Print & Online www.ims.ca/info/events With The Auditor's database of exhibitors in competitive tradeshows, we can deliver the ideal prospect list that is a must-have resource in attracting more print advertising pages or exhibitors to your show. Here's how it works: IMS captures the data, as it appears in the show's official guide, for each of the shows that are of interest to you. This includes the exhibitor's name, the booth size, their featured product, and in many cases, the actual name of the person to contact. The data is delivered through ebasket, our interactive reporting system that will reveal instant selling opportunities. A dedicated service team is available to help along the way. Popcorn - Editorial Search www.ims.ca/info/popcorn As an Auditor client you now have available a powerful company search tool at your finger tips. Just enter the name of any company in POPCORN'S search box and the image of every press release, article, and feature story that you carried for that company will appear on your screen. Imagine the added impact of your sales calls when you can show a company the editorial support your magazine has given that company. Think how powerful this information can be in dealing with those companies that do not presently include your magazine in their advertising lineup. Just some of the benefits of adding POPCORN to the mix. A powerful argument for attracting new advertisers to your magazine. Raise your profile with existing advertisers. A great opportunity for a face-to-face meeting with those hard-to-get-to advertisers. Finally, receive full value for the editorial investment you make in support of important companies in your market. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR 2014 2
Lead Generation Programs www.ims.ca/info/leadgeneration IMS has developed a series of products that are designed to allow you to unleash the power of your hard-earned franchise by using the web and other means to generate sales leads for your advertisers. Enable your sales reps to leverage successful lead generating programs into pages of advertising. We offer a broad range of proven ways to help you generate sales leads to your advertisers. Traditional Card A state-of-the-art, traditional in-magazine-card reader service program. Online Webcard Connect your readers and advertisers by means of your website. enewsletters Push content and drive leads. Editorial and product spotlights, all tracking leads for your advertisers. eresponse Using proactive e-mail programs that help publishers increase lead volumes for their advertisers. Drive leads for your print advertisers. Integrated HTML Registration Forms IMS s registration forms can be used to track leads for any program a publisher may offer to their advertiser. Examples could be for white papers, multiple sponsor HTML forms, video, digital magazines etc... True Response Unique URL s for print and online lead tracking. Leads from publishers digital magazines, websites, white papers, webinars Drive leads from electronic sources to ebasket. Bundling all leads sources not only creates more leads but also more advertising sales across many products. 2D QR Barcodes / Text to Lead Utilize IMS s enterprise solution for producing and tracking your QR bar code programs. Or add SMS lead generation to your program. Benefit from them all aggregated with your other lead generation programs. Digital Magazine IMS solutions provide a number of different solutions to track leads specifically from your digital versions. IMS Social Media Connector Connect your buyers and sellers together easily with IMS s social media social connector solutions. enewsletters www.ims.ca/info/newsletters IMS provides an enterprise level email solution at a cost you can afford that can help you develop, deploy and manage customized, cost-efficient mass e-mail programs that will enhance your brand and provide increased lead volumes for your advertisers. In addition to the advance email deployment tools a media company also benefits from IMS s lead tracking, reporting and fulfillment system. Aggregation by advertiser is crucial! Our enewsletter program will: Enterprise level solution Integrated reporting for advertiser leads, issue results and deliverability analytics Increase lead volumes for advertisers/potential advertisers. Enhance your company image and boost your brand identity. Provide trackable user product requests Lead fulfilled directly to your advertisers aggregated with all other lead programs Transmit an unlimited number of messages without tying up your mail server. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR 2014 3
Digital Clicks Email enewsletters Online Webcards Printed BRC s AGGREGATION IS KEY HTML Registration Forms White Papers ebasket Reporting Publishing Teams Virtual Events ALL LEAD SOURCES COME TO ONE PLACE IMS Lead Generation ROI Solution Lead Fulfillment Advertisers Trade Show Leads Audience Development Online Directories QR Barcodes Social Media Leads Text to Lead Aggregation is key! Results from all of these activities are reported, advertiser-byadvertiser basis and aggregated into a single information package that allows you to receive the full benefit of all of your lead generating activities. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR 2014 4
WebSpyder www.ims.ca/info/webspyder Now, IMS can help you sell online advertising using the same sales driving technology that made The Auditor the leading print ad-tracking service in North America. Here's how it works: You select the sites of interest and customize the reports to meet your needs. Web Spyder provides you with detailed online advertiser activity, including the images of all the ads. Sales reps can easily find their next opportunity through our one-of-a-kind, point & click, web-based software. When combined with data from other services provided by IMS, you have a complete picture of each advertiser's promotional activity. AdSpyder www.ims.ca/info/adspyder Magazine and online advertising placed by 200,000+ advertisers in over 2,500 magazines and over 4,300 websites with just 3 clicks of your mouse. Available 24/7 and designed for advertising agencies by agency professionals. View the advertising activity and tearsheets for any company on the fly, within both print and online. Create ongoing, in-depth, comparison reports for your clients vs. their competitors Evaluate the magazines & websites in which your clients place advertising, based on the activity of their competition. Determine if your client s message to the market audience is strong by viewing all of the campaigns being delivered in comparison. Analyze the market s seasonal flow of activity and see if your client is aligned within. Find new business opportunities based on the markets in which you have experience but are not competitive to your existing client list. Offered with an incredibly low-priced package. Both print & online results are available. Easy-to-navigate, web-based platform. Reports are ready within a few seconds of your request and can be sent to clients with ease with printing/exporting options. New from IMS: A website-tracking system for helping you to sell online advertising. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR 2014 5
IMS Web Services www.imswebservices.ca Specialists in building branded online directories, media kits, microsites and emarketing programs that are cost-effective and drive revenue and leads. IMS s system is designed to bypass the limitations of traditional off-the-shelf software -- and the lengthy turnaround time of internal digital teams. Our turn-key system provides clients with an advanced, flexible, on-demand solution that can be creatively branded -- and comes loaded with many compelling advantages, easy-to-use administrative tools, and lead-generation features to develop a wide range of full-featured websites. A leading Web Content Management System with tons of advanced and flexible features Our unique online proprietary system is hosted and maintained by a full-scale internal team of project managers, graphic designers, and I.T. professionals. We work with clients to conceive, develop and deploy a wide range of cost-effective promotional web sites and emarketing solutions, all supported by a robust back-end response tracking system. Directory Sites with Lead-Gen Directory Sites (Small & Large) Buyers Guides Travel Guides Membership Sites Product Guides Yellow Pages Sites Media Kits with Lead-Gen Small Media Kit Sites Custom Single Title Media Kit Sites Custom Group Media Kit Sites Press Kits for PR Companies & Authors Promo & Events Web Sites with Lead-Gen Contests & Sweepstakes Microsites epromos & enewsletters Events Deal Locators PoP Proof of Performance www.ims.ca/info/pop IMS introduces electronic tearsheets. No need to tear up countless magazines in order to attach a print tearsheet to every invoice that your magazine sends to all your advertisers PoP will provide the proof of performance that advertisers demand and we do it all electronically. PoP includes a searchable virtual copy of every one of your issues. Save time & money Invoice your clients quicker and decrease the time it takes to receive payment. Get a virtual copy of every one of your magazine issues Improve client service Save our planet and trees by using electronic tools to deliver the necessary proof of performance. IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR 2014 6
ABOUT IMS www.ims.ca With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 2,300 magazine titles utilize our array of products that help sell additional pages of advertising, increase lead results for advertisers and produce creative web solutions. Proud of our high-tech reputation, our leading software technology continues to gain industry-wide recognition. Industry Canada, recognizing our advancing-the-science contribution, has rewarded our company with substantial research and development grants over a number of years to encourage us to continue our leading edge developments. Here are the facts: IMS is privately owned, shared by all employees through an innovative employee benefit program that transcends profit sharing to include full equity sharing. Headquartered in Toronto, occupying a 38,000-sq.-ft. facility. 200+ full-time employees work out of offices in Toronto, New York and London. 18 account representatives focus 100% on serving the needs of our 2,000+ client base. 25+ programmers on staff respond to our clients needs quickly. With 28+ years under our belts, we have yet to have a single year pass without introducing something new (often value-added) to our clients. Our single largest database grows at over 180 million records per month, to a projected size of 2.2 billion records a year. $2,000,000 invested in infrastructure and co-location facilities ensures 24/7 access to your salesgenerating information. Please contact: Marc Highbloom VP & GM, New York IMS - Inquiry Management Systems 304 Park Avenue South, 11th Floor New York, NY 10010 Toll Free: 877-467-8721 Extension 701 Telephone: 646-452-4452 Extension 701 Fax: 646-452-4452 marc@ims.ca Web Site: www.imswebservices.ca IMS - Inquiry Management Systems Ltd. IMS - PROGRAMS FOR 2014