Improve Your Email Marketing Results with Tendenci Connect and Communicate Using Tendenci s Email Marketing Dashboard Sarah M. Worthy @Tendenci //sworthy@tendenci.com Get More at www.tendenci.com
What We ll Cover in this Training: Why Email Marketing is Important to You How to create and send email newsletters using Tendenci's Newsletter Module Tendenci s Tools to Increase Your Email Marketing Success, including: List Management and Segmentation A/B Split Testing and Other Email Tests to Try Understanding Reporting Features How to Improve Your Email Marketing Results Q&A Time @Tendenci
Look At This Image! Why Email Marketing? Chart/Survey from: http://blog.merchantcircle.com/2011/02/q1-2011-merchant-circle-mci-survey.html
Tendenci s Newsletter Dashboard We Found the Most Awesome Email Marketing Software: and Integrated it with Your Awesome Tendenci Website Come See How it Works @Tendenci
@Tendenci Access Your Email Marketing Dashboard From Tendenci s Admin Navigation Menu:
Tendenci s Newsletter Dashboard View Campaigns You ve Created and Sent as well As Saved Drafts from the Tendenci Newsletter Dashboard. @Tendenci Select a Campaign to see date sent, recipients, and view the newsletter template
Tendenci s Newsletter Dashboard Add a New Email Campaign From Tendenci s Newsletter Dashboard and Select Content to Automatically Include in Your Email Newsletter. @Tendenci
Tendenci s Newsletter Dashboard Now that You ve Selected Content and Events from Your Website Head over to the full Newsletter Dashboard to finish Editing Your Newsletter and Send to Your Subscribers. @Tendenci
@Tendenci The Newsletter Editor with Side-by-Side View
Subscriber Permissions and What You Need to Know Before You Send Spam is any email you send to someone who hasn t given you their direct permission to contact them on the topic of the email. EACH separate violation of the CAN-SPAM Act is subject to penalties of up to $16,000! @Tendenci
Who Can You Email? People who have specifically signed up through your website For example, by ticking a checkbox (not checked by default) on your signup or sales form People who completed offline forms & indicated they wanted to be emailed Eg: By filling in a competition or survey form where they specifically agree to receive email People who gave you their business card and asked to receive email If someone gives you their business card and you have also explained to them that you will be in touch by email, you can contact them. They purchased something off you in the last 2 years By making a purchase from you they have provided their permission implicitly, although it is much better to explicitly ask them. @Tendenci
Who Can t You Email? Lists or email addresses received from a third party Includes any list you bought or rented, got from a partner or membership organization. No matter the claims of the source of this list, you cannot send email to them. Addresses you collected or "copy & pasted" from the Internet Even if they look like ideal customers for you, you can't email someone just because you found their address. Addresses you haven't emailed in the last 2 years Permission doesn't age well. Even if you got their permission legitimately, they won't remember giving it to you. If you haven't sent something to that address in the last 2 years, you can't start now. @Tendenci
Tendenci Simplifies Subscriber List Management I created this Group on Tendenci And This List Was Automatically Created! @Tendenci
@Tendenci Learn and Engage with Your Subscribers
Personalize Your Message with Segments @Tendenci
More Ways to Manage Your Subscribers Create New Lists Search for Subscribers Add and Remove Subscribers Create Autoresponders Auto-Supresses Duplicates @Tendenci
Tendenci Reports to Improve Your Results Campaign Reports Tell You What Your Subscribers Want to Open, Read, and Click to Get Them on Your Website and Coming Back! @Tendenci
@Tendenci Create and Analyze A/B Segments
@Tendenci Your Campaign Snapshot
@Tendenci Opens Over Time Report
@Tendenci Recipient Activity
@Tendenci Link Activity Report
@Tendenci Bounce Summary
@Tendenci Compare Your Campaigns
Discover What Your Subscribers Are Clicking On @Tendenci
Now Let s Improve Our Results! What Makes Your Newsletters More Effective? Content that is: Social Personalized Relevant Visually Awesome @Tendenci
Get Read: Increase Your Open Rates Start with a Great Subject Line Send it when your Subscribers have time to read it Share Content that Matters to Your Subscribers @Tendenci
Look At This Image! Chart provided by: http://www.campaignmonitor.com/resources/entry/1694/understanding-email-open-rates/
We love Campaign Monitor s Email Marketing Software and totally understand Here are some other website platforms that integrate and let you send awesome email newsletters! Don t Have Tendenci and Want the Newsletter Features?
@Tendenci WordPress Integration
@Tendenci Drupal Integration
@Tendenci Affordably Priced Email Marketing
Questions? Contact Me! Sarah M. Worthy @tendenci sworthy@tendenci.com http://tendenci.com