Australian Education And Training Capability Major Sporting Events
Contents Australian education and training in events 3 HIGHER EDUCAtion 4 Edith Cowan University 4 Griffith University 4 James Cook University 4 La Trobe University 5 Southern Cross University 5 University of Technology, Sydney 5 Victoria University 5 VOCATIONAL EDUCATION AND TRAining 6 Industry Skills Councils 6 DEC International (TAFE NSW) 6 Holmesglen Institute of TAFE 6 TAFE Queensland 7 Challenger Institute of Technology 7 West Coast Institute of Training 7 SHORT-TERM TRAining 8 DEC International (TAFE NSW) 8 Edith Cowan University 8 Holmesglen Institute of TAFE 9 University of Technology, Sydney 9 West Coast Institute of Training 9 English language training 9 About AustradE 10
Australia has an international reputation for planning and delivering major sporting events
Training large staff and volunteer workforces for international events is an area of Australian expertise highly sought after by nations hosting the world s most well-known and prestigious sporting events. The celebrated success of the Sydney 2000 Olympic Games brought global attention to Australia s capability in major events management. Australian education providers have an exceptional record delivering customised workforce training around the world for international sporting events such as the Olympic Games, the Asian Games and the Commonwealth Games. The Gold Coast is an example of a first-class sport destination and supplier of world-class sporting goods and services. Major sporting events have been hosted on the Gold Coast, such as the Australia Surf Life Saving Championships, the Pan Pacific Masters Games and the Quicksilver and Roxy Pro World Championship Surfing Tour. In 2018 the Gold Coast will host the Commonwealth Games. Australian education and training in events Australia s experience as a first-class sporting destination and host of major events is linked with a dynamic events education industry. Australian universities and vocational education and training providers offer a range of courses in event management, from certificate to degree level studies. Areas of study include: major event management major event marketing staff and volunteer training sustainable events (environmental and social responsibility) event safety and risk management English language training Olympic and World Cup legacy. Australian education providers boast strong industry links, providing students with practical opportunities to gain experience working in event planning and on site during events. Higher education courses target middle and senior levels of management, teaching skills for planning and delivering events within Australia and international contexts. Emphasis is placed on critical thinking, problem-solving and leadership. Vocational education and training courses focus on events administration skills, including budgeting, operational planning, marketing and communication. Australian education providers have expertise in delivering English language training for specific workforces, including industry partnerships. Australian Education and Training: Major Sporting Events 3
HIGHER EDUCATION Australians love sport and expect major sporting events to be well organised and delivered with atmospheric flair. Australian universities are training the next generation of event management professionals and industry leaders, with many institutions offering events management courses within the context of tourism, sport and recreation industries. Events management courses at Australian universities have a strong base in business to ensure graduates develop professional skills across the full event lifecycle. Courses emphasise event planning, finance, leadership, marketing, delivery and evaluation. Practical work experience is a common feature across Australian events management courses. Skills and experience gained from an Australian education in events opens up opportunities for graduates to pursue careers in diverse event settings, from community sports to global sporting spectacles. The following list includes examples of Australian universities offering events management courses that provide students with skills for working in the planning and delivery of major sporting events. For a comprehensive list of providers, visit www.studyinaustralia.gov.au Edith Cowan University www.ecu.edu.au Edith Cowan University offers a Bachelor of Business (Event Management) for students wishing to pursue a career in management in the events industry. Courses emphasise the increasing social, economic and political significance of high-profile events, aiming to maximise graduate employability by teaching leadership, teamwork, critical thinking, communication and problem solving. Griffith University www.griffith.edu.au Griffith University s Department of Tourism Sport and Hotel Management boasts strong industry links with the upcoming Gold Coast 2018 Commonwealth Games. The university offers a Graduate Certificate in Event Management and a Bachelor of Business (Events) degree, designed to equip students with professional leadership and business management skills, combined with specialist knowledge of the event management industry. The undergraduate program facilitates practical skills by including large periods of work experience. James Cook University www.jcu.edu.au James Cook University s Bachelor of Business (Sports and Events Management) provides students with expertise applicable to diverse international event environments. Students gain skills in community, corporate and convention events management, public relations, negotiation, service quality management, sport and entertainment law, venue management, and sports management, administration and marketing. The industry-based course is designed to provide graduates with the theoretical knowledge and practical management skills required to pursue a career in sports and events management. 4 Australian Education and Training: Major Sporting Events
La Trobe University www.latrobe.edu.au La Trobe s Bachelor of Business (Event Management) trains students to become industry leaders across a range of events, from Olympics Games opening ceremonies to regional food and wine events, public celebrations and festivals. The business-based degree offers units in accounting, marketing, business law, tourism, project management, entrepreneurship and economics. The Australian Centre for Event Management (ACEM), in association with the School of Leisure, Sport and Tourism at UTS conducts Australia s widest range of event management courses from one-day professional development seminars to master s degree programs. Programs are offered both nationally and internationally. Students undertaking these courses often have prior experience in the area of event management and are seeking to further develop expertise through undertaking internships, research projects or volunteer work placements. Southern Cross University www.scu.edu.au Southern Cross University offers a Bachelor of Business in International Tourism Management, with a major in sport tourism and enterprise. The major offers students a complete grounding in sport tourism in global and Australian contexts, covering the entrepreneurial functions of the industry and the issues confronting it. Students become equipped to manage and promote sporting events, and undertake studies in sport public relations, policy and planning, business development for sport tourism, international transport and tourism, and international tourism destinations. Victoria University www.vu.edu.au Victoria University s Bachelor of Business (Event Management) develops skills to design, plan, create, implement, manage, and market events of all shapes and sizes. Courses take a multidisciplinary approach to building knowledge about event management, enabling students to examine the scope of the events industry, learn how to manage events in a sustainable manner and evaluate event outcomes. Students are exposed to world class events and work-integrated learning opportunities, with a focus on major sporting events, conferences and meetings, incentives and exhibitions, trade shows and festivals. University of Technology, Sydney www.uts.edu.au University of Technology, Sydney s Graduate School of Business, offers undergraduate and postgraduate event management courses. The Bachelor of Management in Events and Leisure develops knowledge, understanding and professional management skills for the organisation, planning, marketing and operation of events in Australian and international contexts, and fosters professional competence and ability to engage in critical thinking. Australian Education and Training: Major Sporting Events 5
VOCATIONAL EDUCATION AND TRAINING > > Industry Skills Councils Australia has 11 Industry Skills Councils. As pivotal change agents within the national training system, the mandate of Australia s Industry Skills Councils is to bring together industry, educators and governments to unite them on a common industry-led agenda for action on skills and workforce development. Service Skills Australia represents the events sector. The Tourism, Hospitality and Events Training Package was developed by Service Skills Australia in line with the Australian Qualifications Framework. The training package provides a national framework for ensuring quality in training delivered to the events industry. The package includes competency standards, assessment guidelines and qualifications for all Australian registered training organisations. DEC International (TAFE NSW) www.decinternational.nsw.edu.au DEC International is the gateway to the New South Wales Department of Education and Communities (DEC) and TAFE NSW, one of the largest education and training providers in the world, with over 500 000 student enrolments each year. TAFE NSW offers courses in tourism and events across a number of institutes, ranging from certificate to diploma and advanced diploma levels. The Diploma of Events develops knowledge of the events industry and teaches a range of management, budgetary and event-specific skills. This includes the selection of appropriate venues, development of event concepts, information technology skills for events, risk management, operational planning and event specific project management. Students have the opportunity to undertake work placements within the event industry. The Advanced Diploma of Events is designed for people who work, or want to work, in the events industry as an events manager, venue manager, conference manager or exhibitions manager. You will acquire wide-ranging, highly specialised technical event management skills with a strategic research, planning and communication focus. Holmesglen Institute of TAFE www.holmesglen.edu.au Graduates from Australian vocational education and training courses in events gain employment in the events industry as: event planner ћ ћ event sales coordinator event manager (sporting, festival, arts, corporate events) ћ ћ venue manager ћ ћ sponsorship manager The following list includes examples of Australian universities offering events management courses that provide students with skills for working in the planning and delivery of major sporting events. For a comprehensive list of providers, visit www.studyinaustralia.gov.au Holmesglen, one of the largest TAFE providers in Victoria, offers courses in events management, hospitality, tourism and sport development through its Tourism, Events and Sport Department. The Diploma of Events teaches students the operational aspects of staging an event, from the initial creative idea to the final debrief. It emphasises the business acumen necessary for successful outcomes, developing skills for managing people, finances and marketing. The course is designed for mature aged students, who have experience in the work force. 6 Australian Education and Training: Major Sporting Events
TAFE Queensland www.tafe.qld.gov.au Events training courses are offered by TAFE Queensland institutes at Brisbane North, Gold Coast, Southbank and Sunshine Coast campuses. Courses are underpinned by a detailed knowledge of the event management process, developing student skills and knowledge across a broad range of event management capabilities, including communication, planning and organisation. Challenger Institute of Technology www.challenger.wa.edu.au Quinlan s Hospitality and Tourism Training Centre, at Challenger Institute of Technology, offers event management courses at certificate and diploma level. Training emphasises the way event organisation and management takes place across the full spectrum of business and community activity. The qualification has particular relevance in the community, cultural, hospitality, sporting and tourism sectors. West Coast Institute of Training www.wcit.wa.edu.au West Coast offers certificate and diploma level qualifications in event management. Strong industry connections allow students to participate in event offices and on site during events. Graduates can benefit from employment in the tourism and hospitality industry, function centres, event management companies, charities, sporting arenas and stadiums, cruise liners and community groups. The International Academy of Law Enforcement and Security (IALES) at West Coast delivers accredited and specialist training in critical incident leadership and management, counter terrorism, risk analysis, contemporary international policing and security practices. With a global network of law enforcement, security and management professionals, IALES provides customised solutions to organisations to improve staff skills and knowledge in their specialised operations. Past experience includes delivering training to Qatar, UAE, China, and Indonesia. Australian Education and Training: Major Sporting Events 7
SHORT-TERM TRAINING Australian education providers have an outstanding reputation for delivering short-term workforce training around the world for international sporting events such as the Olympic Games, the Asian Games and the Commonwealth Games. The following Australian education providers have experience delivering training to nations hosting large-scale sporting events: DEC International (TAFE NSW) TAFE NSW has extensive expertise developing and implementing successful training master plans and action plans for large-scale workforce training for major international events. For the Sydney 2000 Olympic and Paralympic Games, TAFE NSW managed and delivered training for over 100 000 staff members. The institution was responsible for training plans and curricula for the Athens 2004 Olympic and Paralympic Games and for the training for over 2500 workforce members for the Equestrian Events of the Beijing 2008 Olympic and Paralympic Games. DEC International s experience in workforce training for large events extends beyond the Olympic and Paralympic Games, including services provided for the Shanghai 2010 World Expo, Doha 2006 Asian Games, 8th All Africa Games in Nigeria and the 2003 Rugby World Cup Sydney. DEC International s experience includes: Olympics Beijing, 2008 Designed and developed training materials, managed volunteer recruitment. Asian Games Doha, 2006 Developed the workforce training section of the Games Masterplan. Olympics Athens, 2004 Developed training master plan and action plans, designed, implemented training. Rugby World Cup Australia, 2003 Developed staff training website; designed customised training programs. Olympics Sydney, 2000 Planned, designed, developed master training plan, delivered, evaluated training. Edith Cowan University Edith Cowan University s two-year Associate Degree of Event, Sport and Recreation Management provides specific, industry-focused theoretical knowledge and practical skills for a career in the sport and recreation industries, including the growth areas of community development and event management within these sectors. It provides students with the essential knowledge, competencies and professional attributes required by middle and senior levels of management, with a focus on the application of key aspects of facility management, programming, service delivery, management, economics and finance, marketing and planning. Students also undertake a range of professional practice opportunities in the relevant industries. 8 Australian Education and Training: Major Sporting Events
Holmesglen Institute of TAFE Holmesglen Institute of TAFE was the official training provider for the 2006 Melbourne Commonwealth Games, responsible for a complete training strategy for 17 000 games workforce members. The institute has extensive experience delivering customised training and award courses in an international context. For the 2006 Doha Asian Games in Qatar, Holmesglen provided the core project team who delivered workforce training through a joint venture agreement with EFI International. The project featured a number of innovations in multi-event workforce training. In total the team designed, developed and delivered training to approximately 66 700 workforce members in three main areas: 3rd West Asian Games Test Event workforce Doha Asian Games Organising Committee staff 15th Asian Games, Doha 2006 workforce Short courses and executive programs in event management include an award-winning Executive Certificate in event management which spans the range of skills associated with event planning and delivery including: scheduling, site/venue layout and design, project management, risk management and supplier management and selection. Additionally, ACEM conducts specialist courses in areas such as event environmental planning, event production and design, event risk assessment and event marketing. West Coast Institute of Training West Coast Institute of Training has significant experience delivering accredited and non-accredited courses overseas, with specialist expertise in security and risk management. Projects have included delivering security operations programs in Indonesia and Qatar, delivering business management and marketing courses in Hong Kong, delivering hospitality and tourism courses in China. University of Technology, Sydney The Australian Centre for Event Management (ACEM) at University of Technology, Sydney (UTS) is a world leader in the field of event management, delivering training programs within Australia and internationally. ACEM has delivered event training in London, Beijing, Edinburgh, Kuala Lumpur, Singapore, Kuching, Macau and Bay of Plenty. This included ACEM partnering with two Olympic cities, Beijing and Athens, to deliver master s degree programs linked to the planning and delivery of Olympic Games in those locations. > > English language training Australian ELICOS providers have experience designing and delivering English language training for a range of industries, with capability to develop similar courses for major sporting events. English language providers have worked with a range of industries around the world, including aviation, nursing, hospitality, management and teaching. Program options include accredited training packages and curricula, as well as tailored courses that are customised according to the needs of particular sectors and workplaces. Australian Education and Training: Major Sporting Events 9
About Austrade The Australian Trade Commission Austrade is the Australian Government s trade, investment and education promotion agency. Through a global network of offices, Austrade assists Australian companies to grow their international business, attracts productive foreign direct investment into Australia and promotes Australia s education sector internationally. Austrade s Framework for International Marketing and Promotion of Australian Education and Training comprises three strategic objectives: to contribute to the growth in demand for Australian education; to contribute to the repositioning of Australia as a provider of high-quality education services to international students; and, to contribute to the building of a sustainable Australian international education sector. www.austrade.gov.au/education