Swanepoel Power 200 - The 200 Most Powerful People in Residential Real Estate in 2013 #1 Educator/Coaching
How Do We Dominate our Community?
Geo-Farming Domination Plan 1. Map your track record/database. Batchgeo, Google.maps. 2. Where is the annual turnover higher than 6% 3. How many homes can you effectively manage? 4. What s my budget (sweat or check equity)? 5. Does your company have incentives for farming? Or partnerships?
Community Expert Mailer
10 Campaigns to Dominate 1. Direct Mail - (shhhh, don t tell anyone) 2. Door Knocking/Door Drops (courage = Rewards!) 3. Mega and Open Houses (attract future sellers) 4. Facebook Advertising (the secret weapon) 5. Zillow, Realtor and Trulia (control the footprint) 6. Zillow - Make Me Move s (one day listings!) 7. Google PPC 8. Expireds (old and new) and FSBO s 9. Community Functions (see and be seen) 10. NOD s (help them)
Stop! What Thee Actions Will I take?
Facebook Seller Ad Lead Generation
Facebook Advertising What: Lead generation system that identifies potential sellers Ad Spend: $20 to $500 per month Systems: 1. Facebook business page 2. A landing page that captures 3. A CRM with follow up, email, mail capabilities
Facebook Advertising Sellers Landing Page: Kunversion.com, BoomtownROI.com, HomeValueLeads.com, Leadpages.net The reason you need one of these is that they deploy a 2 step conversion process. 1st step, the lead submits their address to get validated. Then step 2, it takes them to a page asking for a phone and email. You want this because if they elect NOT to give their email, you already have their address.
The Facebook Ad
You ll notice the first option says Page Post Engagement. You will need to create your post first.
Format For The Advertising Post Home Values Here---> http://shortlink here Paragraph about your post View your free instant valuation here: http://shortlink Use the image that auto populates in facebook assuming it matches the post. Here is one of our sample ads.
Shortlink Why do I want a shortlink? Potential leads want things as simple as possible, when you ad a super long link, people associate that with spam. We obviously don t want that. Using your own shortlink also gives you another level of tracking. How to create my custom shortlink? Visit this site to create one. http://mashable.com/2010/11/17/customshort-url/
Once the post is completed and active go back the ads page.
Select which business page the post you want to advertise is on. Then select which post you want to advertise.
Remove the right column ad. It s too expensive and most of the traffic is on mobile which will not see this ad.
Pick Your Demographic I recommend 35 years and older in any given zip code. Keep it wide and you ll get better results. We run the ad for 3-5 days at a time for $5.00-$12.00 per day per zip code.
Expectations? 12 to 36 Seller Leads in 24 hours
Hey! Post a Photo and Review my talk at facebook.com/ CoachTomFerry Or @TomFerry
Don t Do It Assuming all you get is an address, there are really only 2 things you can do. Mail or doorknock. Door knocking needs to happen the following day. IF not home, leave a basic note. Sorry I missed you, I came by to drop off the market analysis, if you would rather me email it to you, call me at xxx-xxx-xxxx, otherwise is be back in a few days The second time, leave the analysis and then start the direct mail campaign.
Direct mail Send a market analysis followed by 8-12 pieces. (1 sent per week) The social proof card and just listed and sold work great to this audience. Remember, a great pay per click campaign with a bad landing page will not get you business, A great pay per click campaign with a great landing page with horrible follow up with not get you any business. All must work at a level ten to see results.
1st - Assuming you have no contact info: Thank you card (hand written envelope) This MUST go out the first day it comes in.
Two days later.. Door knock to drop off the CMA. If they are not home - just drop a note that says: Sorry I missed you, I came to drop off that CMA, I ll try you again later. In the meantime, shoot me a call at 222.333.4444 and I can email it to you if that works better A Day after that - Drop off the CMA whether they are home or not. Then Follow up weekly until they buy or die.
If there is an email: Day One - Thank you card in the mail Day One - email thanking them as well for using your site First Name, Thank you for using mywebsite.com. I saw your value that popped up and it seemed a little off. I am going to put a more accurate one together. I ll be in the area tomorrow or the next day to drop it off. If you have some features that I need to include, or if you would prefer I email it to you, shoot me a call or a text at 222.333.4444 and I ll get it over ASAP. Thanks again! Agent
Day 2 Drop off CMA - note at door if not home. Day 3 drop off CMA regardless if they answer Weekly follow up with Comps in the neighborhood that would affect their value. REMEMBER - The #1 complaint that consumers have about us is that we have horrible communication or that we don't follow up enough. Solve this upfront with staying in front of them. DO NOT worry about the people that get angry (if any) when you come to the door, they weren't going to list with you anyway
Stop! What Thee Actions Will I take?
What would happen if I spent just 2 hours a week for just 10 weeks, working ON my Business?
How Big Is The Gap? 1. Organized database 1 10 2. Contacting database 1 10 3. Marketing to database 1 10 4. Geographic farming 1 10 5. Open house conversion 1 10 6. Online lead generation 1 10 7. Niche listing generation 1 10 8. Generating listing appts 1 10 9. Converting listing appts 1 10 10. Generating buyer appts 1 10 11. Business systems/checklists 1 10 12. Competent staff 1 10 13. Keeping current 1 10 14. Mindset for success 1 10
We Promise Complete all 10 Sessions of Training, Use our App and Track your results And If You Don t Feel The Training Was Worth Every Penny of Your Time and Money We ll Give You Your Money Back!