Betting Solutions Everything needed for creating and managing your sports betting offer
Betting Solutions Everything needed for creating and managing your sports betting offer Contents 03 Each day bookmakers offer thousands of pre-match and live betting markets on sporting events around the world. The collection and updating of such sports data and odds requires vast resources and substantial financial investment. For that reason, bookmakers need to externalise labour-intensive tasks and increase efficiency by automating processes in a cost-effective manner. Pre-Match Betting 04 Life Cycle of Odds 04 At Betradar, we help bookmakers succeed in an increasingly competitive market while reducing operational costs and the risk of running their own labour intensive in-house operation. Furthermore, our Betting Solutions can be tailored for all types of businesses from small retail outlets to large online operations. Best of all, Betradar s new Managed Trading Services product enables you to completely or partly outsource your trading. From providing the fixtures to compiling the odds, monitoring the liabilities to confirming the results all are conducted by Betradar s highly experienced and committed trading team. Event Creation (Fixtures) 06 Odds Suggestions 06 Trading Tools (Monitoring) 07 Resulting 07 Live Betting 08 Live Betting Solutions 08 Live Scouting 10 Live Odds 11 BetPal 14 Live Monitoring 15 Additional Services 16 Managed Trading Services 16 World Numbers Service 18 Automate your business and increase your turnover and profitability with Betradar s highly competitive Betting Solutions Full service portfolio from a single source for an easy launch or extension of all your pre-match and live betting offers Unique bookmaker system to manage your vast sports betting offer All data produced in-house and supervised by our experienced quality team 24/7/365 support guaranteeing the highest quality and security standards Betting Solutions 2 / 3
Life Cycle of Odds Automate your business in a cost effective manner Fixtures, odds and results every sportsbook depends on the accuracy of this information and demands correct statistics It is the challenge of every bookmaker to deliver relevant information and there is far more to it than just Team A versus Team B at 3pm, with a 1:0 scoreline. From creating the fixture to adding odds, monitoring the odds movements to confirming the final score all important match details need to be managed closely and efficiently. The modern-day market demands 100 per cent accuracy and therefore requires many resources. Today, Betradar employs an experienced team of over 150 people for its Life Cycle of Odds services alone to provide clients with the best quality service. We can help you automate your processes in a cost-effective manner. At the heart of Betradar s powerful Betting Solutions is the company s bookmaker system, which provides the foundation for our clients betting business. BENEFIT FROM THE WORLD S LARGEST SPORTS DATABASE Get a free test account now and experience the benefits during a two-week trial period: sales@betradar.com EVENT CREATION (FIXTURES) Event Creation is the basis for any successful bookmaking business. We deliver constantly verified and updated fixtures, starting times and background information on more than 40 sports around the world to ensure you can create your own betting offers. In addition to correct fixture times, accurate team and player news is provided to help bookmakers decide how to best manage risk. Betradar s in-house operations are accompanied by an established worldwide network of data journalists and freelancers who help to improve the service and guarantee the highest quality possible. This professional network plays a vital role in Betradar s Event Creation. For soccer alone, we provide over 500 leagues and tournaments. ODDS SUGGESTIONS Odds Suggestions from Betradar contain match bets like 1-X-2 and a large number of additional bet types including Totals, Handicap, Correct Score, First Goal Scorer and many more. Manually traded odds for over 300 bet types are provided and continually updated by our experienced team of professionals, including all relevant match, goal, player, corner and booking-related bets. Starting odds and odds changes for all events are delivered with our Event Creation (Fixtures) product. Additionally, the odds calculation web service Odds Creator enables you to calculate a number of different pre-match special odds types based on pre-defined input parameters such as 1-X-2 and Totals odds. TRADING TOOLS (MONITORING) This service monitors odds and starting times for almost all bookmakers around the globe. Several modules enable you to track over 7 million odds updates every two minutes and 30,000 plus schedules for more than 50 sporting competitions. With Trading Tools you receive a sophisticated, real-time risk management and market monitoring tool with automated alerts for your odds offers. The additional Horse Racing Monitoring service provides a complete market overview of all online fixed odds and exchange betting offers for the day s racing (United Kingdom & Ireland) and worldwide Ante Post races. The American Monitoring service has been designed to extend Betradar s monitoring services into the growing US Sports marketplace. RESULTING Resulting includes fast and verified results and outcomes across all offered matches and bet types. This service covers 100+ countries and over 3,000 competitions with more than 320,000 final results per year to directly settle your bets. Included are basic results like half-time/full-time, as well as specific details, including minutes of goals, goal scorers, cards, etc. Result comparison is a fully automated function for comparing your own results to the Betradar results database. Thanks to the automated alert system, wrong results are now a thing of the past. Betradar s Resulting service is available via the Betradar interface, e-mail, and as an XML feed for direct integration. Betting Solutions 4 / 5
Life Cycle of Odds Add-on: Mythical Sports Keep your sports-loving customers glued to the action with mythical sports leagues providing fictional matches chosen from key areas of popular interest! Fictional matches are created by utilising our marketleading sports data coverage and settled quickly and easily through one key parameter the goals/points scored per team. Leagues are connected through Betradar s Pre-Match Odds Suggestions, managed by our industry experts and fully configurable within Betradar s bookmaker interface. Statistics and league tables are also available for Mythical Sports. Also available as Mobile Supervision APP for ios & Android EVENT CREATION (FIXTURES) ODDS SUGGESTIONS TRADING TOOLS (MONITORING) RESULTING No more manual work setting up markets Odds Suggestions are provided 24/7 and up to 3 weeks in advance with real-time updates Your odds and closing times are compared to the entire betting market to minimise errors Accurate and rapid final results provided for over 40 different sports All odds are compiled in-house by our experienced bookmakers Fully customisable interface for alerts, markets, sports and other relevant parameters Automated and immediate payouts possible Numerous configuration options, including margin setting Comprehensive alert system, including detection of wrong results, open bets on matches already started, differences in odds and fixtures, sure bets, removed offers from other bookmakers, and many more All data created, verified and supervised in real-time, 24/7/365 by our dedicated team High update frequency with continuous fixture checks and fixture change alerts Valuable information such as worldwide player transfer information, match related news, injury and suspension information Quality assurance with the highest security standards Constant updates avoid arbitrage situations (sure bets) and allow direct use for end customer business Odds calculation web service: Take advantage of Betradar s mathematical odds models and create your own pre-match odds Additional American Monitoring Service covers American football, basketball, baseball and ice hockey matches played in the US and Canada Valuable information, such as lineups, substitutions, half-time/full-time results, overtime results, penalty results, single period results, detailed goal information, card information, etc. Result comparison: A fully automated function for comparing your own results to the Betradar results database FOR DETAILS PLEASE DOWNLOAD OUR PRE-MATCH ODDS SUGGESTIONS MENU FROM BETRADAR.COM. Betting Solutions 6 / 7
Live Betting Solutions Live HIGH LEVEL OF AUTOMATION PAIRED WITH NUMEROUS CONFIGURATION OPTIONS Betradar offers the most comprehensive and reliable Live Betting Services in the market. In, our round-theclock coverage amounts to over 20,000 live events each month for soccer, tennis, basketball, American football, ice hockey, baseball, handball, volleyball, beach volleyball, futsal, badminton, squash, cricket, Aussie rules, rugby league, rugby union, darts, snooker, bowls and table tennis. The events are directly covered from sports venues and by TV, enabling you to trade on almost any major live event in the world. This is why we provide the highest security standards available with up to four people involved in the administration and supervision of each and every match. An auto transmission check is also standardised from the data journalist in the stadium to the live operator, and the match supervisor is in constant communication with our data journalist, the odds administrator and the clients. Betradar s Live Betting Solutions offer complete match administration with profit maximising live odds and are optimised for all types of business. Therefore, Betradar offers two services: our Live Odds Service via XML feeds is your fully automated and integrated in-running trading service for direct use, requiring only very limited resources to offer a broad variety of live betting sports and markets. Our Live Scouting Service meanwhile, is your perfect information source to operate your own in-running trading. Easy launch or extension of live betting offers for sportsbooks No in-house trading required thanks to optional complete match administration and Live Odds Specifically designed for multi-platform use (shops, terminals and online sportsbooks) Data available via XML feed for direct integration and end customer use HIGH FLEXIBILITY WITH INDIVIDUAL PACKAGES OR SINGLE MATCH BOOKING EASY BOOKING PROCEDURE ON BETRADAR.COM Worldwide, highly-trained and quality-controlled network of data journalists Information transmitted by our unique, in-house developed smart device application All information is supervised by our quality and monitoring team Extremely fast and accurate data transmission with the highest security standards 500+ UNIQUE BET TYPES 20,000 LIVE EVENTS PER MONTH 20 SPORTS ITF OFFICIAL DATA PARTNER 65,000+ 24/7/365 LIVE TENNIS LIVE COVERAGE MATCHES PER YEAR THE RESULT OF BETRADAR S LIVE BETTING COMPET ENCE IS A DIVERSE PORTFOLIO OF UNIQUE LIVE BETTING SOLUTIONS. Data Entry Match administration Live Odds Compilation Risk Management Ticket Handling Customer Service Bet stops, Bet starts, Results Data coverage from TV or venue Real-time odds of 500+ bet types Based on stakes and liability Bet settlement & ticket evaluation Pay-outs & marketing measures LIVE SCOUTING SERVICE LIVE SCOUTING & LIVE ODDS SERVICE LIVE SCOUTING, LIVE ODDS & BETPAL LIVE SCOUTING, LIVE ODDS, BETPAL & MANAGED TRADING SERVICES Betradar Bookmaker Betting Solutions 8 / 9
Live Scouting Live Odds Betradar s Live Scouting Service is the perfect information source to operate your own in-running trading. Thanks to our in-house developed technology, we can provide extremely fast, accurate and secure data transmission. Betradar s Live Odds Service, which is delivered quickly and securely via XML feeds, is an automated odds service for direct end customer use that provides over 500 unique odds types. Betradar administers the complete match including Live Odds, bet stops, re-opening and bet clearance all in real-time. Thanks to this full service, bookmakers can fully focus on their risk management and profit optimisation. Today, we have a team of over 150 live traders, mathematicians and highly specialised IT experts working on our live betting services, enabling us to provide unrivalled quality. Betradar s Live Scout Client offers a wide range of live match information with several configuration options so you don t miss any of the action. The graphical view of Betradar s Live Scout Client presents sports-related information, such as attack visualisation and positional data of all the on-pitch action for soccer via icons and overlays. Live odds, in-depth live statistics and individual view settings round off an immersive live sports experience to operate and optimise your own in-running trading. Designed to create profit margins above the market average! Profit-maximising Live Odds for over 500 unique odds types COMPREHENSIVE ALERT SYSTEM FOR EASY MATCH TRADING CONDENSED VIEW OPTIONS AS WELL AS MULTI SCOUT CLIENT VIEW Immediate delivery of validated results to settle your bets directly A high level of automation paired with numerous configuration options enables bookmakers to customise their own individual user settings Live Odds feed configuration options including margin setting, minimum / maximum odds values, Live Odds alerts, and many more Live Betting Coverage - 2014-20161 73% increase in Live Betting coverage from 2014 20161 Soccer Tennis Basketball Ice Hockey Other Sports2 228,071 250,000 177,322 200,000 193,239 176,705 184,930 176,940 153,789 149,140 150,000 111,330 CLEARLY LAID OUT MATCH OVERVIEW 100,000 50,000 0 Alerts for bet stop, bet start, dangerous attack, etc. Delivered with live statistics 2014 2015 LIVE ODDS Acoustic signals and different colour schemes alert your traders to stop accepting bets 5,000 local data journalists worldwide guarantee highest accuracy and speed Individual user settings 20161 2014 2015 LIVE SCOUTING 20161 2014 2015 20161 LIVE BETTING (Matches in ) 1 figures for 2016 are forecasts 2 Other sports includes handball, volleyball, American football, futsal, beach volleyball, baseball, badminton, darts, snooker, table tennis, rugby union, cricket, rugby league, bowls, squash and Aussie rules. Betting Solutions 10 /11
Available bet types for Live Odds As a result of the dynamic growth of in-play betting and the increasing complexity of betting industry products, the infrastructure of sportsbook operators and data providers feeds must be perfectly synchronised. In-play betting in particular requires an increased investment in the bookmaker s technology to give punters the opportunity to place their bets in real-time and to immediately settle the bets. Therefore, operators are looking for suppliers to help grow their business by providing constant innovation and the highest possible reliability. To meet these needs we invest in the development of new technologies that ensure the rapid deployment and implementation of our innovative solutions. We will also be increasing the list of sports covered live. Regarding live betting opportunities, we constantly add further betting markets and have extended our portfolio to over 500 unique bet types. Betradar s Live Odds Service has also been proven to generate profit margins above the market average, with the odds themselves calculated using three factors: mathematical modelling, live trader information and our complex market monitoring. Number of unique bet types Live Odds Services Live Scouting Services 102 Soccer 30 Tennis 35 Basketball 27 American Football 90 Ice Hockey 42 Baseball 32 Darts 13 Handball 12 Volleyball 12 Beach Volleyball 25 Futsal 12 Badminton 46 Rugby Union 26 Rugby League 29 Snooker 12 Table Tennis 17 Bowls 24 Cricket Coming soon Squash Coming soon Aussie Rules For more details, please download Betradar s Operations Brochure and Live Odds Menu from betradar.com Betting Solutions 12 / 13
BetPal Live Trading has never been easier Live Monitoring The next generation of live odds monitoring BetPal is a sophisticated live trading tool that enables a single trader to simultaneously manage multiple matches with dozens of bet types per match. Using Betradar s mathematical odds models and incorporating a comprehensive alert system, BetPal enables your trading team to work in an efficient way. The product can be used alongside the Live Odds Service to control your lines depending on liability and consequently grants you the needed flexibility to take your position in the market. Using BetPal, you can take advantage of Betradar s odds model to trade with your own starting odds or with our unique event feed. In addition, you can enhance your betting offer by trading matches outside Betradar s live coverage and creating your individual events using the integrated odds model and event feed. This allows you to retain full control over odds, margin and markets on a match-by-match basis. In-Play betting has experienced rapid growth in recent years and Betradar has set out to actively develop and advance the products that track events when they have gone live. Live Monitoring is one of these products and is a great addition to our popular Trading Tools. Designed to house multiple sports and matches simultaneously, the interface relies on visualisations to help you focus where you need to most. Live Monitoring is made possible by the creation of brand new speed-crawlers, that refresh odds every few seconds, giving the interface a real-time window into live betting markets. Comprehensive live trading tool for soccer, tennis, ice hockey, basketball, volleyball and beach volleyball Wide range of event, match and live odds configuration options to perfectly suit your needs and help individualise your betting offer Interact on the Live Odds Service based on liability Integration of Betradar s market leading live data feeds with automatic bet stop management Live score tickers help you stay abreast of all live action Trader Tracker gives a real-time reference of your position within the marketplace Detailed view gives minute-by-minute historical odds data for all events covered by Live Monitoring Comprehensive alert system informs you when your odds have significantly deviated from your competitors Integrated market monitoring tool with automated alerts for your odds offers REAL-TIME WINDOW INTO LIVE BETTING MARKETS AUTOMATED TRADING FUNCTIONALITY MULTIPLE LIVE EVENTS MANAGEMENT INTERFACE MODULAR DASHBOARD INTERFACE USE OF BETRADAR S PROPRIETARY MATHEMATICAL MODELS INTUITIVE COLOUR VISUALS HELP YOU TRACK MULTIPLE MATCHES AT ONCE Betting Solutions 14 / 15
Managed Trading Services The tailor-made risk management solution Protecting the integrity of sports Betradar s Managed Trading Services is an effective liability management service for sports betting operators to simplify your daily work. Offering a full suite of operational services from providing the fixtures to compiling the odds, monitoring liabilities to finally settling the bets, our new service offers a complete risk management solution to manage all your betting operations in a fast, efficient and cost-effective manner. By taking our Managed Trading Services, our clients will also be improving our multi award-winning Security Services. Our Fraud Detection System is trusted to monitor over 65,000 matches each year across 11 different sports worldwide. Our MTS clients will know that the data generated by our relationship will strengthen and deepen our FDS s insight, protecting the integrity of the sports that we all care so deeply about. As a core aspect of our latest product innovation, Managed Trading Services allows you to externalise your risk and liability management either partially or completely to Betradar s proven industry expertise and competence. Our experienced team of trading analysts administers the entire process, providing you with the largest and most competitive sports betting offer for both pre-match and live betting. This, in combination with our flexible and performance-based price models, enables you to minimise your financial risks while increasing your turnover and profitability. MANAGED TRADING SERVICES PROCESS FLOW END CUSTOMER 01 FIXTURES AND ODDS DATA FOR PRE-MATCH AND LIVE BETTING OFFER 02 03 TICKET REQUEST BY END CUSTOMER Risk management through liability and market monitoring 04 TICKET CONFIRMATION OR REFUSAL INFO TICKET ACCEPTANCE TICKET SETTLEMENT INFORMATION B O O K M A K E R BETTING OFFER TICKET INFO S O F T W A R E END CUSTOMER TICKET ACCEPTANCE OR REFUSAL Managed Trading Services can be tailored for all types of businesses and is available across multiple channels END CUSTOMER TICKET PAYOUT Highly competitive betting offer enabling you to succeed in an increasingly competitive market Increase your turnover and profitability whilst minimising your financial risks, thanks to performance-based price models Outsource labour intensive tasks and improve your efficiency by automating processes in a cost-effective manner MANAGED TRADING SERVICES FIXTURES / EVENT CREATION ODDS COMPILING RISK MANAGEMENT Bookmaker RESULTING TICKET HANDLING Customer Service, Payouts... Minimise your financial and operational risks and benefit from Betradar s proven industry expertise and competence Full integration of Betradar s Life Cycle of Odds and Live Betting services without any package limitation and at no extra costs Rely on the most comprehensive pre-match offer available with over 320,000 pre-match events per year on more than 40 sports Take advantage of the broadest live betting offer in the market, offering 500+ bet types on up to 20,000 live matches per month across 20 sports Betting Solutions 16 /17
World Numbers Service Get access to your own personal World Lottery Channel Take your customers on a journey around the world by letting them place bets on the outcome of lottery draws, happening in different countries at that very moment. Provide them with the chance to experience the thrill and excitement of numbers betting, continuously and throughout the day. Betradar s World Numbers Service is a comprehensive betting solution for retail betting shops. World Numbers Service provides visualisation and live streaming of real lottery draws. Features of the visualisation include upcoming draws, countdown clocks to entice customers, odds on various different bet types, continuous ling of the balls drawn and number of odd/even balls drawn. The World Numbers Service is an easy and seamless integration within the Betradar Life Cycle of Odds XML feed. Streamline your business, improve efficiency and reduce errors from manual resulting. Betradar s latest product offering World Numbers Service is guaranteed to increase your business revenue streams and help your business capitalise on one of the fastest growing betting sector in the market. Choose between real draws and Random Number Generator (RNG) based draws, or alternatively take the full market offering. BET STIMULATING LIVE STREAMING AND VISUALISATION SPECIAL BET TYPES ON EACH LOTTERY DRAW LIVE LOTTERY DRAWS FROM AROUND THE WORLD EVERY THREE MINUTES, 24 HOURS A DAY 100+ LIVE DRUM DRAWS, 85+ RNG DRAWS Capitalise on one of the fastest growing global market betting sectors Increase your revenue streams and profitability Extensive coverage with improved efficiency Extremely fast and accurate data transmission with the highest security standards Flexibility to offer real drum-and-ball draws only Reduce errors from manually resulting draws whilst providing your customers with fast results Easy and convenient launch using simple web browser Benefit of sharing the Live Channel Retail infrastructure with synergy for integration, providing cross-promotion of products Transmission of streams in three different qualities, meeting any bandwidth requirements in shops World Numbers Service includes Life Cycle of Odds feed including Event Creation, Odds Suggestions and Resulting Broad coverage covering 200 lotteries from over 70 countries Rapid and accurate draw cycles, averaging 4,000+ draws per week Extended market types Draws visualisation Live Streaming Special Bets Offered Sum of balls drawn will be odd/even Sum of balls drawn will be lower/higher than Range of the sum of balls (14 different ranges) Bonus Ball derivatives Betting Solutions 18 / 19
Contacts Our Clients Do you require further information? Then please let us know. We are more than happy to address your enquiries. Contact us at sales@betradar.com Headquarters Sportradar AG Feldlistrasse 2 CH-9000 St. Gallen, Switzerland Office: +41 71 517 72 00 Fax: +41 71 517 72 99 Customer Support support@betradar.com Betting Solutions 20 /21
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