Website Report May 2006 Traffic We had our highest traffic month ever, with 36,561 visitors and 81,408 pageviews. May saw the highest average visitors per day ever with an average of 1,179 visitors per day. Monthly Visitor Comparison by Year 2004 2005 2006 40000 35000 Monthly Visitors 30000 25000 20000 15000 10000 5000 0 January February March April May June July August September October November December Google and Yahoo Adword Campaign Effects The Google and Yahoo adwords campaigns increased our total visitors in May by 3,256, April by 4,523 and March by 3,242. The depth and Length of Visit length of the 8000 visits has also 7000 increased. The number of 1 + min 6000 visitors who visited the 5000 website for 4000 more than 1 minute, 3000 increased from a high of 5000 2000 visitors for March 2005 to 1000 almost 7000 in 0 May 2006. Number of Visitors Jan-01 Jul-01 Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04 Jan-05 Jul-05 Jan-06
Referrals We had 101 referrals from GetActive, 35 referrals from Global Giving, and 25 referrals from Ethos, and 20 referrals from Water Advocates. Interesting referral of the month My Space (2,300 referrals): http://myspace.com/ Not sure where these referrals are from. Most are from just the general pages. They are a partner for some of the adword referrals as well. A few people have our logo on their main page under Interests with a link to water.org. See: http://myspace.com/keegen or http://myspace/cholley. I believe My Space must have us listed as a choice for Interests. May Top Keywords Searched (Visitors and Average pages viewed per visitor) 1. water crisis 287 4.3 2. facts about water 255 2.6 3. water facts 237 3.5 4. water 217 3.0 5. water partners international 96 8.2 6. water projects 91 3.4 7. water crisis in india 76 5.2 8. global water crisis 70 3.9 9. water related diseases 51 2.6 10. facts on water 49 2.7 11. water in india 47 4.4 12. world water day 47 2.7 13. india water 46 4.5 14. water shortage 45 4.0 15. water partners 44 6.7 16. water.org 39 5.2 17. waterpartners 39 8.3 18. waterpartners international 37 7.8 19. agora foundation 36 3.0 20. world water crisis 34 5.4 May Top Pages (Pageviews) 1. /index.html 10,273 2. /crisis/index.html 3015 3. /crisis/waterfacts.htm 2751 4. /programs/ethiopia/index.html 1631 5. /programs/index.html 1484 6. /photos/index.html 1370 7. /solution/index.html 1223 8. /photos/bangladesh.htm 1045 9. /crisis/disease.htm 1008 10. /crisis/headlines.htm 979 11. /news/index.html 954 12. /involved/index.html 924 13. /programs/india/index.html 793 14. /programs/india/crisis.htm 791 15. /watercredit/index.html 770 16. /photos/honduras.htm 675 17. /programs/project_updates.htm 660 18. /assets/pdf/2004_annual.pdf 655 19. /programs/kenya/index.html 651 20. /about/job_openings.htm 645
May Top Entrances (Pageviews) 1. /index.html 6,815 2. /crisis/waterfacts.htm 1948 3. /crisis/index.html 1399 4. /programs/ethiopia/index.html 1146 5. /photos/bangladesh.htm 657 6. /crisis/headlines.htm 525 7. /crisis/disease.htm 480 8. /programs/india/crisis.htm 469 9. /programs/index.html 453 10. /programs/india/index.html 441 11. /photos/honduras.htm 358 12. /photos/index.html 299 13. /programs/kenya/index.html 252 14. /programs/bangladesh/index.html 232
GetActive Report May 2006 GetActive Membership We had 148 new members sign up this month and we are up to a total membership of 2,538. In May, 13 people sent 49 Tell a Friend messages and 2 people were recruited. 3000 Total Members of ecommunity 2500 2000 1500 1000 500 0 March-05 April-05 May-05 June-05 July-05 August-05 September-05 October-05 November-05 December-05 January-06 February-06 March-06 April-06 May-06 Donations Donations this month totaled $3,343 with 18 online donations this month for $3,003 and 12 offline donations for $340. Donations broken out by campaign: Total Number Average Donate Online $2,588 12 $215.67 Sustaining Donations $130 2 $65.00 Gift of Water $285 4 $71.25 Offline - End of Year $45 2 $22.50 Offline - Sustaining Donors $185 8 $23.13 Offline - Tri WFL $100 1 $100.00 Offline - From the Field $10 1 $10.00
Google and Yahoo Report May 2006 Keyword Search and Content Match Results for May The Google and Yahoo adwords campaigns increased our total visitors in May by 3,256 visitors. We had 645,851impressions and 16 conversions. Search Engine Google Yahoo Impressions 611,983 33,868 Clicks 2,810 446 Average Cost per Click $0.26 $0.16 Total Cost $741.47 $72.18 Conversions 2 14 Cost per Conversion $370.74 $5.16 Conversions are counted when the person who clicked visits one of our donation confirmation pages, the join confirmation page, or a tell a friend confirmation page Google Top Performing Keyword by Clicks (TCM Total Content Match Google will have your ad come up on pages which match based on the total content of our different campaigns) Keyword impressions clicks Conversions 1. water projects 18994 908 1 2. water crisis 8169 457 3. TCM - Safe Drinking Water 51091 249 4. Africa water 4540 199 1 5. drinking water 5957 112 6. safe water 3357 112 7. TCM - Ethiopia 121066 101 8. clean water 5461 91 9. World Water Day 1016 75 10. TCM - Bangladesh 41546 55 11. water related disease 488 54 12. TCM - International aid 238348 49 13. TCM - Water Crisis 4505 48 14. world water crisis 644 44 15. Ethiopia water 865 41 16. safe drinking water 1441 38 17. TCM - Africa 36047 35 18. TCM - Kenya 25306 18 19. global water crisis 308 18 20. Kenya water 472 15 Yahoo Top Performing Keywords by Click Keyword impressions clicks conversions 1. africa poverty 1,655 53 0 2. africa water 499 40 1 3. africa drought 628 36 0 4. water crisis 1,701 32 0 5. water science for schools 373 24 0 6. kid for water 6,054 23 0 7. kid water project 275 23 0
8. africa aid 569 22 0 9. international aid 2,600 17 3 10. water fact for kid 456 14 0 11. water activity for kid 555 13 0 12. india water 2,495 12 0 13. ethiopia water 701 12 0 14. africa relief 188 12 0 15. safe water 3,641 11 0 16. kenya water 520 8 0 17. world water day 419 8 1 18. water science for kid 758 7 0 19. kid lesson plan water 416 7 0 20. international relief 1,537 6 2 Yahoo Top Performing Keywords by Conversions Keyword Conversions 1. bangladesh relief 6 2. international aid 3 3. international relief 2 4. africa water 1 5. world water day 1 6. world water crisis 1 Total 14
Google Cost Experiment for May 2006 From May 1 thru May 8 the higher cost per click limits were used for Google. These are the limits that allow all of our keywords to be searched. (Google sets a mimimum cost per click cost for more general keywords). On May 9, the cost per click limits were set to $0.25, some of our more general keywords went inactive (See list at bottom of page). This resulted in an average cost per click of $0.13 and an average cost per day of $8.24. Even though the general keywords are inactive, they are still used for matching with Total Content Match. This is a service google provides which looks at all of the keywords in each campaign to match searches or article matches. Here is a comparison of the results with the High limits and the $0.25 limit. Yahoo is also shown for comparison: High limits 0.25 limit Yahoo Average Cost Per Click $0.42 $0.13 $0.16 Average Cost Per day $68.99 $8.24 $2.28 Average Impressions per day 43,983 11,310 1,093 Average Clicks per day 161 66 14 Total Conversions 1 1 14 Google May costs from May 1 thru May 8: $551.90 Google May costs from May 9 thru May 31: $189.57 Yahoo May costs for May: $70.77 Inactive Google Keywords: Ethiopia kid drinking water One day for water Bangladesh Bangladesh aid Bangladesh poverty India India aid India drinking water India poverty India relief Ethiopia aid Ethiopia drought Ethiopia poverty Ethiopia relief Kenya Kenya aid Kenya drinking water Kenya poverty Kenya relief Honduras Honduras aid Honduras poverty Honduras relief Africa drinking water Africa drought Africa poverty
Active Google Keywords water projects water crisis Africa water drinking water safe water clean water World Water Day water related disease world water crisis Ethiopia water safe drinking water global water crisis Kenya water Honduras water clean drinking water international water projects India water Africa relief Africa water crisis water crisis in Africa international relief World Water Day 2006 Bangladesh water crisis India water crisis Kenya drought Bangladesh safe water Bangladesh water India water projects water crisis in India Ethiopia water crisis Ethiopia water projects water crisis in Ethiopia Kenya safe water Kenya water crisis water crisis in Kenya Honduras water crisis access to safe water International aid sustainable water projects water activity for kid