Technical Brief: Google Analytics Integration

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1 Technical Brief: Google Analytics Integration Convirza for Call Quality Monitoring and Google Analytics integration allows users to combine online web analytics with call details from Convirza for CQM by transforming call detail information into its web equivalents. Dynamic Fields The Convirza for CQM integration with Google Analytics entails mapping call tracking details from the Convirza application into set fields within Google Analytics. Most importantly: Google Analytics Field Google Analytics Page Title Google Analytics Pageviews Google Analytics Unique Pageviews Google Analytics Source Convirza for CQM Data Call tracking number called Quantity of calls placed to a tracking number Quantity of unique callers to a tracking number Call tracking route name Call details from a phone call are mapped to fields in Google Analytics as follows: Convirza for CQM Page: Field Users and Groups: Group Name Manage Numbers: Name Google Analytics: Hostname Manage Numbers: Tracking Number Manage Numbers: Phone Number Manage Numbers: Auto- tag Keywords Maps to Google Analytics: Field Traffic Sources: Campaign Traffic Sources: Source Content: Hostname Page as Via number / Page Title Page as To number / Page Title Traffic Sources: Keyword Static Fields Convirza for CQM Page: Field Convirza Maps to Google Analytics: Field Traffic Sources: Medium Non-Populated Fields Not all fields available in Google Analytics have a phone call tracking equivalent provided by Convirza for CQM. Metrics such as Entrances, Bounce Rate, Exits, Average Time on Page, etc., are not populated by Convirza for CQM. The data here should be disregarded Convirza 1 P age

2 Google Analytics Setup Google Analytics users simply need to complete two steps in Google Analytics (or AdWords) in order to accurately view call tracking data in Analytics: create a new profile and create a filter for the new profile. Create a New Profile To create a new Google Analytics profile to allow you to separate call data from your regular web analytics: 1. Go to Google Analytics > Admin. 2. Click the Profiles tab. 3. Click + New Profile to create a new profile At the Create New Profile screen, enter the Profile Name (for example, convirza.mydomain.com), select the time zone from the pick list and click Create Profile At the Edit Profile Information screen, click the Profile Settings tab. 6. In the Website s URL field, enter a fictitious subdomain as the website URL which matches your profile name (for example, Convirza. mydomain.com). 7. From the Time zone pick list, select your time zone. (In this screenshot, we used. The nomenclature reminds Google Analytics users that this subdomain is where they ll find the call tracking Convirza 2 P age

3 analytics. For simplicity, we matched the profile name and the fictitious subdomain name.) 8. It s not necessary to change other information on the Profile Settings page, so click Apply. Create a Filter for the New Profile To create a filter in your new profile so that only call details from Convirza for CQM will be displayed: 1. Click the Filters sub- tab. 2. In the Filter Name field, enter a filter name. 3. Select Custom filter as the Filter Type. 4. Select Include. 5. In the Filter Field pick list, select Hostname. 6. In the Filter Pattern field, enter your profile name. Be sure to use a regex to describe the profile name. Click here to see Google Analytics Help for details on the use of regular expressions. 7. Click Save Convirza 3 P age

4 Convirza for Call Quality Monitoring Setup After creating a new Google Analytics profile and filter, only two pieces of information from Google Analytics needs to be entered into Convirza for CQM: the Google Analytics Tracking ID and the new Profile Name. 1. Log in to your Convirza for CQM account and navigate to Set Up > Advanced > Google Analytics. 2. Enter your Google Analytics Account code (which can be found in your GA account in Admin > Tracking Code) in the Property ID field in Convirza for CQM. 3. Enter the Profile Name you created in Google Analytics in the Host Name field in Convirza for CQM. 4. Click Save to enable Google Analytics integration Convirza 4 P age

5 Testing/Example 1. Make a test call from any of your tracking numbers. (It can take up to 30 minutes for data to appear in GA.) 2. In GA, navigate to Standard Reporting > Content > Site Content > All Pages. (This example is a Percentage page. Choose a Secondary dimension to see sources, campaigns, etc.) After multiple calls (over a few days), here is an example of what you should see. A B C D E F A. Total call quantity by date. B. The Via number is the call tracking number dialed. C. The To number is the final destination number the call tracking number will route to. D. The Source is the name of the call tracking route (could be a specific campaign name or medium). E. The Pageviews is the number of times the specific tracking number was routed to the destination. F. Call tracking number percentage of calls to all call tracking numbers Convirza 5 P age