# Measuring Internet Marketing

Save this PDF as:

Size: px
Start display at page:

## Transcription

3 If your only online goal is to get people to see a specific page - say, an article about Internet ROI - it s a little more difficult. I play the pessimist, and do it like this: I know that over time 1% of everyone who reads my articles online will become a client. Let s say that my average client pays me \$1000 per year (just an example - my kids would be wearing barrels if that was true): 1% convert and average value is \$1000 Value is:.01 X \$1000 = \$10/person reading article Got a newsletter? Start tracking how often newsletter subscribers become customers: 10% of all subscribers become customers, and average customer is worth \$1000 Value of one signup is:.1 X \$1000 = \$100 Even organizations who sell nothing can measure effectiveness. One of my clients is a political organization - most of their work focuses on getting the word out, persuading the public, etc.. For them, I created a points system: 1 person reading a specific article = 5 points 1 person viewing a specific video = 5 points 1 person signing up for a newsletter = 10 points 1 person joining the organization = 100 points This is pretty arbitrary, but it works as a comparative measure: Campaign one got 30 people to watch a video: 30 X 5 = 150 points Campaign two got 500 people to watch that video: 500 X 5 = 2500 points We may not know, literally, the value of each campaign. But we know their relative effectiveness. The point here is you should always consider what your web site s goal is worth. Accuracy is important, but consistency is crucial - as long as you can measure relative effectiveness, you can evaluate advertising effectiveness. QUESTION 3: HOW MANY TIMES DID YOU ACHIEVE THAT GOAL? You know what your conversion goal is, from question 1. Now you need to know how often you achieve that goal. To do that, you need four basic metrics: 1. Landings on a specific page or file. You can measure the number of times a specific page or file is viewed using any basic web site traffic analysis software - think of WebTrends, Urchin or Webalizer. 2. Where your site visitors come from, or referrers. Again, any basic web site traffic analysis software can provide this. 3. Conversions. Some ad networks, like Google Adwords, provide built-in conversion tracking, so you can tell which ads generate value and which don t. 4. Source of each conversion. And, if you re really on the ball, you re using software such as Urchin(TM) to measure conversions generated by every advertising asset: Ads, search engine keywords, newsletters, and so on. If you re selling stuff directly, online, you d use the four conversion metrics like this: Measuring Internet Marketing 3

### A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

### WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

### If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all.

Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through

Google Analytics workbook Sub-title here Google Analytics workbook Overview Google Analytics is just one of many tools available for tracking activity on a website or mobile application. It provides users

1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

### Nonprofit Technology Collaboration. Web Analytics

Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

### The Top 3 Things That Will Improve Your Online Advertising ROI

The Top 3 Things That Will Improve Your Online Advertising ROI www.profitworks.ca See end of document for how to get \$300.00 in free online advertising 1. Set Your Maximum Bid Per Click At \$0.90 or lower

### Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

### Key Performance Indicators (KPIs): Taking the Mystery Out of Marketing

For the investment industry, which thrives on quantitative measurement to demonstrate its effectiveness for its investors, you would think advisors would prefer digital marketing over traditional methods

### Bounce Rate Benchmark Report

Report Benchmark data for B2B marketers with tips for decreasing your bounce rate http://breakoutroom.co Breakout Room Contents 3 5 7 What is bounce rate? What is the average bounce rate? 6 Ways to Decrease

### For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

### What Is Pay Per Click Advertising?

PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for

### Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

### Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

### 10 Steps To Getting Started With. Marketing Automation

So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

### Designing a Measurement Strategy that Drives Results

Designing a Measurement Strategy that Drives Results How to Achieve Real ROI from your Analytics toolkit Jesse Nichols Global Partner Program Manager, Google Analytics How do you determine whether your

Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written

### OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

### Some important marketing tactics you should be implementing in 2016.

Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.

### Shallow Review of Online Advertising

Shallow Review of Online Advertising There are four main types of online advertising: 1. Search Engine Marketing: Techniques that increase a sites visibility in search engine results. 2. Social Media Marketing:

### 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

### Is it time to hire an expert to take over your business online marketing?

Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies

### More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

### A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

### INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101. Presented by DAMIAN NEWTON level91.com.au

INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101 Presented by DAMIAN NEWTON level91.com.au Influence on Australian Society Australian Population: 22.6 million Australian Internet

### Get Thousands of UNIQUE Visitors a Month

Get Thousands of UNIQUE Visitors a Month Hello my name is Wael Rajab and I have written this report to give out for free. I am going to show you how to get THOUSANDS of unique visitors a month. I m going

### SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO

SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO WHAT IS SEARCH ENGINE OPTIMIZATION? When you type a word into a search engine like Google, it can show you a great many websites that contain the

### Special Report. 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your Audience

Special Report 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your Audience JSA Interactive - Special Report 1 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your

### The 6 Top Business Mistakes and How to Avoid Them

It s hard for any new business to succeed statistics show that some 90 percent of new businesses fail within the first two years. But it doesn't help when business owners are making these glaring mistakes.

### Easy \$100-\$150 per Day with CPA offers

Easy \$100-\$150 per Day with CPA offers by Alex Sol http://extra-paycheck.com/ *You have the right to give this guide out for free and to sell this guide, suggested retail price: \$7 ** You do not have the

### Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

### The 9 Most Expensive Mistakes Found in AdWords Audits

The 9 Most Expensive Mistakes Found in AdWords Audits By: Jeff Mette The biggest advantage to Google AdWords also seems to be its biggest challenge for advertisers: learning how to track and report the

### AdWords Explained in 876 Words PPC Audit XMen

AdWords Explained in 876 Words PPC Audit XMen Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss new book, The Four Hour Chef. Now, honestly, I have no

### T he complete guide to SaaS metrics

T he complete guide to SaaS metrics What are the must have metrics each SaaS company should measure? And how to calculate them? World s Simplest Analytics Tool INDEX Introduction 4-5 Acquisition Dashboard

Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

### Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

### 9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED.

9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED. The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes only.

### { { Calculating Your Social Media Marketing Return on Investment. A How-To Guide for New Social Media Marketers. Peter Ghali - Senior Product Manager

{ { Calculating Your Social Media Marketing Return on Investment A How-To Guide for New Social Media Marketers Peter Ghali - Senior Product Manager This guide provides practical advice for developing a

### Call Tracking: The Missing Piece in the Multi- Channel Marketing Puzzle

Call Tracking: The Missing Piece in the Multi- Channel Marketing Puzzle 2 At a time when it s almost impossible to not have budget constraints, maximizing the return on your investment for marketing campaigns

The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

### About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

### The Forgotten Majority: Nurturing Unknown Prospects

The Forgotten Majority: Nurturing Unknown Prospects Most companies nurture their identified leads with calls, events and email marketing. But how do you nurture your unidentified Prospects? Table of Contents

### HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

### 80 Point Business Marketing Checklist

80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.

### validation cheat sheet

validation cheat sheet simple steps to ensure your digital product, physical product, or service hits the mark appsumo summer 2013 what s in this course Validating Digital Products 1 Validating Physical

### The 2012 State of Web and Social Media Analytics in Higher Education

The 2012 State of Web and Social Media Analytics in Higher Education Survey Results Executive Summary by Higher Ed Experts June 2012 Want to learn how to use Web Analytics in Higher Ed? Check out our 4-week

### YouTube Channel Authority - The Definitive Guide

YouTube Channel Authority - The Definitive Guide So what exactly is YouTube channel authority and how does it affect you? To understand how channel authority works, you first need a basic understand of

Wordtracker Masterclass: Google AdWords PPC Advertising Step-by-step guide to profitable pay per click campaigns by Ian Howie Contents Why you need to read this book 7 Chapter 1: The Power of Pay Per Click

### Marketing automation is a buzzword in the marketing world. This chapter

In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation

### The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels We ve all

### Google Analytics Audit. Prepared For: Xxxxx

Google Analytics Audit Prepared For: Xxxxx Please Note: We have edited all images and some text to protect the privacy of our client. 1. General Setup 3 1.1 current analytics tracking code 3 1.2 test purchase

### Getting Started with Google Analytics 7 Easy but comprehensive steps

Getting Started with Google Analytics Right, so you have a shiny new website or you have a site that has been up and running for a while now that s great. The hard work is done and the leads and sales

### What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

### Inbound Marketing Driving Results

Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

TURN VISITORS INTO LEADS HOW TO BUILD AN ONLINE LEAD CAPTURE MACHINE By Andrea Parker Imagine that I just handed you a crisp stack of one hundred \$10 bills. Each \$10 bill represents one of the last hundred

### Healthcare Marketing White Paper. 2016 Healthcare Marketing Trends

Healthcare Marketing White Paper 2016 Healthcare Marketing Trends Speed and personalization of content are popular themes in 2016 H E ALTH C A R E M A R K ETI N G TRE NDS 2016 HEALTHCARE MARKETING TRENDS

### Bounce Rate Benchmark Report

Report Benchmark data for B2B marketers with tips for decreasing your bounce rate www.gotranspose.com Transpose Contents 3 5 7 What is bounce rate? What is the average bounce rate? 6 Ways to Decrease Site

### understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES

understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES Contents p 1 p 3 p 3 Introduction Basic Questions about Your Website Getting Started: Overall, how is our website doing?

### SIX REASONS YOUR EMAIL MARKETING FAILS

SIX REASONS YOUR EMAIL MARKETING FAILS You can t take a one-size-fits-all approach to your email marketing and expect good results. Email marketing can have wide-reaching impact on the way that your brand

### SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

### PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy

PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call

### Christopher Seder Affiliate Marketer

This Report Has Been Brought To You By: Christopher Seder Affiliate Marketer TABLE OF CONTENTS INTRODUCTION... 3 NOT BUILDING A LIST... 3 POOR CHOICE OF AFFILIATE PROGRAMS... 5 PUTTING TOO MANY OR TOO

### How to get 2 Cents Clicks by Colin Klinkert

How to get 2 Cents Clicks by Colin Klinkert Hi, Colin Klinkert here at CKTV, that you can find at http://www.colinklinkert.com. This video is a very exciting one where we re going to talk about how you

### Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement.

Introduction Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement. What we end up is lots, and lots of data and a

### How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

### How to Measure the Effectiveness of Your Website. Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

Marketing Analytics 101 How to Measure the Effectiveness of Your Website Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Outbound Marketing Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

### VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1. Content Marketing - Analyzing Your Efforts:

VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1 Content Marketing - Analyzing Your Efforts: This is a transcript of a presentation originally given live at the Growth Powered by Risdall Fall

GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them

### Drastically New Ways To Retarget

Drastically New Ways To Retarget TABLE OF CONTENTS INTRODUCTION.... 01 BURN PIXELS.... 02 SOCIAL MEDIA RETARGETING.... 03 SEGMENTATION + CREATIVITIY.... 04-05 FREQUENCY CAPS.... 06 A/B TESTING.... 07 USE

### A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

### Reputation Marketing

Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary

### THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

Business A guide to the Pinterest Ads Manager Use Promoted Pins to reach new customers and grow your business Version 10.29.2015 Business What s inside 1 Getting started 2 Creating & editing Promoted Pins

### 50 List Building Techniques!

50 List Building Techniques! 1) Relevant Content Research and write content that your market is interested in. In this way, not only will you keep your subscribers happy, you will also boost the amount

### CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA

CEDIA WHITE PAPER Inbound Marketing 2014 CEDIA INTRODUCTION Surveys and testimonies of CEDIA Electronic Systems Contractor (ESC) Members show that the majority of ESC companies don t have a marketing/

### Creative Dynamic Marketing

Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

### DEMO ONLY VERSION. Easy CramBible Lab. adwords-reporting. Google Reporting and. Analysis Exam. ** Single-user License **

Easy CramBible Lab adwords-reporting Google Reporting and ** Single-user License ** Analysis Exam This copy can be only used by yourself for educational purposes Web: http://www.crambible.com/ E-mail:

### Click to Lead:: The Website Challenge

Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

### Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01

1 Getting ahead online your guide to GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 2 Welcome to Getting British Business Online Whether you re totally new to the Internet or already have a website,

### Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

### An Agency s Guide to Text Message Marketing

An Agency s Guide to Text Message Marketing Hi, my name is Justin Mastrangelo. I am the founder of JA.TXT and I have been helping agencies and marketing consultants execute text messaging (SMS) campaigns

Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN