NEXT MARKETING DIGITAL RETAINER PACKAGE 2015
RETAINER PACKAGE DIGITAL PACKAGE 2015 OVERVIEW The Next Marketing digital retainer packages are designed to give you a qualified marketing account manager to manage your digital marketing tactics with a small business marketing perspective. We will not ask you to spend $1m on clicks. Also, no solo agencies working in isolation, our digital marketing team will be on the look out for opportunities to continue to generate leads and grow your business. Our digital package includes over 14 different marketing tactics that we can employ to help you grow your business. BUDGET & SIZE OF BUSINESS The full service packages are ideal for clients who have a marketing budget starting from $20K per year. Next Marketing clients spend, on average, between 7-10% of turnover on marketing each year. MINIMUM COMMITMENT The minimum commitment for a Next Marketing retainer package is six months. STRUCTURE & FLEXIBILITY If during the initial six-month period (or thereafter) there is a larger marketing project to complete, which is outside the agreed retainer package, then there is no need to change the package, we will simply quote that additional work as an ad hoc project. COST Here are the three options for 2015 Level One - $1100 ex GST per month (8 hours) Level Two - $2200 ex GST per month (17 hours) Level Three - $3300 ex GST per month (26 hours) t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 2
RETAINER PACKAGE DETAILS DIGITAL PACKAGE 2015 MEETINGS Level One one phone meeting per month Level Two one meeting at the Next Marketing office Level Three one meeting at the Next Marketing office MARKETING EXECUTIONS Website CMS management Full management of social media. Adwords management Facebook advertising management Twitter advertising management LinkedIn advertising management Instagram advertising management SEO support Copywriting, proof reading and blog writing Email marketing Graphic Design Video editing Downloadable content t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 3
DIGITAL RETAINER PACKAGE OPTIONS t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 4
OUR MARKETING PHILOSPHY t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 5
ABOUT NEXT MARKETING TEAM OF MARKETING EXPERTS Next Marketing is a small Marketing Agency based in Melbourne. The Next Marketing team consists of highly skilled marketers emcompossing a broad range of skill sets from strategic planning, to graphic design and social media management. The Account Management team (pictured here) is responsible for delivering client projects on time and in full. Our highly skilled team allows us to deliver first class marketing programs across a broad range of industries and covering both Business to Business (B2B) and Business to Consumer (B2C) campaigns. In 2012 and 2013 we won two prestigous awards through the Australian Marketing Institute. Details are provided below. We are practical, highly commercial and hands on. Looking forward to working with you! t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 6
OUR TEAM OF MARKETING EXPERTS THE ACCOUNT MANAGEMENT TEAM MELANIE GRAY JO MACDERMOTT ELIZA MINTY ANTHONY NGUYEN t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 7
AUSTRALIAN MARKETING INSTITUTE EXCELLENCE PROGRAM STATE WINNER 2014 CONTENT MARKETING In 2012, Next Marketing implemented an SEO strategy, which resulted in the gaining a top ranking in Google. The increased traffic led to a high volume of enquiries but unfortunately many of the enquiries weren t from suitable clients who understood Next Marketing s premium brand positioning. Next Marketing needed a way to connect to their target audience of small businesses with marketing budgets. The Next Marketing content marketing strategy involved producing and distributing content across a number of platforms. The content was not only carefully tailored for small business owners but was also tailored to the specific platform being used. The Results By May 2014, traffic from social media platforms had increased by: LinkedIn +428% Twitter +369% Facebook +247% Blog statistics: Blog subscriptions +10%. 1,049 visitors generated from Feed burner Ebooks distribution increased by: 2155 Impressions, prior to September 2013 44 PDF downloads, after October 2013 Website referrals from Editorial Content: Flying Solo 253 referrals Dynamic Business 161 referrals Anthill 36 referrals E-zine 56 referrals (total article views were 1,596) Email marketing campaign has resulted in database growth +39% SlideShare Campaign has increased by: 2000+ views 71 downloads This marketing program won a Victorian State Winner in the 2014 Australian Marketing Institute s Awards Excellence program. Further details are available here: http://www.nextmarketing.com.au/2014/10/marketi ng-agency-content-marketing-award-winner/ t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 8
AUSTRALIAN MARKETING INSTITUTE EXCELLENCE PROGRAM STATE WINNER 2014 CONTENT MARKETING t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 9
AUSTRALIAN MARKETING INSTITUTE EXCELLENCE PROGRAM STATE FINALIST 2014 MARKETING ON A SHOESTRING In 2013, Next Marketing ran a successful digital marketing campaign, which saw them achieving top Google ranking for a number of keywords. Business had improved so much that the team expanded and moved to a larger office space just outside the city centre. With up to an hour s travel time each way to meet clients, driving time was eating into the Agency s billable hours and they realised they needed to find clients in the local area but found that there was a lack of any organised business groups or associations in the area. It was clear that there was a need for a business community in the local area so the Next Marketing team created the Facebook Group I m a Business Owner in Moonee Valley. The Results. The group is still in its relatively early stages, and the approach is a long-term strategy rather than a shortterm tactic. 150 Members in week 1 450 Members in week 6 678 Members as of October 2014 The group has been well received by local businesses and a community is starting to build. So far it has given Next Marketing the opportunity to put their brand in front of hundreds of local businesses and in the community without appearing self-promotional or pushy and the feedback has been extremely positive. This marketing program won a Victorian State Finalist in the 2014 Australian Marketing Institute s Awards Excellence program. Further details are available here: http://www.nextmarketing.com.au/2014/10/marketin g-agency-marketing-on-a-shoestring-state-finalist/ Next Marketing s approach to building the Facebook group involved a number of different strategies including face to face promotion, word of mouth marketing, social networking events and media exposure. t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 10
AUSTRALIAN MARKETING INSTITUTE EXCELLENCE PROGRAM STATE FINALIST 2013 NEXT MARKETING PROJECT In April 2012, the Next Marketing website was nowhere to be seen on Google, and it wasn t generating any leads for the business. Jo Macdermott from Next Marketing recognised that if the business was going to expand, the website needed to start working more effectively, but there were a number of problems that needed to be addressed. These included 1. Structural issues with the site 2. Skill set of the current team 3. No previous SEO work 4. Design issues. With this in mind, Next Marketing took a course of action that led to a complete overhaul of the site, the Next Marketing team, and a creative rebranding of the entire business. The actions included: 1. Finding a new designer and a visual overhaul of the Next Marketing branding 2. Finding the right keywords and testing via Google AdWords 3. Changing the Next Marketing logo 4. On and off-page website optimisation 5. Social media updates 6. Media releases 7. Ongoing website fixes. The results. By April 2013, average monthly visits had increased by: 1. Total visits +35% 2. Google organic traffic +47% 3. Traffic from other sources +28%. Furthermore, this marketing program won a Victorian finalist award in the 2013 Australian Marketing Institute s Awards Excellence program. Further details are available here: http://www.nextmarketing.com.au/2013/09/marketi ng-agency-next-marketing-victorian-finalist-in-2013- awards-program/ t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 11
AUSTRALIAN MARKETING INSTITUTE EXCELLENCE PROGRAM STATE FINALIST 2012 FENIX RESTAURANT & EVENTS Next Marketing wrote a Marketing Plan for Fenix Restaurant & Events covering four different and unique business units. They were: Restaurant Events Weddings Corporate. Fenix had been in business for over ten years however, had been through major shifts in direction, which had weakened the brand. Also, the business was not capitalising on the exposure that its owner, Gary Mehigan, achieved through Channel Ten s MasterChef. Furthermore, one of the marketing programs developed by Next Marketing for Fenix known as Fenix goes to the bridal expo won a Victorian finalist award in the 2012 Australian Marketing Institute s Awards Excellence program. The campaign delivered by Next Marketing led to a: 266% increase in sales and a 1759% return on marketing investment Further details are available here: http://www.nextmarketing.com.au/blog/2012/04/ marketing-awards-2012/ Next Marketing delivered a clear strategy to move forward. t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 12
NEXT MARKETING CLIENTS SOME OF OUR CLIENTS INCLUDE t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 13
TESTIMONIALS I commend Jo for adding significant value to our business, giving us direction and definitely keeping us on track. And for helping us to be much more diligent with our marketing. Paul Romanella General Manager FENIX Jo was very communicative at all steps of the process, and expertly answered all of my questions. I had my reservations about the value of a marketing expert, but Jo s knowledge and experience are high-value. Ashley Anderson Principal LITTLE RED WRITING CO I cannot recommend Jo highly enough. She is the MOST PROFESSIONAL consultant I have ever hired. She does what she says she will do and more on time and beyond expectation doubled with constant follow up. Best value for money I have ever spent on a consultant. ARGYRO GAVALAS I worked with Jo Macdermott and the Next Marketing team for various marketing projects. The work that was delivered was to a high standard and always completed on time. Jo is easy to work with and has a strong commercial focus. I am happy to highly recommend the services of Next Marketing. Zed Morrey Partner TREW RESULTS Jo is a great marketer, contributor, blogger and colleague. She is regularly published in the Australian online marketing sphere. I consider her someone I m delighted to recommend. Cheers Jo Jennifer Bishop Director CONTENT& COPY AUSTRALIA We worked with Next Marketing on an Industry event for 12.12.12. The Next Marketing team delivered the project with great professionalism, promptness and detail and we were thrilled with the result. The concepts and final designs were unique and stood out and helped us to achieve our business goals." Simone Reaper t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 14
THANK YOU FOR YOUR CONSIDERATION NEXT MARKETING JO MACDERMOTT AFAMI CPM